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Tag: Raja Banerji

  • Imtiaz Ali’s ‘Bruno and Juliet’ added on Royal Stag platform

    NEW DELHI: ‘Bruno and Juliet’, presented by Imtiaz Ali, and written & directed by Khawar Jamsheed, the latest addition to the Royal Stag Barrel Select Large Short Films, depicts an unusual friendship and an unspoken love between two adorable dogs, Bruno and Juliet.

    A St. Bernard raised within the safe walls of a big house, Bruno yearns for the world outside seeking freedom. In the other hand, lovable street dog Juliet, with no one to call her own, roams the streets in search of love. The two ultimately find companionship with each other. The film is a heart-melting story of two souls who desire to be together while everyone tries to separate them, inspired by Imtiaz Ali’s take on love.

    With this film, renowned filmmaker, Imtiaz Ali joins the club of eminent Bollywood personalities who are now associated with Royal Stag Barrel Select Large Short Films platform. Having signed a 3-film association, Imtiaz promises to deliver some original shorts with the platform, beginning with the charming story of Bruno and Juliet.

    Over the last three years, the platform Royal Stag Barrel Select Large Short Films has gained immense popularity and has become one of the most credible and celebrated short films platform in India.

    It has released some of the most prodigious and award winning short films which truly reflect originality, imagination and perfection such as ‘Ahalya’, ‘Interior Café – Night’, ‘Ouch’, ‘Chutney’, ‘That Gusty Morning’, ‘Mumbai Varanasi Express’, ‘Khool Aali Chithi’ and ‘The School Bag.’

    Pernod Ricard India assistant VP – marketing Raja Banerji said “Imtiaz represents new age Bollywood Filmmaking. Such partnerships are a testimony to the accelerated growth and success the platform has witnessed in the last 2 years. In line with the brand’s objective of make it perfect, we have always believed well-known Bollywood directors with their exclusive work will motivate aspiring directors to create original content for the platform in the future”

    Themed on the philosophy of “Make it Perfect”, The Royal Stag Barrel Select Large Short Films is a platform for aspiring directors to feature along with mainstream Bollywood directors while still chasing their creative energy to create a niche for themselves in the industry. The platform gives a credible stage to the storytellers to showcase their artistic creativity and reach out to their target audience through the digital world.

     Ali said, “Bruno and Juliet is an unconventional love story of characters that are Dogs. The film explores the basic need of two lovers to unite, only in this film the lovers are dogs. Associating with Royal Stag Barrel Select Large Short Films is certainly an incredible platform for aspiring filmmakers who want to explore their creative freedom.”

    The wirter & director Khawar Jamsheed known Line Producer of Kashmir for his work in films like Haider, Rockstar, Highway and Bajrangi Bhaijaan etc said, “Bruno and Juliet is very special to me. It is about an unlikely friendship between two unlikely protagonists. I used to observe dogs in my neighbourhood closely and found their friendship very fascinating. So, I picked up my camera and started following the dogs filming them for 22 days. The Royal Stag Barrel Select Large Short Films truly encourages and motivates filmmakers to exhibit their work perfectly.”

    Royal stag Barrel Select Large Short Films (LSF) is a portal that is the hub of Indian short films. It gives the audience the window to enjoy short films made by large directors. It gives aspiring film makers a platform to showcase their short films with original ideas. Films from LSF has made big in Filmfare with three of its film made in in final shortlist. Chutney a LSF release has won 2 Filmfare awards. In recent times, Platform has been built on identified core attribute of RSBS – ‘Make it Perfect” and targeting a more refined and evolved RSBS audience.

  • Jio MAMI: Royal Stag Barrel joins Star to promote short films

    Jio MAMI: Royal Stag Barrel joins Star to promote short films

    NEW DELHI: The Jio MAMI 18th Mumbai Film Festival with Star has managed to involve Royal Stag Barrel Select Large Short Films to provide a platform within the short films category.

    Pernod Ricard India assistant vice-president, marketing, Raja Banerji, said “Not only are short films emerging as powerful as long feature films attracting great audience online, but are also attracting great talent from the mainstream film industry. Keeping pace with the changing times, Royal Stag Barrel Select Large Short Films is happy to own the short film category at Mumbai Film Festival.”

