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Tag: Rahul Kansal

  • Taproot Dentsu creates launch campaign for Firstpost’s print edition

    Taproot Dentsu creates launch campaign for Firstpost’s print edition

    MUMBAI: To launch the weekly print edition of Firstpost, the news, and media website/app from Network18, Taproot Dentsu, the creative agency from the Dentsu Aegis Network stable, has released a campaign that shows how digging deeper for the truth is so important, today more than ever.

    The film takes a dig at the race for breaking news and the prevalence of sensationalism over incisive journalism. It is a dramatic take-down of modern journalism to show, by contrast, Firstpost’s comprehensive coverage of stories that need to be told and heard. The campaign has a TV and print leg to it.

    Taproot Dentsu creative director Neeraj Kanitkar said, “The Firstpost weekly newspaper is a remarkable attempt at raising the bar for news reporting. While most other papers scramble from one story to the other, Firstpost gives every story what it really deserves – time. Thereby getting to the bottom of every story. The campaign capitalised on this distinct difference, which allows the Firstpost weekly newspaper to be the last word on the news.”

    Network18 group brand advisor Rahul Kansal said, “We wanted to tell potential readers that our newspaper will offer an in-depth read in contrast to the breathless, superficial kind of news that has become the norm in the country. Rather than be preoccupied with breaking news in a half-cocked manner, we want to offer insights, analyses and well thought-through opinion. Taproot Dentsu responded with their usual brilliance and completely turned on its head, the usual paradigms in news. From rhetoric like 'breaking news' and ‘you read it here first’ to ‘proudly last’ and “last mover advantage.”

  • Taproot Dentsu’s campaign for Network18 CricketNext celebrates opinionated fans

    Taproot Dentsu’s campaign for Network18 CricketNext celebrates opinionated fans

    MUMBAI:  Taproot Dentsu, the creative agency from Dentsu Aegis Network, has rolled out a new campaign for Network 18’s CricketNext app. The app has standard features like live score updates and also acts as a forum for fans voice their opinion and post video comments.

    The campaign aims to celebrate the opinionated fans through two films starring former Indian cricketer, Anil Kumble.

    Speaking about the campaign, Taproot Dentsu creative director Neeraj Kanitkar said, “The all-new CricketNext app is a homage to the ultimate cricket fan who is always ready with an opinion but has nowhere to voice it. This app is a platform where this fan’s every opinion on team selection, on-field strategies etc. is not only heard but welcomed. The TVCs are a dramatic representation of this, with Anil Kumble literally breaking the fourth wall and acknowledging the ultimate fan’s opinion.”

    Network18 group brand advisor Rahul Kansal noted, “Cricket Next is a next level app for the next level fan. Beyond just giving live scores and basic commentary, it invites passionate cricket fans to offer their opinions and share their insights on the game. The film tries to dramatise this promise; that it's an app where fans rule. 

  • News18 India launches Aaj Ka No.1 campaign – asserts its leadership in Prime-time

    News18 India launches Aaj Ka No.1 campaign – asserts its leadership in Prime-time

    MUMBAI: News18 India, Network18’s general Hindi News channels, has in recent time witnessed unprecedented growth. The channel has emerged as the No. 1 channel in the Hindi News genre in the key prime time band – 7-11pm -in Urban India. Starting with Aar Paar at 7pm a fiery debate anchored by Amish Devgan, Hum Toh Poochnge a substantive discussion on the day’s top story at 8pm anchored by Sumit Awasthi and a fast paced & sharp news bulletin with Kishore Ajwani at 9 pm – Sau Baat ki ek Baat, the channel has a power packed line-up of shows which has allowed it to create a niche for itself amongst Hindi News audiences.

    The Aaj Ka No.1 campaign intends to celebrate the channel’s success in a highly cluttered category with over a dozen channels vying for eyeballs. It directly takes on the competition and asserts that News18 India has altered the pecking order in the category. The 360 degree campaign which will run across various media including TV, print, social and trade media will clearly seek to project that the momentum in the genre is now with News18 India – the Aaj ka No. 1. The campaign will use a visual device & treatment that is meant to ensure high recall and share of buzz for the same.

