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Tag: Rahul Sharma

  • Vineet Taneja is now the CEO of Micromax

    Vineet Taneja is now the CEO of Micromax

    MUMBAI: Micromax, one of the leading smartphone player and consumer electronics brand, has roped in Vineet Taneja as its new chief executive officer. He was earlier the country head for IT & mobile businesses of Samsung India.

     
    This move is a testimony to the vision and commitment of Micromax co-founders to bring in the best talent from the industry at the helm to build a strong organisation and steer Micromax through the next phase of growth by capitalising the immense opportunities in this environment of data devices explosion. Taneja will focus on consolidating Micromax’s strong presence in the market, driving global partnerships and strategic alliances while strengthening the organisational capabilities within Micromax.

    Micromax co-founder Rahul Sharma said, “Vineet will be an asset in our next phase of growth, his diverse experience will be a great addition to the Micromax leadership in India both from organisational set-up and business growth perspective. Vineet is one of the most respected corporate leaders in the industry and has a great track record of successfully leading diverse brands across sectors.”

     
    “I firmly believe that he will be a strong partner in our vision to be India’s first technology brand to leave an imprint at the global level. We look forward to working closely with Vineet and support him in this new journey,” added Sharma. 

     
    With an end-to-end P&L responsibility, Sharma is excited and ready to take upon his new work profile. Apart from leading company’s growth and profitability he will spearhead the transformational agenda of Micromax given the burgeoning opportunity in the devices space globally.

     
    On his appointment Taneja said, “Micromax has been one of the great success stories in India’s mobile eco-system, and has pioneered the democratisation of technology for masses by addressing specific consumer needs with constant innovations. We are witnessing an inflection point in the smart devices globally. Therefore, it is a great opportunity for me to lead Micromax into its next phase of growth by consolidating and further strengthening its position in India, and looking at global markets to complete its transition of becoming a global force to reckon with.”

     

      
    With over 25 years of experience, Taneja has worked with leading consumer brands like Hindustan Lever, Nokia and Bharti Airtel, prior to Samsung. From performing sales and marketing roles at HLL & Nokia to general management responsibilities at Bharti Airtel and Samsung, Taneja has evolved as a respected leader of the telecom industry.

     

    Over the last decade Taneja has had the distinction of working for the service provider as well as the device companies giving him a comprehensive understanding of the telecom ecosystem including the OTT play. Taneja holds a degree in engineering from IIT-Roorkee and is also an alumnus of IIM-Kolkata.

  • Micromax starts its Russia operations

    Micromax starts its Russia operations

    RUSSIA: Micromax, world’s 11th largest mobile phone player has announced the launch of its operations in Russia by extending its innovative product portfolio and services to the users in the country. Micromax has been the clear No 2 smartphone brand by a distance and a clear No 3 overall phone brand (smart+ feature phones) in India, is now gearing up for Russia. With a focus on democratizing technologies for the masses, the company aims to have an aggressive plan to make its mark in the Russian mobile handset marketre-emphasizing on its vision to offer innovative products and service offerings, which are customized to address the needs of consumers in Russia.

     

    Micromax, with its USP of pioneering meaningful innovations based on in-depth consumer understanding, would be operating througha partnership with VVP Group, one of the leading distribution houses in Russia. The partnership is a strategic move, which would provide good reach for Micromax in the regionwith a plan to make Micromax products available across the country, ensuring deeper shelf space and wider outlet spread.

     

    Micromax will be introducing its popular Canvas series of smartphones and Bolt series of smart-feature phones which have been a trendsetter, which have already sold more than 35 million devices across the operating markets for Micromax in the past one year. The company will be launching 14 products in the Russian market in the initial phase, as the brand is already looking at gearing up to be among the Top 4 brands in Russia by the end of 2014. The company is ready with its service infrastructure across Russia with an aim of having more than 60 operational service centers by end of the month. Micromax will also have its exclusive service centersin strategic cities in Russia as the brand strengthens its presence across the country.

     

    Commenting on the launch, Rahul Sharma, Co-Founder, Micromax said, “At Micromax, our emphasis has always been to democratize technology for masses around the world through an innovative product portfolio. As we look to take Micromax to key international markets, we are excited to announce our foray into the Russian mobile handset market which has immense potential not only for smartphones and features phones, but also for innovative tablets and data products. Our initial focus in the Russian market is to replicate the success witnessed in our other markets in the last couple of years. We have carved the vision for ourselves to be the 1st Indian hardware brand to be global and set our footprint with Russia as the first developed market to venture into.”

     

    He further added, “We see a growing trend of data consumption through mobile devices in Russia, and we would be initiating partnerships with the leading operators in the region to aim at efficient data consumption on our devices in the coming year”.

     

    Over the past decade, Micromax has been at the forefront of driving innovation through their innovative product offerings addressing the consumer needs. The company has many firsts to its credit when it comes to the mobile devices market including Canvas Laptab – world’s first dual boot tablet powered by Intel, launched on the 6th of January 2014 at CES in Vegas (Consumer Electronic Show), the first quad-core budget smartphone, phone with a 30-day battery backup, the first smartphone designed specifically for women, universal remote control mobile phones and a list of other innovative devices. The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards.

