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Tag: Rainshine Entertainment

  • Prashant Nigam joins Ullu & Atrangii in revenue position

    Prashant Nigam joins Ullu & Atrangii in revenue position

    MUMBAI: Prashant Nigam has joined Ullu & Atrangii Network as vice president of revenue, marking a new chapter in his extensive media career. Nigam, who announced his new role on LinkedIn, brings a wealth of experience in content licensing, syndication, and ad sales to the rapidly expanding OTT platforms.

    Nigam’s move comes after a two-year stint at GoQuest Media, where he served as head of content licensing for India and Saarc nations. His resume also includes roles at Rainshine Entertainment, Helios Media, Zoom Entertainment Television, Radio City 91.1, Red FM, and Dainik Bhaskar.

    At Helios Media, Nigam focused on content syndication and acquisition, while at Zoom Entertainment, he led new business development and ad sales. His background in radio and print media, with positions at Radio City 91.1, Red FM, and Dainik Bhaskar, further underscores his diverse media expertise.

    Nigam’s appointment signals Ullu & Atrangii’s ambition to boost revenue through strategic content partnerships and innovative sales initiatives. His experience in navigating the Indian media landscape positions him to drive growth for the platforms in the competitive OTT market.

  • Amazon miniTV’s Hustlers: Jugaad Ka Khel inspires real-life ‘Hustlers’ to share their success stories

    Amazon miniTV’s Hustlers: Jugaad Ka Khel inspires real-life ‘Hustlers’ to share their success stories

    Mumbai: Amazon miniTV, Amazon’s free video streaming service, has been making great strides in the streaming industry with its robust content library. From spine-tingling thrillers to heartwarming romances, the streaming service has something to suit the liking of everyone. Hustlers: Jugaad Ka Khel, the latest addition to the service, has been reveling in a ton of love and admiration ever since its release on Amazon miniTV. Starring Vishal Vashishtha, Samir Kochhar, Maharshi Dave, Anjali Barot, and Anurag Arora in key roles, Hustlers: Jugaad Ka Khel has created waves of inspiration amongst the nation’s youth. It has also garnered excellent reviews from audiences, earning an impressive rating of 8.2/10 on IMDb.

    Striking the right chord with the viewers, this entrepreneurial drama series captures the journey of Sanjay Sharma, the black sheep of a middle-class family, who is triggered by constant comparison and competition at home. Through his determination, Sanjay, mostly referred to as “Manoj ka chota bhai,” gets through the Indian Institute of Engineering, Bombay (IIE) and becomes a phenomenal start-up disruptor in true Indian “hustler” style. The series has not only inspired the youth of the country but has also encouraged them to share some success stories that have inspired them, with the streaming service. To celebrate these real-life ‘Hustlers’, Amazon miniTV curated special posters as an ode that define their inspiring stories.

    Amazon miniTV’s Post

    Expressing his gratitude towards these hustlers, Amazon miniTV head of content Amogh Dusad shared, “We feel honored to have received such immense love and support from viewers for our latest entrepreneurial drama, Hustlers: Jugaad Ka Khel. We, at Amazon miniTV, always strive to create relatable and entertaining content that resonates with our audience. With Hustlers, we are glad to have made a difference in the lives of as many as possible. We are all hustling in life in our way, and seeing people not giving up on their dreams and keep going at them is commendable. We believe Hustlers: Jugaad Ka Khel is a story of determination, and we are glad it is inspiring people, as it should.”

    Produced by Rainshine Entertainment, Hustlers: Jugaad Ka Khel is streaming exclusively on Amazon miniTV.

  • Jugaad Ka Khel: Sanjay’s rise from small-town dreamer to start-up maverick

    Jugaad Ka Khel: Sanjay’s rise from small-town dreamer to start-up maverick

    Social Tags: Amazon miniTV, Hustlers- Jugaad Ka Khel,Rainshine Entertainment, Vishal Vashishtha, OTT

    Mumbai : Amazon miniTV – Amazon’s free video streaming service, recently premiered its entrepreneurial drama, Hustlers- Jugaad Ka Khel. The narrative explores Sanjay’s journey who hails from a small village near Kota and is constantly triggered by comparison and competition at home, the black sheep of a middle-class family mostly known as “Manoj ka chota bhai” gets through the (IIE) Bombay. Despite facing pressure from his family and relatives, he hustles to the top and succeeds in making his name in the start-up space.