    Commenting on the campaign Network18, Group Brand Advisor, Rahul Kansal said “News 18 India has grown steadily in the past few months, to emerge as urban India’s leading Hindi News channel in prime-time. We have a line-up of strong anchors who take up issues in a purposeful way with a desire to shed light, not just create sound, (as seems to have become the norm).“

  • News18 Network launches multimedia campaign to strengthen its position

    News18 Network launches multimedia campaign to strengthen its position

    MUMBAI: News18 Network, has announced the launch of its mega campaign 18=1. The Network, which once comprised of channels such as CNN-IBN, ETV, IBN7 and IBN-Lokmat, recently consolidated all its general news channels under the News18 Brand. This has allowed the Network to develop one, seamless identity across its 16 national and regional channels in 15 languages. 

    The 18=1 campaign launched by the Network aims to assert its leadership in the large, growing and highly competitive segment of television news. The campaign will run across media platforms including print, TV, radio and digital. It will focus on the advertisers, brand managers and media planners, thereby communicating the leadership of News18 Network and positioning it as the country’s leading media choice. The campaign also aims to enthuse the Network’s own employees, and has several initiatives that seek to engage the group’s staff across various locations. 

    Network18 Group brand advisor Rahul Kansal says, “The new brand campaign would help cement perceptions of our leadership, across the length and breadth of the country. Which in turn would help advertisers in finding a one-stop solution to their media needs”.

    News18 Network which now houses popular brands like CNN-News18, News18 India, News18 Lokmat and an array of regional channels provides the country general news ranging from international affairs to the most hyper local events. The Network’s strength lies in its 1200 plus on ground reporters and alliances with international brands which brings the fastest and most accurate information to its viewers. 

     

  • Rahul Kansal joins Network18 as group brand advisor

    Rahul Kansal joins Network18 as group brand advisor

    MUMBAI: Network18 announced the appointment of Rahul Kansal as brand advisor for the group.

    Kansal joins Network18 from Future Consumer Ltd. Prior to that, at Times Group, he was the force behind campaigns like ‘Aman ki Asha’, ‘Teach India’ and ‘Lead India’ among others.

    Many of these initiatives have received widespread acclaim, including India’s first-ever Grand Prix at Cannes. In his new role, he will mentor the array of brands within the network and develop innovative properties to strengthen their positioning and connect with the consumers. He will report to Network18, CEO – news and group editor-in-chief Rahul Joshi.

    At Times Group, he was responsible for the financial health, editorial strategy and marketing for the Group’s newspapers: The Times of India, Mirror, Maharashtra Times, Navbharat Times and some smaller regional and English publications. During his tenure of 15 years at the company, The Times of India emerged as the world’s largest-circulated English newspaper.

    Rahul has been an advertising and marketing professional for 38 years.  He graduated from SRCC, Delhi University in 1977, and after an MBA from IIM Calcutta in 1979 worked with some of India’s leading ad agencies such as JWT, O&M, and Mudra DDB before joining The Times Group.

    Also Read:

    Network18 appoints Avinash Kaul as COO

    Deshpande appointed Network18’s non-exec director

    Network18 Launches CNBCTV18.com

  • Future Group launches premium gourmet gifting brand

    MUMBAI: Future Consumer Limited the food and FMCG arm of Future Group launches a premium gourmet gifting brand – ‘Gruezi’, in partnership with ‘Chocolat Frey AG’ headquartered in Switzerland. Chocolat Frey AG is one of the world’s most premium chocolate manufacturer and is part of Migros Group. The brand name ‘Gruezi’ is inspired by the Swiss word for ‘hello’ which signifies the welcoming of new moments that will be etched in memories for life! 

    Gruezi offers pure Swiss chocolates crafted by a technique that has been mastered for over 200 years, with a unique blend of flavors, ranging from a crunch to mouthfuls of soft and delicious soft-fills – concepts inspired by various Swiss elements like the behemoth, the king of mountains, Matterhorn. Gruezi’s initial range of gourmet offerings include finest assortment of Swiss chocolates available in two special packs Gruezi Swiss Matterhorn Chocolates and Gruezi Assorted Centre Filled Chocolates.

