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Tag: Rahul Mathew

  • McDonald’s India embraces Anime fandom with WcDonald’s launch

    McDonald’s India embraces Anime fandom with WcDonald’s launch

    Mumbai: Embracing the anime-fandom among the Gen Z, McDonald’s India (West & South), owned and operated by Westlife Foodworld Ltd, steps into the anime world with the exciting launch of ‘WcDonald’s’ in the country. In anime culture, McDonald’s has been referenced as WcDonald’s by anime fans and creators alike. The WcDonald’s identity is a hat tip to the love for this culture and fandom. From the launch of a limited time savoury sauce, exciting new collectible manga-themed packaging and an anime themed restaurant to the release of four anime films, each of these elements is an ode to anime fandom to create unforgettable dining moments.

    One of the star attractions at WcDonald’s is the limited time Savory Chili WcDonald’s Sauce meticulously crafted to enliven taste buds with a symphony of flavors. Infused with an enticing blend of ginger, garlic, soy, and a hint of chili flakes, this sauce guarantees an explosion of energy with each delectable bite. This menu innovation echoes the fearless and dynamic personas of beloved anime heroes, offering an enticing experience for Anime fans. It perfectly pairs with an order of 10-piece WcNuggets (the fan-favorite Chicken McNuggets) or any of your go-to menu items. For a limited time, fans will also receive manga-inspired packaging featuring WcDonald’s crew characters, sketched by iconic Japanese manga artist/illustrator Acky Bright.

    McDonald’s India has also unveiled a ground-breaking transformation of its iconic restaurant at Linking Road in Bandra, Mumbai. Inspired by the vibrant world of Anime, this WcDonald’s restaurant aims to transport diners into a realm where fantasy meets fandom. Conceptualised and brought to life by DDB Mudra Group, the restaurant’s décor and ambiance has undergone a complete makeover, capturing the essence of the much loved Anime aesthetics.

    McDonald’s India (W&S) chief marketing officer Arvind R. P. said, “Anime culture is booming in India, particularly among the Gen Z. For years, anime fans have been bringing their favourite brand to life in many ways within the Anime universe.  The McDonald’s-inspired ‘WcDonald’s’ is a case in point. Now, WcDonald’s transcends fantasy, becoming a reality. We honour our fans’ imagination by authentically manifesting the WcDonald’s universe in our restaurants, while inviting them to be part of our story like never before. WcDonald’s embodies our dedication to integrating our brand with popular culture, offering unique experiences that wow customers. We invite everyone, particularly manga enthusiasts, to step into this immersive anime world.”

    DDB Mudra Group chief creative officer Rahul Mathew said, “You’ll be surprised how big the anime community is in India. And we realised that the anime universe has been tipping its hat to McDonald’s through its many avatars. We felt the best way to acknowledge and celebrate this community was to bring one of the avatars from the anime world to the real world.”

    McDonald’s India complements its unique initiative with four captivating anime themed brand films, enriching the fans’ immersion in the enchanting world of WcDonald’s. Produced by renowned animation house Studio Pierrot, the first official WcDonald’s anime will unveil episodic shorts exploring the flavorful WcDonald’s Sauce and Chicken WcNuggets. These films will be available on McDonald’s India’s owned social channels.

    Experience the Savory Chili WcDonald’s Sauce at your nearest McDonald’s store in West & South India. It is also available for delivery via the McDelivery platform.

  • ICW wraps Portfolio Evening 2023 with 96 participants over two days

    ICW wraps Portfolio Evening 2023 with 96 participants over two days

    Mumbai: To provide women and non-binary creatives a platform for visibility in the Indian advertising and design industry, Indian Creative Women (ICW) partnered with DDB Mudra Group and D&AD for the fourth edition of Portfolio Evening, sponsored by McDonald’s. Held on 7 December (virtual) and 8 December (Mumbai) the event saw participation from 96 women and non-binary creatives from design, UI/UX, writing, animation and other diverse backgrounds. The panel comprised of 39 jurors from creative, media and digital agencies along with marketing leaders from the industry.  

    The in-person event kickstarted with an inspiring opening address from D&AD CEO Jo Jackson and Rahul Mathew, DDB Mudra Group CCO Rahul Mathew. Following this, participants started engaging in brief one-on-one sessions with multiple jurors over the course of two rounds showcasing the best of their work, receiving feedback and insights from the brilliant creative minds. Pallavi emerged as the winner at Portfolio Evening, Mumbai while Nidhi Shah won the virtual Portfolio Evening. They’ve both earned themselves a chance to an all-expense paid trip to the D&AD Festival in London in March 2024.