    Jio MAMI with star festival director Anupama Chopra said “In an article titled ‘Does Cinema need Short Films,’ New Yorker film critic Richard Brody wrote: The short film doesn’t supplant the feature; it nourishes it. It doesn’t make a filmmaker’s career, but it augments it, just as a brief visit to a friend may bring a wise word that may stick with a person for a lifetime. Or, to put it another way, movie theatres are like restaurants, which offer a chance for a good long talk; but there are also cafés for a chat, and the cinema needs those, too. I absolutely agree. Which is why I’m thrilled that Jio MAMI with Star is partnering with Royal Stag Barrel Select Large short films for this category. We hope that something wonderful will emerge.”

    Royal Stag Jio MAMI with Star co-created a unique contest for aspiring filmmakers. It will inspire young film-makers across the country to create original short films and provide them the right platform to showcase their work. The winning short film will screen at the festival and the director will get an opportunity to intern with VCF. The contest will be judged by an eminent jury comprising actor Tisca Chopra, renowned film critic Anupama Chopra and festival creative director Smriti Kiran.

    Kiran said, “This association opens up the short film piece at the festival and that is very exciting. We are glad to be partners with Royal.”

    Themed on the objective of “keep perfecting”, the Royal Stag Barrel Select Large Short Films is a platform for aspiring directors to feature along with mainstream Bollywood directors and chase their creative energy to establish themselves. The platform gives a stage to storytellers to showcase their artistic creativity and reach out to their target audience through the online world as the brand urges them to push for perfection when it comes to filmmaking.

    Royal Stag Large Short Films (LSF) is a portal that is the hub of Indian short films. LSF is a parallel platform for indie films that can take co-creation with social media to the next level. Adhiraj Bose is the face of the platform.

  • Jio MAMI: Royal Stag Barrel joins Star to promote short films

    Jio MAMI: Royal Stag Barrel joins Star to promote short films

    NEW DELHI: The Jio MAMI 18th Mumbai Film Festival with Star has managed to involve Royal Stag Barrel Select Large Short Films to provide a platform within the short films category.

    Pernod Ricard India assistant vice-president, marketing, Raja Banerji, said “Not only are short films emerging as powerful as long feature films attracting great audience online, but are also attracting great talent from the mainstream film industry. Keeping pace with the changing times, Royal Stag Barrel Select Large Short Films is happy to own the short film category at Mumbai Film Festival.”

    Jio MAMI with star festival director Anupama Chopra said “In an article titled ‘Does Cinema need Short Films,’ New Yorker film critic Richard Brody wrote: The short film doesn’t supplant the feature; it nourishes it. It doesn’t make a filmmaker’s career, but it augments it, just as a brief visit to a friend may bring a wise word that may stick with a person for a lifetime. Or, to put it another way, movie theatres are like restaurants, which offer a chance for a good long talk; but there are also cafés for a chat, and the cinema needs those, too. I absolutely agree. Which is why I’m thrilled that Jio MAMI with Star is partnering with Royal Stag Barrel Select Large short films for this category. We hope that something wonderful will emerge.”

    Royal Stag Jio MAMI with Star co-created a unique contest for aspiring filmmakers. It will inspire young film-makers across the country to create original short films and provide them the right platform to showcase their work. The winning short film will screen at the festival and the director will get an opportunity to intern with VCF. The contest will be judged by an eminent jury comprising actor Tisca Chopra, renowned film critic Anupama Chopra and festival creative director Smriti Kiran.

    Kiran said, “This association opens up the short film piece at the festival and that is very exciting. We are glad to be partners with Royal.”

    Themed on the objective of “keep perfecting”, the Royal Stag Barrel Select Large Short Films is a platform for aspiring directors to feature along with mainstream Bollywood directors and chase their creative energy to establish themselves. The platform gives a stage to storytellers to showcase their artistic creativity and reach out to their target audience through the online world as the brand urges them to push for perfection when it comes to filmmaking.

    Royal Stag Large Short Films (LSF) is a portal that is the hub of Indian short films. LSF is a parallel platform for indie films that can take co-creation with social media to the next level. Adhiraj Bose is the face of the platform.

  • Priyanka creates ‘Reflections’ for Blenders Pride

    Priyanka creates ‘Reflections’ for Blenders Pride

    NEW DELHI: Blenders Pride Fashion Tour has unveiled a new TV campaign with Priyanka Chopra as their brand ambassador. ‘Keep the World Guessing’ is an edgy rundown of the multi-faceted demeanor of today’s youth and their endeavor to wow the world with every step they take.