    Rahul Kansal says, “We are extremely excited to launch Gruezi, as it’s our first foray in the premium chocolates category. Gruezi is a gourmet gifting brand that is not limited to festivals or special celebrations. Instead, whenever the moment calls for expressing more than a casual gesture, Gruezi finds place. A perfect way to say hello to joy!”

    Gruezi Swiss Matterhorn Chocolates are jagged peaks of velvety milk chocolate that sit around honey and almond nougat which make every bite worth savouring. Gruezi Assorted Centre Filled Chocolates include four indulging flavors such as Triangolo, Mandolina, Caramelita and Giandor. Both packs are priced at Rs. 450 per box and can be purchased from Foodhall, select Big Bazaar Gen Nxt, Big Bazaar and Nilgiris stores in Mumbai, Delhi and Bangalore.

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  • Future Group’s Kosh Oats partners Indian Railways

    MUMBAI: The catering service providers in Indian Railways has partnered with Kosh Oats, a premium oats grain brand by Future Consumer Limited to serve nutritious meals to Rajdhani and Shatabdi travelers.

    Oats are a source of high dietary fiber, protein and energy as compared to plain wheat atta, hence in-train parathas will be made & served using Kosh Wheat + Oats Atta.

    Future Consumer Limited head – business strategy and marketing Rahul Kansal says, “With our products one can include oats to prepare any type of food be it breakfast, lunch or dessert making it high in nutrition and flavor.”

    Kosh Wheat + Oats Atta parathas are currently provided on select Rajdhani and Shatabdi train routes where meals are served as a package with the ticket and will end on 14 August 2017. During this association, Kosh Wheat + Oats Atta parathas will be served to approximately 4.5 lakh travelers in a month. In addition to this, travelers will get an exclusive discount voucher of Rs.50 on Kosh Wheat + Oats Atta.

  • Ad war between Times of India and Hindu gets uglier

    Ad war between Times of India and Hindu gets uglier

    MUMBAI: The war between the two print titans has got even uglier with The Times of India hitting hard at The Hindu in a new ad campaign. The splash created by The Hindu’s ‘Stay Ahead of the Times’ campaign seems to have finally elicited a response from The Times of India, heating up the ad war further.

    The Chennai edition of the TOI carried a copy on 3 February that stated: “We congratulate the competition for finally waking up to the Times of India.”

    The copy went on to say that the flagship news daily from Bennett, Coleman and Co Ltd (BCCL) enjoyed reacting to the competitor’s recent campaign and looks forward to them following its footsteps in connecting with the readers.

    It concluded by saying, “We now look forward by emulating our approach to connecting with readers, led by a new editor and CEO who’ve cut their teeth at the TOI. We wish them good morning and good luck.”

    Taproot India handles the creative duties for TOI and is behind this particular ad as well.

    Considering that The Hindu campaign focused on the trivialisation of content in print journalism, BCCL CMO Rahul Kansal said, “We at TOI believe in searching and operating on the middle ground and establishing a reader connect. We carry news that is relevant to different sections of the reading masses and not only for those interested in serious information.”

    Reacting to the new ad, The Hindu Group VP advertising Suresh Srinivasan told Indiantelevision, “We do not know what to make of this ad. It has appeared in a publication that is anyway going to reach the TOI readers only. The most I can say is that we are amused. Also, by the ad’s logic, every school and college in the country should stand up and take credit for training professionals in the field out there.”

    The Chennai edition of the TOI was launched on 14 April 2008 and has been trying to catch up with the forerunner The Hindu since then. According to the Audit Bureau of Circulation (January-June 2011), The Hindu’s circulation in Chennai is 356,826 copies, followed by the Deccan Chronicle at 243,581 and the New Indian Express at 89,546.

    Since the TOI Chennai edition is not registered with the ABC, accurate data regarding the daily’s circulation figures could not be attained.

    The ad war started about four months back with TOI taking potshots at the mundane content of The Hindu and asking readers to ‘Wake up to the Times of India’.

    In response, The Hindu created a campaign that elucidated that it’s content is much more relevant in this globalising age and is not “Bollywoodised” or “trivialised” in any way.

    Also Read :

    Hindu wants to stay ahead of ‘The Times‘