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Tag: Rahul Johri

  • ZEE Entertainment attracts 221 mn viewers for DP World ILT20’s second edition

    ZEE Entertainment attracts 221 mn viewers for DP World ILT20’s second edition

    Mumbai: A staggering 221 million viewers tuned-in on the Zee linear TV channels and ZEE5 to watch the second season of DP World ILT20. The 34-match league, it recorded 46 per cent female viewers underscoring the league’s wide appeal in India and is a testament of its entertainment value for the entire household.

    With Mumbai and Delhi emerged as pivotal markets, the matches garnered a massive response from the mass markets, including Uttar Pradesh, Madhya Pradesh Gujarat and Maharashtra. This again showcased the league’s influence across India’s diverse landscape. Furthermore, Season 2 of DP World ILT20 witnessed a notable increase in viewership from Punjab, resulting in 22 per cent increase in cumulative reach. ZEE’s strategy to introduce Punjabi commentary on its social platforms played a critical role in driving the surge in viewership and time spent.

    As the cricket league’s broadcasting partner, ZEE Entertainment’s deep distribution strategy ensured widespread accessibility in India and across the globe. The matches were broadcasted worldwide through the channel’s extensive network of 10 widely distributed and popular linear TV channels, including &Pictures, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema, Zee Zest, Zee Ganga, Zee Cinemalu HD, &Flix, &Flix HD and Zee Zest HD, alongside its leading OTT platform ZEE5 and partner networks.

    Transcending geographical boundaries, the DP World ILT20 Season 2 was broadcasted across cricketing nations worldwide – from the United Kingdom, Australia and New Zealand to Sri Lanka, Bangladesh, the Caribbean and in over 100 countries. It has firmly established itself as the second most-watched T20 cricket league globally, captivating a broad spectrum of viewers, including women (99 million) and the youth demographic (121 million). Stadiums pulsed with energy as they welcomed crowds in full capacity, with passionate fans travelling from far-and-wide to immerse themselves in the thrilling atmosphere.

    Commenting on the performance of the league this year, ZEE Entertainment Enterprises Ltd (ZEEL) president – business Rahul Johri said, “DP World ILT20 Season 2 has set a new benchmark for franchise cricket leagues globally. We were successful in providing viewers with an exhilarating experience as they passionately cheered for their favourite teams and players. As we celebrate the success of Season 2, we would like to extend a heartfelt gratitude to our sponsors, ECB and all stakeholders for their trust and invaluable support, which has been instrumental in making this season bigger and better. Moving forward, we will continue to push the boundaries and innovate to elevate the viewing experience and entertain cricket enthusiasts around the world.”

    MI Emirates clinched the coveted trophy, triumphing over the Dubai Capitals in a nail-biting finale that drew a packed audience at the Dubai International Stadium. From breathtaking last-over thrillers to sensational captain’s innings, each match was a testament to the teams’ unwavering determination and resilience. The unpredictability of the knockout stages kept fans on the edge of their seats, with the outcome of the eventual champion hanging in balance until the last over.

    ZEE Entertainment’s star-studded commentary panel for the league’s second season was led by cricketing legends such as Virender Sehwag, Harbhajan Singh and Wasim Akram, ably supported by renowned voices like Alan Wilkins and Simon Doull, Together, they skillfully brought every moment of cricket action to life, offering fans an unparalleled cricket experience with captivating insights.

    Interestingly, the buzz surrounding DP World ILT20 Season 2 began even before the season commenced, as ZEE Entertainment rolled out a captivating ad campaign featuring star cricketer David Warner and brand ambassador Harbhajan Singh. This campaign effectively fuelled the anticipation for the league’s second season. Additionally, the mid-season collaboration with the rap group 7 Bantai’Z for a catchy cricket anthem celebrating the league’s global success played a critical role in engaging the audiences further. This fusion of sports and music not only resonated with fans worldwide but also generated massive excitement around the league.

