Tag: Raj Nidimoru

  • From reel to real change as IMDb maps 25 years of indian cinema

    From reel to real change as IMDb maps 25 years of indian cinema

    MUMBAI: Lights, camera, reflection! As IMDb turned the spotlight on 25 Years of Indian Cinema (2000–2025), a new script of change unfolded, one where superstardom is shared, stories are decentralised, and the audience now holds the director’s chair.

    In a spirited roundtable hosted by Anupama Chopra for The Hollywood Reporter India, industry stalwarts Siddharth Roy Kapur, Kiran Rao, Sameer Nair and Raj Nidimoru dissected the shifting contours of India’s cinematic universe. The conversation, anchored in IMDb’s landmark report, delved deep into how streaming, social media, and audience evolution have rewritten Bollywood’s rulebook.

    “Stardom has been democratized,” said Siddharth Roy Kapur, noting how the halo once reserved for a handful of megastars has now spread across platforms and personalities. Rao agreed, adding that today’s fascination lies less with the cult of celebrity and more with the craft itself. “It’s stopped being all cult of personality. There are so many more artists now that people are interested to watch,” she said, highlighting how Youtubers, comics, and digital creators now rival traditional film stars in influence.

    Raj Nidimoru pointed out the industry’s long-standing blind spot, the lack of sustained investment in building women’s stardom. “The hero is treated like a franchise,” he said, “but the same pipeline doesn’t exist for actresses. You can’t expect overnight success for female-led films when you haven’t built that equity over time.” His words struck a chord, echoing an industry still learning to give its heroines equal narrative and commercial weight.

    The conversation turned south quite literally as Kapur acknowledged the audacious ambition of regional cinema. “There’s something to be said for the ambition of South films,” he remarked, attributing their boldness partly to the less corporatised funding ecosystem. “They go all in. That chaos fuels creativity.”

    Nidimoru added a telling anecdote from his Stree shoot in Chanderi: “The cook was watching a dubbed Telugu film that’s all they watched.” For him, the distinction between North and South cinema no longer holds. “It’s one Indian film industry now,” he said.

    Sameer Nair proposed a compelling concept CSR for creativity. “The industry needs its own form of CSR Creative Social Responsibility,” he said, urging filmmakers to balance profit with purpose. “For all the commercial stuff we aspire to, we must ensure creativity is preserved and shared almost like saving the knowledge of the race.”

    As the discussion drew to a close, it was clear that Indian cinema’s next 25 years won’t just be about bigger budgets or bolder scripts but about inclusion, integrity, and imagination.

    After all, the story of Indian cinema has never been just about stars on screen. It’s about who gets to shine next.

    Watch the full discussion here

     

  • Citadel: Honey Bunny was Prime Video’s most watched series globally this weekend

    Citadel: Honey Bunny was Prime Video’s most watched series globally this weekend

    Mumbai— Prime Video revealed that the Indian Original spy series Citadel: Honey Bunny, born from the world of Citadel, was the most watched series on Prime Video worldwide in its launch weekend. sThe Indian series directed by Raj & DK (Raj Nidimoru and Krishna DK) and starring Varun Dhawan and Samantha, has drawn in huge global audiences, streamed in 200 countries worldwide. The series was in the top 10 in almost 150 countries, including US, UK, France, Italy, Australia, Canada, Brazil, and UAE, proving the trend that consumers are continuing to enjoy non-English language content.

    “The success of Citadel: Honey Bunny shows that our non-English language International Originals continue to find fans globally through Prime Video’s huge worldwide audience,” said Prime Video & Amazon MGM Studios VP International Originals James Farrell.

    “Citadel: Honey Bunny’s success is another example of Indian content increasingly being appreciated by audiences worldwide,” said Prime Video India Head of Originals Nikhil Madhok. “It shows that local narratives can have universal appeal and engage customers across borders. The series has received an extremely positive response in India and we are thrilled that this action spy thriller is also the most watched series on Prime Video worldwide in its launch weekend.”

    “It has been a very enriching experience on a challenging project that gave us the unique opportunity to collaborate with some of the biggest names in global entertainment and build on a larger connected world of spies which goes beyond the conventional storytelling formats,” said Raj & DK. “We have enjoyed weaving in easter eggs and nostalgic throwbacks to 90s’ cinema into the world of Honey Bunny. And we are thrilled at the amazing response both from our home turf and from around the world!”

    “We continue to be immensely proud of our global partners on Citadel and the success of each installment in the series. DK and Raj’s Citadel: Honey Bunny is a truly fun, propulsive and subversive spy show. Writer Sita Menon has crafted outstanding scripts that our talented leads, Samantha and Varun Dhawan, bring to life through shining performances, said AGBO executive producer and chief creative officer Angela Russo-Otstot. “AGBO is honored to collaborate with such exceptional creatives, alongside Amazon and David Weil, in bringing this distinctive global series to audiences worldwide.”

