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Tag: Raj Gupta

  • Cricketer Rinku Singh joins Beastlife as brand ambassador

    Cricketer Rinku Singh joins Beastlife as brand ambassador

    MUMBAI: Rinku Singh has partnered with sports nutrition brand Beastlife as its new brand ambassador, reinforcing the brand’s commitment to delivering high-quality, athlete-approved supplements to the Indian market.

    Well known for his dedication to fitness and on-field performance, Singh’s association with Beastlife marks a significant milestone as the brand rapidly expands its presence across India’s growing health and wellness space.

    “Impressed by the brand’s vision and the quality of its product range, Singh chose to actively support Beastlife’s growth by using his platform to raise awareness about the importance of clean, reliable, and effective supplements within the athlete community. Beastlife stands for something bigger than just supplements. It’s about creating the finest products with top-quality ingredients, backed by science and integrity. What really drew me in was the brand’s vision to make world-class sports nutrition accessible in India. That’s something I believe in deeply and am proud to support.” said Singh.

    Founded with a focus on integrity and innovation, Beastlife aims to bring globally competitive nutrition solutions to Indian athletes and fitness enthusiasts.

    Beastlife and a renowned fitness influencer co-founder Gaurav Taneja said, “Singh embodies everything Beastlife stands for—discipline, performance and authenticity. As someone who lives and breathes fitness, I understand how important it is to fuel the body with the right nutrition. With Singh joining the Beastlife family, we’re not just adding a celebrated athlete to our corner, we’re reinforcing our commitment to building a brand that India’s fitness community can truly trust. This partnership is a big step in making science-backed, athlete-approved supplements a household name in the country.”

    Beastlife co-founder & CEO Raj Gupta added, “Singh’s belief in Beastlife goes beyond just a partnership. He aligns with what we’re building and wants to help shape the future of fitness in India. His support is a huge validation of our purpose and gives us even more momentum to push boundaries.”

    As fitness culture continues to evolve in India, Beastlife’s collaboration with Singh signals a shared commitment to empowering athletes with transparent, reliable and effective nutritional support.

  • Raj Gupta retires after serving Lowe Lintas for 28 years

    Raj Gupta retires after serving Lowe Lintas for 28 years

    MUMBAI: Ending his 28-year-long stint with Lowe Lintas, CEO Raj Gupta has announced his retirement. His replacement is yet to be announced by the network. 

    Gupta was elevated to the post of CEO in April 2017. Prior to that, he had held leadership positions across departments, including media, digital, strategic planning, channel planning, business development and account management. 

    About his decision to move on from the agency after a glorious stint, Raj Gupta said, “I retired in January 2020. It was an honour to have started my career at Lintas and now to have retired from there, too. It was a privilege to have served as CEO of this great institution. There is a reason for having spent so many years at Lintas; someone is always coming through here with a new adventure, a new discovery, a new idea, it made me fall in love with communications over and over again.”

    He added, “Life is about the people you meet and the things you create with them. I met and worked with many inspiring colleagues who then turned either into mentors or friends. Love you all, love you Lintas so much and I am so proud to have been part of you. Cheers!”

    MullenLowe Lintas Group CCO and chairman Amer Jaleel said, “Raj Gupta ended a long and illustrious career where he played multiple roles and of course ended up being CEO of Lowe Lintas. While a lot is known about Raj and his fantastic contributions to the agency and the industry, there's something he did that is not known at all, and this actually speaks for what Lintas meant to Raj and how forward-facing Raj has been as a professional. Over the last one year of his association with us, Raj actually proposed,  designed, and activated what is possibly the most integrated and comprehensive digital education programme that the industry has seen. As a direct result of Raj's hand in this and because of the role he played in bringing the Lintas Trust's contribution to educating and upgrading the entire Lintas talent force, we are today stronger and a more contemporary strategy and communications company and not just an agency. Hats off to you Raj, Thank You!”

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  • Supplements brand Setu appoints Lowe Lintas to handle creative duties

    Supplements brand Setu appoints Lowe Lintas to handle creative duties

    MUMBAI: Setu, a natural nutritional supplements brand, has awarded its creative mandate to Lowe Lintas. The win comes on the back of Lowe Lintas’ strong experience in successfully building startup brands, a few of which have become ‘Unicorns’ with valuations exceeding $1 billion.
    The Mumbai office of Lowe Lintas will handle the business.
    With this creative mandate, Lowe Lintas will be expected to create a strong strategic roadmap for the brand, supported with digital-first thinking on communication.
    Setu is a new-age, natural-led brand that crafts nutritional solutions to strengthen body functions against modern lifestyle induced conditions.
    Currently, Setu is available exclusively online but is building out significant offline distribution and sales capabilities. Setu’s long-term objective is to become the natural supplement brand of choice.
    Setu founder Nihaal Mariwala says, “We at Setu are very excited to work with Lowe Lintas on the next phase of our evolution as a brand. Their extensive and storied history in the consumer goods space will serve as well as we continue to craft the natural supplementation brand of choice for the Indian consumer. We look forward to reinforcing the importance of preventive nutrition and good health to our Indian audiences through unique, clutter breaking and compelling campaigns.”
    Lowe Lintas CEO Raj Gupta adds, “Health supplements are fast gaining relevance in our lives and hence growing at a robust pace. It’s a nuanced category and building a brand like Setu in such a category is extremely exciting. As digital plays a critical role in this category, a lot of work on this brand would be led by digital, which makes it even more exciting.”