    The franchise-style tournament, comprising six teams and 34 matches, was played across the UAE. The league’s six franchise teams featured Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global). Some of the world’s most prominent cricket stars participated in the Season 2, including David Warner, Dasun Shanaka, Rahmanullah Gurbaz, Sam Billings, David Willey, Sunil Narine, Andre Russell, Alex Hales, Rovman Powell, Shimron Hetmyer, James Vince, Ambati Rayudu, Corey Anderson, Dwayne Bravo, Trent Boult, Chris Woakes and Martin Guptill.

    Source: BARC : 2+; India U+R (including TV+OOH, LIVE+PPL) + digital

  • DP World ILT20 Season 2 records staggering 113M reach in its opening week

    DP World ILT20 Season 2 records staggering 113M reach in its opening week

    Mumbai: ZEE Entertainment Enterprises Ltd (ZEEL), India’s largest content and entertainment powerhouse, has announced the viewership numbers for the opening week of DP World ILT20’s second season.

    The tournament garnered an impressive reach of 113 million in its opening week, as per data released by BARC TV+OOH. The company has reported an uptick of 12 per cent as compared to last year among males 15+ in India’s urban audiences (15+; India urban). Furthermore, the time spent on the series has surged by an impressive 32 per cent among viewers aged 15 and above in urban markets across India (15+; India urban). This substantial increase in viewing duration emphasizes the league’s ability to captivate and retain the attention of its audience, contributing to a more immersive and rewarding viewer experience.

    The franchise-style tournament with six teams and 34 matches is being played across the UAE. The league’s six franchise teams include Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global). Some of the world’s most prominent cricket stars are slated to play in the Season 2, including David Warner, Dasun Shanaka, Rahmanullah Gurbaz, Sam Billings, David Willey, Sunil Narine, Andre Russell, Alex Hales, Tom Curran, Rovman Powell, Shimron Hetmyer, James Vince, Ambati Rayudu, Corey Anderson, Dwayne Bravo, Trent Boult, Chris Woakes and Martin Guptill.

    On the back of this, DP World ILT20 continues to successfully be the world’s second most-watched global T20 league. As the official global broadcast partner of the league, ZEE Entertainment offers the widest live coverage of the ongoing tournament through its 10 linear channels and streaming platform – ZEE5, ensuring a comprehensive viewing experience for audiences across India and around the globe.

    Commenting on the announcement, Zee Entertainment Enterprises Ltd president – business, South Asia Rahul Johri said, “We are delighted with the response that the second edition of DP World ILT20 has garnered. It is a testament of the league’s expanding appeal and a growing fan base across India. The event is escalating global enthusiasm for cricket, and we take immense pride in spearheading this phenomenon.”

    The truly-international T20 cricket league has proven to be an immense success, captivating fans worldwide as they eagerly tune in to witness the riveting action on the field. The competition has unfolded with intense and thrilling competition between teams, accompanied by stellar performances from players, creating a captivating spectacle that has consistently kept the audience on the edge of their seats throughout the entire series.

    ZEE Entertainment had announced a star-studded panel of commentators, which include — Virender Sehwag, Harbhajan Singh, Rohan Gavaskar, Saba Karim, Nikhil Chopra, Vivek Razdan, Wasim Akram, Waqar Younis and Shoaib Akhtar, who are joined by Alan Wilkins, Simon Doull, Daren Ganga, Danny Morrison and Niall O’Brien. With this distinguished commentary panel, ZEE Entertainment promises to offer a distinctive viewing experience, with iconic voices that promise to deliver captivating action from the league.

    Earlier this month, ZEE Entertainment unveiled its campaign film, featuring ace cricketer David Warner in a distinctive avatar along with Indian superstar Harbhajan Singh. Positioned as the biggest challenge for cricketers at the start of the year 2024, the campaign beautifully captures the passion and ambition of cricket players for this highly-competitive tournament, which will feature a roster of the most talented T20I cricketers.

