ITV

Tag: Raj Kamble

  • Livpure RO TVC featuring Sachin Tendulkar goes on air

    MUMBAI: A clean source of water is the primary requirement for any household. With the onset of monsoon safe drinking water is of utmost important so that we can protect ourselves and our families from various water borne diseases. Making this its sole objective, Livpure, a leading brand in water purification industry in India has come up with Livpure Smart RO water purifier.

    The 25 seconds TVC revolves around Sachin’s concern about how impure drinking water adversely impacts the dreams and aspirations of India’s future generations. After all, if all the future Sachin’s fall prey to the health hazards of impure water, who will play for the country? And as a bigger message, Sachin urges the entire nation to protect these young dreams by giving them access to clean drinking water, thus encouraging the nation to use Livpure RO water purifier.

    The concept of the film comes from the insight of how consuming impure tap water, has led to in numerous health problems in India. And for kids, who are the most vulnerable, these health hazards directly affect their ability to pursue their dreams. As a result, India is losing a lot of potential talent that could’ve contributed to making the nation great. Thereby, the ad campaign highlights the importance of pure drinking water to safeguard the dreams of future India.

    Livpure director – marketing Sushil Matey commented that the entire communication in the water purification space is rather generic. We wanted to educate all by making a larger statement that consumption of impure water leads to chronic illnesses & hence limits the growth potential of India as a nation. Sachin is being used as a protagonist to urge nation to drink purified water.

    Famous Innovations founder & CCO Raj Kamble stated: “More than just creating a good ad, we wanted to create a compelling movement, focusing on a topical societal issue – kids not being able to fulfil their dream because of impure drinking water. The end phrase ‘Come-on India, Livpure’ is a clarion call by Sachin.”

  • Celebrate #EveryDayLove with CaratLane

    Celebrate #EveryDayLove with CaratLane

    MUMBAI: Traditionally, Valentine’s Day is centred around mushy romantic love between couples. However, this Valentine’s Day, CaratLane, India’s leading omni-channel jeweller has set out to change course and recognise #EveryDayLove – the kind that may not sweep us off our feet, but makes our lives a little brighter every day through the most subtle gestures.

    CaratLane senior vice-president – marketing Atul Sinha said, “Celebrating Valentine’s Day has gained a lot of popularity in India, but most people think of it as a celebration of love between couples. The truth is, that in our lives, there are several people who show us love through their everyday acts of love and kindness. This Valentine’s Day we wanted to encourage people to recognise and celebrate the love that they see in their everyday relationships. We have launched a range of jewellery collections that include motifs like lovebirds, bows, hearts, initials and personalized trinkets to celebrate the love in different relationships.”

    To celebrate #EveryDayLove, CaratLane has also come up with two heartfelt videos that strike a chord with everyone who want to thank or appreciate the special people in their life. Conceptualised and produced by ‘Famous Innovations’, these videos showcase new-age relationships with a fresh approach to Valentine’s day. They celebrate the beauty of love in everyday life and elevate these moments with CaratLane.

    “Valentine’s Day has always been seen as couple’s day. But of course, love isn’t just limited to couples or to one day. And as a brand which stands for every day jewellery, we decided to talk about the love that we see and experience every day. The love that touches our lives in small, but very significant ways. These films spin the idea of “love” on its head, and thereby show the gifting of jewellery in a new light. We’re telling people that on Valentine’s you can gift something to your mom, sister, brother, dad, roommate or anyone who is close to your heart,” said Famous Innovations founder and CCO Raj Kamble.

  • Celebrate #EveryDayLove with CaratLane

    Celebrate #EveryDayLove with CaratLane

    MUMBAI: Traditionally, Valentine’s Day is centred around mushy romantic love between couples. However, this Valentine’s Day, CaratLane, India’s leading omni-channel jeweller has set out to change course and recognise #EveryDayLove – the kind that may not sweep us off our feet, but makes our lives a little brighter every day through the most subtle gestures.

