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Tag: Rajan Gupta

  • Hathway ropes in R Madhavan as brand ambassador

    MUMBAI: Hathway broadband, India’s leading player in fixed line broadband internet service announced the appointment of actor Madhavan (popularly known as Maddy) as the national brand ambassador, adding star power to drive the internet and broadband business.

    Hathway broadband, India’s leading player in fixed-line broadband internet service announced the appointment of actor Madhavan (popularly known as Maddy) as the national brand ambassador, adding star power to drive the internet and broadband business.

    Talking about the power of high-speed broadband actor Madhavan said, “Internet is the future of the new India. The power of broadband connectivity to make services and applications available to all is fundamental in transforming India digitally. I am happy to be associated with a brand like Hathway that is committed to the vision of digital India.”

    Proudly welcoming the actor into the Hathway family, Rajan Gupta, Managing Director of Hathway Cable & Datacom Ltd said, “It is quite well known that actor Madhavan has been among the early movers in tapping into the digital phenomenon and we are extremely proud to have him as the face of the brand. Maddy’s huge popularity, pan-India acceptance, and charismatic personality as the youth icon, will help us increase our customer footprint across India.”

    Hathway will be shortly rolling out a multimedia campaign featuring the new brand ambassador that will highlight Hathway’s cutting edge GPON, Fibre to home (FTTH) technology and Ultra High-Speed broadband network.

    With the growing number of internet consumers, speed and data plan have always been the constant benchmarks for choosing a broadband connection. With the rollout of GPON Fiber to home technology, Hathway seeks to create a whole new breakthrough in the internet broadband industry with an unprecedented speed at affordable mass pricing while offering practically unlimited data. Through this Hathway aims to democratise broadband, making it accessible for internet consumers pan India.

  • Hathway launches GPON in Chennai, to invest Rs 500 cr in south

    MUMBAI: Internet service-provider (ISP) and cable multi-system operator (MSO) Hathway, over the next three years, plans to invest to the tune of Rs 500 crore in south India as part of its strategy to launch highspeed broadband service. It will be establishing data centres and other infrastructure so as to cover five lakh customers in three years.

    A senior company official told PTI that the Mumbai-based firm, which is into providing internet service through “Docsis 3” technology, has made commercial launch of the service through Gigabite Passive Optical Networks Fiber to Home (GPON Fibre to Home) technology. The company on Thursday announced the launch of its services in India with ultra-high-speed broadband technology.

    Consumption of OTT content from the likes of Amazon Prime, Netflix and HOOQ has been increasing and this would require high-speed dependable services. With broadband business present in 10 cities, Hathway has tied up with Cisco, Oracle, ZTE and Nokia for hardware and software components.

    Hathway Cable and Datacom managing director Rajan Gupta said, in Chennai, they had observed an explosion in demand (for broadband internet) last year. The average broadband consumption across the country is 45GB whereas, in Chennai, it was 90GB per month. It has just commercially launched in Chennai with GPON technology, he added.

    Noting that the incumbent operators provided broadband service through copper wires, Gupta said that Hathway would offer high-speed end-to-end fibre solution through fibre cables with the package starting at Rs 999 a month for speeds up to 150Mbps and 1000GB data unload.

  • Hathway ropes in Sania Mirza as brand ambassador for broadband service

    Hathway ropes in Sania Mirza as brand ambassador for broadband service

    MUMBAI: It was in October 2013, when multi system operator (MSO) Hathway Cable & Datacom rolled out its Docsis 3.0 service, with ultra high speed internet connectivity of 50mbps. Now, in order to promote it, the MSO has roped in sports personality Sania Mirza as its brand ambassador.

     

    Hathway MD & CEO Jagdish Kumar said, “We are extremely proud to associate with Sania Mirza, the Indian sports icon as she perfectly illustrates the attributes of the new Docsis 3.0 platform–speed, consistency and high- performance. Hathway has aligned with one of the major visions of the Indian government to develop digital infrastructure in the country that will boost productivity in all sectors. In a way to contribute towards this big vision and to provide better user experience, we at Hathway have launched the Docsis 3.0 service that will provide users – fast internet up to 50 mbps speed.”

     

    “With the impending data consumption explosion in India, Hathway’s high-speed internet service is a game changer in India. It is vital to have a disruption free service at affordable prices. Docsis 3.0 will create a revolution in the market. We shall continue to invest in expanding the high speed broadband network and deliver plans with lightning fast speeds that is crucial for superior consumer experiences,” he added.

     

    Speaking on the fast exploding internet consumption in the country, Hathway president Rajan Gupta said, “The digital change is not only sweeping across gen-next but also among the older generation. Today the internet has come a long way, to become a household product that is synonymous with utility, functionality, fun, entertainment, knowledge and much more. With multiple high-tech gadgets being connected to the internet, the time spent on the medium is increasing at a galloping rate. The bustling e-commerce phenomenon, online shopping, social networking, online surfing, audio & video streaming, gaming, cloud computing, all go on to emphasize the momentum and traffic internet has gathered in the recent years in India.”

     

    According to Gupta, the phenomenon of internet adoption is expected to leapfrog in the next five years. “In such a scenario speed and cost plan has always been the constant benchmarks for choosing broadband connection. With Hathway Docsis 3.0, that provides 10 times the internet speed, we aim to democratize broadband making it accessible to all at affordable price points. The benchmark we have set in terms of our 50 mbps speed is much comparable with the advanced broadband markets across the world. While we introduce the new network plan, we think this is the right time to establish our footprint in the internet broadband industry,” he concluded.