    Student art director and winner of Portfolio Evening – Mumbai, Pallavi commented, “I heard about Indian Creative Women for the first time in the first month of ad school. And just the thought of a female and non-binary centric initiative was so exciting to me that I was ready to participate when the time was right. Fast forward to a year and here we are, and it feels absolutely surreal!

    Just the fact that I got to share the space with so many fellow female and non-binary creatives for the evening was a huge privilege, to see them shine and share their work. The energy was contagious!

    Many of the faces of Indian Creative Women are women that I admire and look up to, so just to have the opportunity to interact with them and share our stories was definitely an experience I’ll cherish forever. Hopefully, this push by Indian Creative Women will enable me as a female creative to help give a platform to other female and non-binary creatives in the future.”

    Advertising student and winner of the virtual Portfolio Evening Nidhi Shah said, “As someone who has never been in front of industry leaders, this was already a surreal chance to present my work to them! But winning it as well? I’m still pinching myself if this is real! Thank you, Indian Creative Women, for organising this and for helping foster the creative women’s community!”

  • 22feet Tribal Worldwide inspires gamers with ‘Wear Your Cred’ BGMI campaign

    22feet Tribal Worldwide inspires gamers with ‘Wear Your Cred’ BGMI campaign

    Mumbai: 22feet Tribal Worldwide has unveiled their new campaign for Battlegrounds Mobile India (BGMI), KRAFTON India’s popular battle royal game, titled ‘Wear Your Cred’. The innovative campaign film is the first time Krafton India dives into the iconic novelty that comes with BGMI’s Royale Pass, inviting players to break away from the default gaming experience and embrace a world where unique in-game elements like emotes, parachutes and outfits clearly separates them from everyone else.

    In the gaming world, being ‘default’ means settling for the basics, and blending in with the crowd. Wear Your Cred aims to make the Royale Pass mainstream in the gaming culture and highlight its benefits for existing BGMI players in building an elevated identity and casual gamers looking for incentives and exclusive content to dress up for the occasion as they hunt down their chicken dinners.

    The film conveys how the Royale Pass lets players gain recognition and respect for their unique achievements by donning the various skins.  Each player’s presence alone will command respect, perhaps even instilling a sense of awe, when they wear their cred.

    KRAFTON India associate director of marketing Srinjoy Das said “At this point, the Royale Pass in BGMI has become a massive sub-brand if you look at the sheer volume of YouTube and Instagram content around it. So with the third iteration, the RPA3, we felt it was imperative to showcase the class and awe it generates when you don a RPA final out-fit in game. You see someone in the lobby wearing the final RPA3 outfit and you can instantly recognize that they have crossed all 100 levels. It’s a mark of respect, of awe, and above all, a recognition that it’s no longer cool to be default. We hope our fans love this amazing film as much as we loved making it”

    DDB Mudra Group chief creative officer Rahul Mathew said “BGMI isn’t just a game, it’s a community.  And to announce this edition of the Royale Pass, we wanted to add some serious flex to it. In machine-gun mouth, we played with an audio disruption, this time we have a visual disruption.”

    ‘Wear Your Cred’ will be amplified across the gaming community through social channels, videos that showcased RPA3 assets using CGI, trending reels content, gamified contest, and in-game promotions. BGMI has also collaborated with the KOLs to create conversation within the gaming community.

  • Volkswagen India revs up emotional appeal with ‘Whatever Diwali Brings You, We Got You’

    Volkswagen India revs up emotional appeal with ‘Whatever Diwali Brings You, We Got You’

    Mumbai: The new campaign by Volkswagen India explores the chaotic fun of last-minute Diwali preparations.

    ‘Whatever Diwali Brings You, We Got You’ is a series of four digital films that capture the imperfect yet memorable moments when plans don’t’ turn out the way they are supposed to, during last-minute Diwali preparations and Volkswagen steps in to save the day. Through humorous storytelling, the films highlight how fixing problems is a seamless and enjoyable experience when you are in a Volkswagen, thanks to the brand’s emphasis on safety and fun-to-drive.

    The first film, titled ‘A Decoration Situation,’ humorously portrays a family’s attempt to put up Diwali lights, only to realize they’ve picked the wrong size. A last-minute dash to rectify the situation becomes a memorable part of their celebration.