    The TVC is shot in black and white tones, wherein Priyanka is running in a stunning mirror maze, being chased by the paparazzi. She throws multiple reflections on the mirrors creating a strong resonance with her multi-faceted persona and eventually escapes the maze, leaving behind the paparazzi in complete surprise, end up shooting her striking reflection.

    Conceptualized by Lowe Lintas, the TVC has been shot in New York by the famous French filmmaker and visual artiste Jean Claude Thibaut, known for his bold stylish work.

    Pernod Ricard India Assistant Vice President –Marketing, Raja Banerji, said, “Priyanka emulates the dynamism, enigma and a multi-faceted personality which is the essence to ‘taste life in style’ for today’s consumers.”

    Priyanka added, “To me, style is a mirror of your inner self, giving you a chance to bring out your hidden facets.”

    Lowe Lintas chief creative officer Arun Iyer added, “This particular film marries Blenders Pride Fashion Tour and Priyanka’s personality perfectly. It brings out the fact that style empowers you to surprise the world. It was a very complex shoot with lot of mirrors and reflections, but Jean has beautifully executed the idea.”

    The TVC can be viewed here –
     

  • Priyanka creates ‘Reflections’ for Blenders Pride

    Priyanka creates ‘Reflections’ for Blenders Pride

    NEW DELHI: Blenders Pride Fashion Tour has unveiled a new TV campaign with Priyanka Chopra as their brand ambassador. ‘Keep the World Guessing’ is an edgy rundown of the multi-faceted demeanor of today’s youth and their endeavor to wow the world with every step they take.

    The TVC is shot in black and white tones, wherein Priyanka is running in a stunning mirror maze, being chased by the paparazzi. She throws multiple reflections on the mirrors creating a strong resonance with her multi-faceted persona and eventually escapes the maze, leaving behind the paparazzi in complete surprise, end up shooting her striking reflection.

    Conceptualized by Lowe Lintas, the TVC has been shot in New York by the famous French filmmaker and visual artiste Jean Claude Thibaut, known for his bold stylish work.

    Pernod Ricard India Assistant Vice President –Marketing, Raja Banerji, said, “Priyanka emulates the dynamism, enigma and a multi-faceted personality which is the essence to ‘taste life in style’ for today’s consumers.”

    Priyanka added, “To me, style is a mirror of your inner self, giving you a chance to bring out your hidden facets.”

    Lowe Lintas chief creative officer Arun Iyer added, “This particular film marries Blenders Pride Fashion Tour and Priyanka’s personality perfectly. It brings out the fact that style empowers you to surprise the world. It was a very complex shoot with lot of mirrors and reflections, but Jean has beautifully executed the idea.”

    The TVC can be viewed here –
     

  • Talenthouse India to host 2nd edition of India Mobile Film Festival

    Talenthouse India to host 2nd edition of India Mobile Film Festival

    MUMBAI: Royal Stag Barrel Select Large Short Films India Mobile Film Festival (IMFF 2016), in association with Reliance Communication & Talent house India, have created a platform for filmmakers to showcase their original creations by just using their mobile phones. The objective was to create a game changing platform for short films in India, which reduces the entry barrier for film-makers and bring creativity to the forefront. With a variety of smart phones on the market, every smartphone user (220 Mn+) in India is a potential film-maker.

    Royal Stag Barrel Select Large Short Films also showcases films made by some of India’s finest such as Anurag Kashyap, Sudhir Mishra, Sujoy Ghosh and inspires aspiring directors to create film and rewards them for their originality by showcasing them on the platform.

    Commenting on the project Pernod Ricard India AVP marketing Raja Banerji said, “Royal Stag Barrel Select Large Short Films was conceptualised to support the short film format in our country. We are proud to be the presenting partner to India Mobile Film Festival, an edgy and ground-breaking idea. In line with the Barrel Select philosophy of “Make it Perfect”, the brand intends to create a format to encourage creativity with this unique concept and connect with the discerning audience by offering a unique experience of fresh content through this platform. The Brand has always encouraged people to strive for perfection to achieve their dreams and Make it Large.”

    Reliance Communications CEO consumer business Gurdeep Singh said “The Indian Mobile Film Festival (IMFF 2016) marks the beginning of a true revolution and transition on the art & culture scene and RCOM is delighted to partner with Talenthouse India and support the efforts,”. We are now at an age when smartphones are being used to express creativity with minimal budgets resulting in some extraordinary artistic and cinematic feat. We wish IMFF 2016 all the very best for this event and all their future endeavors,” he added.