    Talking about the series and its narrative, Vishal Vashishtha who essays the role of Sanjay Sharma, gave insight into the reference and inspiration he had for this character. “My best friend has been doing this for the past 5 years, and I have witnessed the number of careers he has switched. The end number of venues he has gone to, to find something that interests him. I had an excellent reference, in fact, in the middle of the shoot, I called him and said ‘It is your show’. And I believe there are many others like him, and they will be connecting to this world of start-ups and entrepreneurs. I think all of us down the line are looking forward to calling something as their own, that they have created,” he shared.

    Adding to this, he further delved into his professional journey, talking about his hustles and struggles as an actor. “It was a challenging task to figure out when and where the auditions are happening. Also, to keep yourself exposed just the right amount, not too much but not too little either, so you are open to a wide amount of work,” he expressed.

    Produced by Rainshine Entertainment and starring Vishal Vashishtha, Samir Kochhar, Maharshi Dave, Anjali Barot, and Anurag Arora in pivotal roles, Hustlers – Jugaad Ka Khel is streaming exclusively on Amazon miniTV for free, available on Amazon’s shopping app, Fire TV, and Play Store.

     

  • “I believe this story will resonate with who aspire to make a difference” – Samir Kochhar

    “I believe this story will resonate with who aspire to make a difference” – Samir Kochhar

    Mumbai : –Amazon miniTV – Amazon’s free video streaming service released its entrepreneurial drama, Hustlers- Jugaad Ka Khel. With an impressive rating of 8.3 on IMDB, the compelling narrative captures Sanjay’s journey as he hustles through life’s challenges with determination and resilience and achieves success. In his journey, he meets Mihir Jain, a significant start-up investor, a revered business figure, and a venture capitalist who is known to bet on the ‘winning horse’.

    His interest in Sanjay’s start-up idea, followed by finance, sets off a chain of events that would lead to the launch of Sanjay’s start-up. Through sheer determination and hard work, Sanjay rises to the top and establishes his name in the competitive start-up industry.

    Reflecting on his journey and key takeaways, Samir Kochhar, portraying the character of Mihir Jain in the show, expresses, “The crux of the narrative lies in recognising that many people have talent but not all of them know how to grasp the opportunity. If you generate ideas that have the potential to uplift society, redefine values, and breathe life into them, seize those opportunities. I mean, the value of that idea is huge, so the initial step should be to identify them. Subsequently, transforming these ideas into a thriving business is an intriguing journey. The first thing is to identify that idea, and secondly, how to turn that idea into a full-blown business is a very interesting journey. Many people have talent, but attitude is a way to build a business.

    I believe this story will resonate with those who aspire to make a difference in their lives and those who strive to progress; they may not be academic achievers, but they can look at themselves and say, “Do I have any ideas, can I bring about some change, Is there anything I can do so that not only will I earn money, but I will also bring a significant change in the society? ”

    Furthermore, he added, “The story encompasses ups and downs, including how we (Mihir and Sanjay) met, how Sanjay comes up with an idea for a startup and eventually becomes overconfident. To bring him back on his path, my character declines his idea, but Sanjay doesn’t give up, and after a lot of effort, he achieves his goals. I had a fantastic time filming for this series. I believe that everyone will see their potential in this uplifting story. I think this is my main takeaway from the show.”

    Hustlers – Jugaad Ka Khel, produced by Rainshine Entertainment and featuring Vishal Vashishth, Maharshi Dave, Anjali Barot, Anurag Arora and Samir Kochhar in pivotal roles, is streaming for free on Amazon miniTV, which is available on Amazon’s shopping app, Fire TV, and the Play Store.

  • On National Start-up Day, Hustlers- Jugad Ka Khel will premiere on Amazon miniTV

    On National Start-up Day, Hustlers- Jugad Ka Khel will premiere on Amazon miniTV

    Mumbai: Amazon miniTV – Amazon’s free video streaming constantly pushes the envelope through its diverse content repertoire spanning multiple genres. Taking the same step forward, the service on National Start-up Day, announced its latest entrepreneurial drama Hustlers- Jugad Ka Khel with a riveting teaser. Set in 2010, the show will highlight the intricacies of the start-up boom witnessed in the city that never sleeps, Mumbai, focusing on the lives of entrepreneurs.

    Produced by Rainshine Entertainment and directed by Harsh Dedhia, this story is driven by both the complexities and the desire for recognition in life. The teaser reveals Sanjay taking an unexpected twist and decides to change his life surprisingly. Set against the backdrop of the bustling city of Mumbai, the show chronicles the remarkable journey of an ambitious and street-smart boy who tries to break the shackles of the traditions imposed by his elder brother. Hustlers- Jugaad Ka Khel will feature Vishal Vashishtha, Anjali Barot, Maharshi Dave, Anurag Arora, and Samir Kochhar in pivotal roles.

