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Tag: Rahul Joseph

  • Bengaluru FC signs one-year-deal with White Gold

    Bengaluru FC signs one-year-deal with White Gold

    Mumbai: Bengaluru FC, on Monday, announced signing a one-year-deal with White Gold, the largest organised gold buyers of South India with branches across Karnataka, Tamil Nadu, and Kerala. White Gold will come onboard as an Official Gold Buying Partner for the much-awaited 2024-25 Indian Super League season and the brand’s logo will feature on the pendant of the jersey.

    White Gold CEO Rahul Joseph expressed enthusiasm about this collaboration: “Partnering with Bangalore Football Club is a fantastic opportunity for us. As a company deeply committed to supporting our local community, we are excited to join forces with a club that embodies the spirit of Bangalore. Wishing the team all the best for the upcoming season and we would like nothing better than for Bengaluru FC to bring home the Gold this season!”

    White Gold has over 50 branches across South India, established with the aim of offering an organized, tech-driven, and fully transparent gold-selling experience for their customers. White Gold also assists in releasing pledged gold from banks and other financial institutions, ensuring customers are able to realize the full value of their pledged gold ornaments while ensuring the best prices in the market. Additionally, customers can visit any White Gold branch for a free valuation of their gold ornaments.

    “We’re really glad to partner with White Gold, who are a Bangalore-first brand and one whose vision aligns with ours as a football club. We’re always on the lookout to partner with brands whose target audience is also those who may enjoy what we have to offer as Bengaluru FC, and White Gold presents a perfect opportunity for the same. All of us at BFC are looking forward to what’s to come from this,” said JSW Sports chief commercial officer Karan Yadav.

    The Blues are set to begin their 2024-25 Hero Indian Super League campaign with a clash against East Bengal FC at the Sree Kanteerava Stadium, on September 14th, with tickets up for grabs on PayTM Insider.
     

  • Colors Kannada brings back RAJA RANI with all new RELOADED avatar

    Colors Kannada brings back RAJA RANI with all new RELOADED avatar

    Mumbai: In line with the promise to entertain audiences round the clock, Colors Kannada is bringing back the highly anticipated celebrity dance show, Raja Rani, for its third season, titled “Raja Rani Reloaded Season 3.” Presented by White Gold and powered by Amrith Noni, alongside esteemed partners Swastiks Masala, Bhima Jewellers, Sadguru Ayurveda Gram Flour Soap, Sangeetha Mobiles, this season promises an unparalleled blend of talent and entertainment.

    Premiered on June 8th at 7:30 PM, Raja Rani Reloaded Season 3 will grace the screens of Colors Kannada every Saturday and Sunday, promising viewers an immersive experience filled with electrifying performances and star-studded moments. Adding another surprise, the show features a three-judge panel, a first for the show. Joining incumbents Thara Anuradha and Srujan Lokesh will be Kannada film industry superstar Aditi Prabhudeva.

    Raja Rani Reloaded Season 3 features 12 dynamic celebrity couples from diverse backgrounds, including social media influencers, television stars, and more. These couples will showcase their on-screen chemistry and compatibility through exhilarating dance performances and engaging games. The show saw the return of the charismatic Anupama Gowda, who is adding excitement with her captivating presence.

    Speaking about the launch of Raja Rani Reloaded Season 3, Viacom18 cluster head, regional entertainment Sushma Rajesh said, “Colors Kannada, as a brand has always been at the forefront of pushing the boundaries of content and trying new formats. Our core promise to consumers is to deliver content that is entertaining and nuanced with the local flavor. The new season of Raja Rani is set to enthrall and entertain with compelling content driven by some amazing talents and meticulous execution.”

    Colors Kannada business head Prashanth Nayak expressed his excitement, “We are thrilled to launch the third season of the Raja Rani franchise, featuring all-new elements like a new judge and a dance-focused format. The show will also retain the entertainment elements from the previous seasons. We’re confident that audiences will embrace the fresh incarnation of Raja-Rani.”

    White Gold founder & CEO Rahul Joseph said, “We are delighted to associate with Colors Kannada for the third season of Raja Rani. It’s an honor to be a part of such an iconic show that brings joy and entertainment to millions of viewers. The dance show is set to have electrifying performances and we plan to bring that gold quality content through our association. “

    Narayan N (CEO) Amrith Noni Powered By: ‘’Amrith Noni is thrilled to power the third season of Raja Rani and are excited to be part of the thrilling performances and aim to support the health and recovery of the participants. We believe in the power of entertainment to bring people together and are excited to be involved in this journey.’’

