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Tag: Raj Mishra

  • QYOU Media channel Q TV brings all-new BakLOL to Indian viewers

    QYOU Media channel Q TV brings all-new BakLOL to Indian viewers

    Mumbai: Building upon its Zara Hatke proposition, Q TV, QYOU Media India’s, Hindi General Entertainment Channel continues to bring path-breaking creator-led content with a viewer-first approach on television. Q TV now gears up to launch the all-new BakLOL featuring YouTube sensations Pankaj, Sweety, along with the charming 9-year-old Ridu. A true family entertainer, BakLOL will offer humorous takes on relatable, daily situations and life accounts. Set to premiere on Monday, 29 July 2024 at 8:00 PM on Q TV, BakLOL will air on weekdays at 8:00 PM with a next-day repeat telecast at 3:00 PM.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Q TV (@theq.tv)

     

    Bolstering the channel’s comedy content, with relatability at its core, BakLOL will feature comedy sketches based on life events, social scenarios, and daily life. BakLOL’s key proposition is its recurring characters and themes, thus deepening viewer connection while maintaining a consistent comic style. BakLOL is poised to bring joy and laughter, further positioning Q TV as a constant companion in viewers’ daily lives.

    Speaking on leveraging the success of BakLOL on Q TV, QYOU Media India Group CEO Raj Mishra said, “The comedy genre continues to boost the entertainment quotient in Indian homes. At QYOU Media, we are committed to strengthening our authentic programming slate of relatable, creator-led offerings. Bringing fresh episodes of BakLOL is part of our commitment to deliver content that is both entertaining and engaging. We aim to bring our audiences closer to their favourite shows and digital creators, and we are confident that BakLOL will do just that.”

    Sharing his excitement, BakLOL’s creator Pankaj Sharma, said, “Q TV has provided us with a fantastic platform to grow our audience base. This partnership has further established us as a household name in India, encouraging us to create more engaging and relatable content. We are confident that the all-new BakLOL on Q TV will entertain families with humour and comedy.”

    Sanjhalika Shokeen aka Sweety added, “We are always looking at creating engaging and entertaining content for our audiences. With BakLOL, we have been successful in tapping into the pulse of viewers. We are delighted to bring an all-new BakLOL to Indian homes.”

    Supporting the launch, Q TV has also launched a digital campaign targeting viewers, promising entertainment like never before with the trio Pankaj, Sweety, and Ridu.  

    BakLOL reaffirms Q TV’s Zara Hatke commitment to keeping its audiences engaged and entertained and promises to captivate audiences with differentiated comedic chemistry.

    Join Pankaj, Sweety, and Ridu exclusively on Q TV’s all-new BakLOL, Monday, 29 July from 8:00 pm onwards

  • Q TV brings internet sensation ‘The MriDul’ to Indian homes with ‘Mridul Ki Duniya’

    Q TV brings internet sensation ‘The MriDul’ to Indian homes with ‘Mridul Ki Duniya’

    Mumbai: QYOU Media India’s Hindi General Entertainment Channel, Q TV, is set to elevate the entertainment quotient for its viewers with the launch of a new show, ‘Mridul Ki Duniya’, in line with the channel’s Zara Hatke proposition. The show, starring the internet sensation Mridul, promises to bring laughter into households with its family-friendly, light-hearted content. Starting 15 January 2024, ‘Mridul Ki Duniya’ is scheduled to air from Monday to Friday at 8:30 PM, only on Q TV.

    ‘Mridul Ki Duniya’ showcases the humorous brilliance of Mridul, a talented creator known for his unique and hilarious take on the everyday lives of people around him. Set in a household where Mridul lives with his parents and older brother, Nitin, the show provides a delightful insight into their daily escapades. While Mridul’s mother, who manages the household with a strictness that elicits laughter and relatability, adds a touch of realism to the amusing narrative, Mridul’s father, known for his frugality, becomes the unwitting target of schemes concocted by Nitin and Mridul to extract a bit of pocket money from the household expenses. Mridul’s specialty lies in infusing satire into the narrative of his videos, ensuring family-friendly entertainment that resonates with viewers of all ages. The show brings forth funny and light-hearted content tailored, with Mridul’s distinct accent fostering a strong connection with the target audience.