    CaratLane senior vice-president – marketing Atul Sinha said, “Celebrating Valentine’s Day has gained a lot of popularity in India, but most people think of it as a celebration of love between couples. The truth is, that in our lives, there are several people who show us love through their everyday acts of love and kindness. This Valentine’s Day we wanted to encourage people to recognise and celebrate the love that they see in their everyday relationships. We have launched a range of jewellery collections that include motifs like lovebirds, bows, hearts, initials and personalized trinkets to celebrate the love in different relationships.”

    To celebrate #EveryDayLove, CaratLane has also come up with two heartfelt videos that strike a chord with everyone who want to thank or appreciate the special people in their life. Conceptualised and produced by ‘Famous Innovations’, these videos showcase new-age relationships with a fresh approach to Valentine’s day. They celebrate the beauty of love in everyday life and elevate these moments with CaratLane.

    “Valentine’s Day has always been seen as couple’s day. But of course, love isn’t just limited to couples or to one day. And as a brand which stands for every day jewellery, we decided to talk about the love that we see and experience every day. The love that touches our lives in small, but very significant ways. These films spin the idea of “love” on its head, and thereby show the gifting of jewellery in a new light. We’re telling people that on Valentine’s you can gift something to your mom, sister, brother, dad, roommate or anyone who is close to your heart,” said Famous Innovations founder and CCO Raj Kamble.

  • StrawberryFrog leaps to India

    StrawberryFrog leaps to India

    MUMBAI: Cultural movement agency StrawberryFrog has established its first office in India at Mumbai. The agency has appointed former BBH India chief creative officer and MD Raj Kamble as managing director and partner. Kamble has worked with agencies like Lowe and BBDO where he was global creative director on Gillette.

    StrawberryFrog founder and global chairman Scott Goodson terms his agency as a cultural movement to describe marketing in a fragmenting media and to define an idea on the rise.

    Goodson said, “Given the importance of India both for globalising Indian firms looking to grow their companies in new markets and our current clients looking to grow their business in India, it was imperative that we have an office in India.”

    “I initially met up with Raj in New York many years ago, and since then we have met him many times around the world. He is a cultural fit for StrawberryFrog. He is a talented, smart and a worldly friend and StrawberryFrog is thrilled to have him on board at the helm in India,” said Goodson.

    Kamble said, “I am a Frog. I was looking for a partnership, something more tangible — a place that has a great culture for creativity, a partner who I can trust and connect with and share a vision. I‘ve known Scott for a long time. He is a good friend and an enthu- preneur. In the last few years I met him many times and we talked about starting StrawberryFrog in India but finally it‘s happening. Plus StrawberryFrog itself is a very unique idea and I think it‘s a great fit for India and the culture we have.”

    StrawberryFrog will be the first cultural movement agency to open in India – ever. It is known in the Indian market for its ‘rise‘ movement for Mahindra.

    StrawberryFrog recently executed the ‘Hello Tomorrow‘ campaign for global airline Emirates. This week StrawberryFrog launched its first international movement for LG and the launch of its Optimus G smartphone which is the next generation challenger brand competing against Apple iPhone 5 and the Samsung Galaxy.

    In 2012, StrawberryFrog entered into a partnership with independent stakeholder engagement APCO Worldwide with the goal of powering StrawberryFrog to the next level globally.

  • Raj Kamble quits BBH, Russell Barett takes over

    Raj Kamble quits BBH, Russell Barett takes over

    MUMBAI: Raj Kamble, managing partner at BBH India, has called it quits.

    Russell Barett, who served in the agency as executive creative director up till now, will replace Kamble.

    Prior to his post at BBH, Kamble was senior vice-president and creative director, global P&G and Gillette businesses, BBDO Worldwide New York.

    BBH global founder Sir John Hegarty said in an official statement released by the agency, “It is always sad when great creative people leave you, but it‘s even greater when you can promote an outstanding creative leader from within. Barett has created most of our best work and put BBH India on the creative map. I believe with his creative leadership our Mumbai office will go from strength to strength.”

    Barett, who joined BBH India in April 2010 as executive creative director, will join managing partners Subhash Kamath and Partha Sinha in leading the Indian operations. In the past year, Barett has handled campaigns for clients such as Google Chrome, TVS Wego, World Gold Council, and VAT 69, amongst others.