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Tag: Rahul Mehta

  • Media Mantra sparks dialogue with MMDialogues365 anniversary celebration

    Media Mantra sparks dialogue with MMDialogues365 anniversary celebration

    MUMBAI: In an era where communication is both an art and a science, Media Mantra Group has once again taken the lead in shaping its future. To mark the first anniversary of its flagship knowledge-sharing initiative ‘MMDialogues’, the company hosted ‘MMDialogues365 – Decoding Effective Communications’ at The Roseate, New Delhi. The event gathered an illustrious assembly of 50 distinguished voices from the media and communications fraternity, engaging in thought-provoking discussions on PR’s evolving landscape, media’s transformation, and the trends redefining corporate storytelling.

    The event commenced with a special address by veteran journalist GonewsIndia founder Pankaj Pachauri who reflected on his journey from newsroom to entrepreneurship, sharing insights on adaptability and the shifting expectations from news media. Setting the stage for a deeper exploration of the communication industry, a fireside chat featuring Media Mantra Group Director Puja Pathak and BW Businessworld chairman & editor-in-chief Annurag Batra dissected the balance between technical expertise and emotional intelligence in communication.

    Two riveting panel discussions followed, where stalwarts from journalism and corporate communications offered their perspectives on the future of media and PR. The first panel, moderated by PRCAI CEO Deeptie Sethi featured Pankaj Doval (Times of India), Shweta Punj (Moneycontrol.com), and Shishir Sinha (Hindu Business Line). The discussion addressed pressing issues such as media fragmentation, AI’s role in journalism, and effective PR-media engagement strategies.

    The second panel, helmed by renowned communications expert Arun Sudhaman, featured corporate communication leaders like Nandini Chatterjee (Shree Cement), Ajey Maharaj (Fortis Healthcare), Arpana Kumar Ahuja (Jindal Steel & Power), and Abhishek Mahapatra (Independent Consultant). The discussion delved into the creator economy, regionalisation of media, the impact of AI in content creation, and the challenge of measuring PR impact.

    Reflecting on the journey of MMDialogues, Media Mantra Group founder director Udit Pathak said, “We launched MM Dialogues to bridge the knowledge gap in PR and communications by bringing together industry leaders for impactful conversations. MMDialogues365 celebrates this milestone while reinforcing our commitment to fostering learning and growth for communications professionals.”

    Puja Pathak founder director Media Mantra Group stated, “The communications industry thrives on agility and continuous learning. #MMDialogues allows our teams to interact with the brightest minds, gaining perspectives beyond textbooks.”

    Media Mantra Group CEO Rahul Mehta added, “MMDialogues has grown into an unparalleled knowledge-sharing platform, offering insights on strategic PR campaigns, digital transformation, impactful storytelling, and media engagement. As Media Mantra expands its presence both in India and internationally, initiatives like these will remain integral to training the next generation of communicators.”

    With MMDialogues365, Media Mantra not only celebrated a milestone but also reinforced its role as an industry pioneer in fostering learning and collaboration. Rekha Gehani, People & Culture Leader at Media Mantra, highlighted the platform’s role in enhancing employee training and making industry insights accessible through social media.

    As the event concluded, one thing was clear, the dialogue is far from over. With MMDialogues 2.0 on the horizon in 2026, Media Mantra is set to continue leading the way in redefining effective communication for the future.

  • Zee Media partners with Greenply for Hindustan Ki Shaan Awards season two

    Zee Media partners with Greenply for Hindustan Ki Shaan Awards season two

    Mumbai: Zee Media, in partnership with Greenply Industries, is thrilled to announce the second season of the prestigious Hindustan Ki Shaan Awards. This celebration is dedicated to recognizing India’s carpenters and contractors for their exceptional contributions to the interior design industry. Following a successful inaugural season, this year’s on-ground event, scheduled to take place in Mumbai on Saturday, 27 April 2024, aims to highlight and honour the remarkable skills and creativity of these vital artisans in shaping aesthetic and functional living spaces.

    Hindustan Ki Shaan Season 2 has been an impactful initiative as it included an active participation from all professional craftsmen within the wood-panel and interior furniture sectors across India, assessing entries based on criteria including design innovation, problem-solving, and the use of environmentally friendly materials. The jury panel included prominent industry figures such as Greenply Industries chairman & MD Rajesh Mittal; Greenply Industries JMD & CEO Manoj Tulsian; Wade Asia – surface reporter founder and director Vertica Dvivedi; and Furniture & Fittings Skill Council CEO Rahul Mehta who evaluated the entries based on design excellence, innovation in craft, and the use of environmentally sustainable practices and materials. The second season of the Hindustan Ki Shaan Awards will recognize and elevate the appreciation for the craftsmanship that goes into creating bespoke furniture and innovative interior solutions, with a strong emphasis on sustainability.

