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Tag: Rahul Gupta

  • Makemytrip and Zomato serve hot meals right to train passengers’ seats

    Makemytrip and Zomato serve hot meals right to train passengers’ seats

    MUMBAI: No more soggy samosas in foil packets, train travel in India just got a gourmet upgrade. Makemytrip has teamed up with Zomato to bring meals from 40,000 plus restaurant partners across 130 plus stations straight to passengers’ seats.

    The move rides a wave of appetite: in FY 2024–25, more than 90,000 rail passengers used Indian Railways’ e-catering services daily, a 66 per cent year-on-year growth. With its new ‘Food on Train’ service, MakeMyTrip is banking on its Live Train Status tool to nudge travellers into ordering at just the right moment, ensuring breakfast, lunch, dinner, or snacks arrive piping hot.

    The partnership has already been soft-launched with encouraging results, showing travellers lean towards travel-friendly meals. To add festive flavour, passengers booking rail journeys on MakeMyTrip this Diwali will also get a complimentary coupon redeemable on Zomato orders.

    “Over the past few years, we have been growing faster than the industry in train bookings, driven by customer-centric innovations. Food on Train is another step to enhance the journey,” said Makemytrip CBO & CMO Raj Rishi Singh.

    Zomato, which has already served 4.6 million plus orders across 130 plus stations as an IRCTC-authorised food partner, sees this as a natural extension. “This collaboration makes meals seamless and enjoyable, delivered directly to your seat,” said Zomato VP for Product Rahul Gupta.

    Beyond food, Makemytrip is also reshaping every stage of the train journey with tools like route extension assistance, seat availability forecasts, seat lock, trip guarantee, free cancellation, live PNR updates, and real-time tracking.

    From steaming biryanis to paneer rolls, rail journeys may never taste the same again because now, your favourite restaurant is only a station away.
     

  • Technology plays a crucial role in enhancing the lives of seniors in India: SeniorWorld founders

    Technology plays a crucial role in enhancing the lives of seniors in India: SeniorWorld founders

    Mumbai: The pace at which technological advancements are reshaping our world often overlooks the needs of seniors, a sentiment echoed among the elderly in India. As digital innovations progress rapidly, many seniors feel excluded from the benefits of modern technology.

    To address this significant gap, MP Deepu & Rahul Gupta founded SeniorWorld with a clear mission: to bridge the digital divide and ensure that seniors have access to technology that enhances their quality of life. By focusing on senior-friendly solutions and personalised services, SeniorWorld aims to provide a more inclusive digital experience, empowering the elderly to stay connected, safe, and engaged in today’s fast-evolving world.

    Indiantelevision.com caught up with SeniorWorld founders MP Deepu & Rahul Gupta to talk about their inception, their unique offerings – easyfone, SilverWings Club and SilverWings Holidays; on the role that families, especially working children, can play in supporting their retired parents, and much more…

    Edited Excerpts:

    On the inspiration behind starting SeniorWorld and how did you identify the needs of the senior demographic in India

    SeniorWorld was founded with a vision of promoting positive ageing and addressing the unique needs of the elderly population in India. The founders, MP Deepu and Rahul Gupta, both experienced C-suite executives, felt a calling to serve seniors, a demographic often overlooked in society. Their desire to make a meaningful impact on the lives of the elderly led them to establish SeniorWorld in 2015.

    Several factors contributed to the founding of SeniorWorld:

    1. Rising senior population: With the increasing senior population in India, there was a growing need to cater to their specific needs and aspirations. The founders recognised this significant demographic and saw an opportunity to create a platform that would address their requirements.

    2. Lack of focus on seniors: Many industries continued to primarily focus on products and services designed for the younger population, leaving a gap in the market for services tailored to seniors’ needs and preferences.

    3. Opportunity for impact: With projections showing a substantial portion of the population would be senior citizens by 2050, the founders saw an opportunity to create a company that could profoundly impact older adults’ lives. They aimed to enhance the quality of life for seniors and enrich their experiences.

    4. Personal connection: The founders’ personal experiences and values inspired the initiative. Treating every customer like their own parents became a core value, guiding their approach to customer service and personalised solutions.

    To identify the needs of the senior demographic:

    ● Research and insights: The team conducted extensive research, speaking to friends, family, and seniors to understand their needs and challenges.

    ● Social media engagement: They created a Facebook page, which quickly started attracting senior followers. This platform provided valuable insights and learnings about seniors’ preferences, challenges, and desires.

    ● Community feedback: Engaging directly with the senior community allowed them to gather firsthand feedback and continuously adapt their offerings to better serve the seniors.

