ITV

Tag: Raj Nayak

  • Ad Club adds new categories for Creative Abbys 2016; calls for entries

    Ad Club adds new categories for Creative Abbys 2016; calls for entries

    MUMBAI: The Goa Fest Creative Abbys by the Advertising Club, which recognise the best in advertising and marketing, has added two new categories namely Special Abby (Gender Sensitive) and Young Abby. 

    Additionally, in the Print Craft, Computer Generated Imagery as a sub-category will be introduced, whereas in the Design vertical, new sub-categories of Typography Design and Best Integrated Design with two or more sub-categories will be introduced.

    The Advertising Club has called for entries for the Creative Abbys 2016 and the last date for entries is 23 February, 2016. Campaigns released between 1 January, 2015 to 15 February, 2016 will be adjudged by a jury. The entry forms for the awards can be downloaded on the Ad Club website starting 9 February.

    Awards Governing Council chairman Ramesh Narayan said, “This year’s Abby Awards will have three very significant improvements. Firstly to make the awards more in line with global practices, entries for almost all categories can be uploaded online. Secondly, to reinforce the idea that ‘what’s good, is good for the industry,’ there will be a special category for Gender Sensitive Advertising. Thirdly, to bring youth and the future onto centre-stage there will be a special Abby for entries received from copy and art teams under the age of 35 on the theme of how communication can help mitigate gender violence.”

    “These are all issues, which came up in our interaction with the creative fraternity and the media, and I am pleased to say we are responding with alacrity to industry and societal needs. The young winners of this new category would not only get an Abby but also be sent for the Cannes Lions festival this June, all expenses paid. This would give them a great exposure to international professionals and work,” he added. 

    Goa Fest chairman Nakul Chopra said, “I welcome these new developments. They are a part of our ongoing effort to keep evolving and improving. The online uploading of entries will pose a technological and financial challenge but we have decided that it is important enough to implement immediately.”

    Seconding Chopra’s point, Advertising Club president and Colors CEO Raj Nayak added, “To remain the gold standard of awards in India, we decided that technology, sensitive thinking and the future all needs to be addressed. I had said earlier that we could expect a lot this year, and it is beginning to show. The pre-eminent awards show in the country should show the way in every area.”

    “I am very happy that what was publicly requested on an AAAI platform (an award for gender sensitive advertising) just last year, is becoming a reality. We need to be in sync with what is being sought for. The award for young creatives is the industry’s way of nurturing young talent,” added AAAI president Dr. Ambi Parameswaran.

    The awards need to be uploaded online on the site on the site www.abbyawardsentries.com.

  • IndiaCast partners Sky to launch Colors in New Zealand

    IndiaCast partners Sky to launch Colors in New Zealand

    MUMBAI: In a bid to further strengthen its footprint, IndiaCast has partnered with Sky to launch Viacom18’s Hindi general entertainment channel (GEC) Colors in New Zealand.

    Starting 9 February, 2016, Colors will be available in New Zealand as part of Sky’s foreign language subscription channel line-up.

    Colors CEO Raj Nayak said, “At Colors, it has been our constant endeavour to present viewers with path-breaking content across the globe, which has fortified our position as a game changer in the television industry. As the channel launches on Sky in New Zealand, it strengthens our belief that our programming line-up provides not only Indian viewers but also international audiences with entertainment avenues in sync with their sensibilities and preferences.”

    IndiaCast group CEO Anuj Gandhi added, “IndiaCast has been at the forefront of bringing Indian viewers spread across the world one step closer to home and Indian culture, by bringing them the best of Indian content. Our association with Sky enables us to reach out and further strengthen our footprint with content that engages and entertains.”

    Sky director of content strategy Megan King said, “At Sky, we’re always evolving to provide our customers with a world class entertainment experience. Colors offers superb Hindi entertainment content and its inclusion in our foreign language channel line-up helps bring this culture closer to home here in New Zealand.”

    IndiaCast will be cross-promoting the inclusion of its new feed extensively across its network brands, on–air and online to create awareness about Colors’ availability on Sky in New Zealand.

