MUMBAI: Lights, camera… kick-start! Royal Enfield has shifted gears on creativity with the launch of Season 5 of its global platform, ‘art of motorcycling’, this time with a cinematic twist called ‘cine-verse’. The campaign challenges artists across 12 countries to imagine themselves as stars of their own film and condense the story into a striking movie poster with a Royal Enfield taking centre stage.
And in a first, the platform is opening the throttle for a younger crowd with the debut of AOM young talent, a category for creators aged 11–18. These budding artists will share the same stage and spotlight as seasoned professionals, with their work showcased at Motoverse 2025 in Goa.
The jury line-up is nothing short of blockbuster: Harun Robert (Rob) of M.A.D, poster-design maestro Raj Khatri, Colombian street artist Diana Ordóñez, and Indonesian pop-art maverick Muklay. Each guest will not only judge entries but also create their own cine-verse posters, which will be turned into exclusive merchandise.
Last year’s edition drew over 42,000 entries from 12 countries, reaching more than 23 million people worldwide. Season 5 promises to be bigger, bolder and more global than ever, blending cinema, art, and motorcycling’s freewheeling spirit.
Artists can submit digital or hand-drawn works under regular or young talent categories, with winners earning an all-expenses-paid trip to Motoverse 2025, where their creations will take the spotlight at the AOM Arena.
Here is the link for registration – https://www.royalenfield.com/in/en/art-of-motorcycling/theme/