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Tag: Rahul Jauhari

  • Catch Spices rolls out new TVC with Vidya Balan

    Catch Spices rolls out new TVC with Vidya Balan

    MUMBAI: Catch Spices has rolled out a new spicy TVC with its brand ambassador, Vidya Balan.

    Catch Salts & Spices has been on the vanguard of Indian spices, adapting tradition and adding innovation. The brand enjoys a pivotal place in Indian kitchens. Repositioned with the tagline, ‘Catch ka koi match nahin’, the communication is developed around the core product attribute of unmatched quality and innovation.

    Vidya Balan plays the role of an intelligent wife, who makes her foodie husband cater to her wishes, thanks to the power of Catch spices that she has with her. The film has a humorous plot that revolves around Vidya, who smartly passes on her chores to her husband, who endlessly craves for tasty meals cooked by her.

    In a light-hearted script, Vidya’s screen husband requests her to make his favourite dishes. In fact he wants them so badly that he offers to take care of all the work that Vidya has to do. Vidya, good-naturedly, takes full advantage of the situation. When Vidya is complimented on her ability to make her husband do all this, she passes the compliment to Catch Spices which is the secret of her fabulous cooking.

    DS Spiceco business head O P Khanduja says, “The brand’s never-ending quest for quality, the low temperature grinding and no fillers policy guarantee that the flavours and aromas of the spices remain intact, giving them high potency needed to create delectable dishes. With the new tagline, we further reinforce the unmatched value and attributes of the brand to the consumers. The new TVC is a light-hearted take on how the wives use delicious home-cooked food to get their way.”

    Everest Brand Solutions chief creative officer Rahul Jauhari adds, “We chose a humorous theme for the TVC with which the audience could identify easily. The film highlights the tagline which emphasises on the brand ethos. Vidya Balan with her impeccable acting skills has helped spread the message effectively, while maintaining the brand image and essence. We are sure the campaign would click well with our target audience.”

    The film is a part of a larger campaign that has elements across mediums.

  • Catch Garam Masala launches new TVC featuring Vidya Balan

    Catch Garam Masala launches new TVC featuring Vidya Balan

    MUMBAI: Catch Salt and Spices has launched a new TVC for its offering Catch Garam Masala featuring Vidya Balan.

     

    The communication of new TVC has been developed around the core product attribute of taste, freshness and quality. The new communication tagline – ‘Khaney pe 100 per cent attention, Catch Garam masale se’ has been built on the already established positioning of ‘100 per cent Indian women ka match sirf Catch.’

     

    The new TVC illustrates that if you want the family to enjoy ‘Roz Ka Khana,’ it should be made with Catch Garam Masala. The TVC addresses the day to day concern faced by women when family members are not interested in the routine food as it is not exciting enough. The new Catch TVC is clutter breaking in its category focusing, on ‘how to make everyday food, happening.’

     

    The TVC has been created by Everest Brand Solution and directed by filmmaker Pradeep Sarkar of Apocalypso Productions. On the other hand, the still shoot has been done by Dabboo Ratnani.

     

    DS Spiceco associate business head OP Khanduja said, “Brand Catch has always served its customers with outstanding quality and range of products that enables them to connect with the brand. The new TVC relates to the day to day scenario of an Indian household and is conceptualised in a way so that a common man is able to relate to it. Catch has recently shifted its ATL strategy from umbrella branding to being product focused. This new TVC for Catch Garam Masala is second in its series after success of Catch Subzi Masala TVC. A series of more products focused Television commercials are in the pipeline.”

     

    Everest Brand Solutions group chief creative officer Rahul Jauhari added, “Our consistent efforts over the past few years have been to elevate Catch Spices from a being a Spice brand to a partner and solution provider in the housewife’s life. So once again, in this campaign, we picked on a real issue that exists in numerous homes and linked it to the superiority of our spices.”

  • Rediffusion Y&R appoints Pramod Sharma as executive creative director

    Rediffusion Y&R appoints Pramod Sharma as executive creative director

    MUMBAI: Rediffusion Y&R has appointed Pramod Sharma as executive creative director, which is also his second stint with the company. He joins the agency from Soho Square (Ogilvy).

     

    Sharma said, “I had a great stint working with Jauhari and Wadia in Everest. And given the change that is underway in Rediffusion Y&R, the opportunity was one I didn’t want to miss. Jauhari has been like a mentor to me and this feels like coming home for a second innings.”