  • IndiaCast partners Sky to launch Colors in New Zealand

    IndiaCast partners Sky to launch Colors in New Zealand

    MUMBAI: In a bid to further strengthen its footprint, IndiaCast has partnered with Sky to launch Viacom18’s Hindi general entertainment channel (GEC) Colors in New Zealand.

    Starting 9 February, 2016, Colors will be available in New Zealand as part of Sky’s foreign language subscription channel line-up.

    Colors CEO Raj Nayak said, “At Colors, it has been our constant endeavour to present viewers with path-breaking content across the globe, which has fortified our position as a game changer in the television industry. As the channel launches on Sky in New Zealand, it strengthens our belief that our programming line-up provides not only Indian viewers but also international audiences with entertainment avenues in sync with their sensibilities and preferences.”

    IndiaCast group CEO Anuj Gandhi added, “IndiaCast has been at the forefront of bringing Indian viewers spread across the world one step closer to home and Indian culture, by bringing them the best of Indian content. Our association with Sky enables us to reach out and further strengthen our footprint with content that engages and entertains.”

    Sky director of content strategy Megan King said, “At Sky, we’re always evolving to provide our customers with a world class entertainment experience. Colors offers superb Hindi entertainment content and its inclusion in our foreign language channel line-up helps bring this culture closer to home here in New Zealand.”

    IndiaCast will be cross-promoting the inclusion of its new feed extensively across its network brands, on–air and online to create awareness about Colors’ availability on Sky in New Zealand.

  • The Advertising Club initiates ‘Twitter Townhall’

    The Advertising Club initiates ‘Twitter Townhall’

    MUMBAI: The Advertising Club in partnership with Twitter Inida has initiated a unique concept called Twitter Townhall in India starting 12 February 2016. 

     

    Under this initiative, The Advertising Club will provide a platform to industry leaders to interact and inspire young and inquisitive minds across the country. 

     

    The Advertising Club president Raj Nayak said, “The world is going digital and India remains a major player in this realm. Conducting a first-of-its-kind virtual Twitter Townhall in the midst of all this, is an extremely exciting prospect for us. I would call it a ‘digital reach-out program’, because with this new initiative we are comprehensively erasing the narrow boundaries of time, geographies and hierarchies, and making it possible for inquiring minds to connect with business leaders in a unique and meaningful manner. We hope to continue breaking ground with the Advertising Club and initiating programs that foster growth for digital India.”

     

    The platform provides a chance to engage with the best minds from the industry.

     

     “Twitter Townhalls have been used by global business and political leaders to connect with their followers and audiences at large, for quite some time now. Bringing the Townhall to India is a huge step for digital India. I can say that we, at Twitter India, are excited to be associated with the Advertising Club to launch this initiative that is going to further encourage interaction and foster ambivalence for the ever growing digital audience in India”, added Twitter India vice president – media for Asia-Pacific, Middle East and North Africa Rishi Jaitly.

     

    The Twitter Townhall will kick start with Unilever VP – media for Asia, Africa, Middle East, Turkey and Russia Rahul Welde. The townhall will be chaired by eminent business personality  every week, including CMOs, CEOs, agency heads, media journalists and media honchos. Some of the stalwarts chairing this engaging initiative include Madison World chairman and managing director Sam Balsara,  Publicis India managing director and chief creative officer Bobby Pawar , DDB Mudra Group CEO and managing director Madhukar Kamath, Dentsu Aegis chairman and CEO South Asia Ashish Bhasin , amongst other.

     

    With a pre-decided schedule of townhalls, the Advertising Club Twitter handle will invite its followers and the Advertising Club members to send in their questions via the social media platform. If the question is shortlisted, it will be answered by the business leader every Friday at a pre-decided time from The Advertising Club Twitter handle (@TheAdClub_India).

  • The Advertising Club initiates ‘Twitter Townhall’

    The Advertising Club initiates ‘Twitter Townhall’

    MUMBAI: The Advertising Club in partnership with Twitter Inida has initiated a unique concept called Twitter Townhall in India starting 12 February 2016. 

     

    Under this initiative, The Advertising Club will provide a platform to industry leaders to interact and inspire young and inquisitive minds across the country. 