    Talking about the series, Aruna Daryanani, Director and Business Head at Amazon miniTV, shared, “Hustlers – Jugaad ka Khel is an ode to youngsters who are willing to challenge the norms and write their success story. Through the show, we aim to drive relatability with today’s aspirational audience and strike a chord with their thought processes. The entrepreneurial narrative and relatable characters are reminiscent of the current generation and that’s what the show aims to bring forth.”

    Hustlers- Jugad Ka Khel will premiere exclusively on Amazon miniTV for absolutely free, accessible with the click-of-a-button on Amazon’s shopping app and Fire TV

  • Rainshine Entertainment to foray into regional footprint, launches Tamil original show ‘Meme Boys’

    Rainshine Entertainment to foray into regional footprint, launches Tamil original show ‘Meme Boys’

    Mumbai: Rainshine Entertainment on Thursday announced the launch of a Tamil original show, Meme Boys, with the aim of strengthening its presence in the Tamil regional market. The new show will be exclusively available on SonyLIV from 22 July, 2022.

    The show will be a hilarious eight-episode series starring Guru Somasundaram of Minnai Murali fame and Aadhitya Baaskar of 96 fame. Produced by Rainshine Studios (formerly CM Studios), created by Rajiv Rajaram & Drishya, directed by Arun Koushik and A. Gokul Krishna, the show will revolve around a college and its playful students who make viral memes on an anonymous social media page to tackle their authoritative dean! Meme Boys is the latest title to join Rainshine’s array of shows and franchises that have kept audiences across the country hooked to their streaming screens.

    Speaking on this launch, Rainshine Entertainment (India) CEO Anuraag Srivastava said, “This show exemplifies what we, as a studio, wish to stand for: hyperlocal, contemporary, and young. We worry about engagement a lot – be it the story or episodes. And as far as we are concerned, so-called “regional” is mainstream. We neither take our clients nor our audience for granted—and therefore see no reason to classify them as less or more important. With an excellent line-up of titles, we are building our reputation as a powerhouse in entertainment. We are excited about our partnership with SonyLIV as we push the envelope on content in India together.”

    Rainshine Studios vice president – content – originals and & creator of Meme Boys Rajiv Rajaram said, “Memes are an intrinsic part of our lives in this post-social media world. Through Meme Boys, we hope to capture the zeitgeist with a story about a motley crew of misfits armed only with humour and self-awareness. We hope that Meme Boys on SonyLIV will make viewers love original content more than ever.”

    Rainshine Entertainment’s rapidly growing roster of regional content includes the massively popular Kannada series Humble Politician Nograj streaming on Voot, the National Award-winning documentary film Amoli, and the Tamil medical drama series Emergency, to name a few. Rainshine’s upcoming regional projects include the Telugu feature film Sangeet, written and directed by Saad Khan and produced by Chandru Manoharan of Lahari Music and Nikhil Kumarswamy.

  • Rainshine launches new podcast ‘The Unsung Heroes’ with Anup Soni

    Rainshine launches new podcast ‘The Unsung Heroes’ with Anup Soni

    Mumbai: Rainshine Entertainment, the US-based diversified entertainment media company and podcast producer has launched a new audio series “The Unsung Heroes” with Anup Soni. The show is exclusively streaming on Audible.

    Produced by Monisha Singh Katial, “The Unsung Heroes” documents the achievements of 20 Indians from the fields of sustainable living, women empowerment, education for the underprivileged, and climate change.

    “We are very passionate about presenting unique and inspiring content. With the growing potential of audio content, it is important to diversify our catalogue and reach out to a wider section of the populace,” stated Rainshine Entertainment SVP Kiran Nithyanand. “A show like ‘The Unsung Heroes’ brings the awe-inspiring stories of individuals, just like them, who are making a difference in the world. Over the next year, we plan to introduce many more compelling stories, and we’re very excited for what’s to come.”

    “These pan-India stories talk about the achievements of extraordinary people from all walks of life. At a time like this, it is important to bring out stories of these unsung heroes to encourage and motivate the society to contribute to a better tomorrow,” added Anup Soni.

    Rainshine Entertainment intends to release more than 20 podcasts over the next 12 months, offering audiences in India and globally a diverse bouquet of stories ranging from thriller and comedy to self-help. These will include “Kya Lifestyle Hai” with Dr Siddhant Bhargava who will be sharing actionable tips on nutrition and fitness. It is slated to release on 7 April.