    Cricket fans can watch this only-global T20 league on Zee’s most widely distributed and viewed 10 linear TV channels: &Pictures, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema, Zee Zest, Zee Ganga, Zee Cinemalu HD, &Flix, &Flix HD and Zee Zest HD and leading OTT platform ZEE5. All single header matches will be broadcast Live at 8 pm India prime time. The afternoon match on the double-header’s day will start at 4 pm.

    (*Source: BARC: 2+, India U+R, [Including TV+OOH, LIVE+PPL])
     

  • David Warner joins DP World ILT20 & Zee Entertainment for ILT20 Season 2 campaign

    David Warner joins DP World ILT20 & Zee Entertainment for ILT20 Season 2 campaign

    Mumbai: ZEE Entertainment Enterprises Ltd., the leading Indian media & entertainment powerhouse, unveiled the highly anticipated marketing campaign for the second season for DP World ILT20. This season, the marketing campaign is being led by the world’s top cricketer David Warner along with Indian superstar Harbhajan Singh.

    The league’s global stature and the participation of marquee T20 cricketing talent; viewers will witness the players push their limits to emerge victorious, leaving ‘no stone unturned’ as they embark upon one of the toughest cricket leagues. Positioned as the biggest challenge for the cricketers at the start of new year 2024, the campaign “Koi Kasar Nahi Chhodenge” underscores their preparation, competitiveness, and commitment to the fans.  Following the success of the inaugural edition, ZEE is committed towards further strengthening the league’s appeal for viewers and partners alike.

    Slated to be the biggest T20 cricketing event at the beginning year 2024; the league features a roster of the most talented and celebrated international T20 cricketers. The 34-match event will be played at the three iconic cricketing destinations – Abu Dhabi, Dubai and Sharjah – starting from 19 January, 2024 until 17 February, 2024.

    Speaking at the campaign launch, Australian cricket star David Warner said, “As I gear up for my debut in one of the world’s most competitive T20 leagues, it’s truly an honor to be the face of this season’s marketing campaign. This campaign distinctly captures the league’s unparalleled stature and the exciting live cricketing contest viewers will enjoy over the 34 matches. It underscores the individual effort required at the world stage, with each cricketer giving their ultimate best. I am certain that the players will leave no stone unturned in their preparations ahead of the second season, as they strive to emerge victorious in the upcoming edition of the prestigious DP World ILT20.” Ace Australian cricketer David Warner is all set to make his debut in DP World ILT20, as part of the Dubai Capitals squad.

    The franchise-style tournament with six teams and 34 matches is played across the UAE. The league’s six franchise teams include Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global). Cricket fans can watch this action-packed event on Zee’s most widely distributed and viewed 10 linear TV channels: &Pictures, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema, Zee Zest, Zee Ganga, Zee Cinemalu HD, &Flix, &Flix HD and Zee Zest HD and on one of India’s leading OTT platforms – ZEE5.

    ZEE Entertainment Enterprises Ltd (ZEEL) president – business Rahul Johri, “We are delighted to have David Warner along with league’s ambassador and commentator Harbhajan Singh to kick off DP World ILT20 Season 2 marketing campaign. The upcoming season will truly standout as one of the most significant T20 challenges and promises to offer thrilling action for cricket enthusiasts in India and around the world. With both David Warner and Harbhajan Singh seen in distinctive new avatars, the campaign film accentuates the fiercely competitive nature of DP World ILT20. At ZEE, through both linear television and streaming platform ZEE5, we aim to bring the excitement of the game to audiences like never before.”

    DP World ILT20 CEO David White said, “We are delighted to have David Warner and Harbhajan Singh in our Season 2 ad film. Warner is a fantastic cricketer and his passion for the game is well regarded around the world. Harbhajan is another great of the game, like Warner, Harbhajan has also made a big mark both as a cricketer, commentator and an entertainer. The two have done an incredible job in the ad film and I am sure that the ad film will leave a mark on cricket fans not only in India but around the world. The DP World ILT20 Season 2 will be richly entertaining for the fans, our broadcast partners Zee Network have put in an incredible effort in taking the tournament live around the world. We cannot wait for the action to begin on Friday, 19 January.”