     

    The Advertising Club president Raj Nayak said, “The world is going digital and India remains a major player in this realm. Conducting a first-of-its-kind virtual Twitter Townhall in the midst of all this, is an extremely exciting prospect for us. I would call it a ‘digital reach-out program’, because with this new initiative we are comprehensively erasing the narrow boundaries of time, geographies and hierarchies, and making it possible for inquiring minds to connect with business leaders in a unique and meaningful manner. We hope to continue breaking ground with the Advertising Club and initiating programs that foster growth for digital India.”

     

    The platform provides a chance to engage with the best minds from the industry.

     

     “Twitter Townhalls have been used by global business and political leaders to connect with their followers and audiences at large, for quite some time now. Bringing the Townhall to India is a huge step for digital India. I can say that we, at Twitter India, are excited to be associated with the Advertising Club to launch this initiative that is going to further encourage interaction and foster ambivalence for the ever growing digital audience in India”, added Twitter India vice president – media for Asia-Pacific, Middle East and North Africa Rishi Jaitly.

     

    The Twitter Townhall will kick start with Unilever VP – media for Asia, Africa, Middle East, Turkey and Russia Rahul Welde. The townhall will be chaired by eminent business personality  every week, including CMOs, CEOs, agency heads, media journalists and media honchos. Some of the stalwarts chairing this engaging initiative include Madison World chairman and managing director Sam Balsara,  Publicis India managing director and chief creative officer Bobby Pawar , DDB Mudra Group CEO and managing director Madhukar Kamath, Dentsu Aegis chairman and CEO South Asia Ashish Bhasin , amongst other.

     

    With a pre-decided schedule of townhalls, the Advertising Club Twitter handle will invite its followers and the Advertising Club members to send in their questions via the social media platform. If the question is shortlisted, it will be answered by the business leader every Friday at a pre-decided time from The Advertising Club Twitter handle (@TheAdClub_India).

  • Colors’ ‘Khatron Ke Khiladi 7’ to air from 30 Jan; show-based mobile game launched

    Colors’ ‘Khatron Ke Khiladi 7’ to air from 30 Jan; show-based mobile game launched

    MUMBAI: Even as the buzz over the finale of Bigg Boss season 9 is yet to die down, Colors is all set to unleash onto viewers its other popular reality show format – Khatron Ke Khiladi – Kabhi Peeda Kabhi Keeda from 30 January.

     

    The seventh season of the show, which will be hosted by actor Arjun Kapoor, will be aired at 9 pm on Saturdays and Sundays and will feature 14 celebrity contestants.

     

    Additionally, in an attempt to make the show’s experience more personal for viewers, Colors will also unveil a game – Khatron Ke Khiladi – The Game, which will urge players to overcome their fears and dodge high-speed obstacles keeping them engaged through levels of adventure-filled game play.

     

    With a user-friendly interface having Tilt-Based Control Scheme, the game will be available on Android and iOS platforms. Players will also be able to share their performance through social media features like Facebook sharing and Leaderboards. The game has been developed by Hungama Gameshastra.

     

    A change in the show’s format will see the contestants being split into two teams, turning the competition into an open battlefield.

     

    The channel has roped in Tata Motors’ ZICA as the show’s presenting sponsor and Red Chief Shoes as the powered by sponsor.

     

    Colors CEO Raj Nayak said, “We have kicked-off the year on a high with the closure of another successful season of Bigg Boss where the choicest celebrities were camping in a house away from prying eyes. And now, with Khatron Ke Khiladi – Kabhi Peeda Kabhi Keeda, it’s time for viewers to bear witness to their favourite celebrities facing their fears and performing stunts in the same time slot on weekends.”

     

    Colors programming head Manisha Sharma added, “This year we have incorporated a new twist in the show’s format by dividing the contestants into two teams. Their perseverance was put to test as they had to not only compete against each other but also play for each other whether or not they liked it. As a host, Arjun Kapoor surpassed all our expectations not only as an entertainer but also as a motivator at every level of difficulty. It was exciting to see the contestants fight all their fears to come out as strong performers.”

