ITV

Tag: Raj Digital Plus

  • Ditto TV strengthens regional bouquet with Raj TV alliance

    Ditto TV strengthens regional bouquet with Raj TV alliance

    MUMBAI: Zee New Media, the digital media arm of Zeel, is slowly and steadily building its over-the-top (OTT) platform Ditto TV. Close on the heels of adding ETV network channels, Ditto TV has strengthened its regional offering by inking a strategic alliance with Raj Television adding the latter‘s bouquet of channels to its regional pack.

    The alliance will now enable Ditto TV to stream live TV content from Raj TV Network to avid viewers of South Indian language channels on their mobiles, PCs and tablets. Raj TV Network‘s bouquet includes channels across genres like GECs, News and Music comprising channels like Raj TV, Raj Digital Plus, Raj Music, Raj Musix and Raj News 24X7.

    Commenting on the partnership, Zeel Business Head – New Media Vishal Malhotra said, “Our partnership with Raj TV is of strategic importance to Ditto TV as it will help us strengthen our foothold in the southern markets that we have already penetrated through the ETV range of channels. More importantly, with the enhanced channels offering on the Ditto TV platform, we are delighted to have reached out to the hearts of Indians from around the world, who yearn for such content.”

    Raj TV Distribution Director M. Rajrathinam said, “With the evolution of technology, we need to keep pace with the demands of our New Age Viewer, who prefers to view content not only at his convenience, but also at the place of his choosing. Our partnership with Ditto TV offers us the right choice for us to reach out to this viewer. The partnership will also help us accelerate our business beyond our audience base in southern India, to national and global markets.”

    The partnership with Raj TV is in addition to the associations Ditto TV already has in place with other leading content providers such as IndiaCast, Multi Screen Media (MSM), Sri Adhikari Brothers (SB), TV Today Network and BBC.

  • Raj TV inks revenue share deal with Google

    Raj TV inks revenue share deal with Google

    MUMBAI: Chennai-based Raj Television Network has entered into content hosting services agreement with Google Ireland for content sharing in Google Internet platforms with various mobile, internet based and hand held devices.

    The company, which runs a clutch of channels across five languages, expects substantial revenue contribution from Google agreement from advertisement and viewership mode of revenue share.

    The agreement will ensure 100 per cent presence for Raj TV Network on Google‘s internet platforms. The company’s various channels content with different genre are available at youtube.corn/rajtv.

    The company has 50,000 hours of video contents and company proposes to start a separate exclusive Internet portal for content sharing in addition to the tie up with various platform providers including Google.

    The agreement with Google and proposed own portal for E-mode of content sharing will enable the viewers around the globe, to watch various genre of TV broadcasted contents on real time and archived mode with help of internet and will augment additional revenue source to the company’s business.

    Raj Television Network is engaged in broadcasting five channels namely Raj TV, Raj Digital Plus, Raj News 24×7, Raj Muzix and Vissa. It is one of the largest Tamil television and broadcasting companies in the southern region.

  • Raj TV begins non-live telecast of news bulletins

    Raj TV begins non-live telecast of news bulletins

    MUMBAI: With election fever gripping Tamil Nadu media, the Chennai-headquartered Raj Television Network (RTN) has started telecasting news bulletins on its flagship channel Raj TV as non-live.

    Originally the channel is not permitted to telecast news and live programmes, as it is not uplinked from India.
    “Since the last two weeks, Raj TV has been telecasting one-and-a-half hours of news programming — exactly three half-an-hour news bulletins — as deferred live, apart from airing various election-oriented current affairs programmes” says one of the RTN promoters M Ravindran.

    Raj TV had lost the right to telecast news bulletins and live programmes when the information and broadcasting ministry terminated its teleport licence in November 2004. This was preceded by the ministry stopping broadcast of two new RTN channels Vissa TV and Raj Musix for uplinking without the necessary approval.
    Raj TV, along with another RTN channel Raj Digital Plus, were not allowed to uplink from the company’s own facility at Chennai as well as from any alternate commercial uplinking centre in India.

    RTN had no other choice but to move out of the country and uplink from Bangkok late last year. This arrangement, as already mentioned, prevents RTN from broadcasting live programmes and news. Due to this handicap, Raj TV has already lost out on two big events that were drawing in audiences: the Tsunami of 2004 and the controversy over Kanchi seer Jayendra Saraswathi. Now, it seems, the channel is in no mood let another bonanza — the upcoming Tamil Nadu assembly elections — go.

    “Since Raj TV is the only neutral channel in the politics-heavyTamil broadcast arena, our news and current affairs programmes used to rule the ratings before we lost the licence. We enjoy a good support from the advertisers and have decided to charge the best rates in the market. And, elections are something you can’t afford to skip as a broadcaster,” says Ravindran, adding that the channel has been charging advertisers Rs 9,000 per ten seconds for slots in these bulletins.

    The RTN promoters are confident that Raj TV will be able to telecast live news bulletins at the earliest. Having won an approval from the information and broadcasting (I&B) ministry in 2005 March to uplink its channels from a commercial teleport in India, RTN is presently waiting for the final green signal for the Wireless Protocol Clearance (WPC) from the telecom ministry, which is headed by Dayanidhi Maran, the elder brother of Sun TV supremo Kalanithi Maran.