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Tag: Rahul Khanna

  • Livpure appoints Rahul Khanna to lead strategic business unit for appliances

    Livpure appoints Rahul Khanna to lead strategic business unit for appliances

    Mumbai: Livpure, a leading SAR Group company specialising in water purification and appliance technology, has appointed Rahul Khanna as head of its strategic business unit for appliances. Bringing over 17 years of industry experience with top brands like Panasonic, LG, and Samsung, Khanna is set to lead Livpure’s appliance division toward accelerated growth and innovation.

    Before joining Livpure, Khanna served as Samsung Electronics, product management head for living product appliances, where his expertise in product development and market expansion contributed to impressive growth and customer satisfaction. In his new role, Khanna will focus on product portfolio management, business strategy, and expanding Livpure’s market presence while enhancing brand visibility.

    Expressing excitement about his new role, Khanna stated, “I am honoured to join Livpure, a company known for its commitment to quality and customer-centric innovation. I look forward to collaborating with the talented team at Livpure to drive product excellence, elevate the customer experience, and further solidify our market position.”

    Livpure, MD & CEO, Rakesh Kaul welcomed Khanna’s appointment, saying, “We are excited to welcome Rahul to the Livpure family. His industry knowledge and strategic acumen will be invaluable as we aim to strengthen our foothold in the appliance market. With Rahul at the helm, we are well-positioned to achieve new milestones and deliver outstanding value to our customers.”

    Under Khanna’s leadership, Livpure aims to expand its appliance lineup, reinforcing its dedication to quality, innovation, and market leadership.

  • DS Group celebrates 95 years with corporate film

    DS Group celebrates 95 years with corporate film

    Mumbai: Dharampal Satyapal Group (DS Group), a multi-business corporation and an FMCG conglomerate marks its 95th anniversary with the launch of a heart-warming corporate film. Founded in 1929, the DS Group has grown into a successful business story, blending a remarkable history and legacy with visionary growth. The film pays tribute to the enduring bond with consumers, capturing the essence of the Group’s diverse product portfolio, which spans food and beverages, confectionery, mouth fresheners, hospitality, agri-business, luxury retail, etc.

    Directed and produced by The Titus Upputuru Company, the film features renowned Bollywood actor ‘Rahul Khanna’. The film opens with him walking along a long corridor, speaking directly to the camera, “Aapka aur hamara bahut hee lamba aur kareebi Rishta hai” (Our relationship has been long and intimate). This sets the tone for a series of heartwarming moments that showcase the deep connection DS Group’s products have fostered with consumers over the decades.

    “We are thrilled to celebrate DS Group’s remarkable 95-year journey with this special film. Our unwavering commitment to quality and innovation has led to building a Group which is a house of brands today. This film is a heartfelt tribute to millions of loyal DS Group customers, reflecting countless shared moments and embodying our philosophy: Create What is Worth Creating,” said DS Group vice chairman, Rajiv Kumar.

    “Creating yet another corporate film this year was a heartfelt journey, as we captured the deep connections and cherished moments that DS Group’s products have fostered with consumers over the years. Each scene is a celebration of the joy, comfort, and nostalgia that these products bring into people’s lives. It is an honour to bring to life the story of a brand that has touched so many hearts and continues to innovate with unwavering dedication,” said Titus.

    In a series of beautifully crafted vignettes, the film presents various scenarios where DS Group’s products bring joy to people’s lives. For instance, a group of youngsters in a library, where a boy’s hidden Pulse candy sparks a playful commotion. A young man is seen cooking with Catch Garam Masala, sharing a tender moment with his mother via video call.

    Celebratory moments include a classy wedding scene where a man enjoys Tulsi Royal Khajoor and a playful serenade where a boy refreshes with Pass Pass after being teased by a girl. Other scenes feature a lady in a limousine enjoying Silver Pearls before helping a stranger, a young man savoring  Ksheer ghee on a parantha after a gym session, and a woman waking up to a surprise gift of LuvIt Chocolates with a birthday message.

