ITV

Tag: Rahul Narvekar

  • Business Jatra 2023: Thane’s biggest MSME Business Expo to empower entrepreneurs and boost economic growth

    Business Jatra 2023: Thane’s biggest MSME Business Expo to empower entrepreneurs and boost economic growth

    Mumbai: Business Jatra 2023, Thane’s most anticipated MSME Business Expo, is all set to celebrate resilience, innovation, and the unwavering spirit of the entrepreneurial community on 1st & 2nd December 2023 at Hotel Tip Top Plaza, Thane. The game-changing extravaganza will redefine the landscape by laying the groundwork for a future where MSMEs emerge as the driving force behind India’s $5 trillion dream. Business Jatra 2023 will play a pivotal role for micro, small, and medium enterprises (MSMEs) in achieving their goals and propelling India’s economic development.

    Organised by Lakshyavedh Institute, Business Jatra is a distinctive initiative, forging an unparalleled platform where entrepreneurs, professionals, experts, customers, suppliers, financial institutions, and various business associations converge. This extraordinary gathering provides a shared space for face-to-face interactions, enabling entrepreneurs to delve into each other’s products and services. In essence, Business Jatra mirrors the vibrancy of traditional village fairs, where heightened visibility and economic transactions within communities paved the way for prosperity. Specifically tailored for micro, small, and medium-scale businesses, Business Jatra serves as a dynamic nexus, fostering connections, creating new avenues, and capitalizing on collective growth.

    Under the esteemed guidance of chief minister Eknath Shinde, industry minister Uday Samant will grace the event as the chief guest for the inauguration ceremony alongside Rahul Narvekar (Speaker of the Maharashtra Legislative Assembly) inaugurating the Exhibition, the event promises a convergence of leadership and vision. Endorsed by the Government of Maharashtra, the State Industry Ministry, Maharashtra Industrial Development Corporation (MIDC), and officially supported by the MSME Central Ministry, National Small Industries Corporation (NSIC), Thane Municipal Corporation (TMC), Thane Small Scale Industries Association (TSSIA), Chamber Of Small Industry Associations (COSIA), and numerous other industrial associations, Business Jatra emerges as a beacon of collaboration and growth in the business landscape.

    Lakshyavedh Institute founder Atul Rajoli shared, “As we prepare for the 3rd edition of Business Jatra on 1st & 2nd December at Tip Top Plaza, Thane, we’re not just planning an event but creating a place where businesses can connect and grow. From the participation of large number of MSMEs & esteemed corporations to the engagement of financial institutions, various trade associations, and the facilitation of government schemes, Business Jatra is poised to be a transformative experience. It’s not just about the expo; it’s about bringing positive energy and opportunities to everyone involved. We invite entrepreneurs to immerse themselves in an atmosphere pulsating with positive energy, where seasoned business owners share their journeys, top-tier experts offer guidance. Business Jatra is not just an event; it’s an empowering journey for every entrepreneur, a testament to the limitless possibilities when preparation meets opportunity.”

    Business Jatra promises an array of compelling attractions that make it a must-attend event. With over 120 businesses set to exhibit, entrepreneurs across diverse sectors will showcase their products and services, fostering a dynamic marketplace. The inclusion of large corporations creates unparalleled networking opportunities, connecting small-scale entrepreneurs with industry giants. Banks & other financial institutions partaking in the event aim to enhance financial assistance for MSMEs. Various Trade Associations will join Business Jatra, opening avenues for entrepreneurs to explore global industrial opportunities. The event will feature a facilitation system for government schemes, ensuring entrepreneurs directly access benefits.

    Providing a unique platform, Business Jatra opens doors to franchise opportunities, catering to brands seeking expansion and entrepreneurs seeking new ventures. By attending various conferences over the period of two days, attendees can engage with seasoned business owners, senior executives & experts, gaining insights and inspiration. Brimming with positive energy, the event’s atmosphere becomes an essential catalyst for business success.

    To attend Business Jatra 2023, on 1 & 2 December 2023 at Tip Top Plaza, Thane, register for free on the official website – https://businessjatra.com/

  • NDTV Ventures’ IndianRoots partners with FabIndia

    NDTV Ventures’ IndianRoots partners with FabIndia

    MUMBAI: NDTV Ventures’ IndianRoots.com, an online marketplace for Indian fashion, has inked a partnership with Fabindia. With this, IndianRoots will now serve as an online platform to showcase Fabindia’s range to the international audience.

     

    IndianRoots, since its inception in 2013 has been hosting brands and designers with an aim to bridge the gap between products ‘Made in India’ and the worldwide market of Indians. 

     

    IndianRoots recently also partnered with Banka Silk from Bihar, Craftroots – An NGO by Anar Patel and with the Government of Bihar to promote Indian artisanship and make it accessible to global audiences.

     

    NDTV Group CEO and executive director Vikram Chandra said, “NDTV is delighted to welcome FabIndia as a partner on IndianRoots. We have immense respect for FabIndia as a great Indian brand in the ethnic category. I am sure this partnership will help both of us reach new heights.”

     

    NDTV Ethnic Retail (IndianRoots.com) executive director Shyatto Raha added, “This partnership with an iconic brand like Fabindia is a feather in the cap of our ‘Made in India’ campaign. The association acts as a bridge between Fabindia and its international clientele. It will not only help Fabindia reach out to Indian patrons abroad but will also drive its brand presence amongst non Indian communities.”

     

    NDTV Ethnic Retail (IndianRoots.com) CEO Rahul Narvekar said, “This partnership is a one of a kind in the e-commerce domain. It reiterates the significance of Indian fashion in the global marketplace. This partnership can set a benchmark for the e-commerce industry in terms of the natural confluence of two brands for mutual expansion and growth.”

