MUMBAI: Music maestro AR Rahman launched his latest album ‘Raunaq – A Conversation of Mystery and Poetry’ on 29 September in Mumbai dedicating it to the Vogue Empower, a social awareness initiative that focuses on women empowerment.
With lyrics penned by Kapil Sibal, the album comprises of seven songs. The song ‘Ladli’, sung by legendary singer Lata Mangeshkar was revealed at the music launch. The visual of the song is directed by Bejoy Nambiar and the cinematography is done by Sanu John Varghese.
The other songs in the album include ‘Sach Kahoon’ sung by KS Chithra and Rahman, ‘Geet Gaon’ by Jonita Gandhi, ‘Kismat’ by Shreya Goshal, ‘Aa Bhi Jaa’ by Jonita Gandhi, ‘Kho Jaayein Hum’ by Shweta Pandit and Jyoti and ‘Khatta Meetha’ by Mohit Chauhan.
Rahman, who was influenced by the paintings of Raja Ravi Varma wanted to incorporate the concept in his album and accordingly, developed concepts for the visuals. He has even played the role of a visual storyteller in the song ‘Aa Bhi Jaa’ in which Yami Gautham plays the lead.
Vogue India launched #VogueEmpower on its seventh anniversary, a social awareness initiative that aims to raise awareness and encourage people to think, talk and act in ways big or small on issues that draw attention to women’s empowerment.