    Speaking on the launch of ‘Mridul Ki Duniya’, QYOU Media India group CEO Raj Mishra said, “In the dynamically evolving space of entertainment, we at QYOU Media India, continue to successfully navigate the uncharted formats of entertainment that resonate across demographics. Our flagship Hindi General Entertainment Channel, Q TV, spearheads growth with innovative formats, setting a precedent for engaging and relatable content. As we surge ahead, our focus remains steadfast on identifying avenues and crafting shows that not only captivate but also connect with the diverse tastes of our audiences. We are dedicated to continuously raising the bar, ensuring our viewers experience entertainment that mirrors their evolving preferences.”

     

  • QYOU Media appoints Raj Mishra as India Group CEO

    QYOU Media appoints Raj Mishra as India Group CEO

    Mumbai: QYOU Media Inc., operating in India and the United States has announced the appointment of digital leader and strategist, Raj Mishra, as Group CEO of QYOU Media’s India operations overseeing all business units, with immediate effect. Mishra will focus on increasing operational and financial synergies and strengths among the three primary business units as the company further pivots in India into digital distribution and direct-to-consumer initiatives.

    Raj Mishra was appointed to QYOU’s board of directors on 30 May 2023 and brings a strong track record of driving business growth and profitability in the mobile, media, and entertainment sectors. With over 13 years of experience and a background that includes senior management roles in building some of the most successful app businesses in Indian market history, Mishra specializes in go-to-market strategies, sales, marketing, business growth, and profit and loss management in India’s evolving social media landscape.

    Mishra’s career highlights include his instrumental role as the first employee at Musical.ly in India (now TikTok), leading it to over 60 million monthly active users. As the country head for both Musical.ly and later for TikTok following their acquisition, he fostered growth for ByteDance in India, established local teams, cultivated business partnerships, and nurtured the creator community. Under his leadership, Musical.ly became the most downloaded app on Android and iOS app stores. He subsequently oversaw the rebranding transition from Musical.ly to TikTok after its acquisition in 2017 wherein it became quickly established among the most downloaded apps in India with 610 million downloads in India alone in less than three years representing over a quarter of all global downloads. In 2019, he took on a new challenge within ByteDance where he was spearheading strategy for their newly launched suite of products, including the app Helo while closely working with the core global teams at ByteDance to help further strengthen their overall go-to-market strategy. Following that experience, Mishra joined Triller as the country GM and India head, laying the foundation for its expansion in India and the Asia-Pacific region. Most recently, Mishra was consulting for a number of digital and gaming companies including QYOU’s India business units, where he provides strategic and revenue generation strategies and tactics for growth.

    QYOU Media CEO and co-founder, Curt Marvis commented, “We are thrilled to have Raj on board to direct the next phase of growth for our businesses in India. Working with him as a consultant to QYOU India over the last several months, it became clear to me and the Board that his skill set and experience were directly applicable to our overall business objective to become a larger brand with more direct to consumer initiatives in India.  This includes our most recent launch of the new freemium version of Q GamesMela. In addition, Raj’s understanding and knowledge of how the creator economy works, as a result of his roles at both Musical.ly and TikTok are invaluable for us as we build a creator-centric brand and business.  His appointment to oversee our entire operation in India launches a very exciting new chapter in our history.”

    Speaking on the appointment, Raj Mishra added, “I joined the board of QYOU Media because I was excited about the size and scope of the opportunity for which they have already built the foundation. In working directly with the business since that time, I now know that the potential is even greater than I had first realized.  There is a tremendous amount of hard work, coordination and execution ahead and we have only scratched the surface of what is possible for QYOU. I have shared with Curt and the Board my thoughts on how I see the business unfolding and expanding in the coming years.  I can’t wait to get deeper into working with the executive management and employees at all the business units and to help QYOU raise the India business to a level of success we all know is possible.”

    QYOU Media business units in India include QYOU Media India which includes the broadcast and CTV channels, the influencer marketing business Chtrbox Technologies and Maxamtech Digital Ventures’ gaming  business.

  • Triller announces Tik Tok’s Raj Mishra as head of operations – India

    Triller announces Tik Tok’s Raj Mishra as head of operations – India

    NEW DELHI: US-based photo and video sharing app Triller has announced the appointment of former TikTok executive Raj Mishra as country manager and head of operations for India. Over the past 13 years, Raj has built a strong track record of driving significant growth in globally complex business environments.