     

    Speaking about what’s in-store this season, Endemol Shine India managing director Deepak Dhar said, “With more than 100 people working tirelessly to bring alive the ‘Kabhi Peeda Kabhi Keeda’ theme of Khatron Ke Khiladi this season, it’s one of our most promising seasons thus far. An all-new location like Argentina and an exciting gen-next host Arjun Kapoor, have served as the perfect setting for our teams to up the entertainment quotient. Keeping in tune with the theme and the 14 eager participants, we have introduced a volley of surprises to create edge-of-seat moments for viewers and the unsuspecting Khiladis alike.”

     

    Tata Motors marketing communications & service, passenger vehicles business unit Delna Alvari said, “We continue to work with our partners to create interesting properties for our customer as a part of our Madeforgreat campaign. This is a step towards yet another offering and is delighted to work with Colors. The concept of Khatron Ke Khiladi is to push oneself to overcome new challenges, which resonates with our values as well. With the start of an exciting year for Tata Motors with new products and multiple customer engagement initiatives, planned under our #madeforgreat campaign, we have started the brand transformation journey.”

     

    The 14 contestants this season include Bollywood actors Tanishaa Mukherji, Sidharth Shukla, Vivan Bathena and Sana Saeed, real-life television couple Jay Bhanushali and Mahhi Vij, model Parvathy Omanakuttan, Indian hockey player Yuvraj Walmiki, telly actors Aishwarya Sakhuja, Tina Dutta and Himanshoo Malhotra, and dancing stalwarts Faisal Khan, Mukti Mohan and Raghav Juyal.

     

    On the marketing front, the channel has planned an integrated marketing campaign across mediums including print, cable and DTH, radio, electronic media, OOH and cinema. Also in the media mix are on-ground activations in sync with the Colors Golden Petal Club in nine cities across Uttar Pradesh.

     

    In Mumbai, special Khatron Ke Khiladi announcements are being made on Western Railways and Metros. A robust digital outreach will keep the buzz surrounding the property alive on social media platforms including Facebook, Twitter, Instagram and YouTube among other platforms.

  • Colors’ ‘Khatron Ke Khiladi 7’ to air from 30 Jan; show-based mobile game launched

    Colors’ ‘Khatron Ke Khiladi 7’ to air from 30 Jan; show-based mobile game launched

    MUMBAI: Even as the buzz over the finale of Bigg Boss season 9 is yet to die down, Colors is all set to unleash onto viewers its other popular reality show format – Khatron Ke Khiladi – Kabhi Peeda Kabhi Keeda from 30 January.

     

    The seventh season of the show, which will be hosted by actor Arjun Kapoor, will be aired at 9 pm on Saturdays and Sundays and will feature 14 celebrity contestants.

     

    Additionally, in an attempt to make the show’s experience more personal for viewers, Colors will also unveil a game – Khatron Ke Khiladi – The Game, which will urge players to overcome their fears and dodge high-speed obstacles keeping them engaged through levels of adventure-filled game play.

     

    With a user-friendly interface having Tilt-Based Control Scheme, the game will be available on Android and iOS platforms. Players will also be able to share their performance through social media features like Facebook sharing and Leaderboards. The game has been developed by Hungama Gameshastra.

     

    A change in the show’s format will see the contestants being split into two teams, turning the competition into an open battlefield.

     

    The channel has roped in Tata Motors’ ZICA as the show’s presenting sponsor and Red Chief Shoes as the powered by sponsor.

     

    Colors CEO Raj Nayak said, “We have kicked-off the year on a high with the closure of another successful season of Bigg Boss where the choicest celebrities were camping in a house away from prying eyes. And now, with Khatron Ke Khiladi – Kabhi Peeda Kabhi Keeda, it’s time for viewers to bear witness to their favourite celebrities facing their fears and performing stunts in the same time slot on weekends.”

     

    Colors programming head Manisha Sharma added, “This year we have incorporated a new twist in the show’s format by dividing the contestants into two teams. Their perseverance was put to test as they had to not only compete against each other but also play for each other whether or not they liked it. As a host, Arjun Kapoor surpassed all our expectations not only as an entertainer but also as a motivator at every level of difficulty. It was exciting to see the contestants fight all their fears to come out as strong performers.”