    Since its establishment, SeniorWorld has remained dedicated to its mission of promoting positive ageing and providing seniors with products and services that enhance their well-being and happiness.

    On the business model of SeniorWorld and how it generates revenue while catering specifically to the needs of seniors

    Our business model at SeniorWorld is centred on a B2C approach, offering customised products and services specifically designed for the elderly.

    We generate revenue through the sale of our senior-friendly mobile phones (easyfone), available on e-commerce platforms like Amazon and Flipkart, and through retail partners such as Vijay Sales, Oxygen and myG. Additionally, we provide hassle-free senior travel packages that can be booked via our app, website or sales team. Our app, SilverWings, is free to download, with some premium services available for a fee of Rs 125 per month.

    On the role that technology plays in enhancing the lives of seniors in India, and the challenges you faced when launching senior-specific products and services

    Technology plays a crucial role in enhancing the lives of seniors in India by providing them with tools and solutions that improve their quality of life, safety, and independence. Senior-specific products like easy-to-use mobile phones, healthcare apps, and online platforms for social engagement and learning help seniors stay connected, manage their health, and access essential services conveniently.

    However, launching senior-specific products and services comes with its own set of challenges. Firstly, there is the issue of creating awareness and educating seniors about the benefits and usage of these technologies, as many may be unfamiliar or hesitant to adopt new tools. Secondly, designing products that cater to the unique needs of seniors, such as simplified interfaces and larger displays, requires extensive research and development. Thirdly, gaining the trust of seniors and their families is crucial, as they need to feel confident that the products are safe, reliable, and genuinely beneficial. Lastly, there are logistical challenges in ensuring widespread distribution and support, especially in rural areas where access to technology and services may be limited. Despite these challenges, the positive impact of technology on the lives of seniors makes it a worthwhile endeavour.

    On some unique features of the easyfone that make it senior- friendly

    Introduced in 2015, easyfone offers a range of customised, easy-to-use mobiles for seniors, designed with an inclusive approach. Features include big buttons, loud sound, effortless charging, photo dial, and an external torch. Recognised as a game changer by NexBrands Inc, two standout features for seniors are:

    1. CareTouch: This remote configuration functionality allows children and caregivers to monitor the senior’s location, well-being, and safety. They can also change menu settings, set alarms, and reminders on their behalf.

    2. Dedicated SOS Key: This key can save valuable time in an emergency. A single press triggers a siren to alert nearby people, while also calling and sending SMS messages to five emergency contacts.

    Easyfone has positively impacted around one lakh plus families, making it a trusted choice for senior-friendly mobile technology.

    On SilverWings Club fosteing social and wellness engagement among seniors

    With 65 per cent of urban seniors experiencing loneliness, we launched SilverWings app to help elders live fuller, more connected lives. Designed with feedback from our three lakh plus seniors community on Facebook, the app focuses on the four E’s: express, engage, explore, and enjoy. It offers daily engaging content, fosters connections through shared interests, and provides technology classes, hobby exploration, and group holidays. It also supports wellness with daily yoga sessions, doctor talks, health articles, and medicine reminders. As Mrs Mahajan from Noida said, “SilverWings is my daily dose of tonic for engagement and fun.”

    On the kind of travel experiences that SilverWings Holidays offers

    Introduced in 2016, SilverWings Holidays offers customizable and assisted travel services specifically designed for seniors. Our goal is to ensure that every customer enjoys a unique and memorable experience unmatched in the industry. With over 500 trips organised and more than 10,000 satisfied customers, we have explored 20 plus countries. Our diverse tour options range from spiritual tours, where seniors can explore sacred sites and immerse in spiritual experiences, to adventure tours with thrilling activities tailored for them, and nature tours that allow them to enjoy the tranquillity and beauty of nature in various scenic locations. In India, our destinations include Varanasi, Gujarat, Kerala, North East, Madhya Pradesh, Coorg, and Kashmir. Internationally, we cover Japan, Europe, Dubai, Bali, Vietnam, Egypt, and many more.

    Exclusive features of our tours:

    ● Safe and hassle-free tours: Ensuring peace of mind throughout the journey.

    ● Care: Services of a dedicated and experienced tour manager.

    ● Comfort: High-quality, well-located hotels, curated sightseeing, comfortable transportation, and a slow-paced itinerary.

    ● Fun and Friendship: Travel with fellow seniors, rediscover yourself, make new friends, and create lasting memories.

    ● Small Groups: Offering a highly customised experience.

