Tag: Rahul Jain

Tulips launches adult diaper pants with Boman Irani as new ambassador

MUMBAI: Tulips has officially entered India’s adult hygiene category with the launch of Tulips adult diaper pants, roping in Bollywood veteran Boman Irani as the face of its new ‘Life par full control’ campaign. The initiative seeks to start a national conversation and tackle the stigma around adult diaper use.

The diapers feature an aloe vera–coated inner sheet for comfort, advanced leak protection for up to 10 hours with an acquisition deposition layer (ADL), odour lock technology for day-long freshness, and tear-away side panels for easy removal. Designed in a unisex pull-up style across all sizes, they resemble regular underwear, offering dignity and confidence to users.

Speaking at the launch, Tulips, director, Rahul Jain explained, “Lifestyle-related health issues mean many seniors face urinary incontinence, yet only 2 per cent of the Indian market adopts adult diapers. Our short film with Irani encourages seniors to see diapers as a tool for independence, not a symbol of dependence.”

Boman Irani added, “Age should not mean limitation. Tulips adult diaper pants allow seniors to live with comfort, independence and self-respect.”

Tulips has a legacy of innovation, from introducing India’s first 100 per cent flushable wet wipes in 2017 to developing Covid swabs during the pandemic. With over 60 million units sold annually across 17 countries, the brand continues to prioritise real-life solutions and consumer trust.

September 29, 2025
AHFL selects SGA PR for its communications mandate

Mumbai: Aadhar Housing Finance Ltd (AHFL) has selected SGA PR as its communications partner. SGA PR won the mandate in a multi-agency pitch, which saw participation from leading PR agencies in the country. SGA PR will work with AHFL to build a comprehensive programme across brand communications, media relations, capital market PR and digital assets.

AHFL is committed to making the dream of home ownership come true for low and middle-income segment. The HFC with the largest AUM in the sector aims to strengthen its market position by building a deep connection with its customers, engaging them through a personalised approach to storytelling and creating brand experiences at touchpoints that are relatable to the community.

The goal requires AHFL to win the trust of its customers in an extremely competitive market of home loans which has the entire spectrum of national and regional players. SGA PR’s unique proposition to capture the heart and mind of the customers in every aspect of lives through bespoke experiences stood out as the winning idea.

AHFL MD & CEO Rishi Anand said, “With the government sharpening its focus on schemes such as Pradhan Mantri Awas Yojana, AHFL as the largest player in the category foresees a tremendous opportunity to enable India’s mission of ‘Housing for All.’ We have found a great partner in SGA PR, with their unique and fresh approach to engage our stakeholders. The team has an innovative thought process, brings deep in-house expertise, and displays an unparalleled enthusiasm to collaborate with us.”

SGA PR partners & Jt. CEOs Rahul Jain & Sudhir Shetty shared, “Having the faith of the largest player in the low-income housing finance segment is yet another validation of SGA PR’s unique application of PR to achieve business goals instead of only plain vanilla solutions that are ‘coverage driven.’ We are confident that our collective expertise in BSFI domain, combined with our intelligent consulting and outcome-oriented approach will enable AHFL to affirm its position as market leaders.”

With this win, SGA PR further strengthens its BSFI portfolio that now consists of well-known NBFCs, mutual fund houses, listed and unlisted fintechs. SGA PR also works with traditional and new economy brands across industries.

SGA PR is part of the 14-year-old communications group, Strategic Growth Advisors (SGA).

July 11, 2024
The Sleep Company on-boards SGA PR as communications partner

Mumbai: SGA PR, an Indian consultancy to offer new-age business-oriented communications services, has announced a partnership with The Sleep Company (TSC), a leading comfort-tech brand thereby further strengthening the former’s position in the D2C brand communications space.

SGA PR will be a strategic partner for TSC, managing all aspects of their communications strategy as it steers the brand through their next phase of big leap growth. TSC, is one of the fastest growing comfort-tech companies that aims to provide innovative sleeping and sitting solutions, thereby disrupting the D2C market with its science backed range of product portfolio.

SGA PR has now created a distinction as being one of the few consultancies in the country that offers ‘go-to- market’ communications solution for a wide range of companies across traditional and new economy sectors like D2C, finTech, healthtech, B2B Saas, Web 3.0 and blockchain among others.

“We are thrilled to welcome The Sleep Company into the SGA PR family,” said SGA PR partner & Jt CEO Rahul Jain. “TSC’s dedication to provide world class comfort-tech solutions and their commitment to growth aligns perfectly with our expertise in crafting innovative, creative and engaging communication strategies for consumers. SGA PR understands the unique challenges and opportunities faced by D2C brands and we leverage our knowledge to create bespoke communications programs that resonate with target audiences.”

India’s D2C market is experiencing exponential growth and is projected to reach a staggering $100 billion by 2025. This surge positions India as the world’s third-largest online shopping base, fueled by a tech-savvy population and a growing desire for convenience. TSC, an example of this D2C boom, is well-poised to become one of India’s most preferred consumer brands.

The Sleep Company CMO Ripal Chopda, expressed enthusiasm saying, “SGA PR impressed us with their strategic thinking and creative consumer-focused approach. We believe they are the ideal partner to help us communicate our exciting next chapter of growth and solidify our position as a leading comfort-tech brand.”

April 29, 2024
Curated video platform Flickstree nets Sourav Ganguly as investor

MUMBAI: Indian cricketing legend and former captain Sourav Ganguly has made his very first foray in the startup world by investing in Mumbai-based company, Flickstree.

Flickstree, a tech-entertainment company started by Saurabh Singh, Rahul Jain and Nagender Sangra, has raised a seed round Rs 30 million capital from investors like Venture Catalysts, Anirban Aditya & Ankit Aditya (Aditya Group, Kolkata) and Moksh Sports Ventures, along with Sourav Ganguly. Venture Catalysts is leading the round.

Flickstree compiles these free-to-watch curated and personalised online videos from social networks, media sites, and blogs and then creates a custom user video feed. The AI based on patent pending technology, allows Flickstree to effectively curate and personalize the experience for its users.

“Different users have different passions. I decided to invest in Flickstree because they’re at the forefront of innovative cutting edge technology,” said Sourav Ganguly.

Ganguly added: While currently users can create only a single video magazine on Flickstree based on their interests, going forward I have asked the founders to enable users create multiple such magazines that users can create and enjoy.”

CEO Singh said, “With so many content producers creating quality content, it becomes difficult for users to discover videos across multiple platforms. Flickstree is trying to organise video content from the free web for users.”

“The free-to-watch video space is extremely fragmented. These videos are published exclusively on separate platforms – a user who has interest in several categories cannot install multiple apps and keep browsing them separately, also owing to limited phone storage. This leads to poor video discovery. Flickstree is trying to solve this consumer problem,” said Satadru Dutta, co-founder Moksh Sports Ventures and Business Development Consultant to Flickstree.

Apoorv Ranjan Sharma, co-founder and president Venture Catalysts, said, “Flickstree’s core technology is an AI powered video recognition technology that watches videos in-screen like human beings. The patent pending technology generates keywords for each video and gathers video popularity, sentiment and engagements on Internet.”

July 12, 2017