     

    Speaking about what’s in-store this season, Endemol Shine India managing director Deepak Dhar said, “With more than 100 people working tirelessly to bring alive the ‘Kabhi Peeda Kabhi Keeda’ theme of Khatron Ke Khiladi this season, it’s one of our most promising seasons thus far. An all-new location like Argentina and an exciting gen-next host Arjun Kapoor, have served as the perfect setting for our teams to up the entertainment quotient. Keeping in tune with the theme and the 14 eager participants, we have introduced a volley of surprises to create edge-of-seat moments for viewers and the unsuspecting Khiladis alike.”

     

    Tata Motors marketing communications & service, passenger vehicles business unit Delna Alvari said, “We continue to work with our partners to create interesting properties for our customer as a part of our Madeforgreat campaign. This is a step towards yet another offering and is delighted to work with Colors. The concept of Khatron Ke Khiladi is to push oneself to overcome new challenges, which resonates with our values as well. With the start of an exciting year for Tata Motors with new products and multiple customer engagement initiatives, planned under our #madeforgreat campaign, we have started the brand transformation journey.”

     

    The 14 contestants this season include Bollywood actors Tanishaa Mukherji, Sidharth Shukla, Vivan Bathena and Sana Saeed, real-life television couple Jay Bhanushali and Mahhi Vij, model Parvathy Omanakuttan, Indian hockey player Yuvraj Walmiki, telly actors Aishwarya Sakhuja, Tina Dutta and Himanshoo Malhotra, and dancing stalwarts Faisal Khan, Mukti Mohan and Raghav Juyal.

     

    On the marketing front, the channel has planned an integrated marketing campaign across mediums including print, cable and DTH, radio, electronic media, OOH and cinema. Also in the media mix are on-ground activations in sync with the Colors Golden Petal Club in nine cities across Uttar Pradesh.

     

    In Mumbai, special Khatron Ke Khiladi announcements are being made on Western Railways and Metros. A robust digital outreach will keep the buzz surrounding the property alive on social media platforms including Facebook, Twitter, Instagram and YouTube among other platforms.

  • Colors & Project Equal Rights Music join hands for peace anthem

    Colors & Project Equal Rights Music join hands for peace anthem

    MUMBAI: On the occasion of India’s 67th Republic Day, Colors in association with Project Equal Rights Music, will spread a message of goodwill and amity with the launch of Kabootar – A Peace Anthem.

     

    The song will be launched on Colors’ digital and social media platforms on 26 January, 2016.

     

    Colors CEO Raj Nayak says, “As a brand, Colors has always showcased the different hues of human emotions, feelings and sentiments. However, as we drive global development to accomplish personal goals and ambitions, peace is something that the world has lost touch with. As a nation, India has always led the fight for global harmony and brotherhood, making the country’s 67th Republic Day the perfect launchpad for ‘Kabootar – A Peace Anthem.’ We are happy to have partnered with Project Equal Rights Music for this initiative and hope that it unites the nation to achieve peace.”

     

    Conceptualised and written by Scarecrow Communications founder director Manish Bhatt and composed by Eddie T Avil, the song uses Kabootar as a metaphor for peace. The video, shot by Riju Samanta, also symbolises the cause and is a nostalgic reminder of the diversity and similarities we share as Indians. The song and the video builds upon the fact that we really don’t care about the minor differences we have, but the one thing we genuinely care about, is to ensure harmony and peace for our coming generations.

     

    Bhatt says, “As French President Francois Hollande is our Chief Guest on this auspicious occasion of Indian Republic Day, via ‘Kabootar’- the song, I would like to convey to everyone on this planet that Not just Paris or Pathankot but the entire world needs peace. And it’s high time we act on it.”

     

    Avil adds, “Music has no boundaries, it works beyond the paradigm of languages and is understood by everyone. So what better way to convey a message that has to cross all borders than music? I dream of a world where everybody is equal, a world without war, poverty and terrorism and it was an honour to have been part of an important world message through music.”