  • NDTV’s Indianroots.com adopts new marketing mantra to target tier II & III cities

    NDTV’s Indianroots.com adopts new marketing mantra to target tier II & III cities

    MUMBAI: At a time when every e-retail venture is shouting from rooftops about multiple discounts, exclusive offers and cashbacks, NDTV Ethnic Retail’s venture Indianroots.com has come up with a TVC showcasing their style and range.

     

    In a bid to target consumers in Tier II and III cities, the e-retail venture, which offers a range of Indian ethnic wear along with antique showpieces, has rolled out a nationwide campaign called ‘Inherently Indian,’ which will have presence on TV, outdoor and digital.

     

    The ‘Inherently Indian’ TVC, which was launched on 15 August, 2015 has already started appearing across NDTV channels and will also have presence on digital platforms. The brand strategy was conceptualised and created by Brandmovers India.

     

    Speaking to Indiantelevision.com, NDTV Ethnic Retail CEO Rahul Narvekar says, “We are currently mulling on whether we should put the TVC on other channels too. The ad brief had two major parts. Firstly, we wanted to depict our Indianess and the wide range of products.  And secondly we wanted to break the clutter. That’s the reason why we have not mentioned anything about discounts and pricing anywhere in the ad.”  

     

    Narvekar is happy with the response that the Soumik Sen directed TVC has garnered so far. “We have been trending on Facebook. We got calls from veteran Bollywood stars and other dignitaries praising the TVC and hence I am very delighted with the response.”

     

    Indianroots has recently raised additional funding for its expansion plans. “We want to be market leader when it comes to ethnic wear. In the last financial year, we garnered top line sale of Rs 61 crore and this year we want to grow further.”

     

    Narvekar added, “The new TVC will help establish our positioning around the idea of “Inherently Indian” in a visual manner and will beautifully blend fashion and story-telling, while highlighting typical quirks of our country. IndianRoots is a firm believer in Make In India and our TVC conveys the uniqueness and immense potential in this message. With this commercial, we aim to capture the attention and increase the recall value of Indianroots within the Tier II and III customer base of our country.”

     

    NDTV Ethnic Retail marketing head Paroma Sen said, “Indianroots has come a long way in the last two years, building up a strong foundation and business within and outside India. Coming in before the kickoff of India’s festive season this year, the TVC explores the moods and sentiments that every Indian will identify with. This TVC will help Indianroots build awareness in growing markets, and help us connect with our customers at a very human and emotional level.”

     

    Brandmovers India co-founder & managing director Suvajyoti Ghosh added, “Agencies, in general, do not rope in Bollywood directors to direct a TV spot, but in this case, we wanted Soumik’s unique story-telling vision to come through and create great cinematic quality. To keep it real, we avoided casting the typical model figure, and instead chose to portray the real, modern woman, with a distinct candour.”

     

    “The TVC is marked by a languorous verse narrative in Hindi written in-house and is centred around the concept of identity and beauty and how little Indian things are embraced everyday through the attires worn by women,” added Ghosh.

     

    Sen said, “Indian fashion is evolving and Indianroots is one of the harbinger of this revolution in Indian wear. The portal has always reinforced the notion that Indian fashion can also be stylish and modern hence, we wanted to create a commercial that talked about modern women embracing ethnicity. The modern Indian woman is someone who embraces her traditional roots with elan, and wears it every day. Capturing this on film implied making tradition chic and urbane, and bringing out her inner beauty. This was challenging, but it was a fun, monsoon shoot.”

     

  • IndianRoots receives the Emerging Concept of the Year Award

    IndianRoots receives the Emerging Concept of the Year Award

    MUMBAI: IndianRoots has received the prestigious Emerging Concept of the Year Award at the Star Retailer Awards 2014 hosted by Franchise India. The Star Retailer Awards, now returning in its 9th year, is considered the market benchmark for retail success in India and continues to be a unique celebration of the very best of retailers who provide their customers a complete experience. With an outstanding performance in a time span of one year, IndianRoots was recognized for its achievement in the e-commerce industry. An NDTV e-commerce venture, IndianRoots was able to achieve sales of over Rs 2 crores during this festive week.

     

    Accepting the award, Rahul Narvekar, CEO of NDTV Ethnic Retail Limited said, “The e-commerce space in India is crowded. We pushed ourselves to carve a space for IndianRoots and attempt a business model that has a long-term vision. Building on the core value of the NDTV Group, our focus was to build a brand that our customers could trust. We are humbled by the acknowledgement we have received from Franchise India for our efforts and we thank our customers, who have pushed us to serve them better.”
    The festive season being a key factor, visitors to IndianRoots have increased by 101 per cent with an increase in page views by 191 per cent. With a substantially positive beginning to the festive season, IndianRoots has reported a significant growth in revenues.

     

    Executive Director of NDTV Ethnic Retail Limited, Shyatto Raha said, “The festive season has had a successful start for us. The sharp jump in consumer traffic and a 200 percent increase in our average order value gives us immense confidence that we are being able to meet our customers’ expectations. In a highly competitive and rapidly growing industry, we are happy that IndianRoots has been able to carve out a niche for itself.”

     

    IndianRoots represents over 60 designers such as Sabyasachi, RohitBal, Anita Dongre, Neeta Lulla, PranaviKapur, Rajesh Pratap Singh among others and carries products from almost 500 brands. Its daily inventory offers close to 1,10,000 products to visitors from over 200 countries, with orders being shipped globally.