    Greenply Industries CMO Yatnesh Pandey highlighted “Celebrating these craftsmen not only fosters a sense of community among them but also builds loyalty among consumers who recognize Greenply as a brand that values the backbone of its industry. Our partnership with Zee Media magnifies the impact, ensuring that the stories of these talented artisans are appreciated on a national scale. It positions Greenply strategically as a leader committed to uplifting the entire woodworking and interior design ecosystems.”

    With Zee News as its exclusive telecast partner and Zee Media as its digital partner, the event will be covered extensively across all platforms, ensuring that the achievements of these craftsmen are recognized nationwide. This strategic partnership aims to amplify the voices of India’s artisans and connect viewers across the nation to the artistry and innovation within the craftsmanship community.

    Zee Media Corp Ltd chief revenue officer Mona Jain, expressed her enthusiasm about the collaboration, highlighted “Working with Greenply for the second season of the Hindustan Ki Shaan Awards aligns perfectly with our mission to create social and economic value by spotlighting sectors of our culture that are often overlooked. We are committed to enhancing the visibility of these skilled professionals, improving their career opportunities, and fostering greater appreciation for their work. This initiative is a step towards sustainable development and recognition of these essential industries.”

    Zee Media Corp Ltd marketing head Anindya Khare further added, “We are immensely proud to collaborate with Greenply for the second season of the Hindustan Ki Shaan Awards. This partnership allows us to shine a spotlight on the extraordinary talents of India’s carpenters and contractors, who play a pivotal role in enriching our everyday living spaces with their craftsmanship and innovation. Through this initiative, we aim to foster greater recognition and appreciation of their skills, which are crucial in driving the advancement and sustainability of the interior design and construction sectors.”

    The award ceremony promises not only to be a platform for recognition but also a venue for sharing transformative stories and discussing the ongoing evolution within the sector. It will underscore the critical role these craftsmen play in not just beautifying spaces, but also in making them functionally robust and environmentally sustainable.

  • Media Mantra wins PR mandate for Qualitest

    Media Mantra wins PR mandate for Qualitest

    Mumbai: AI-powered quality engineering services provider Qualitest has appointed Media Mantra as their strategic PR agency for India. The agency will oversee all aspects of communication and messaging for Qualitest, including corporate reputation management, brand awareness, and key stakeholder outreach.

    Qualitest Group managing director, India Rajesh Subramony said, “India is a strategic pivot for Qualitest and we have increased our presence and operations in this region significantly over the past year. At this critical juncture, we are pleased to partner with the Media Mantra team to bolster our communication and messaging, execute campaigns and support us in the next phase of growth in India.”

    Media Mantra co-founder & director Pooja Pathak said, “We are delighted to be partnering with Qualitest. As strategic partners, we intend to deploy our vast knowledge and expertise to execute innovative, disruptive, and high-impact public relations campaigns that will help increase awareness and positively impact the business goals of Qualitest.”

    Media Mantra CEO Rahul Mehta said, “We are honoured to be chosen as the official PR agency by Qualitest, the world’s largest AI-powered quality engineering services company that has been expanding its business at a record pace globally and in India. As strategic consultants, we are committed to helping our clients achieve communication outcomes that positively impact their image and business. We look forward to executing campaigns that will help Qualitest build strong awareness and effectively engage all key stakeholder groups.”

  • Barista appoints Media Mantra as its communication partner

    Barista appoints Media Mantra as its communication partner

    Mumbai: Barista has appointed Media Mantra as its PR agency to handle the communication of its chain of espresso bars and cafes. As Barista’s strategic communications partner, Media Mantra has been tasked with improving the company’s reputation, increasing brand awareness, and assisting the brand’s aggressive expansion in India. Barista’s selection of Media Mantra is consistent with the company’s vision to revitalise the brand with new inspiration and creativity, expand into emerging markets, and build on its long history of success in the country.

    Barista CEO Rajat Agrawal said, “Over the years, Barista has not only grown in reputation but also in growth numbers. With the increasing number of players in the ever-competitive Indian landscape, Barista is at an exciting juncture of reinventing its approach and entering a strong growth and expansion phase. This is where Media Mantra’s well-demonstrated creativity, unmatched expertise, and vast experience will play an integral role in our efforts to position our brand in the market.”

    He further added, “The agency has a high level of passion and a clear understanding of our business and communication needs. We look forward to our next phase of growth in India with Media Mantra as our communication partner.” 

    Media Mantra director and co-founder Pooja Pathak said, “We, at Media Mantra take immense pride in becoming the PR partner of a legacy brand like Barista that has transformed coffee houses into cultural hubs and much more in India. With a clear understanding of the brand’s ambitions and priorities, we are conscious of our role as strategic advisers, and look forward to supporting Barista’s vision and mission in what promises to be an important success story.”

    Media Mantra CEO Rahul Mehta said, “Barista is one of the biggest names in the Indian F&B ecosystem with a unique brand story, rich heritage and legacy. We are thrilled to partner with them and very excited about all the possibilities we can create together to elevate the brand reputation and reinforce the brand love through dynamic storytelling. We are hopeful that our relationship will yield greater connection and engagement for the brand with its customers.”