  • Colors & Project Equal Rights Music join hands for peace anthem

    Colors & Project Equal Rights Music join hands for peace anthem

    MUMBAI: On the occasion of India’s 67th Republic Day, Colors in association with Project Equal Rights Music, will spread a message of goodwill and amity with the launch of Kabootar – A Peace Anthem.

     

    The song will be launched on Colors’ digital and social media platforms on 26 January, 2016.

     

    Colors CEO Raj Nayak says, “As a brand, Colors has always showcased the different hues of human emotions, feelings and sentiments. However, as we drive global development to accomplish personal goals and ambitions, peace is something that the world has lost touch with. As a nation, India has always led the fight for global harmony and brotherhood, making the country’s 67th Republic Day the perfect launchpad for ‘Kabootar – A Peace Anthem.’ We are happy to have partnered with Project Equal Rights Music for this initiative and hope that it unites the nation to achieve peace.”

     

    Conceptualised and written by Scarecrow Communications founder director Manish Bhatt and composed by Eddie T Avil, the song uses Kabootar as a metaphor for peace. The video, shot by Riju Samanta, also symbolises the cause and is a nostalgic reminder of the diversity and similarities we share as Indians. The song and the video builds upon the fact that we really don’t care about the minor differences we have, but the one thing we genuinely care about, is to ensure harmony and peace for our coming generations.

     

    Bhatt says, “As French President Francois Hollande is our Chief Guest on this auspicious occasion of Indian Republic Day, via ‘Kabootar’- the song, I would like to convey to everyone on this planet that Not just Paris or Pathankot but the entire world needs peace. And it’s high time we act on it.”

     

    Avil adds, “Music has no boundaries, it works beyond the paradigm of languages and is understood by everyone. So what better way to convey a message that has to cross all borders than music? I dream of a world where everybody is equal, a world without war, poverty and terrorism and it was an honour to have been part of an important world message through music.”

  • Colors opens ‘Bigg Boss’ Season 10 doors for viewers to participate

    Colors opens ‘Bigg Boss’ Season 10 doors for viewers to participate

    MUMBAI: Even as the ninth season of one of the most controversial reality shows on Indian television – Bigg Boss – is waiting to crown its winner this weekend, the next season of the show has opened its doors to the public as contestants in the house for the first time ever.

     

    For nine seasons in a row, Bigg Boss has housed celebrities of all sorts – from the hugely popular ones to the lesser known ones. Now for the first time, in the tenth season, Colors will fulfil aspirations of a few people, who will get an opportunity to taste the life of a Bigg Boss contestant, staying in confinement for over 100 days along with other popular celebrities and have a go at walking away with name, fame and prize money!

     

    Commenting on this game changing proposition, Colors CEO Raj Nayak said, “Bigg Boss as a show is like a study in human psychology. One can learn so much about human behaviour through the actions of the housemates in a given situation. As we take on this interesting content innovation, we look forward to receiving some interesting entries from our increasing viewer base. We will be scouting for some great contestants in the months to come. You could be a doctor, engineer, lawyer, teacher, preacher, banker, entrepreneur, home-maker, taxi-driver, coolie, from any domain, any socio-economic background, have any caliber, if you think you are an entertainer, then this is the break that you have been looking for.”

     

    He further elaborated, “Every year we receive thousands of emails, SMS-texts, enquiring about ways to enter the show. Finally, the day has arrived. Hope the fans and avid viewers make full use of this opening.”

     

    As the channel gears up for the casting, the call for entries will start now for all enthusiasts. Interested participants can upload their videos at – www.colorstv.com/biggbossentry. 

     

    The three-minute video should showcase a trait of the participant that will make them eligible for Bigg Boss. The entries will open on 23 January and will be accepted until 31 May, 2016. The audition and the shortlisting process will start thereafter.

     

    The channel is also planning a promotional blitzkrieg to excite the masses to partake in this. The campaign will include on-air promos, radio promotions and outdoor. The Colors team will go to the length and breadth of the country in search of the most eligible contenders for the show.

     

    Viewers will be able to see the on-air integration of this announcement in Bigg Boss Season 9’s grand finale at 9 pm on Colors.