    Dwarkanath (Managing Director) Swastiks Masala Special Partner: “As a brand deeply entrenched in tradition and culinary excellence, Swastiks takes immense delight in its partnership with Raja Rani Reloaded Season 3. Our collaboration transcends mere sponsorship; it is a celebration of heritage and festivity. We eagerly anticipate the unfolding of this enchanting journey, as each episode promises to bring our rich flavors and compelling narratives to life.”

    Mahesh (Marketing Head) Bhima Jewellers Special Partner: “Bhima Jewellers is honored to be a special partner of Raja Rani Reloaded Season 3. Being a sponsor on this show allows us to celebrate the artistry and elegance that resonate with our brand. We eagerly look forward to the brilliant performances of the celebrity couples and the glamour they will bring to the show.”

    Pradeep Shetty (Managing Director) Sadguru Ayurveda Gram Flour Soap Special Partner: “At Sadguru Ayurveda, we are thrilled to join Raja Rani Reloaded Season 3 as a special partner. This collaboration allows us to extend our commitment to promoting health and wellness to a wider audience. We are excited to support this entertaining and vibrant show and look forward to the joy and inspiration it will bring to viewers.”

    Subhash Chandra (Managing Director) Sangeetha Mobiles Special Partner: “Joining forces with Raja Rani Reloaded Season 3 fills Sangeetha Mobiles with delight. As we embark on this journey together, we eagerly anticipate the electrifying performances of the celebrity couples. Moreover, this partnership offers a thrilling avenue to connect with our customers in a dynamic and engaging manner.”

  • White Gold announces celebrity anchor Anushree as the new face of the brand

    White Gold announces celebrity anchor Anushree as the new face of the brand

    Mumbai: White Gold, South India’s largest gold-buying startup has announced popular television anchor Anushree as the new face of the brand. This exciting collaboration marks a significant milestone for White Gold as it continues to expand its presence and outreach in the Karnataka region. White Gold specializes in a wide range of services, including buying gold, releasing pledged gold, offering competitive market prices, and providing free gold valuation services at all its branches.

    Anushree, a celebrated figure in Kannada television, rose to fame as one of South India’s highest-paid anchors and actresses. Her journey began with hosting popular shows, and today, she is admired for her unwavering commitment to her profession and her warm personality.

    As part of this partnership, Anushree will play a pivotal role in White Gold’s advertising campaign, recently launched to deepen connections with valued customers. Additionally, White Gold is also a co-title sponsor of the “Dance Karnataka Dance (DKD)” show, hosted by Anushree and telecasted on Zee Kannada.

    White Gold’s advertising campaign, launched with great anticipation, aims to captivate audiences across Karnataka. Titled “Turn your Gold into Money”, the campaign embodies the brand’s core values of trust, transparency, and customer-centricity. The campaign features heartwarming and relatable stories, of a hardworking tailor who can’t pay her house rent on time and a single mother’s plight to send her son to graduate college highlighting the value of selling gold to overcome challenges. Viewers will witness the brand’s commitment to being an ideal partner to people during these times by providing the best prices for gold with the option of instant cash transactions.

    Speaking about the collaboration and the campaign, White Gold founder and director Rahul Joseph said, “We are thrilled to announce our partnership with the renowned television anchor Anushree as the new face of White Gold. Her credibility and rapport with viewers align perfectly with White Gold’s commitment to transparency and convenience. By executing this campaign, we strongly aim to bring forth the emotional and financial significance of gold in people’s lives and its means to overcome challenges with self-respect. Anushree’s presence in our campaign adds a unique charm that will resonate with viewers across South India, reaffirming White Gold as the ultimate destination for all their gold-selling needs.”

    Speaking about the partnership, anchor Anushree commented, “I am excited to join hands with White Gold as their brand ambassador. To me, White Gold’s dedication to customer empowerment resonates the most. This collaboration is more than just a partnership – it’s an opportunity to empower individuals with the knowledge they need for informed decisions regarding their precious gold assets and I am thrilled to be a part of this impactful campaign. Together, we hope to instil gold selling as a choice for people to overcome their challenges and realize every dream.”

    The advertising campaign will air across multiple Kannada Satellite channels, including Colors Kannada, TV9, Public TV, Suvarna, and News First, amplifying its reach and impact. In addition to television commercials, the campaign will encompass a comprehensive digital and social media strategy, ensuring that it reaches a broad and engaged audience. As the campaign unfolds in the coming months, White Gold anticipates that it will not only resonate with existing customers but also attract new ones seeking a trustworthy and reliable partner in their gold-related endeavours.