    As part of its revamp strategy, the Indian coffee chain has rapidly expanded in tier II and tier III towns. In addition to introducing new formats like Barista Diners, an all-day dining establishment with a live kitchen, it has also modified its menu to suit the tastes of Indians. Recently, it has also increased the variety of FMCG products it offers by introducing chocolates, cookies, and coffee powder.

  • Media Mantra strengthens its leadership team; appoints Rahul Mehta as CEO

    Media Mantra strengthens its leadership team; appoints Rahul Mehta as CEO

    MUMBAI: Integrated communications firm Media Mantra strengthened its leadership team with the appointment of Rahul Mehta as the chief executive officer of its operations in India. Tasked with the responsibility of driving strategic business growth, Mehta will focus on consolidating and expanding the business across existing and new practice areas, launching new services & providing strategic senior counsel to clients. He will work directly with Media Mantra founding director Udit Pathak.

    With over 22 years of agency and corporate experience, Mehta has served in senior leadership roles for over 15 years including as COO with Kaizzen, senior VP & general manager with Fleishman Hillard and Branch Head with Weber Shandwick. He is also a past winner of the Weber Shandwick Asia Pacific Leadership Award.

    “Media Mantra is currently undergoing a very exciting phase of growth. This year, one of the key focus areas for us was to strengthen our leadership team by adding well-respected professionals like Rahul, who is a proven communications expert with strong expertise in executing innovative and integrated client campaigns,” Media Mantra founding director Udit Pathak said.

    “His vast experience and immense knowledge makes him a perfect fit for overseeing our India operations as part of the growing leadership team. He will provide strategic insights and drive impact and outcomes for our growing list of clients. While working closely with me, he will play a vital role in accelerating collective growth of the organization. As we inch closer to our 10th anniversary this August, Rahul’s appointment is just the beginning of bigger and better things to come in future for the MM family,” he further said.

    “I am excited to join Media Mantra at this exciting juncture, where the agency has laid a strong foundation to enter the next phase of its strong growth journey. Media Mantra has a proven track record of executing award-winning campaigns for clients and I look forward to working alongside Udit to drive a culture of excellence for clients across existing and new service offerings, with a clear focus on delivering communication outcomes that have a measurable impact on business outcomes,” Rahul Mehta said.

    A post-graduate in Advertising and Communications management from Narsee Monjee Institute of Management Studies, Mehta brings expertise in corporate reputation management, brand reputation management, crisis management, social media influencer campaigns, internal communications, public affairs, senior executive training and brand marketing. His area of expertise transcends diverse sectors such as consumer durables, FMCG, auto, B2B, BFSI, healthcare, aviation, travel & tourism, telecom, healthcare, and fashion and lifestyle.

  • Rahul Mehta joins Kaizzen as Chief Operating Officer

    Rahul Mehta joins Kaizzen as Chief Operating Officer

    New Delhi, December 10, 2019 – Kaizzen, a leading Public Relations and Digital Media Agency, has strengthened its senior leadership team, with the appointment of Rahul Mehta as COO its India operations.  Mehta will focus on driving business growth across practice areas, providing strategic senior counsel, consolidating existing client relationships and drive service expansion initiatives. He will work closely with Vineet Handa, Founder and CEO, Kaizzen. Mehta brings over 20 years of agency and corporate experience to the position.

    Prior to joining Kaizzen; Mehta has served in senior business leadership roles for over a decade, and his previous assignment was as Sr. VP & General Manager with FleishmanHillard in New Delhi. During his tenure, he contributed to strong growth for the Delhi office, winning businesses from reputed Indian and international firms.

    “Rahul is a highly respected and experienced communications professional and I welcome him to our India leadership team”, said Vineet Handa, Founder and CEO of Kaizzen PR. “His proven expertise to deliver result-oriented and innovative campaigns, and offer senior counsel across diverse sectors and practice areas will benefit our current and future clients. Kaizzen has always focused on providing exceptional client servicing, and strengthening of our core India leadership team will help us enter the next phase of growth for our India operations.”

    “I am excited to join Kaizzen PR and work alongside Vineet to achieve strong business growth for Kaizzen”, said Mehta. “Our focus will be to drive a culture of excellence across all aspects of client servicing. We will aim to offer integrated, unique, innovative and highly focused campaign solutions to clients, to help them achieve their communication and business goals.”

    Mehta brings strong expertise in corporate reputation management, crisis management, social media influencer campaigns, internal communications, executive training and brand marketing, which will help drive growth for Kaizzen’s India business. He also brings to the table, strong expertise in sectors such as consumer electronics, FMCG, auto, B2B, healthcare, telecom, and fashion and lifestyle.

    Mehta previously worked at agencies such as Corporate Voice | Weber Shandwick, Genesis Burson-Marsteller and Good Relations. A post-graduate from Narsee Monjee Institute of Management Studies; Mehta is also a past winner of the Asia Pacific Leadership Award.