ITV

Tag: Rahul Jauhari

  • Everest creates sweet wonderland on TV for Londonderry

    MUMBAI : Everest Brand Solutions, the creative agency of record for Parle‘s confectionery range, has created the launch campaign for Londonderry. The three television commercials (TVCs) are produced by Picture Perfect.

    Londonderry is the latest offering from the group of Parle Products. It is a hard-boiled candy filled with caramel and milk solids.

    The objective was to enter the Lacto candy market in India and thus to create a clutter-breaking communication for the consumers and register the new brand‘s identity in their minds. The brand name is inspired from an actual town in Ireland.

    In order to make a distinct presence in the cluttered candy market, the packaging of the candy includes a red wrapper with the Londonderry town snap on the face.

    The TVCs which are a part of the launch campaign are inspired by the English-Irish culture of the Irish town of Londonderry. Three commercials capturing the old world charm of this city have been conceptualised and launched.

    The purpose of the commercials is to capture the imagination of the masses by doing something simple yet fascinating. The TVCs show an imaginary town full of sweet wonders, whether it is a dancing cow, a painter who paints with his beard or a kid with a special talent for fast reading. The commercials end with the message: “But that‘s not what Londonderry is famous for, It‘s famous for its rich milk and caramel candy. Londonderry. Tasty. Very Very.”

    Everest NCD Rahul Jauhari said, “The vision was to craft the brand as an International one. I‘m pretty happy with the way our team has managed to achieve that. Kids are loving the films. That‘s good enough reward for the hard work that‘s gone in.”

    Everest creative director Pramod Sharma said, “The films are part real, part magical. Bringing these stories to life was a real challenge. Especially in a timeframe as short as 25 seconds. The cast, location, the setup, the animation – all were chosen very, very carefully. Peter Pasic & Ricky Kapoor‘s team did a fine job of making sure everything fell into place just right.”

  • Everest Gets Aditya Birla’s ‘more’

    MUMBAI: Everest has won the strategic and creative duties for Aditya Birla Retail Limited‘s brand ‘more‘. The agency‘s Mumbai office will handle the business.

    Aditya Birla Retail Limited head marketing and branding Kunal Dhawan said, “We believe that Everest will work with us as partners in building our brand equity as they have a strong team and we welcome Everest to our team.”

    Everest Brand Solutions president Dhunji S. Wadia said, “We welcome Aditya Birla Retail to the Everest family. We believe in working with our clients and adding value to their business. This is a significant win for us. It‘s a huge vote of confidence for our way of working. Everest is in an exciting phase of transformation. The hard work put in over the recent past is bearing fruit now. We expect a lot of action in the coming months.”

    Everest NCD Rahul Jauhari said, “more is a challenge of a different nature and we look forward to it. And of course, I am always happy to be working with a client team that is as clear on expectations and way ahead as they are.”

    Everest‘s list of clients includes Parle Wafers, Ranbaxy Volini, Kotak Mutual Fund, SAB TV, GoAir, Power Grid Corporation of India to the kitty, amongst others.

  • Kotak Mutual Fund awards creative duties to Everest Brand Solutions

    Kotak Mutual Fund awards creative duties to Everest Brand Solutions

    MUMBAI: Creative agency Everest Brand Solutions, which is going through a phase of transformation, has won the creative duties of Kotak Mutual Fund for an undisclosed amount.

    The company awarded the business to the agency based on the strategy and creative work presented by them.

    Everest Brand Solutions president Dhunji S. Wadia said, “We believe in working with our clients and adding value to their business. More and more clients are recognising what we bring to the table. It‘s a huge vote of confidence for our way of working. This is a significant win for us.”

    Everest NCD Rahul Jauhari said, “Our point of view on what Kotak Mutual Fund should do given the turbulent times in the market found favour with the Kotak team. It‘s an exciting category as well. We look forward to a long and fruitful relationship.”

    Speaking on the agency‘s new drive, Wadia said, “Everest is in an exciting phase of transformation. The hard work put in over the last few months is bearing fruit now. We expect a lot of action in the coming months.”

    The agency currently has accounts of companies like Danone Blue, Ranbaxy Volini, GoAir, Augere’s Wireless Broadband.