    Some of the world’s most prominent cricket stars are slated to play in the Season 2, including David Warner, Dasun Shanaka, Rahmanullah Gurbaz, Sam Billings, David Willey, Sunil Narine, Andre Russell, Alex Hales, Tom Curran, Rovman Powell, Shimron Hetmyer, James Vince, Ambati Rayudu, Corey Anderson, Dwayne Bravo, Kieron Pollard, Trent Boult, Chris Woakes and Martin Guptill.

    Following the opener in Sharjah between Sharjah Warriors and Gulf Giants on Friday, 19 January, Dubai Capitals will play MI Emirates at the Dubai International Stadium on Saturday 20 January. Last year’s runner-up Desert Vipers will open their campaign against the Abu Dhabi Knight Riders on Saturday at the Dubai International Stadium.

    All single header matches will be broadcast live at 8 pm India prime time, starting with the pre-match presentation at 7:30 PM. The afternoon match on the double-header’s day will start at 4:00 pm.

    The campaign film is produced by tiqui-taka and their founder Jigar Fernandes, who has also directed the film.

  • DP World ILT20 Season 2 to air LIVE on ZEE’s linear channels & OTT platform ZEE5 from Jan 2024

    DP World ILT20 Season 2 to air LIVE on ZEE’s linear channels & OTT platform ZEE5 from Jan 2024

    Mumbai:  Zee Entertainment Enterprises Limited (ZEE) announced that the second season of the world’s second most watched T20 cricket league – DP World ILT20, sanctioned by the Emirates Cricket Board., The action packed tournament will air LIVE across the Company’s linear channels and OTT platform ZEE5 from Jan, 2024.

    Synonymous for its ground-breaking content, ZEE is committed to provide an even grander presentation of the 34-match format DP World ILT20. The second season promises enthralling cricket action in Abu Dhabi, Dubai and Sharjah in January and February 2024 with the finest players from the cricketing world being retained by the six franchises – Abu Dhabi Knight Riders, Desert Vipers, Dubai Capitals, Gulf Giants, MI Emirates and Sharjah Warriors.

    Zee Entertainment Enterprises Ltd., president- business, Rahul Johri said, “We are delighted with the overwhelming response DP World ILT20 received in its first season, generating a massive 367 million worldwide reach across TV and Digital platforms. The second season comes with an even bigger promise of an unparalleled cricketing action with the world’s top T20 cricketers retained by the six teams. DP World ILT20 Season 2 will continue to entertain viewers not just in India but across the world and build our sports business.”

    General secretary ECB Mubashshir Usmani, commented, “DP World ILT20’s inaugural season was a roaring success. The tournament made waves worldwide through the presence of T20 superstars, quality cricket, world class production and a broadcast partnership which generated a reach of more than 367 million across TV and digital platforms. We are once again delighted to partner with Zee Entertainment Enterprises Limited for Season 2 and our aim is to even better the outstanding broadcast numbers from India and around the world that we gathered from the inaugural season.”

    Abu Dhabi Knight Riders have retained the T20 star Andre Russell and last year’s captain, and the prolific spinner Sunil Narine. Other retained players include Joe Clarke, Charith Asalanka, Marchant De Lange, Ali Khan, Sabir Ali and Matiullah Khan.

    Desert Vipers, the finalists of Season 1, have retained the inaugural season’s top-scorer Alex Hales and the captain Colin Munro. Other retained players from the previous season are Wanindu Hasaranga, Sherfane Rutherford, Tom Curran, Luke Wood, Matheesha Pathirana, Rohan Mustafa, Sheldon Cottrell, Dinesh Chandimal, Gus Atkinson and Ali Nasser.