    Citadel: Honey Bunny is directed by Raj & DK (Raj Nidimoru and Krishna DK) and written by Sita R. Menon, along with Raj & DK. The series is produced by D2R Films, Amazon MGM Studios, and executive produced by the Russo Brothers’ AGBO. Anthony Russo, Joe Russo, Angela Russo-Otstot, and Scott Nemes from AGBO, alongside David Weil (Hunters), executive produce Citadel: Honey Bunny and all series within the world of Citadel. Midnight Radio is also an executive producer.

    The first season of Citadel, starring Richard Madden and Priyanka Chopra Jonas alongside Stanley Tucci and Lesley Manville, premiered to global success in 2023, becoming Prime Video’s second most-watched new original series outside the US, and fourth most-watched worldwide, after 24 days. Executive produced by the Russo Brothers’ AGBO, Citadel and its subsequent action-espionage Original Series traverse the globe, evolving the story of spy agency Citadel and its powerful enemy syndicate, Manticore. Each series born from the world of Citadel stars top local talent and is created, produced and filmed in the region—bringing about stylistically unique shows with strong cultural identities rooted in their respective country of origin. The Italian Original, Citadel: Diana, which launched on 10 October, was the second series to debut from the world of Citadel and is followed by India’s series, Citadel: Honey Bunny, which launched on 7 November. Since the launch of both series, customers continue to watch season one of Citadel, drawing in more audiences globally. Season Two of Citadel, starring Richard Madden and Priyanka Chopra Jonas alongside Stanley Tucci and Lesley Manville, is in production, with Joe Russo serving as director.

    Citadel: Honey Bunny joins Prime Video’s slate of International Originals debuting to record-breaking global success, including recent international hits; My Fault (‘Culpa Mía’), Maxton Hall – The World Between Us, and Like A Dragon: Yakuza, as well as upcoming launches, including Your Fault (‘Culpa Tuya’), The Sticky, and Look Back. The Indian Original series adds to Prime Video’s breadth of Indian-produced hits, such as Mirzapur, Farzi, The Family Man, and upcoming season two of Paatal Lok, season four of Panchayat and Matka King. As well as global Amazon MGM Studios-produced series and movies, such as The Lord of the Rings: The Rings of Power, Fallout, The Summer I Turned Pretty, Road House, Saltburn, and The Idea of You. This is all available with a Prime membership. Prime subscribers can enjoy savings, convenience and entertainment, all in a single membership.

  • Prime Video’s Citadel: Honey Bunny to premiere on 7 November

    Prime Video’s Citadel: Honey Bunny to premiere on 7 November

    Mumbai: Prime Video has announced 7 November 2024 as the premiere date of the eagerly anticipated original series, Citadel: Honey Bunny. The Indian series born from the world of Citadel is directed by Raj & DK (Raj Nidimoru and Krishna DK) and written by Sita R. Menon, along with Raj & DK. The series is produced by D2R Films, Amazon MGM Studios, and executive produced by the Russo Brothers’ AGBO. Anthony Russo, Joe Russo, Angela Russo-Otstot, and Scott Nemes from AGBO, alongside David Weil (Hunters), executive produce Citadel: Honey Bunny and all series within the world of Citadel. Midnight Radio is also an executive producer.

    The series features Varun Dhawan and Samantha in the lead, and the ever-so-versatile Kay Kay Menon, along with an exciting ensemble cast that includes, Simran, Saqib Saleem, Sikandar Kher, Soham Majumdar, Shivankit Parihar, and Kashvi Majmundar. Citadel: Honey Bunny is set to premiere exclusively on Prime Video in India and across more than 240 countries and territories worldwide on 7 November.

    Prime Video confirmed the premiere date of the series at an event attended by fans of Varun, Samantha, and Raj & DK, as they witnessed and partook in the innovative supersized date reveal of the series. The service also released an enthralling teaser that showcases the veritable non-stop action, impeccable performances, and visual scale of the new series that will take the audience on a rollercoaster ride when it launches this November. Citadel: Honey Bunny has a riveting narrative that fuses the pulse-pounding elements of a gritty spy action thriller with the heartwarming allure of a love story, all set against the vibrant tapestry of the ’90s.

    “We are thrilled to announce the premiere date for the much-awaited Citadel: Honey Bunny today. The Indian series in the world of Citadel blends the charm of the ’90s with an immersive narrative and truly captivating performances by Samantha as Honey, Varun as Bunny, and the entire ensemble cast. The fictional series will take the audience back to the genesis of this international clandestine spy agency, delving further into its foundation, activities, influence, and rise in the distinctive and sensational signature of Raj & DK that the audience has come to love, enjoy, and admire. The teeming excitement for the series has been palpable amongst super fans of Varun and Samantha and having them participate in this larger-than-life date reveal event is truly a memorable experience for everyone present,” said Prime Video, India head of originals, Nikhil Madhok.