    Talenthouse India CEO Arun Mehra said, “After a successful first edition in 2015 where we received around 400 films and support from the industry and film-makers, we set out to make 2016 even bigger than last year. Talenthouse India is the largest curator of short films in India over the last 3 years. The idea of using a mobile phone to shoot films, had to be taken to the next level and we added a new Internationalfilm category this year because we believe that this format is global in nature. With support from our partners, Royal Stag Barrel Select Large Short Films & Reliance Communications, we were delighted to receive over 1200 films across categories from 7 countries. The artistic community has always provided us with exceptional content and this time has been no different.”

    IMFF 2016 reached out to film-makers and budding artists across 60 Indian cities through a combination of Digital & on-ground outreach program. According to the IMFF figures, the combined reach for this campaign was about 5 Million and as a result, the campaign crowdsourced over 1200 films from across 60 cities and 7 countries in just 6 weeks.

    This year, the India Mobile Film Festival invited participation in five categories included the newly inducted International category. The categories in 2016 are: Short films (5-10 mins), Micro films (2-5 mins), Nano films (up to 2 mins), International films (up to 10 mins) and My first short (Any interesting, quirky or impactful moments captured candidly on mobile) with cash prizes of over INR 3 lakh and individual awards to be won across categories.

    A panel of renowned jury members, spearheaded by our Chief Mentor Sanjay Gadhvi – (superhit Director of Dhoom 1 and 2) have selected the very best films along with the highly respected film and television actress Shubha Khote, popular Film Actor and Producer Karan Shah, Superhit Editor Rameshwar S. Bhagat and film writer Rohit Banawlikar.

  • Talenthouse India to host 2nd edition of India Mobile Film Festival

    Talenthouse India to host 2nd edition of India Mobile Film Festival

    MUMBAI: Royal Stag Barrel Select Large Short Films India Mobile Film Festival (IMFF 2016), in association with Reliance Communication & Talent house India, have created a platform for filmmakers to showcase their original creations by just using their mobile phones. The objective was to create a game changing platform for short films in India, which reduces the entry barrier for film-makers and bring creativity to the forefront. With a variety of smart phones on the market, every smartphone user (220 Mn+) in India is a potential film-maker.

    Royal Stag Barrel Select Large Short Films also showcases films made by some of India’s finest such as Anurag Kashyap, Sudhir Mishra, Sujoy Ghosh and inspires aspiring directors to create film and rewards them for their originality by showcasing them on the platform.

    Commenting on the project Pernod Ricard India AVP marketing Raja Banerji said, “Royal Stag Barrel Select Large Short Films was conceptualised to support the short film format in our country. We are proud to be the presenting partner to India Mobile Film Festival, an edgy and ground-breaking idea. In line with the Barrel Select philosophy of “Make it Perfect”, the brand intends to create a format to encourage creativity with this unique concept and connect with the discerning audience by offering a unique experience of fresh content through this platform. The Brand has always encouraged people to strive for perfection to achieve their dreams and Make it Large.”

    Reliance Communications CEO consumer business Gurdeep Singh said “The Indian Mobile Film Festival (IMFF 2016) marks the beginning of a true revolution and transition on the art & culture scene and RCOM is delighted to partner with Talenthouse India and support the efforts,”. We are now at an age when smartphones are being used to express creativity with minimal budgets resulting in some extraordinary artistic and cinematic feat. We wish IMFF 2016 all the very best for this event and all their future endeavors,” he added.

    Talenthouse India CEO Arun Mehra said, “After a successful first edition in 2015 where we received around 400 films and support from the industry and film-makers, we set out to make 2016 even bigger than last year. Talenthouse India is the largest curator of short films in India over the last 3 years. The idea of using a mobile phone to shoot films, had to be taken to the next level and we added a new Internationalfilm category this year because we believe that this format is global in nature. With support from our partners, Royal Stag Barrel Select Large Short Films & Reliance Communications, we were delighted to receive over 1200 films across categories from 7 countries. The artistic community has always provided us with exceptional content and this time has been no different.”

    IMFF 2016 reached out to film-makers and budding artists across 60 Indian cities through a combination of Digital & on-ground outreach program. According to the IMFF figures, the combined reach for this campaign was about 5 Million and as a result, the campaign crowdsourced over 1200 films from across 60 cities and 7 countries in just 6 weeks.