    Dubai Capitals have retained the West Indian player, Rovman Powell and England’s stalwart Joe Root. The franchise has also retained Dushmantha Chameera, Sikandar Raza and Raja Akifullah Khan.

    Champions, Gulf Giants have retained the captain James Vince and Best Bowler of the Tournament Chris Jordan. Chris Lynn, Shimron Hetmyer, Carlos Brathwaite, Jamie Overton, Richard Gleeson, Rehan Ahmed, Gerhard Erasmus, Aayan Afzal Khan and Sanchit Sharma have also been retained by the franchise.

    MI Emirates retention list is led by Kieron Pollard and highest T20 wicket taker Dwayne Bravo. The other retained players from Season 1 include Nicholas Pooran, Trent Boult, Muhammad Waseem, Zahoor Khan, Daniel Mousley, Fazalhaq Farooqi, Jordan Thompson, Will Smeed, Mckenny Clarke, and Andre Fletcher.

    Sharjah Warriors have retained bowling all-rounder Chris Woakes and batsman Joe Denly. Tom Kohler-Cadmore, Mark Deyal, Junaid Siddique and Muhammad Jawadullah are the players who have also been retained.

  • Value creation is the prism through which we evaluate sports: Rahul Johri

    Value creation is the prism through which we evaluate sports: Rahul Johri

    Mumbai: Zee Entertainment Enterprises president business for South Asia Rahul Johri stated that the company evaluates every sports property through the prism of value creation for its stakeholders. It was the only Indian company that participated in the recently concluded e-auction for the Indian Premier League (IPL) media rights from 2023-2027.

    The Board of Control for Cricket in India (BCCI) sold the media rights to the IPL for the next five years for a total of Rs 48,390 crore or Rs 118 crore per match for 410 matches. Disney Star retained the TV broadcast rights, while Viacom18 claimed the digital broadcast rights and shared the international broadcast rights with Times Internet. Zee was a contender for the digital broadcast rights.

    In his statement, Johri congratulated BCCI for running an extremely efficient and transparent e-auction process. He said, “We are grateful to the BCCI president Sourav Ganguly, honourable secretary Jay Shah, and treasurer Arun Dhumal for their able leadership and unwavering support in enabling Zee’s participation in the IPL media rights tender process.”

    He stated that Zee will focus on value creation for its stakeholders over everything else and will continue to evaluate every sports property through the same prism.

    Zee is currently in the process of completing a merger with Sony Pictures Networks (SPN) India who was a contender for the IPL TV broadcast rights. 

  • ZEE signs global media rights contract with UAE’s T20 league

    ZEE signs global media rights contract with UAE’s T20 league

    Mumbai: UAE’s T20 league today announced the signing of a long-term global media rights contract with global media and entertainment powerhouse Zee. The league will air exclusively on Zee’s linear channels and its OTT platform Zee5, in India and across the world.

    UAE’s T20 league is a professional cricket tournament comprising six teams competing in a 34-match competition, including – Reliance Industries, Adani Sportsline, Kolkata Knight Riders, Lancer Capital, GMR Group and Capri Global.

    Zee’s strong global presence across 190+ countries will help build the reach and resonance for the league with viewers and partners. With immense synergies between its businesses and a holistic approach for advertisers and distribution partners, Zee will engage fans through a multi-platform strategy taking the league to more than 100 million households.

    UAE T20 league matches will air across Zee’s 10 linear channels in the HSM (Hindi Speaking Markets), South and East regions in English, Hindi, and Tamil languages. The league will also be simultaneously streamed live on Zee5, and radio globally.

    UAE’s T20 league chairman Khalid Al Zarooni said, “Nothing can be more satisfying than to have a credible broadcast partner like Zee associated with the league. I am thankful to both managing director & CEO Punit Goenka and president – Business South Asia Rahul Johri at Zee for having faith in this league and to grow into a commercially successful enterprise. It is further a matter of delight that Zee has decided to re-enter sports broadcasting with UAE’s T20 league being the first media rights acquisition. We are very confident that Zee has the strength of viewership to take our league to unmatched levels.”