    “Iconic Villains” with entertainment journalist and film critic Mayank Shekhar will present listeners with an oral history of the most iconic villains of Bollywood.

    Other popular audio series produced by Rainshine and available on Audible include “Thriller Factory” featuring Anuraag Kashyap, Tabu, Nawazuddin Siddiqui, and “Be Stupid with Vir Das.”

  • Rainshine Entertainment produces web series for Maruti Suzuki

    Rainshine Entertainment produces web series for Maruti Suzuki

    Mumbai: Rainshine Entertainment’s brand solutions arm has conceptualised and produced Maruti Suzuki’s first long format fiction series “Ek Extra Mile.” The project is supported by dentsu Impact.

    The show, starring Anuj Sachdeva and Meghana Kaushik, will be available on OTT streaming service Voot and social media handles of Being Indian. The web series revolves around the life of a nuclear family that embarks on a quick road trip journey to reconnect with each other.

    “The show is our endeavor to position what ‘Maruti Suzuki Arena’ embodies to their target audience and gives them another touchpoint to experience the brand ‘Dzire’,” said Rainshine Entertainment CEO Anuraag Srivastava. “As the forerunners in providing integrated solutions, we’re proud to have seamlessly integrated Maruti Suzuki Dzire’s philosophy through the show. With our projects and campaigns receiving their due acclaim in the past, our key challenge is to keep growing and delivering consistently to our brand partners. We’re confident that ‘Ek Extra Mile’ will be another step in that direction.”

    “We at Voot Studios are thrilled to bring a beautiful and heart-warming show like Ek Extra Mile onto our platform and are looking forward to associating with Rainshine Entertainment and Maruti Suzuki in the times to come,” said Voot Studios head Ranjitha Priyadarshini. “Just like the journey embarked by the protagonists, audiences too will experience the many ups and downs and relate to its fascinating narrative. On the back of relatable characters and an engaging plot, it promises to be an offering that our viewers will thoroughly enjoy.”

    “We at dentsu Impact, have always believed in the power of storytelling for our brands,” said dentsu Impact vice president Binodan Sarma. “Our association with Rainshine Entertainment and Voot is an extension of this belief. Not only has this association opened up new frontiers for branded storytelling but the experience of working on this project has helped us as a creative agency to discover fresher insights to brand building, which we plan to continue with clients going ahead.”

  • Anuraag Srivastava appointed as CEO of Rainshine Entertainment, India

    Anuraag Srivastava appointed as CEO of Rainshine Entertainment, India

    New Delhi:  Rainshine Global, a US-based diversified media and entertainment company on Thursday announced the elevation of Anuraag Srivastava as the CEO of Rainshine Entertainment, India to drive its ambitious growth in the country. In addition, the company is expanding its content offerings globally and formally launching a new subsidiary – Rainshine Media Fintech.

    Rainshine Global will expand its global footprint by focusing on creating shows and films based on Indian and global themes for audiences outside India. It has already established teams and partnerships in the US, and the UK to curate content on universally relatable ideas and topics to attract viewers globally.

    Rainshine Entertainment (India) will leverage the escalating adoption of digital content in the country. Through strategic collaborations, acquisitions, and syndication it will introduce fresh content and expand its offerings to a larger audience. It will create a wide spectrum of short-form and long-form audio & video content ranging from podcasts, scripted series, feature films, and documentaries.

    Hasmukh on Netflix, Humble Politician Nograj on Amazon Prime Video, Men Without Music – an audio crime series on Audible, HoopNation – a docu-series on YouTube, Chattis aur Maina on Disney+ Hotstar, and the National Award-winning short documentary Amoli are part of the concepts and formats that the company has brought out. Rainshine’s owned and partner content studios like CM Studios, FirstAction, Manzar Studios, Rainbox Studios, Weirdass Comedy, and Indian operations of Rainshine Animation, will now be managed under this entity.      

    Rainshine Media Fintech, the new subsidiary will focus on developing a variety of financing options ranging from media credit and digital tokens created on Rainshine’s proprietary Blockchain platform. With a streamlined structuring, the company will delve and accelerate growth by diversifying and innovating in newer avenues as a pioneer in the media and entertainment industry. 

    Sharing his thoughts, Rainshine Global, chairman and CEO, Neeraj Bhargava said, “Our business in India is growing at a rapid pace. We have been successful in creating and exploring interesting formats. We are constantly trying to innovate and come up with fresh and unique ideas for feature films, shows in the digital & TV format, and podcasts. Anuraag has led this admirably and integrated our partner companies into a comprehensive offering. We have very high expectations of growth here and I am excited to have him take the lead for our business in India.”