    This year, the India Mobile Film Festival invited participation in five categories included the newly inducted International category. The categories in 2016 are: Short films (5-10 mins), Micro films (2-5 mins), Nano films (up to 2 mins), International films (up to 10 mins) and My first short (Any interesting, quirky or impactful moments captured candidly on mobile) with cash prizes of over INR 3 lakh and individual awards to be won across categories.

    A panel of renowned jury members, spearheaded by our Chief Mentor Sanjay Gadhvi – (superhit Director of Dhoom 1 and 2) have selected the very best films along with the highly respected film and television actress Shubha Khote, popular Film Actor and Producer Karan Shah, Superhit Editor Rameshwar S. Bhagat and film writer Rohit Banawlikar.

  • MTV to air season 5 of ‘Unplugged’

    MTV to air season 5 of ‘Unplugged’

    MUMBAI: The fifth season of MTV Unplugged is all set to go on air from 2 January, 2016.

    The show will be aired every Saturday at 8 pm.

    The show showcases India’s biggest musical maestros performing their chart topping numbers that have swayed the nation in their most natural forms with acoustic arrangement of music and a live studio performance sans any post production.

    The audience this season will see musicians such as Pritam, Hariharan, Rahat Fateh Ali Khan, Sukhwinder, Jeet Gannguli and Swarathma performing unplugged music for legions of fans. These are the musical geniuses, who have proven their mettle in the Indian music industry with songs that refuse to fade into oblivion.

    Viacom18 EVP and business head – Youth and English Entertainment Ferzad Palia said, “MTV is the cultural home of the youth of today. And music is what drives them. Royal Stag Barrel Select MTV Unplugged is a show that brings together the biggest music stars of today, musicians and artists whose songs have shaped the youth of today with lyrics and music that appeal to them and define them. This year, the musicians we have on board are people who have in some way rebooted the Indian music industry by infusing certain freshness into the way things are done. And the unplugged versions of their songs are something you’ll want to witness and listen to again and again.”

    On the advent of the new season, Pernod Ricard India assistant vice president Raja Banerji added, “Royal Stag Barrel Select MTV Unplugged has already touched millions of hearts across the nation. Keeping up with the brand philosophy of “Make it Perfect,” Royal Stag Barrel Select, has made an endeavour to encapsulate the brand experience and has stepped up a notch higher, with every season, to ‘make it perfect’ through a series of Unplugged concerts. There is no better place to enjoy powerful, uninhibited music than here.”

    Season 4 was graced by some of the biggest names from the world of music such as AR Rahman, Kailash Kher, Mohit Chauhan and Sonu Nigam whose beautiful compositions and unplugged renditions of popular songs have captured the hearts of audiences all over.

  • Royal Stag is now ‘India’s most valuable brand’

    Royal Stag is now ‘India’s most valuable brand’

    MUMBAI: Royal Stag, the leading whisky brand from Pernod Ricard India has been chosen as ‘India’s Most Valuable Brand’ in the liquor category in an in-depth ranking of Indian brands. The ranking was undertaken by one of Asia’s leading brand rating companies, World Consulting & Research Corporation (WCRC) in association with KPMG. 

     

    Royal Stag has been awarded “The 100 most valuable brands of the year” in the country in terms of innovation, aspiration and admiration from a shortlist of nearly 750 brands. The WCRC ranking is the largest multi-platform ‘brand trust’ and ‘loyalty benchmark’ project involving the most prestigious brands in the Indian market.

     

    Royal Stag, by virtue of its unique value propositions and attributes was adjudged as the leading brand, having successfully reinforced a profound and meaningful connect with its customers.  In line with the brand philosophy of “It’s your life, Make it Large”, Royal Stag, reaches out to consumers who believe in looking beyond materialistic success, and for whom it is important to earn stature, dignity and respect.

     

    Speaking about the award, Raja Banerji Assistant Vice President Pernod Ricard India said, “The award is a testament of the hard work that has gone into making Royal Stag – an iconic brand. I take this opportunity to thank everyone who has contributed in taking this brand to exhilarating heights. This was an outcome of a rigorous ranking exercise and we are pleased to be recognised as one of the best brands in the country. We are confident that Royal Stag will continue to power ahead with the same passion and commitment”

     

    Created in 1995, Seagram’s Royal Stag and Royal Stag Barrel Select (more recently in 2011) are the flagship brands of Pernod Ricard India. A delectable blend of Indian spirits and imported Scottish malt, Royal Stag set an industry benchmark by becoming the first liquor brand in India without artificial flavouring. With this award, Pernod Ricard intends to continue to its strategy of building strong premium brands.