    Johri said, “At Zee, we are delighted to be the official global media rights holder of UAE’s T20 league. We believe that the league, which is already attracting globally, the biggest cricket stars and team franchisees, will provide fantastic cricket and entertainment to viewers across the world. Zee is committed to use the strength of its platforms to take UAE’s T20 league to audiences in India and across the globe.”

    General secretary ECB Mubashshir Usmani said, “ECB wishes both UAE’s T20 league and Zee well for entering into this partnership. We recognize and appreciate the massive reach of Zee’s channels and their digital media platform which will benefit the league in terms of viewership. The tournament will also provide a valuable platform for Emirates Cricket to develop the local talent and to provide players the opportunity to train and play alongside the world’s best.”

  • BCCI appoints Hemang Amin as interim CEO

    BCCI appoints Hemang Amin as interim CEO

    NEW DELHI: The Board of Control for Cricket in India (BCCI) has appointed Hemang Amin as interim CEO. BCCI secretary Jay Shah informed the affiliates in an email on Monday. Amin has been serving as the CEO of IPL. His appointment comes days after BCCI accepted Rahul Johri's resignation last week. The board will likely appoint a permanent CEO soon.

    “As you might be aware, Rahul Johri who was the CEO has resigned and is now no longer with BCCI. We have appointed Hemang Amin, COO, IPL as the interim CEO of the BCCI,” Shah wrote in an email to all the BCCI affiliates late on Monday evening, as per media reports. 

    After short stints at the Bombay Stock Exchange and Deutsche Bank, Amin joined the IPL operations team in June 2010. He was appointed the COO soon after Sundar Raman resigned in November 2015. 

  • BCCI accepts Rahul Johri’s resignation

    BCCI accepts Rahul Johri’s resignation

    KOLKATA: Rahul Johri’s day at Board of Control for Cricket in India (BCCI) is set to end as his resignation as the chief executive officer has been accepted. Reportedly, Johri floated his resignation letter in December and the board accepted it on Thursday, 9 July. 

    He put his papers after the Supreme Court-appointed Committee of Administrators (CoA) had made way for the Sourav Ganguly-led set-up to run the board. Reportedly, he was given an extension till 30 April. His contract was to end in 2021. He also oversaw the sale of the IPL media rights deal which Star India bagged in 2017 by a record amount during his tenure.

    Johri had been appointed as the CEO in 2016. He also served as Discovery Networks Asia Pacific's executive vice-president and general manager for south Asia. Some reports claim that he could not maintain the sanctity of BCCI documents which brought him under scrutiny. Moreover, after Ganguly took over as BCCI president his responsibilities were gradually getting reduced

  • Star raises concern with ACC over revenue regeneration for Asia Cup; BCCI responds

    Star raises concern with ACC over revenue regeneration for Asia Cup; BCCI responds

    MUMBAI: Star has expressed displeasure on Virat Kohli’s absence from the Asia Cup and had asked Asian Cricket Council (ACC) to get in touch with the BCCI, according to a report by Press Trust of India.

    Star, in an email to ACC game development manager Thusith Perera, stated how Kohli’s absence will impact the financial aspect of the coverage.

    “In our view, the announcement of the absence of one of world’s best batsmen from the Asia Cup, only 15 days before the commencement of the Asia Cup, is a severe dent to us (event broadcaster) and will severely impact our ability to monetise and generate revenue for the tournament,” the email stated.

    The broadcaster had asked ACC to get in touch with BCCI as it was clear that MRA (Media Rights Agreement) obligations required ACC to ensure best national teams are playing the tournament.

    The BCCI, however, in a sharp reply to ACC has made it clear that neither it nor broadcasters have any say in national team selection matters.

    However, BCCI made it clear that it is solely the parent body’s prerogative to choose the national team and no outside interference would be allowed.