    Rahul Khanna’s voice-over enriches each scene, highlighting the joy brought by the individual brands. The film concludes with Khanna reminding viewers, “Agli baar jab aap ko koi cheez pasand aajaye, toh aap use palat ke dekhiyega…Zaroor hamara naam dikh jaayega.” (Next time when you enjoy something, make sure you take a look at the back of the pack. You will find our name there).

  • Ykone agency acquires Barcode

    Ykone agency acquires Barcode

    Mumbai: YKONE, an international influencer marketing agency, announces the acquisition of 70 per cent of the Indian agency Barcode, a content & influencer marketing agency. With this  strategic move and by combining the strengths of both companies, YKONE has positioned itself as a  worldwide leader in influencer marketing with a turnover of close to $100 million

    Ykone continues to pursue Its international growth

    Founded in 2008, YKONE first launched with their headquarters in Paris and is now implanted in 18 of the world’s most important cities, from Hong Kong to Dubai to Milan. Over the past decade, the agency has established itself as the international leader in influencer marketing, pioneering the industry and pursuing increasingly ambitious campaigns for brands in the luxury, beauty, fashion and travel sectors, and more recently in the FMCG market.

    Hugo Boss, Chopard, Prada, Estée Lauder, Ferragamo, and Nespresso are among the 100+ iconic brands that trust YKONE to connect with their audience through impactful stories and content on social media. YKONE offers all-encompassing influencer marketing and social media solutions to provide a seamless experience to their clients.

    The Acquisition of the Barcode Agency

    After early and successful influencer marketing campaigns involving some of India’s biggest stars,  such as Deepika Padukone for Chopard and Priyanka Chopra for Experience Abu Dhabi, YKONE’s acquisition of Barcode is a strategic move that aligns with the growing opportunities in the Indian influencer market. India’s luxury market is expected to be one of the fastest-growing markets in the world. A Bain & Co. report even suggests that by 2030, the luxury market in India could reach a  staggering $200 billion. With India’s massive social media audience of over 500 million people, the acquisition creates a platform for brands and creators to be part of the next big global journey.  

    The talent management branch of Barcode, known as “CLICK MEDIA,” represents more than 20  famous Indian influencers & actors such as Rohit Zinjurke (30 million followers) and Karishma Sharma  (2,2 million followers). This adds significant value to YKONE’s portfolio and enhances its ability to connect brands with high-profile influencers in the Indian market.

    YKONE’s decision to remain independent and carve its path in the influencer marketing and social media industry sets it apart from social media marketing agencies that are often absorbed by larger advertising groups. By staying independent, YKONE can maintain its agility, focus on innovation, and establish itself as a worldwide leader in the field. The acquisition of Barcode further strengthens YKONE’s position, with a turnover of $100 million and a workforce of over 300 employees.  This consolidation of resources and expertise positions YKONE for continued growth and success in the influencer marketing and social media worldwide landscape.

    YKONE founder and CEO Olivier Billon stated: “The acquisition of Barcode Agency is a significant step for YKONE and its international expansion. YKONE already had a presence in India with an office in Bangalore since 2017. With the addition of Barcode’s operations in India, YKONE’s reach in the  country and the broader Asia-Pacific region expands even further.”  

    Barcode CEO Rahul Khanna stated: “We express our heartfelt appreciation to our customers and collaborators in India. This acquisition empowers us to provide worldwide services to our Indian clientele while simultaneously promoting India’s unique narrative globally. We are very proud to join forces with YKONE’s talented teams. My ambition with Olivier is to achieve worldwide supremacy in the field of Influencer Marketing.

    We are happy to introduce CAMPAYGN to the Indian market. This innovative tool shall help fill the  gap of Indian customers planning their content & social commerce strategy with Barcode and  YKONE.”

    With this move, both YKONE and Barcode can leverage their respective strengths, resources, and expertise to seize new business opportunities and adapt to the evolving developments in the international influencer marketing landscape. 