    ‘Same Pinch,’ the second film, takes us to a party where a girl finds herself in an unexpected outfit clash and goes back to change, only to later find out that someone else brings the same gift as hers.

    In ‘Forget-me-nots,’ the third film, a family is on their way to celebrate Diwali, when the couple suddenly recalls that the husband left behind the festive gifts. A swift U-turn in their Volkswagen becomes the solution to this forgetful moment.

    The fourth film, ‘Tight Spots,’ starts with a young boy entering the room with ill-fitting pants, leading to a spontaneous trip to buy a new pair.

    Each of these scenarios showcase Volkswagen as the solution to the unexpected festive challenges. Departing from traditional product-centric approaches in the auto industry codes of advertising, the new Volkswagen campaign focuses on warm, human-centric stories, emphasizing togetherness during the festive season. The campaign aligns with the new brand positioning of ‘You’re in a Volkswagen’ which built robust emotional equity in the market, underscoring the joy of owning a Volkswagen and how it made owners feel when they drove it.

    DDB Mudra Group CCO Rahul Mathew shared, “With ‘You’re in a Volkswagen,’ we aimed to capture the various emotions that we unlock in the lives of our customers. So for Diwali, we decided to look beyond the typical festivities and embrace the significance of little moments.”

  • Volkswagen India launches new brand communication: ‘You’re in a Volkswagen’

    Volkswagen India launches new brand communication: ‘You’re in a Volkswagen’

    Mumbai: Volkswagen India rolls out its new brand communication ‘You’re in a Volkswagen’ that captures the true emotion of owning a car: ‘For those who are in love with driving, in love with motion’.  A Volkswagen isn’t just a car, it’s a people’s car. Our customers vouch for it. “I cannot wait to grab my keys and go for a drive in my Volkswagen. It’s such a no-nonsense car,” said one of the Volkswagen consumers.

    Filled with stories that become memories, it absorbs the emotions of all its occupants while being driven and covering a million kilometres across the cities of India. A true driver’s choice that receives an unparalleled experience of uncompromised safety, superior build quality, comfort and a fun-to-drive journey.

    The new brand communication captures a 360° perspective emphasizing what it means to drive a Volkswagen. A brand promise that prioritizes a holistic customer experience, right from the offerings to must-have essential product features that service initiatives, make us transparent and valuable. A Volkswagen stands for accessible and premium mobility solutions, a value-for-money proposition to its customers.

    Conceptualized by the DDB Mudra Group with media planning by PHD, the new consumer-friendly campaign takes a brand-first approach to build robust emotional equity in the automobile market. You’re in a Volkswagen is inclusive: It’s about people & their families, the human moments that make Volkswagen, a Volkswagen. One must experience it, to understand the beauty of it.

    In a belief to deliver on the promise constantly, this is a stride to become more accessible to Indians & celebrate the rich diversity that India entails.

    Volkswagen Passenger Cars India brand director Ashish Gupta said, “Our new brand campaign is centred around a simple yet powerful idea – ‘the quintessential moments experienced by our customers in a Volkswagen’. It is a celebration of the passion, exhilaration, freedom and joy that’s experienced from being behind the wheel. The unforgettable journeys and memories that make every drive extraordinary in a Volkswagen. It’s a promise that we as Volkswagen offer our customers, German-engineering, safety and a fun-to-drive experience.”

    Volkswagen India Head of Marketing & PR Abbey Thomas said, “The core theme of the campaign revolves around the concept that a Volkswagen is not just a machine to own, but a vehicle designed to be driven and experienced. This includes its commitment to safety, innovation and German engineering, its superior build quality, a suite of world-class services and above all the fun-to-drive experience that is such a characteristic of all Volkswagen-engineered cars. It will urge customers to get behind the wheel of a Volkswagen because when it comes to a Volkswagen, the true experience is when you sit behind the wheels and enjoy the comfort & driving dynamics that’s when you’ll know – You’re in a Volkswagen.”

    DDB Mudra Group chief creative officer Rahul Mathew said, “When you make cars for the love of driving and for those in the cars, then you become more than just a car – you become a feeling. And Volkswagen has always embodied this. It was now time for us to come out and say it – You’re in a Volkswagen.”