     

    Rediffusion Y&R president Dhunji S.Wadia added, “We welcome Sharma’s return to our agency. He understands our clients, brands and our work style. We appreciate his work ethic and calibre. And everyone can expect sparkling creative work.”

     

    Rediffusion Y & R CCO Rahul Jauhari said, “It’s great to have him back in the team. His passion for creativity is very well balanced with his understanding of business issues. Sharma comes as a shot in the arm for the creative team in Rediffusion Y&R Mumbai.”

     

    Sharma comes with over 15 years of work experience across agencies like Ogilvy, Dentsu, Percept-Hakuhodo, Everest and DDB Mudra.

  • Jaideep Mahajan rejoins to Rediffusion Y&R as national creative head

    Jaideep Mahajan rejoins to Rediffusion Y&R as national creative head

    MUMBAI: Jaideep Mahajan is back at Rediffusion Y&R and has been named as the agency’s national creative head.

     

    Mahajan will work closely with Rediffusion Y&R chief creative officer Rahul Jauhari and will be based out of the agency’s Delhi office. As a group resource, Mahajan will also oversee the creative product of Everest Delhi.

     

    “Given the change that is underway in the group, this seemed like a perfect time to return home,” said Mahajan. “Rediffusion has been special to me. I have known Rahul for a long time. Our thoughts on creative work, creative culture and business focus matched perfectly,” he added.

     

    With over 17 years of industry experience, Mahajan comes with a 100 plus International & National Awards and big brand work to his credit. He has worked with agencies such as JWT, Contract, Linen Lintas, McCann Erickson (Kuala Lumpur), Leo Burnett/Arc Worldwide (Kuala Lumpur) and Rediffusion Y&R.

     

    Rediffusion Y&R president Dhunji S.Wadia said, “In a way, I started the return to the group movement when I re-joined in 2010. Rahul Jauhari followed next. And now it is many happy returns for JD. JD has a proven reputation as a creative leader and is held with great regard both internally and his clients.”

     

    Jauhari added, “JD’s return is a strong signal of the caliber and intent of creative work one can expect from Rediffusion Y&R. His immediate focus will be to rebuild our Delhi office into a creative powerhouse. He will also work with me on raising the craft bar within the agency across our offices.”

     

  • Everest Brand Solutions elevates Samir Chonkar as Mumbai creative head

    Everest Brand Solutions elevates Samir Chonkar as Mumbai creative head

    MUMBAI: In a recent restructuring of the top-level management, Rediffusion Y&R and Everest Brand Solutions have elevated its executive creative director Samir Chonkar to head the creative function of its Mumbai operations.

     

    Rediffusion Y&R and Everest CCO Rahul Jauhari said, “Samir’s contribution to the growth of Everest has been phenomenal. In addition to being a pillar of my team over the past few years, Samir has created work that has not just won, but also added immense value to our clients. His down-to-earth demeanor and relentless pursuit for perfection is respected by clients and colleagues alike. He steps into a role he has earned, in every sense of the word.”

     

    Rediffusion Y&R president Dhunji Wadia added, “Samir has a proven reputation as a creative leader and is held with enormous regard both internally and his clients. Samir’s passion for our agency, his integrity and intellectual curiosity, along with his deep collaborative way of working will make a difference to our clients and to our agency.”

     

    In his stint of more than 20 years in the industry, Chonkar’s work has featured across international awards shows and Indian award forums like DMAI Echo, IDMAI, Goafest, Digital Crest and Indian Marketing Awards to name a few.

     

    In recent times, his work for Tata Value Homes won the International Echo Award. His enviable body of work across Parle brands has been instrumental in Parle trusting Everest Brand Solutions with a significantly larger portfolio of brands.

  • Rediffusion Y&R appoints Suparna Mucadum as head of Kolkata ops

    Rediffusion Y&R appoints Suparna Mucadum as head of Kolkata ops

    MUMBAI: Earlier today, Rediffusion Y&R named Rahul Jauhari as the group’s chief creative officer. Now, in a ramp up at its top management, the company has appointed Suparna Mucadum as vice president to head its Kolkata operations.

     

    In her new role, she will be reporting to Rediffusion Y&R president Dhunji S. Wadia.