    SilverWings Holidays is committed to providing senior travellers with safe, comfortable, and enjoyable travel experiences that foster new friendships and unforgettable memories.

    On the role that families, especially working children, can play in supporting their retired parents

    Families, especially working children, play a crucial role in supporting their retired parents in several ways. Firstly, they can provide emotional support by maintaining regular communication and spending quality time together. This helps alleviate feelings of loneliness and isolation often experienced by seniors. Secondly, families can assist in managing their parents’ healthcare needs, ensuring they attend medical appointments and adhere to prescribed treatments. Financial support is another significant aspect, where children can help manage retirement funds and expenses, ensuring their parents’ financial security. Additionally, involving seniors in family decisions and activities helps them feel valued and engaged, fostering a sense of belonging and purpose. Ultimately, creating a supportive environment where seniors feel cared for and included enhances their overall well-being during retirement.

    We actively involve family members and caregivers in supporting seniors’ social lives through various features and programs. Our easyfone includes a CareTouch feature, allowing caregivers to guide and monitor seniors remotely. During group travel, we form dedicated groups to keep caregivers updated about their seniors’ trips. On the SilverWings app, we conduct intergenerational sessions where caregivers can join seniors in activities, fostering bonding and meaningful interactions. These initiatives ensure a collaborative and supportive environment for enhancing seniors’ social lives.

    On your upcoming offerings and services and other future plans to support positive aging

    To further combat senior loneliness, we are enhancing the SilverWings app to add more interest-based clubs, innovative sessions and interactive workshops, and organising city meet-ups for face-to-face interactions. We also plan to partner with local organisations to host community events, develop health and wellness programs, and introduce volunteer and mentorship opportunities. These initiatives aim to provide seniors with diverse, engaging ways to connect, fostering meaningful and lasting relationships.

  • SilverWings launches the “Mast Rehne Ka” campaign

    SilverWings launches the “Mast Rehne Ka” campaign

    Mumbai: SeniorWorld, a company focused on the elderly since 2015, has launched its “Mast Rehne Ka” campaign, which captures the enthusiasm for life that seniors have and promotes an active, engaged, no-worry lifestyle.

    The campaign aligns with the launch of their SilverWings Club lifestyle based membership plan – which provides a variety of benefits and privileges centred around fun, engagement and travel. To enhance independence and peace of mind for seniors as well as their families, the membership comes with access to a 24*7 ambulance coordination helpline covering 700 cities and a Motion sensor light to reduce the chances of tripping and falling in the dark at home or while travelling. In addition, as part of the welcome kit, customers also get a specially designed deck of magic playing cards which promises to provide unlimited fun and create new memories. The club membership comes at an extremely nominal introductory price of Rs 125 per month and also enables daily interaction & engagement with other like minded seniors.

    SeniorWorld co-founder Rahul Gupta commented, “We are thrilled to introduce our ‘Mast Rehne Ka’ campaign which celebrates our beloved elders’ Zest for Life. We are also delighted to launch our SilverWings Club membership which enables seniors to lead more active, fun, engaged & independent lives. The club membership costs less than the cost of a cup of tea per day. It is the best gift that people can give to elders in their family, making a positive and qualitative difference in their lives.”

  • Stryder Bikes achieves milestone of 50 lakh bicycles

    Stryder Bikes achieves milestone of 50 lakh bicycles

    Mumbai: Stryder Bikes, part of the esteemed Tata Group, and a pioneer in providing sustainable mobility solutions, has surpassed a global sales milestone of over 50 lakhs during May 2024. This achievement underscores the brand’s commitment in delivering innovative, eco-friendly mobility solutions to customers in India & overseas. Since its inception in 2012, Stryder has grown its presence to over 4000 retail outlets across India and expanded its export operations to SAARC, Africa, and Middle Eastern countries.

    “To celebrate this milestone, Stryder launches two new e-bike models– Zeeta and Zeeta Plus 700C on World Bicycle Day. These e-bikes will be offered at an introductory discount of up to 20% to all customers with an aim to promote sustainable living in a world that is being challenged by rapid climate change.  Our commitment to customer centricity and innovation has been the driving force behind our journey to this remarkable achievement. We have seen robust demand coming from urban, rural centers and global markets,” said Stryder Cycles business head Rahul Gupta.

    The new models, Zeeta and Zeeta Plus 700C are designed with cutting-edge technology and superior performance to meet the growing demand for sustainable commuting. To make sustainable commuting more accessible, Stryder is offering introductory discounts on both models. Zeeta is priced at Rs. 24,995, and Zeeta Plus 700C at Rs. 27,795, for a limited period.