    He further added that the company is also preparing for expansion in other areas, particularly global content and media financing.

    Talking about his new role, Srivastava said, “I am truly excited to be a part of Rainshine Entertainment (India)’s next chapter and thank Neeraj and the Rainshine Board for their confidence in me. We are growing rapidly, adding new capabilities, and as an industry are still in the early phase of growth in India. I am committed to building a company with a stellar team. Our focus will be on developing a reputation for great content and building our profile as an industry leader.”

  • Rainshine Entertainment and Five Fifty Five partner to produce stories

    Rainshine Entertainment and Five Fifty Five partner to produce stories

    MUMBAI: Rainshine Entertainment and Five Fifty Five announce an exciting strategic joint venture, where the two companies will work together to develop, produce, and distribute extraordinary long and short-form film and TV formats, audio podcasts, and extended reality (XR) content for audiences worldwide.

    Rainshine Entertainment is a leading entertainment company that creates, nurtures, and develops content studios, which create fabulous content for Indian and global audiences, and Five Fifty Five is an award-winning UK based media company committed to content worth creating.

    This joint association brings together two passionate minds from the industry – successful entrepreneur, investor, consultant, and Rainshine Entertainment founder, chairman and CEO Neeraj Bhargava, and an award-winning international filmmaker, actor, and creative director and Five Fifty Five founder and CEO Kate Baxter. Leveraging the expertise and strengths of the two companies, this partnership unites them in their common endeavor to offer consumers a diverse and enthralling range of stories that spans genres and audiences.

    Together, the companies hope to provide a platform for communities globally to tell their own unique stories, with a focus on the marginalized, the misunderstood, the overlooked, and the unheard. All this with a strong belief in consumerism being best driven by sustainability.

    Working closely with creative director Kate Baxter and her team from Five Fifty Five, this partnership will be supported by two other key members of the Rainshine team emerging business SVP Kiran Nithyanand and senior product manager Harleen Chadha,

    Setting the wheels in motion, the initial set of IP franchises to be launched through this partnership include an untitled project, directed by Marine Corps Veteran and GLAAD-award-nominated filmmaker Elegance Bratton; an untitled Raoni Metuktire project, directed by Kate Baxter, about the first environmentalist and 2020 Nobel Peace Prize nominee, Raoni Metuktire, and edited by award-winning Eduardo Serrano; and The Dark Lady, based on the bestselling research and book ‘Shakespeare’s Dark Lady’ by Dr. John Hudson. Rainshine Entertainment and Five Fifty Five will also join hands to create a wide range of podcasts, led by Jack Bowman, an award-winning audio fiction writer, director and producer, and Sandra Labady, well-known audio and digital content producer.

    Baxter said, “Working alongside my colleague and friend, Neeraj Bhargava, I am thrilled to see opportunities for Five Fifty Five’s international content to be produced and distributed to a global audience. Our partnership provides a wider platform for Five Fifty Five’s development incubator which includes 50+ creatives across five continents, speaking 30+ languages. Never in history has there been a more urgent and opportune moment for the unheard voices we develop and support to be spread through traditional channels.”

    “We are a team of passionate storytellers with a constant endeavor to offer high quality and engaging content across formats and genres. Staying true to this, we are delighted to partner with Five Fifty Five, a company that echoes what we believe in. This association presents an exciting opportunity to broaden the scope of our offerings and facilitate the global distribution of our combined work to a more diversified audience worldwide,” said Bhargava.

    Here’s a sneak peek into the impressive line-up of content that will be rolled out first as part of this joint venture:

    Untitled project – directed by Marine Corps Veteran and GLAAD-award-nominated filmmaker Elegance Bratton, this is the story of the first African American regiment to fight in WWI, and how they moved the world against all odds on and off the battlefield. The project is a global, music-heavy, action-driven political-commentary that is a highly demanded show in the current social environment.

    Untitled Raoni Metuktire project – Directed by Kate Baxter and edited by award-winning Eduardo Serrano, this is the story of the first environmentalist and 2020 Nobel Peace Prize nominee, Raoni Metuktire, whose village is now in critical danger due to Brazilian president Bolsonaro’s urgency to overtake their land and the Amazon rainforest, for international business deals with the likes of Donald Trump.

    The Dark Lady – Based on the bestselling research and book ‘Shakespeare’s Dark Lady’ by John Hudson, The Dark Lady is a shocking, hard-hitting, truly global true story about the critical thinking of the black Jewess credited with writing much of Shakespeare’s work. Podcasts – Our Fiction and Non-Fiction departments have multiple genre-bending podcasts under development.