    The hallmark of this campaign lies in its availability in eight local languages which stands as a testament to the brand’s commitment to fostering stronger connections with its customers. This multilingual endeavour ensures that the brand message is not just understood, but also felt on a personal and emotional level, making the campaign a truly immersive experience.

    The brand has a strong portfolio of German-engineered cars: Virtus, Taigun & Tiguan. In tandem with the India 2.0 strategy, Volkswagen cars are bigger, bolder & better. Taigun and Virtus have owned the safety narrative on Indian roads – with both scoring five stars for adult and child occupant safety on the GNCAP safety tests. Armed with this strong portfolio, Volkswagen India is creating a larger network and bringing the Volkswagen experience closer to customers.

     

  • DDB Mudra ropes in Pallavi Chakravarti as creative head – West

    DDB Mudra ropes in Pallavi Chakravarti as creative head – West

    MUMBAI: DDB Mudra on Monday announced the appointment of Pallavi Chakravarti as the creative head of the West office. Her last stint was at Taproot Dentsu, where she led the creative function for the Mumbai office as executive creative director.

    In her new role, Chakravarti will work closely with DDB Mudra Group, CCO, Rahul Mathew to take on the responsibility of driving the agency’s creative product. “Over the last couple of years, we’ve been slowly gathering momentum as an organisation – number two at Effies, topping the new biz league, back-to-back Grand Prixs at Spikes Asia and our more recent performance at Kyoorius. And Pallavi is just the person to help us keep this momentum going and add more kick to it. She strengthens our belief and our ambition to do unexpected work that gets disproportionate results for our clients,” said Mathew.

    In a career spanning over 17 years, Chakravarti has been instrumental in building effective brand campaigns across categories. Her ability to craft compelling narratives is evident in her body of work on brands like Facebook, Airtel, Parle, Uber, Pepsi, Times of India among others, said the agency on Monday. Previously, she has worked with Saatchi & Saatchi, JWT and Grey.

    “I’m here to build, to enjoy the creative process, to love the business of advertising even more than I already do. I’m here because it felt like the right place to be. And I’m looking forward to the journey,” said Chakravarti on her new role.

    Pallavi has over a hundred awards to her credit. Over the years, her work has been recognised at coveted platforms such as Cannes Lions, One Show, D&AD, New York Festival, Adfest APAC, Spikes Asia and The Dadasaheb Phalke Awards. She has also served on the jury panels of creative festivals including Cannes Lions, Dubai Lynx, New York Festival, Global Awards, Gerety Awards etc.

  • Brands and their digital-first avatars

    Brands and their digital-first avatars

    NEW DELHI: We are the natives of a digital world. Most of the resources that were earlier physical for us have turned into pouches of kilobytes and megabytes; be it our photographs, watches, or music systems. Wrapped in a screen of five inches, a big part of our hobbies, our jobs, and our social communications are now soldered onto motherboards.

    Quick to react, the marketing industry shifted a big chunk of their annual spends to digital platforms. In India alone, the digital marketing industry is growing by more than 30 per cent annually. Not just advertising, a lot of brands have been investing in revamping their identities for a digital world.

    Last year, the industry noticed a lot of brands, including big names like Mastercard and Doritos, doing away with names in their logos and sticking to just their symbols. The brands argued that simpler logos appeal better to GenZ, who do not prefer over-the-top marketing and a loud brand presence.

    This year, brands like Volkswagen, Durex, and Cadbury started another trend, called flattening of their logos. They are getting rid of any 3D elements in their logo design and shifting to bolder, simpler typefaces. Again, the wish is to connect better with a younger audience.

    Madison BMB CEO and chief creative officer Raj Nair says: “There has been, particularly in the last five odd years, a multitude of companies going in for a revamp of their logo/identity. These include companies that owe their origins to the online world as well as traditional companies, which primarily conduct their business in the offline world.  So you have online natives like Google, Pinterest, Airbnb, Spotify and GoDaddy that have conducted this exercise as well as traditional giants like Cadbury, Durex and Volkswagen that have also undergone a change.”

    However, more than appealing to a younger audience, reshaping of logos make a great sense for the mobile-dominated world of today.

    DDB Mudra Group NCD Rahul Mathew explains: “Brands have to adapt to the world their consumers live in, and logos are a big part of every brand’s identity. As more and more of brand engagement, research and even purchase are moving from the physical world to the digital one, brands are also evaluating what they can or should carry with them. Their 3D logos are like massive four-poster beds that have looked beautiful where they have been living but are a pain to move.”