     

    On her apppointment Wadia said, “Suparna has a proven reputation as a leader and is enormously regarded by her clients and the industry. I am very excited that Suparna will now lead Rediffusion Kolkata and its presence in the East. I am certain that with her brand of entrepreneurial leadership, our operation will scale new heights.”

     Mucadum added, “I am thrilled to step into this role.  I love the energy at Rediffusion and I look forward to working with Dhunji and team. It is an incredibly exciting time to lead the agency.”

     

    Mucadum has over two decades of industry experience. Over the years, she has worked at JWT, Trikaya, Rediffusion Y&R, AMSI Radio, Polar Fans and lead operations at Genesis Advertising and Grey Group.

  • Rediffusion Y&R India names Rahul Jauhari as chief creative officer

    Rediffusion Y&R India names Rahul Jauhari as chief creative officer

    MUMBAI: Rediffusion Y&R has appointed Rahul Jauhari as chief creative officer. The group will relocate Komal Bedi Sohal to Y&R Singapore as chief creative officer. 

     

    Jauhari is no stranger to the Rediffusion YR Group. His team created memorable work for the Tata Group on brands likes Tata ACE and Magic. His work was responsible for the successful repositioning of Kaya (Marico) and Onida, to name a few. Prior to Everest, in a seven-year-long stint at Rediffusion Delhi & Mumbai, Jauhari led the creative work on the agency’s biggest account – Airtel.

     

    Rediffusion Y&R president India Dhunji Wadia said, “Rahul has done a stellar job within the group. What I admire most is his passion and collaborative style of functioning and unending quest for creative excellence. Komal remains an ally within the network and we will continue to take full advantage of that and I wish her the very best in her new role.”

     

    Jauhari added, “Rediffusion YR Group is home to me. And I’ve enjoyed a great partnership with Dhunji over the last few years. Both Dhunji and I believe creativity is the pursuit of the entire agency and not just a department. For now, we’d like to put our heads down and focus on just that. The work comes first. Everything else will follow.”

     

    On the other hand, Sohal has spent the last two years as CCO at Rediffusion Y&R India, during which time the agency has undergone a resurgence, with a run of 16 new business wins and a return to The Economic Times’ list of India’s top 10 advertising agencies. 

     

    Commenting on her new role, Sohal said, “In the past two years Rediffusion has emerged as the top ten agency, won new business, awards and recognition. I am extremely thankful to our clients who have supported the creative and the teams who have tirelessly executed it. After two decades in India and Middle East, I am now ready to explore the exciting and emerging markets of South East Asia. I look forward to taking on new challenges at Y&R Singapore. I’m confident it will be equally thrilling and fulfilling.”

     

    Y&R Singapore managing director Melvin Kuek said, “Komal’s track record of both new business and awards success make her an ideal creative partner at the helm of Y&R Singapore. Having also ramped up the agency’s strategic planning team we’re very optimistic for 2015.”

     

    Over the past four years, Everest Brand Solutions under Jauhari’s leadership added accounts like SAB TV (Sony Entertainment), CNN IBN, Kotak Mutual Funds, India First General Insurance, Onida, Catch Spices (DS Group), Aditya Birla Retail & more. In addition to this, the agency added multiple brands from its largest account Parle Products. 

     

    Jauhari and his team helped building SAB TV from scratch to a powerful brand in the Indian GEC space. ‘Asli Mazaa Sab Ke Saath Aataa hai’ a line coined by Jauhari, was a campaign that has stood the test of time. Under his watch, Everest has rolled out significant work for Parle. From a most unusual set of five second TVCs for Parle G titled ‘Pehle Wali Baat’, to visible campaigns for Londonderry, Parle Marie and recently launched Parle Simply Good.

  • Catch Spices captures the life of Indian women

    Catch Spices captures the life of Indian women

    MUMBAI: To add more spice to your life, Catch Spices, has announced a new brand strategy with the positioning, ‘100% Indian Woman Ka Match Sirf Catch’.

     

    The new campaign conceputalised by Everest Brand Solutions focuses on contemporary Indian women and is designed with the objective to establish an emotional connect with them.

     

    Everest Brand Solutions NCD Rahul Jauhari said: “We took the category and the Indian lady very, very seriously. Hence, unlike the song and dance sequence films that are rampant in the category, the Catch Spices campaign acknowledges and applauds the demanding and discerning nature of the contemporary Indian housewife.”

