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Tag: Raj Rishi Singh

  • Cricket superfans quality check MakeMyTrip Homestays in latest campaign

    Cricket superfans quality check MakeMyTrip Homestays in latest campaign

    Mumbai: When the world is glued hawk-eyed to cricketers, MakeMyTrip turns its attention to sports superfans instead. India’s leading online travel company’s latest campaign dials in on cricket fever by getting cricket superfans from across the globe to verify the quality and hospitality standards for its catalogue of homestays and villas.

    Travellers sometimes find themselves in a fix when the accommodation booked isn’t in line with their expectations, especially for the homestays category, where hospitality and offerings aren’t standardised. MakeMyTrip solves for this travel woe, taking the unusual approach of roping in popular cricket superfans from across the globe as quality assurance ambassadors. Sudhir Chaudhary, Saravanan Hari, Sugumar, Gayan Senanayaka (Sri Lanka), and Shoaib ‘Tiger’ Bukhari (Bangladesh) test and validate MakeMyTrip’s curated homestays and villas in the brand’s latest campaign. Given their extensive travel experience chasing matches globally, the chosen superfans are uniquely equipped to provide a proper assessment on the parameters of pricing, service, and space.

    Commenting on the campaign, MakeMyTrip chief marketing officer and chief business officer – corporate Raj Rishi Singh said, “The fever pitch around cricket gave us an optimal opportunity to showcase the meticulous quality check mechanisms MakeMyTrip has put in place for our alternate accommodations category. We always approach business from a problem-solving mindset, and who better to communicate this than genuine globetrotters such as our cricket superfans, who share the same passion for travel as they do for the game.”

    MakeMyTrip stands out for providing a unique and trustworthy experience by redefining industry standards and ensuring travellers can access the best accommodations across price points. The twin values of ‘Uniqueness’ and ‘Trust’ also carry through to the brand’s campaigns. At a time when the environment is cluttered with communique led by cricketers and mainstream celebrities, honing in on real-life superfans makes this campaign stand out.

    The first leg of campaign deployment caught the nation’s attention through a print outreach. The brand has now released a series of films depicting the campaign protagonists judging and validating MakeMyTrip Homestays on space, price, and service parameters. The films are live on all of the brand’s social channels

  • Goibibo announces Kareena Kapoor Khan as brand ambassador

    Goibibo announces Kareena Kapoor Khan as brand ambassador

    Mumbai: Goibibo, one of India’s leading travel brands, stands for its youth-oriented offerings and campaigns. So, when it came to choosing the new face for the brand, Goibibo went back to the recommendations made by its core audience set.  

    In a stellar illustration of two-way communication between a brand and its audience, Goibibo announces Kareena Kapoor Khan aka Bebo as its new brand ambassador. This announcement coincides with the launch of Goibibo’s new campaign – Hotels aise on Goibibo, full marks by Bebo’ – and a new adapted social media identity. The brand integrates cues from the actor’s most memorable roles and her name in real life to its own personality thereby converging the brand and the brand ambassador like never before.

     

     

    To bolster the announcement, Goibibo has also launched a new brand film that gives voice to the main character energy of every Indian traveller with Kareena’s famous ‘Poo’ as the mouthpiece. Goibibo chief marketing officer Raj Rishi Singh further explained, “We all have a main character energy to our personalities which becomes especially prominent when we are on our travel breaks. With Kareena Kapoor Khan, the brand not only gives representation to this facet of our personality but also seamlessly integrates the brand and the ambassador into a cohesive voice.  Our larger campaign speaks to the evolving expectations of Indian travellers and the increasing expectations from all operators in the space. We are hopeful that our audience will be as excited as we are for this new chapter for Goibibo.”  

    Kareena Kapoor Khan said, “It’s such a delight to be the new face of Goibibo, or should we call it ‘Goibebo’? Among all the roles I’ve played on screen, Poo has been one character that has been an all-time audience favourite, even after all these years! It’s fascinating to see how Goibibo has taken such a beloved character and infused it into their new, fun campaign. Becoming Poo again, twenty years later, was such fun and it reminded me that there’s a bit of ‘Poo’ in every Indian traveller… after all, who doesn’t want to have the best holiday! So, what are you waiting for? Because ‘Poo’ has already given her seal of approval!”

    Goibibo stands firmly committed to maintaining impeccable standards and the latest campaign speaks to this goal. Bebo’s charisma, enduring popularity and high standards perfectly align with Goibibo’s mission to make sure accommodations listed on the platform are authentic, and there is no expectation and delivery mismatch.  Whether it’s Poo, or an everyman, with Goibibo one can rest assured with ‘Bebo’s’ seal of approval.