    Mishra's specialisations include driving aggressive strategies for sales & marketing, business growth (Top & Bottomline), and P&L management for brands that aim for success in the ever-evolving social media landscape in India. 

    In his new role at Triller, he will be leading and furthering the development of its products, operations, and overall business goals, it added.

    Earlier, Mishra spearheaded the transition from Musical.ly to TikTok and was instrumental in driving growth for ByteDance in India by creating the local team, liaising with business partners & the creator community in India, and identifying and incubating talent with the potential to help the company gain popularity on the app. In 2019, he decided to take up a new challenge within Bytedance & was responsible for one of their newly launched suite of products, Helo.

    Commenting on Raj joining the team, Triller CEO Mike Lu said, “We are thrilled to have Raj join our team and head the India operations. His valuable experience of working in the creators’ app space in India is a definite advantage for us and we are keen to explore his expertise to help us scale heights in the Indian ecosystem. His vast skillset and glocal understanding of Triller was deeply exciting to us and we are confident of his abilities to further, accelerate the company’s growth trajectory in India to become the topmost app of choice for artists all across the country.” 

    On his move to Triller, Raj mentioned that the opportunity that Triller offers to artists is incredible and the significant milestones that the app has managed to make in such a short period with zero marketing spends, indicate its massive growth potential in India.

    "With the world’s second-largest internet market consumer base, India’s artists and creators have found a safe space for creative expression in Triller and a democratic stage to reach out to a global audience. I am incredibly honored to be taking over the mantle in India and amplifying Triller’s presence in the country. My key purpose is to provide value to the community by strategically driving Triller as the go-to platform for millions to showcase and distribute their talent derivatives while building their social currencies," he added.

    Triller has big expansion plans in India, has over 100 employees in the country.

  • Helo and India Film Project partner for ‘Campus Connect season 2’

    Helo and India Film Project partner for ‘Campus Connect season 2’

    MUMBAI: Helo and India Film Project have partnered for season 2 of Campus Connect. The partnership aims to encourage content creators at grassroots level and provide them a platform to showcase their talent to a wider audience.The association also allows Helo’s diverse community to explore fresh and professionally generated content in addition to learning filmmaking techniques directly from IFP’s reputed mentors.
    As part of this initiative, Helo and IFP are organising workshops followed by a 24-Hour filmmaking challenge in 20 of India's leading colleges including IIM Ahmedabad, IIT (Bombay, Madras, Kharagpur, Hyderabad), Hindu College, DTU etc. Helo is also hosting an in-app contest called #IFPMyMovie2020, for users to engage and create videos across various themes such as education, social responsibility, emotions, food, entertainment and humour. The winners of the contest stand a chance to win exciting prizes, including a chance to feature their videos in flagship India Film Project event in October.

    Helo has emerged as one of the biggest hubs for the most innovative user and professionally generated content in 14 different Indian languages. The project has been successfully executed in 16 colleges until now and has till today witnessed a participation from over 8000 students. Campus Connect in the second season is looking forward to witnessing more than 800 short films made in multiple Indian languages as well as more than 10,000 enthusiastic creators across the workshops held in different parts of the country sharing their ideas and love for the films.

    Helo Creator Strategy and Growth head Raj Mishra said, “At Helo, we are committed to empower budding content creators with best possible opportunities to showcase their creativity through our platform. Our partnership with IFP for campus connect 2 is a testimony of our endeavour to bring the best quality content on our platform and foster an enabling environment of cross learning. We have received an overwhelming response from our existing users and are confident that this association will further motivate and encourage like minded people to connect, create and share quality content in their native languages.

    India Film Project founder Ritam Bhatnagarsaid, “At IFP we strive to bring the best experience and opportunities to content creators across the country. Campus Connect helps us connect, encourage, interact and help the young talent that our country has. With Helo’s large and growing user base, we are able to provide a huge audience to the young filmmakers who are usually looking for more viewers. We are glad to have Helo on board with all the opportunities, exposure and incentives they have to offer for the participants.”

    Helo users can participate in the contest by creating videos under hashtags #IndiaFilmProject2020, #IFPMyMovie2020. The national project is slated to end on 30th April 2020.