     

    Speaking on the occasion, Vasily Sibirtsev, Chairman VVP Group said, “We are very excited to work with Micromax, one of the world’s leading mobile phone brands. Russia is an ideal market for Micromax to bring its innovative product portfolio and services customized for consumers in this market. Our immediate goal will be to build a very strong and robust distribution network to capture a significant share in the Russian mobile handset market. We will be working aggressively to strengthen our presence in the retail space across 9000+ sales points in the country backed by an efficient service infrastructure.”

     

    Amit Mathur, Vice President, International Business – Micromax said “ We believe Micromax products to a promising future in Russia where the smart phone market is booming along with data services.  Micromax has studied this market and will continuously introduce products and applications with consumer insights from the Russia to bring forth world-class products to this market.  We are happy to have found VVP as our strategic business partner to enter the retail market and will strive to maximize our retail strength going forward.”

     

    The partnership with the VVP Group is a strategic move which would provide wide reach for Micromax in regions of Russia as the group has been associated with some of the leading global smartphone players to help them make a strong presence in Russia. VVP is known for its superior logistics setup, warehouses, retail management system and transportation management systems across the main hubs of Russia which will further help Micromax build its footprint in the country. VVP group will be working with partners in all existing channels including federal and regional chains, operators, consumer electronics shops and computer shops, online and other sales points in the country. 

     

    The company has also tied up with the leading VAS providers in Russia including Odnoklassniki, Russia’s popular social network service; IVI.ru, Russia’s first free video & music service; Viber, the leading global instant messaging application; Facebook; Twitter and M!Live giving users access to social connectivity and unlimited free online games.

     

    Micromax plans to support the launch with a 360 degree branding exercise aiming to enhance the brand visibility in the region supported by marketing campaign across print, online and TV.

  • Micromax’s ‘juggle’ with Hugh Jackman

    Micromax’s ‘juggle’ with Hugh Jackman

    MUMBAI: The advertising industry as well as the fans of Hugh Jackman got a shock when the actor became the brand ambassador for Indian smartphone brand Micromax, late last year.

     

    The TVC became the talk of the town; and to continue with the series the phone makers have come up with a new campaign for Canvas Turbo –The phone that ‘CAN’ juggle!

     

    The campaign brings alive the theme of the phone – the phone that ‘CAN’ juggle – and also takes forward the Micromax ‘nothing like anything experience’.  The TVC largely talks about the speed and multitasking features of the Canvas Turbo through the juggler.

     

    Commenting on the new phone, Micromax co-founder Rahul Sharma said, “At Micromax, our focus has always been to keep innovating to democratize technology for masses by offering seamless experience through a combination of great hardware and enhanced software capabilities. Canvas Turbo further builds on our promise to constantly empower our users with superior technology. This is complemented by a refreshed ecosystem of applications enabling users to multitask offering great value to them.”

     

    Apart from TV, the launch of the phone is supported with a 360 degree marketing campaign across print and online.

  • Micromax associates with F1 driver Narain Karthikeyan

    NEW DELHI: Micromax has announced its association with Indian Formula 1 driver Narain Karthikeyan and the HRT Formula 1 team for the 2012 Indian Grand Prix, scheduled from October 26 to 28 at the Buddh International Circuit.

    Micromax, a homegrown brand, regards this association with India’s first Formula One racing driver Karthikeyan extremely valuable. Known for boldness and metal, both brands represent India on the global map and have tasted unprecedented success with their unconventional methods.

    Micromax co-founder Rahul Sharma said, “Being a homegrown champion, we think Narain Karthikeyan is pride of the nation and his success perfectly aligns with our brand values. We are extremely happy to associate with him and the Micromax team would be cheering him in all his races ahead.”

  • mobile2win, Saregama to distribute Rahul Sharma’s album ‘Ladakh – In Search of Buddha’

    mobile2win, Saregama to distribute Rahul Sharma’s album ‘Ladakh – In Search of Buddha’

    MUMBAI: mobile2win, mobile VAS platform company has partnered with Saregama for the wireless distribution of Rahul Sharma’s latest album ‘Ladakh – In Search of Buddha’.

    Mobile2win has been mandated to distribute mobile content around this album to all telcos and media houses in the country. They will be providing mobile content which includes imagery – wallpapers and music clips – ringtones in monotones, polytones, trutones. One can download ringtones by simply going through browser pages of their operator network. The Ladakh tones are live on the decks of operators to download and consumers are eligible for mobile phones as lucky draw prizes.

    The ‘Ladakh – In Search of Buddha’ content can be downloaded onto any GPRS enabled handsets via the Mobile2Win zone through major mobile operators like Airtel, Hutch, BPL, Idea, Spice, Reliance, BSNL, MTNL, Tata etc covering all circles across the country. This content has also been made available to leading media entities for downloads to their consumers.

    mobile2win India country head Rajiv Hiranandani says, “mobile2win is committed to bringing music and entertainment onto the fingertips of millions of mobile consumers. The demand for good content will always be there and we will make sure it is met via exclusive mobile content and applications.”