    “Citadel: Honey Bunny is a swashbuckling blend of gritty, fast-paced action and compelling drama with exceptional performances. We are excited to introduce Varun as an edgy action hero, and Samantha has upped her action game to the next level. We are also thrilled to have joined with the powerhouse Kay Kay Menon once again and are lucky to have an incredible cast,” stated Raj & DK. “Ever since the series was announced, we have received overwhelming support and anticipation from fans, and that has been truly gratifying. So, it is only natural that we include fans in our date reveal today. The response to the teaser has been very heartening and we believe it is a testament to the dedication of the entire team. We cannot wait for audiences across the world to enjoy one of our most ambitious projects yet!”

  • Zomato unveils a new brand film building on its ‘Match Ho Toh Zomato’ campaign

    Zomato unveils a new brand film building on its ‘Match Ho Toh Zomato’ campaign

    Mumbai: In a bid to create excitement around the upcoming Cricket World Cup, Zomato, India’s food ordering and delivery platform, has unveiled yet another captivating ad film as part of its ongoing ‘Match Ho Toh Zomato’ campaign. Featuring brand ambassador Ranveer Singh and the beloved Samantha Ruth Prabhu, the film aims to strike a chord with young Indians through its relatable and upbeat narrative. It celebrates India’s twin passions—cricket and food—while positioning Zomato as the go-to platform for deliveries to make the most of the cricket season.

    Directed by Bollywood director duo Raj Nidimoru and Krishna DK, the film opens with Ranveer Singh and Samantha Ruth Prabhu reflecting on the importance of India winning the Cricket World Cup. The essence behind the film is that one might miss out on ‘n’ number of things in life, but for now the only thing that matters is India winning the World Cup. It captures India’s love for food and cricket as a group of friends, including Ranveer Singh and Samantha Ruth Prabhu, gather around, eyes glued to the screens, engrossed in the cricket season with boxes of food ordered from Zomato. The camaraderie and shared excitement build up to a conclusion with everyone cheering, ‘Indiaaa-India’.

    Speaking about the campaign, brand ambassador Ranveer Singh said, “It was great collaborating with Raj and Dk and Samantha on this campaign. We had fun shooting and I believe that fun has translated in what we created. The campaign is really cute. The best thing to do during World Cup matches is to order from Zomato. This messaging is captured in a novel and innovative way by the creative team. I’m sure the viewers will have a smile on their face when they watch it.”

    Speaking about the campaign Samantha Prabhu said: “I loved every moment of shooting this ad film. Cricket unites us all, and Zomato’s concept has been beautifully showcased by Raj and DK Sir. I am proud to be a part of this ‘Match Ho Toh Zomato’ campaign and I will be cheering ‘Indiaaa-India’ out loud.”

  • TakeTen is back for its second edition, but with a twist!

    TakeTen is back for its second edition, but with a twist!

    Mumbai: The first successful edition of the Take Ten initiative, a workshop and competition by Netflix and Film Companion to discover and support emerging Indian creators from varied backgrounds, provided a stage for 10 new filmmakers to shine.

    This year, we are again partnering up with the aim of finding and nurturing the talent of five new series creators.

    The new batch of storytellers will be given an exciting opportunity to:

    • Attend exclusively curated workshops by some of the best creative talent in the industry like Prashant Nair, Raj Nidimoru, Gazal Dhaliwal, Varun Grover, Utsab Nath, Tanuj Chopra, Sanyukta Kaza, Pranav Thakkar and Sidharth Meer.
    • Make a fully funded pilot for a series with a grant of Rs.12 Lakhs each.
    • Get a chance to be featured on Netflix India’s Youtube channel

    The competition is open for submissions at the official Take Ten website: https://www.taketen.in/  

  • Filmmaker duo Raj Nidimoru & Krishna DK collaborate with Netflix for creative partnership

    Filmmaker duo Raj Nidimoru & Krishna DK collaborate with Netflix for creative partnership

    Mumbai: Filmmaker duo Raj Nidimoru & Krishna DK on Thursday announced their collaboration with Netflix, in a multi-year creative partnership. Under their D2R Films banner, they will develop and produce their upcoming projects for Netflix.

    The filmmakers will also be the show-runners and directors of Netflix’s upcoming comedy crime thriller series, “Guns & Gulaabs,” a story of love and innocence in a world of crime, a nostalgic tale of all kinds of firsts, from first love to first kill.

    With an impressive slate of cult films, blockbusters, and premium shows, Raj & DK are undoubtedly one of India’s finest and most successful creators. The dynamic duo have mastered distinct genre mash-ups with their quirky style, creating extraordinary stories that have won both critical acclaim and commercial success.

    The duo also produced one of the most critically acclaimed and loved films of last year, the Telugu film “Cinema Bandi,” currently streaming on Netflix.

    Sharing details about the partnership, Netflix India VP-content Monika Shergill said, “Raj & DK are one of the most original creative voices in the country. Along with their unique and ingenious storytelling style, they are also a powerhouse studio. We are excited to continue our relationship with them for a multi-year creative partnership that will bring superlative entertainment to Netflix members around the world.”

    Raj & DK added, “Netflix is a pioneer in the streaming space backed by its unstinting, passionate support for filmmaking and filmmakers. We are looking forward to creating big, unique stories and challenging ourselves to push the storytelling into exciting and fresh spaces.”