    The film has been conceptualised by Talented and executed by Dharma 2.0.

    Founding partner Priyanka Borah and Talented founding member & creative Binaifer Dulani said, “When we uncovered that the Indian consumer wants to be treated like a main character, from the movies, when on vacation – it instantly connected the dots for us, and gave birth to Goibebo. While the Poo character is iconic and has been leveraged in different ways, the strategic soundness makes this special, and its familiarity in a new context makes it memorable.”

    Dharma 2.0 founder Punit Malhotra said, “There is an inherent stickiness to ‘goibibo’ and ‘bebo’ that will stay in the mind of the audiences. Poo is an unforgettable character, and it’s an honour to revive her quintessential sassiness, in a brand-new context to speak to the Indian masses.”

  • Pepsi celebrates food and friendship in latest campaign

    Pepsi celebrates food and friendship in latest campaign

    MUMBAI: What’s life without a few good friends? What’s friendship without gossip over good food? And what’s good food without a chilled glass of Pepsi?

    Pepsi knows that mixing friendship, food and fun is the perfect recipe. And when you add in a chilled glass of the beverage to the mix, you get an unbeatable combo. With pop-culture at its heart and a finger on the pulse of trends, Pepsi is all set to unleash a new campaign, which pivots on the simple belief that just like life is incomplete without friends, food is incomplete without Pepsi.

    Pepsi reinstates this position in the hearts of consumers in its latest campaign through the idea of ‘Kyun Sookhe Sookhe Hi?’. 

    The campaign celebrates the three musketeers — friendship, food and Pepsi –  in a never seen before way. The unique proposition of the brand spans all consumer touch points including its packaging. College campuses, retail stores, social media, no matter where today’s consumers get together to chill this summer, they will be compelled to answer the question ‘Kyun Sookhe Sookhe Hi’. 

    The 360-degree campaign kicks off with a TVC featuring Pulkit Samrat, Varun Sharma and Manjot Singh, stars of the popular Fukrey movie franchise. The fun film brings alive Pepsi’s cool quotient and its inherent association with food. It shows Pulkit and Manjot, aka Hunny and Lali bidding farewell to Varun, or as he’s better known, Choocha, at a crowded railway station. The fond goodbye is interrupted by a wish to indulge in samosas, which results in a high adrenaline chase sequence. Pulkit dodges myriad obstacles before he successfully boards the train to ensure his best friend enjoys the samosas with a chilled Pepsi.

    The campaign also celebrates Pepsi’s strongest asset, its packaging. The new Pepsi foodicon bottles will feature different interpretations of age-old street food favourites and will stand out on the retail shelves. These foodicons will take over retail shelves and show consumers’ different interpretations of age-old street food favourites. The distinct visuals on each were interpreted in origami and crafted by Spain’s Raya Sader Bujana as well as celebrated design firm Cocktail Art. They created origami versions of foods such as Bombay’s preferred vada pavs, Delhi’s beloved samosas and Chennai’s favoured dosas.  

    Speaking about the campaign, PepsiCo India director marketing for Pepsi Raj Rishi Singh says, “We believe that with the new campaign we will be able to bring Pepsi to the forefront of all fun consumption occasions. The campaign celebrates friends, food and Pepsi in a unique way, by elevating the fun & food occasions. We are confident that our consumers will love the campaign.” 

    The 360-degree campaign will also be supported by massive outdoor and digital surround. There will also be exclusive promotions with partners like KFC, Pizza Hut and Subway. The new PET bottles featuring the different food inspired visuals, will be available to consumers across all modern and traditional outlets across the country.

    J Walter Thompson India chief creative officer Senthil Kumar adds, “Brand Pepsi has always created popular culture and echoed the current youth trends and aims to connect with BFFs everywhere. This summer Pepsi takes a friendly dig at friendship. You can ask your friends for anything and they will go to unreasonable lengths to get it for you. Don’t you feel grateful? Of course not. The real, raw friendship of the Fukrey gang gave us an amazing casting opportunity. The chemistry between these bright, young, goofy characters fit the script like it was written for them.”

    Director of the film, Prasoon Pandey, echoes his thoughts, “I found it to be a really charming script about great friendships. That inexplicable bond includes a myriad of shades all at the same time-like an emotional family member, friends go to receive and see off each other, like true competitors they do not let go of any chance to pull each other’s leg, almost like spouses they begin to expect the earth from each other and like only a true friend would, they are also happily willing to move the earth for each other like it is no big deal.”