    Zeeta, targeting adventure-seeking individuals offers a range of up to 25 km, while Zeeta Plus 700C, catering to young professionals, boasts a range of up to 30 km. Both models feature dual disc brakes, key-enabled power buttons, with extremely frugal running cost of seven paise per kilometer.

    To avail this limited-period offer, and experience the world of Stryder visit www.stryderbikes.com.

  • Stryder unveils refreshed brand logo

    Stryder unveils refreshed brand logo

    MUMBAI: Stryder, a 100 per cent subsidiary of Tata International Ltd, revealed its new visual identity – a more contemporary image that better reflects the evolution of Stryder, its products and its customers.

    The new image is part of an extensive branding overhaul and in sync with the mission to give a superior and state of the art product experience to its consumer. Currently known as TATA Stryder, the brand will henceforth be called “STRYDER” which will be a consumer-centric and a progressive bicycle brand.

    Commenting on the new development Stryder business head Rahul Gupta said, “The world around us is changing – the company has a determination to never stop leading the way in innovation, personality and thought. Our new brand identity is a reflection of the youth, the vibrancy, and connects our bold attitudes with consumer personality. All the models will beautifully exhibit the new brand identity and all-new product experience to its riders. Along with the refreshed look, the company has adopted a “people-first” policy. In such challenging times, we recognise the need to be even more customer-centric, and to be able to move to the new brand design completes this transformation for us. Stryder has undergone a transformation including its logo. The new logo symbolizes brand new energy, its new vibe as we have repositioned ourselves afresh. This new avatar is much futuristic in approach, innovative and stylish, developed keeping in mind the millennial buyers, their preferences, and changing global trend.”

    “With this transformation, the brand has also launched its new range “NX-30 HD” on this World Bicycle Day. The NX30 –HD comes with Hydraulic-disc Brakes which is first in class feature and no other brand has it in the offered price range. It also comes with  features like  steel telescopic thread-less suspension fork, cotter-less chain wheel set with steel crank, 17″ steel frame with water decals, a double wall alloy wheelset-rim and 29 ″x 2.35″ tyres which makes it perfect mountain bike,” said Gupta.

    Gupta also said, “Stryder has recently completed its first decade in domestic and is known for providing product quality at affordable prices. In the coming time, we are going to introduce more exciting ranges with new innovative and unique design under this marquee, Stryder. New projects are in the pipeline and will get rolled out soon as the market situation post Covid2019 improves. We are confident enough that our new offerings will surely win the consumer's heart and make Stryder as their first choice.”

    Stryder entered in manufacturing and retail of bicycles in 2009 and today it is available at more than 4000 retail outlets across India with more than three million happy riders.

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  • Syska LED unveils ad campaign with Irrfan Khan

    Syska LED unveils ad campaign with Irrfan Khan

    MUMBAI: Syska LED has launched its latest advertising campaign starring Bollywood actor Irrfan Khan. This campaign seeks to highlight Syska’s revolutionary move of introducing LED lighting in the Indian market few years ago and how since the brand has gone on to become a leading name in the LED light segment.

    The advertisement is currently aired across popular TV channels and will also be aired on movie screens across the country.

    Commenting on the launch of the new TVC, SYSKA Group chief marketing officer Amit Sethiya said, “Our latest TVC has been conceptualised keeping in mind Syska’s technology leadership in the LED lighting segment. Through our brand ambassador Irrfan Khan, we are trying to reinforce the message of Syska having the first-mover advantage in the LED lighting category. Additionally, we are driving home the message about how Syska as a brand is enabling consumers to shift from traditional CFL bulbs and embrace LEDs.”

    Commenting on new campaign, IBD India Pvt Ltd chief creative officer Rahul Gupta said, “Irrfan has been Syska’s brand ambassador and voice of the company since its inception. His honest-to-goodness persona and matter-of-fact demeanor are qualities that resonate with Syska’s own belief of offering genuine high-quality products which are reliable and affordable.”

    Syska as a brand strategically focuses on marketing and advertising. The company recently sponsored leading stand-up comedy shows such as Sony TV’s The Kapil Sharma Show, Zee Marathi’s ‘Chala Hawa Yeu Dya’ and Star Vijay’s ‘Kalakka Povathu Yaaru’. The group is also rapidly expanding and introducing new and innovative products under its LED lights, smart home devices, personal care appliances, and mobile accessories segment. In July 2018, Syska diversified into a new category by entering the wires and cables business and roped in Amitabh Bachchan as the brand ambassador.