    “Please note that selection of best available team for participation in a tournament is sole prerogative of BCCI,” BCCI CEO Rahul Johri replied to Perera.

    “It is not open for ACC or its broadcaster to insist on selection of any particular player and/or to question the expertise of any selection committee as to which is the best available team for particular tournament,” Johri further wrote. 

    Kohli, inarguably the biggest draw in world cricket, was rested after an 84-day tour of England where he emerged as top run-scorer with 593 runs in five Tests.

    Star India acquired the global media rights for Asia Cup from 2016 to 2023 in December 2015.

  • VIVO IPL on Star is bigger than ever before… ever!

    VIVO IPL on Star is bigger than ever before… ever!

    MUMBAI: The opening game of the VIVO IPL 2018 tournament broadcast across the Star Network and live streamed on Hotstar has recorded the highest ever viewership in the history of the tournament. The inaugural match of the 11th season played between the Mumbai Indians and the Chennai Super Kings registered a blockbuster viewership on television of 6,355,000** impressions (India Urban, Males 15+AB) which translates to a 7.21 rating percentage (India Urban, Males 15+AB) on the Star Network. This is an unprecedented growth of 37% over last year’s opening game. These are simulcast ratings of the original telecast aired on Saturday April 7th at 8 pm across a bouquet of 10 channels (Star Sports 1; Star Sports 1 HD; Star Sports Select 1 SD; Star Sports Select 1 HD (English); Star Sports 1 (Hindi); Star Sports 1 HD (Hindi); Star Sports 1 Tamil (Tamil) along with Suvarna Plus (Kannada); Jalsha Movies (Bengali) and Maa Movies (Telegu).

    On Hotstar, the platform posted some of the largest numbers ever with a 42 Mn reach on opening day which was 2.3x of last year. This record has since then been surpassed on Tuesday, April 10th, by the CSK vs KKR game setting a new global record in sports viewership on digital with 5.5 Mn simultaneous viewers. In fact, if Hotstar were a television channel, the rating on the opening game would have an approximate average television percentage rating of 3.1.

    Star India – Managing Director, Sanjay Gupta said, “When we reimagined the VIVO IPL 2018, we were confident our immersive, multi-lingual, interactive and technology-driven presentation across TV and Digital would resonate strongly with IPL fans across India. We are pleased with the initial record-breaking numbers, which indicate that all the innovations this year have resonated with fans. As the tournament progresses, we look forward to delivering even greater all-round value to all stakeholders.”

    Board of Control for Cricket in India (BCCI) – Chief Executive Officer, Rahul Johri said, “The VIVO Indian Premier League has once again proven that it is the largest media property in this country. This is IPL’s first year of partnership with Star India and I am delighted to see with the innovations that we have introduced, viewership has set new records and the tournament is set to reach a wider audience globally than ever before. It’s setting up to be a great tournament with some fantastic cricketing action for the fans who can enjoy the games in 6 languages, live across TV and Digital for the first time. As always, we are seeing a tremendous response from both stadiums and fan parks and the  atmosphere across the country has been very encouraging.”

    For the first time, Vivo IPL 2018 is connecting with many Indians in their relevant language – six different languages, Hindi, English, Tamil, Telugu, Kannada, and Bengali. By leveraging the combined reach of digital and television the tournament will be broadcast, for the first time ever, on 10 TV channels and live streamed on Hotstar with an aim to reach out to more fans across TV and digital in India than ever before. This is one of the first few leagues in the world which has used virtual reality to bring live action from the stadium to the fans at home. This immersive VR experience will make it possible for fans to come closer to the high-octane matches from the comfort of their homes. Along with dedicated language feeds, the network also has the Star Sports Select feed, #SelectDugout, which is a bespoke offering for the ardent cricket fan who likes to stay ahead of the game, too received a positive response from fans who appreciated the presence of legends and the quality of analysis and its overall presentation available across cable, DTH.