    He adds: “2D logos are much more flexible. The absence of shadows and gradients makes it easy to use them across platforms and formats. The minimalism also makes digital assets easier on the eye and more recognisable.”

    Google was, probably, one of the first brands to react to this need. It came with a revamped identity in the year 2015, bringing down the size of its digital logo from 14,000 bytes to only 305 bytes. Back then, in a blog post, the technology giant had revealed that the move was made to make the logo look good on small screens. According to experts, it also made easy to load on the devices of those living in remote locations, possibly with slow internet speeds.

    And, additionally, this restructuring of logos for a digital world can open up a plethora of opportunities for the martech companies.

    According to a machine learning engineer, it is easier for machines to identify 2D logos from a low-resolution image as compared to a 3D image, as the number of vectors is lesser in the former, not taking into account other external factors. This might allow martech companies to scan user images from online sources and create a better database for better-targeted marketing.

    Havas Group India chairman and chief creative officer Bobby Pawar elaborates: “Flat logos are simpler and generally more easily identifiable. They are easier to reproduce without losing anything across all touchpoints, platforms, and user interfaces. It, therefore, will (help in creating richer databases for marketing).”

    Brands and marketers are thinking digital-first these days, thus, creating a vast playfield for martech companies to innovate and come with solutions that can utilise these opportunities. On the other hand, it is equally important for platforms and governments to safeguard user data as the technology is making it easier to access by alien parties. However, whatever may be the individual discourse from here, the world is surely entering into an exciting data-dominated phase of unusual marketing opportunities, which will be a delight to observe. 

  • Stayfree India launches #ProjectFreePeriod

    Stayfree India launches #ProjectFreePeriod

    MUMBAI: While Stayfree is a feminine hygiene brand, it believes that its purpose is to help women and girls make each day count, as they move toward their dreams.

    Which is why the efforts of Stayfree is not just to normalise period days, but to encourage women to nurture their dreams of progress. No matter which section of the society she belongs to, whatever be her age or her community. And that brought into focus a community that had a completely different outlook toward their periods.

    https://www.facebook.com/StayfreeIndia/videos/1824183327601459/

    While almost every woman dreads her period days, there were women who looked forward to it. For whom their period was the only respite from the lives they were being forced to lead.

    These are the women of the sex trade. While the belief is that these women need to be rescued from this trade, the truth is that they will struggle to find other ways to sustain themselves. And so even the rescued ones often return and are plunged even deeper into this world of exploitation with their period days often being the only days of the month that they get for themselves. The DDB Mudra Group and Stayfree India thought this forced break could be a way to help these women cultivate their own #DreamsofProgress.

    And so was born #ProjectFreePeriod. Through collaborations with professional skill trainers, a vocational training programme was created to equip these women with skills that could help them sustain themselves outside of the sex trade. While finding relevant skills was the easy part, the challenge was to condense them into three-day training modules so that the three days of their periods could be turned into three days of learning.

    And finally, in January, with the help of Prerana, a local NGO, the first edition of #ProjectFreePeriod was launched in the red light district of Mumbai. In the workshops since, over 30 women have been a part of this programme and have been taught skills that range from candle-making, embroidery, henna-art, soft-toy making to a basic beautician course. There shall be stalls put up in flea markets and malls to display the products of their newly acquired skills; to create more awareness and support for this initiative.

    The project now runs through the month and has a consistently expanding curriculum of skills. So much so that the women are finding ways to make more time to learn and hone new skills. Through recruitment drives on social media, the initiative has also put together a database of volunteers to keep scaling up this project.

    The plan is now to take the training out of the classrooms, for both the women and the trainers; through simple instructional videos that can be shared through WhatsApp.

    As the initiative is spreading its wings, Stayfree India and the DDB Mudra Group are aiming to partner with other non-profit organisations to replicate this model and access a wider database of students.

    DDB Mudra Group national creative director Rahul Mathew says, “To go from normalising periods in the lives of women to using periods to normalise the lives of women in the sex trade; is a great example of the kind of power and influence brands can wield. Project Free Period turns the period from a pause to an opportunity, for these women to sustain a life outside of the trade.”