  • Cottonworld announces the launch of ‘Be Comfortable With Uncomfortable’

    Cottonworld announces the launch of ‘Be Comfortable With Uncomfortable’

    Mumbai: Cottonworld, a brand synonymous with comfortable clothing, has announced the launch of the second part of the comfort trilogy titled ‘Be Comfortable with Uncomfortable’. It is an eloquent homage to the pursuit of authenticity and the art of embracing one’s true self. This film is a testament to the courage to find tranquillity within life’s uncertainties, a resonating celebration of one’s collective journey towards self-discovery and empowerment.

    Directed by Pulp India creative director Gautam Kohli, this new brand film sheds light on the overall essence of the brand that revolves around simplicity and comfort.

    Speaking about this new brand film for which actor Rahul Khanna has lent his voice said, “I am honoured to have voiced this ode to the courage of finding amity within adversity. This film is a celebration of the journey to self-assurance that resonates deeply with me and countless others. Together, we champion the glory that comes from being comfortable in one’s own skin.”

    “Saying hello to the comfort within discomfort is a profound journey we’re unveiling. This is the second chapter in our comfort trilogy, a dedicated exploration of finding solace in one’s skin. For 36 years, our commitment has been unwavering: natural fabrics that echo our ethos. Committed, resolute, and passionate about delivering comfort through clothing. Our devotion remains unwavering in bringing the essence of comfort closer to our cherished audience.” said one of the owners of Cottonworld, Lavin Lekhraj.

    Speaking about the inspiration around the film, Kohli said, “Embracing comfort amidst discomfort is a triumph in itself. This film, ‘Be Comfortable with Uncomfortable’, marks the second instalment of Pulp India’s comfort trilogy for Cottonworld, a tribute to the art of feeling at ease in one’s own skin. It celebrates the amazing individuals from every life path finding solace in authenticity, in being themselves.”

    Cottonworld is simplicity – however, simplicity achieved through a complexity of thought and design. Inspired by nature, all garments at Cottonworld are made using only comfortable & breathable natural fibres like cotton, linen, modal & bamboo. Since its inception, this has been the brand’s pledge.

    Cottonworld’s philosophy is to enrich customers’ lives with simple, high-quality, comfortable clothing. The brand’s long-term pledge is to reduce the environmental impact of its daily business activities, to help achieve sustainable growth for society, and to make the world a better place through its business and products.

  • Netflix’s Leila to launch globally on 14th june

    Netflix’s Leila to launch globally on 14th june

    MUMBAI: Netflix Inc., the world’s leading internet entertainment service announced today that their next Indian Original Series Leila will launch globally on  June 14, 2019. Based on the book by Prayaag Akbar, Leila stars actors Huma Qureshi, Siddharth, Rahul Khanna, Sanjay Suri, Arif Zakaria amongst others. Deepa Mehta is the Creative Executive Producer for the show.

    Deepa Mehta, creative executive producer said “At the heart of this series is the journey of a woman, in search of her daughter Leila, but also in search of identity.  Leila is about awareness, about paying attention, about looking at the world around us and asking pertinent questions about our future. That’s what makes it so perfect on a platform like Netflix with its global reach and ability to address a range of audiences with relevant, resonant stories. “

    The six-episode series is a dystopian work of fiction set in the near future and follows the journey of Shalini, a mother in search of her daughter Leila whom she lost one tragic summer. Shalini deals with various hardships in the course of her search, in a story of longing, faith and loss. The series is directed by Deepa Mehta, Shanker Raman and Pawan Kumar.

    Huma Qureshi, on her role, said, “Leila has been a fantastic Netflix project to work on. I’m thrilled to be essaying Shalini, whose unique mix of strength, grace and optimism is what gets her through all kinds of obstacles. So it really has been an honour to portray a character that has not only pushed me as an artist but I believe will resonate with a lot of young women. It is unlike anything I have done before and I can’t wait for Netflix to take this story to the world!”

    Siddharth said “My character Bhanu is a complex one and playing him has been an intense yet fruitful journey. Although the story Leila is set in a dystopian age, it is about human emotions. The team on set was wonderful which made this journey even more memorable. I am very excited to see how a global audience on Netflix reacts to this story.”