     

    The new TVC emphasizes on the fact that very few things in life give us 100 per cent satisfaction, something that a brand like Catch guarantees as well.

     

    The campaign features Vidya Balan, who is an ideal example of the multifaceted Indian woman. She juggles between various responsibilities of life and still manages to give her best to whatever she does.

     

    Dharampal Satyapal (Foods Division) associate business head OP Khanduja said, “Through our newly adapted brand strategy we aim to reach out to the contemporary Indian women of modern India. This campaign will feature Vidya Balan, who has worked her way into stardom and in many ways defines the qualities of the 100 per cent Indian woman. This will be a major step forward in establishing Catch as a brand in the hearts and minds of consumers across India and will be an important marketing initiative for Catch. This will go a long way in stamping its superiority over the competition”.

     

    The film, in a lighter vein, shows an ambitious Vidya talking about what she had wanted in life and how much she has achieved so far. In the final analysis, she gives 100 per cent score to Catch Spices. Everest Brand Solutions COO Naveen Saraswat added: “The objective was to establish an emotional connect with the Indian woman and win her heart. This campaign puts the focus on the contemporary Indian woman.”

     

    The campaign embarks by releasing TVC followed by print ads, POS materials, outdoors, engagement plan etc.

  • Everest bags Pantaloons strategic and creative duties

    Everest bags Pantaloons strategic and creative duties

    Mumbai: Everest has won the strategic and creative duties for Pantaloons.

     

    This is an additional account from the Aditya Birla Group for Everest that handles the More Retail business from the same group. There was no formal pitch process involved.

     

    Talking about the brand, Everest president Dhunji Wadia said, “We are happy to increase our presence with the Aditya Birla Group.  There is great joy when existing clients repose their faith in us with additional business. We are delighted to get an opportunity to work with Pantaloons. It’s a sharp and aspirational brand. Besides, it’s always a pleasure to work with a company whose business is also about creativity and fashion.”

     

    Adding Everest NCD Rahul Jauhari said, “It’s always a lot more fulfilling when an existing client gives you more business. We are delighted that the Aditya Birla Group has entrusted us with Pantaloons.  We look forward to creating some visible magic with them.”

     

    With a strong national presence in exclusive stores, Pantaloons houses over a 100 prestigious brands that have something fashionable for everyone.

     

    Commenting on the appointment, Pantaloons Fashion Retail CEO Shital Mehta said, “Everest are a young and energetic team and they will be a good match for us at this point of time since we are poised for substantial growth in market share and revenue in the Multi Brand Retail industry. We were looking for a team who could provide a new perspective and put in the necessary effort as a partner to take the brand to the next level.”

     

    Pantaloons Fashion Retail head (marketing & loyalty) Gaurav Chakravarty added, “We believe Everest will work with us as partners in building our brand equity.  We welcome them on board and look forward to working on some great campaigns together.”

  • Everest bags Pantaloons strategic and creative duties

    Everest bags Pantaloons strategic and creative duties

    Mumbai: Everest has won the strategic and creative duties for Pantaloons.

    This is an additional account from the Aditya Birla Group for Everest that handles the More Retail business from the same group. There was no formal pitch process involved.

    Talking about the brand, Everest president Dhunji Wadia said, “We are happy to increase our presence with the Aditya Birla Group. There is great joy when existing clients repose their faith in us with additional business. We are delighted to get an opportunity to work with Pantaloons. It’s a sharp and aspirational brand. Besides, it’s always a pleasure to work with a company whose business is also about creativity and fashion.”

    Adding Everest NCD Rahul Jauhari said, “It’s always a lot more fulfilling when an existing client gives you more business. We are delighted that the Aditya Birla Group has entrusted us with Pantaloons. We look forward to creating some visible magic with them.”

    With a strong national presence in exclusive stores, Pantaloons houses over a 100 prestigious brands that have something fashionable for everyone.

    Commenting on the appointment, Pantaloons Fashion Retail CEO Shital Mehta said, “Everest are a young and energetic team and they will be a good match for us at this point of time since we are poised for substantial growth in market share and revenue in the Multi Brand Retail industry. We were looking for a team who could provide a new perspective and put in the necessary effort as a partner to take the brand to the next level.”

    Pantaloons Fashion Retail head (marketing & loyalty) Gaurav Chakravarty added, “We believe Everest will work with us as partners in building our brand equity. We welcome them on board and look forward to working on some great campaigns together.”