  • Xiaomi assigns creative mandate to Lowe Lintas

    Xiaomi assigns creative mandate to Lowe Lintas

    MUMBAI: Chinese mobile manufacturer Xiaomi India has appointed Lowe Lintas Bangalore to handle its creative mandate. The brand entered India in 2014 and in just three years, it has become the fastest brand to cross the 25 million mark in sales. Lowe Lintas has bagged the account on the back of informal evaluations Xiaomi has done of multiple agencies to identify its communications partner.

    India is one of the company’s largest markets outside China and the fastest growing amongst international markets. As per International Data Corporation’s (IDC) Quarterly Smartphone Tracker for Q3-2017, Xiaomi has 23.5 per cent of the Indian smartphone market at par with Samsung as the top smartphone brand in the country. The Redmi Note 4, has propelled Xiaomi to become India’s top smartphone vendor and has contributed to more than 40 per cent of the brand’s total sales.

    The online-only brand started building its offline business aggressively in 2017 through direct distribution and its own stores Mi Homes, Mi preferred partners and partnership with large retail chains. With presence in over 30 countries and regions, Xiaomi is expanding its footprint across the world to become a global brand.

    Lowe Lintas CEO Raj Gupta says, “It is a proud privilege for us at Lowe Lintas to be chosen by Xiaomi, a brand that has such a huge fan following. We will strive to reinforce this love and get more consumers to fall in love with Xiaomi.”

    Lowe Lintas South president Hari Krishnan adds, “Xiaomi is a part of our case study to prospective partners as a perfect example of a challenger brand. A brand that has become the leader by not just talking innovation, but by living it. We are, like millions around the world, fans of Xiaomi. And it is truly a pleasure and privilege when you get to chart the course of a brand that you really look up to.”

    A Xiaomi Spokesperson mentions, “Xiaomi is the No 1 smartphone brand in India. And what has helped us reach there is the constant innovation that is at the core of the brand. In just under three years, Xiaomi has won immense love and innumerable fans in this country. We now aim to establish our vision of ‘Innovation for everyone’ firmly and bring relevance through our products to every Indian. In Lowe Lintas, with its irrefutable experience and expertise in building lasting brands, we have found a perfect partner for the task at hand.”

  • Lowe Lintas: Iyer takes over as chairman, Gupta as CEO

    MUMBAI: MullenLowe Lintas Group today, through an internal communique sent out by Joseph George (Joe), Group Chairman & CEO, MullenLowe Lintas Group announced the leadership for its flagship agency – Lowe Lintas.

    Lowe Lintas chief creative officer Arun Iyer will operate as the chairman & chief creative officer of the agency. Partnering him will be Lintas’ veteran Raj Gupta, currently the president and Mumbai office head, Lowe Lintas, who will operate as the CEO of the agency. Both these appointments, the communique said were to be effective from 1 April, 2017.

    Joe said: “I have worked long, and closely with both – individually and as a team; and I can without a shred of doubt say that Arun and Raj are best placed in experience, expertise and energy to fulfil Lowe Lintas’ business, effectiveness and creative ambitions going forward.”

    Arun who has been with Lowe Lintas for over 15 years has been the creative genius behind many campaigns across Surf Excel, Idea, Tanishq, Axis Bank, Paperboat, Freecharge, Hotstar, Google, OLX, Fastrack, Flipkart, Hike and many others. He was the youngest Creative Director in the history of Lintas to have been appointed National Creative Director in 2010 and also when appointed Chief Creative Officer in 2016.

    Arun Iyer said: “We are getting ready for the future and the plan is to ensure we have the most contemporary hyper-bundled offering in the industry.”

    Raj Gupta who has been with Lintas for over 25 years has held leadership positions in the company across Media, Digital, Strategic Planning, Channel Planning, Business Development and of course Account Management. His width of expertise and leadership experience across functions, the company feels, will be invaluable in the agency’s journey back to full service or what at the Group they call Hyper-bundling.

    Gupta said: “Great brands have a purpose that never stops unfolding and with our determination to make Lowe Lintas truly hyper-bundled, we will now have so many more ways to tell our brand stories.”

  • Content differentiation key for FM radio business

    Content differentiation key for FM radio business

    MUMBAI: Radio has the potential to grow at a compounded rate of 30-35 per cent over the next 10 years. “In India, radio has the potential to become a 13 per cent medium. Currently, its share is just 3 per cent while the world averages 7-8 per cent,” said Radio Mirchi deputy CEO Prashant Pandey while speaking at the India Radio Forum 2006 here today.

    Several issues, however, need to be addressed, Pandey pointed out. “Spectrum needs to be freed, infrastructure needs to be set up. Radio operators must be given the permission to operate multiple frequencies in a city. Music royalty has to be settled. The government should also open AM for privatization too,” he added.

    Speakers at the Forum agreed that FM radio stations had to fix a differentiation strategy. “FM radio has to strive for differentiation while targeting an aggregated mass of listeners. In India it is difficult to carry out a segmentation by genre or even, perhaps, by era,” said Radio One CEO Rajesh Tahil.”

    Red FM COO Abraham Thomas stressed on difference in the delivery and advertising revenue should not be the only support, but to look for alternative revenue stream. Being aware that music is the only content available amongst the operators, thus bringing a differentiation in content is a task.

    Lintas Media Group chief strategy officer Raj Gupta pointed out that, 22 per cent of products advertised cater to youth. This accounts for 59 per cent of total adverting.

    He also said, 61.2 per cent of the population is below the age group of 30, and hence, the youth constitutes the main audience segment for any medium. “The Youth reach and spend more time on radio and hence, radio holds a lot of potential for the advertisers in terms of youth appeal. Radio has moved from background to foreground and has become relevant to the youth,” opined Gupta.

    Gupta also threw light on commodised content. “This has led to undifferentiated content and similar audiences,” he said.

    The session was moderated by Banyan Tree chief managing director Anish Trivedi.