    The series launches worldwide exclusively on Netflix on June 14, 2019.

  • India’s entrepreneurial arena touches new horizons with the Myntra Fashion Incubator programme

    India’s entrepreneurial arena touches new horizons with the Myntra Fashion Incubator programme

     MUMBAI: In a development that is expected to boost the growth of the thriving fashion industry in India, Myntra.com, today created history in the world of fashion by announcing the shortlisted candidates for the Myntra Fashion Incubator (MFI) program. Renowned designers from the fashion industry, experts in the retail industry along with Myntra’s leadership team revealed the shortlisted names after a rigorous selection process held at Crowne Plaza, Bangalore.

    Close to 30 promising applicants were asked to present their creative and scalable business ideas to the jury explaining their strategy on how their designs and ideas can be transformed into a sustainable business venture through the MFI platform. Live demonstrations of sample designs were displayed by the applicants for the benefit of the judges and audience. The judges–Wendell Rodricks, Rina Dhaka, Rohit Gandhi & Rahul Khanna and Paras Bairoliya–analyzed each participant’s design concept and announced the best applicants in the evening. Industry officials like Anant Daga, CEO,TCNS Clothing company, Sandeep Mukim, CEO, Proline India Ltd, Simeran Bhasin, CMO, Wildcraft were also part of the jury.

     As part of the one year Designer In Residence (DIR) Program, Myntra will provide the selected candidates necessary design and work infrastructure, capital support and mentorship from a team of acclaimed designers. The DIR Program would cover essentials like branding, consumer behaviour, product design & development, pricing, inventory planning, retailing and financial planning among others.

    The first batch of the incubator program will occupy the design space inside the Myntra campus by 15th January 2015 and work full-time on their brand. MFI will also provide these candidates an opportunity to showcase their brands in various platforms as well as to be retailed on Myntra.com. After completing one season, they can also pitch their fashion designs to MFI advisory board for investments to scale their business.

    Abhishek Verma, Sr. VP, Myntra Fashion Brands said, “We have been excited about this initiative since day one, and now as this program is brought to life with these finalists, we believe it is going to revolutionise the fashion industry and set a new hallmark.”  He further added, “At Myntra, we value and encourage the entrepreneurial spirit and therefore with initiatives like MFI, we aim to provide support to young talent and empower them to create sizeable indigenous fashion brands in the long-run. Through this initiative, we will also strengthen our commitment of building original, aspirational brands designed to be at par with latest global trends.”

    Myntra, of late, has strengthened its private brands portfolio and entered into exclusive tie-ups with designer and international brands. The company has furthered its vision to create great fashion experiences for consumers and help them look good with services like the Style Helpline, ‘LookGood’ blog and the ‘Customer Wow’ initiative to name a few.

     

  • Rahul Khanna and Monica Dogra starrer ‘Fireflies’ to release on 31 October

    Rahul Khanna and Monica Dogra starrer ‘Fireflies’ to release on 31 October

    MUMBAI: Rahul Khanna and Monica Dogra starrer film Fireflies is all set to release in India on 31 October 2014.

     

    Confirming this, Khanna tweeted on Saturday: “Happy to announce the release date of my film, ‘Fireflies’ – 31st October, 2014! More details soon.”

     

    Written and directed by Sabal Singh Sheikhawat, the film also stars the very talented Arjun Mathur who has been a part of films like Mira Nair’s Migration and Zoya Akhtar’s Luck by Chance. The movie is being produced by Wild Geese Pictures and distributed by Panorama Studios.

     

    The film is a drama capturing the lives of two estranged brothers played by Khanna and Mathur. One, who leads a very successful life as a banker and the other who is a law school dropout and lives by the day and how fate brings them together after 15 years.

     

    Through this movie, Indie music’s reigning queen Monica Dogra will make her first appearance on the silver screen after Bejoy Nambiar’s Davidas.

     

    The movie is being produced by Wild Geese Pictures and distributed by Panorama Studios.