    Prerana project manager Mugdha Dandekar mentions, “This project brings a chance for the women in the red-light areas to step out of the exploitative lifecycle. Uneducated and with no income security, such an opportunity to learn an alternative vocation is crucial. Working in the red-light areas of Mumbai, we often see such initiatives in practice, but this considers the comfort and convenience of our women. The women have chosen the days they would like to come for the training, so that it doesn’t disrupt their lives. The change has to be gradual, not on weekly or monthly basis, and this project understands that. Therefore, we see a strong commitment from our women to hold onto this opportunity and give change a chance.”

  • DDB Mudra Group creates a new rally cry for team KKR

    DDB Mudra Group creates a new rally cry for team KKR

    MUMBAI: The Kolkata Knight Riders (KKR) is a franchise cricket team representing the city of Kolkata (West Bengal) in the Indian Premier League (IPL). The team, defined by its ‘Korbo, lorbo, jeetbo’ (Play, Fight, Win) spirit has won the championship trophy twice. At the IPL 2018, the team has already drawn first blood in its match against Royal Challenger Bangalore (RCB) and then against Delhi Daredevils (DD).

    Created by the DDB Mudra Group, KKR’s latest anthem #KKRHaiTaiyaar (KKR is ready) shows the city and its die-hard fans gearing up for the 2018 IPL season. Featuring Bollywood celebrity and team owner Shahrukh Khan, the anthem has been crafted to give KKR and its fan-base a distinct, symbolic action in the form of a fist pump, which has the potential to become a ritual during every KKR match. The lyrics give the team’s decade-long war cry – ‘Karbo, lorbo, jeetbo’ a new spin, resulting in an anthem that fans – both old and new, can connect with. 

    Kolkata Knight Riders MD and CEO Venky Mysore says, “Every year our marketing embarks on a research and insight-backed exercise that aims to find the pulse of our fans to arrive at a tagline that rings most true to KKR. This year, along with the creative team at the DDB Mudra Group, the team has come up with #KKRHaiTaiyaar; which truly signifies the mood at our camp.”

    The anthem boldly challenges KKR’s opponents to watch out as the team sets out to destroy every challenge in its path to becoming champions again. The visual representation and the music composition of the anthem captures the pride and passion that drives everyone associated with KKR  – right from the players, to the coaching staff, the groundskeeper, the bat-maker , etc., along with the millions of supporters that live and breathe for the team.

    DDB Mudra Group national creative director Rahul Mathew adds, “KKR has always prided itself on being more than just a team. KKR is an attitude. And you see this attitude in every aspect of their game; be it the auction, the training, the selection, the strategy, the execution of it, their victories and even their losses. Which is why, the KKR fan base spills far and wide outside of Kolkata. Because while Kolkata maybe in the name, the spirit of the Knight Riders is something everyone relates to. It’s this very spirit and attitude that we’ve captured in the work and in our call to arms #KKRHaiTaiyaar.”

    Backed by a strong media strategy, the campaign is being showcased across television channels, radio, digital and print. In the print campaign, the players are shown coming out of moulds, to emphasise their readiness. On the digital medium, the anthem has more than 1.9 million views and 21K shares on the brand’s Facebook page alone, since its launch on 6 April 2018.

  • DDB Mudra West ropes in Manish Darji as ECD

    DDB Mudra West ropes in Manish Darji as ECD

    MUMBAI: In a bid to further fortify its creative mandate, DDB Mudra West has appointed Manish Darji as executive creative director.

     

    With over 15 years of experience, Darji joins DDB Mudra Group, from BBH India. He’s worked with agencies such as McCann Erickson, Ogilvy, Rediffusion Y&R and Bates 141 and has worked on world renowned brands such as Coca Cola, NDTV, Western Union, WWF, Incredible India, Fevicol, Cadbury, Tata Nano, Virgin Mobile, Skoda, CRY, TVS Wego, Marico, Vaseline and Vat 69.

     

    This is Darji’s second stint with DDB Mudra Group.  Darji said, “DDB Mudra is undergoing a transformation and it’s always great to be a part of change. The agency has a terrific roster of clients who I’m keen to work with. I’m also happy to be working with Rahul again and create some spectacular work.”

     

    DDB Mudra West creative head Rahul Mathew said, “I’ve worked with Manish Darji at various stages of his career, and he has been a different Manish each time. It is this doggedness of his to keep evolving that makes him one of the finest in the country. With his unique and inimitable style, he harnesses the power of design to create solutions for many brands. Little wonder that work has been applauded and celebrated at various forums. And we can’t wait for him to create a lot more magic with us.”