  • Percept restructures the Advertising business – MASH Advertising merges with IBD India

    Percept restructures the Advertising business – MASH Advertising merges with IBD India

    MUMBAI: Forget love, mergers are in the air these days.  The latest being MASH Advertising with IBD India.

     

    Percept has restructured its advertising business to merge the two entities with effect from 1 April. The restructure will enable Percept to offer better synergies, streamline operations and efficiencies between the two agencies, and provide a greater array of services and solutions to stakeholders.

     

    Rahul Gupta has been elevated to managing director of the merged business wef 1 April. Gupta had set up ByDesign in 1994 to offer strategic brand services based on superior creativity, and in 2007 ByDesign entered into a JV with Percept–Hakuhodo to form IBD India.

     

    Today IBD India offers a complete 360 degree approach in providing brand and marketing solutions to clients. Over the years Rahul has brought invaluable expertise to the many dynamic brands handled by IBD India including SSK Group, Panasonic, PNB Housing, Tupperware, Taj Group of Hotels, K Raheja Corp and Tilaknagar.

     

    Going forward, Gupta’s in-depth knowledge of brands and the dynamics within which they operate will enable him to continue to offer unique and innovative integrated brand development solutions and creative strategies for the many successful brands handled by MASH Advertising and IBD India.

     

    Amitabha Lahiri has been elevated to chief executive officer of the merged business. Lahiri has been associated with the Percept group in different leadership roles for over seven years. He joined as senior vice president, Hakuhodo Percept India and was later elevated to the position of COO during which Hakuhdo Percept witnessed a series of prestigious business wins including Wagon R, Grand Vitara & A-star from Maruri Suzuki, Carrier, Toshiba, Daikin, Unicharm, Sukam and Hindware.

     

    In 2011 Lahiri became CEO of the newly incepted MASH India – a subsidiary of Percept/H, and within a span of two years attained a diversity of prominent businesses including Carrier, Toshiba, Haier, Philips, Kyocera Mita, DLF and Parsvnath. His proficiency on a wide array of businesses will enable to take the newly merged entity to the next level of success.

  • World Children Expo and Discovery Kids brought families together to usher in Diwali in a fun-learning way at the Discovery Kids-WCE Diwali Festival 2013

    World Children Expo and Discovery Kids brought families together to usher in Diwali in a fun-learning way at the Discovery Kids-WCE Diwali Festival 2013

    NEW DELDI: An action packed Diwali expo for kids, ‘World Children Expo@Diwali 2013’ conceptualized by Creative Children Media Pvt. Ltd. and presented by Discovery Kids, saw the weekend of October 19-20 at the Ambience Mall, Gurgaon flooded with parents and kids having a gala time. The expo brought families together to celebrate Diwali in a fun-learning way.

    From apparel to games, books to toys, quizzes to making diwali greetings, meeting and greeting cartoon characters to attending workshops and sessions – WCE@Diwali was the first ever and largest event of its kind for kids during the Diwali season , with insane fun not only for kids but for the whole family.

    “WCE@Diwali has started on a strong footing and is turning to be a worthy extension to WCE’s already established presence. We had over 50 participating brands across 10 industry sectors including white goods, holidays, healthcare, entertainment, gifting, edutainment and sports. Discovery Kids had launched their Transformers brand successfully at the expo. We had participation from Crompton Greaves and Bajaj Electricals which are industrial giants in their area. Also, Arsenal Soccer Schools India chose WCE for their marketing as well which brings sports and children to the limelight in this festive season. We hope to do this event every year with more and more brands catering to children”, shared Rahul Gupta, Director and CEO, Creative Children Media (P) Ltd.

    The children participated with great enthusiasm at the Discovery Kids’ stall that offered exciting games, interactive quizzes, fun contests and range of Discovery Kids’ merchandise. Kids got the opportunity to embrace one of their favourite television characters from the iconic series TRANSFORMERS PRIME BEAST HUNTERS in multiple forms. The parents joined the action with their kids at the Discovery Kids stall and exuded “the child in them.”

    Rahul Johri, Senior VP and General Manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific said, “This festive season, Discovery Kids celebrated its first year’s success with its audience. It is a delight to see such an amazing response to Discovery Kids’ Diwali festival organised along with World Children Expo. The event allowed us to share our joy with kids. It also led to interaction and exchange of ideas and learning with children and their parents.”

    With the interesting activities and competitions at the expo, kids not only won prizes and goodies but got to explore an eco-friendly yet creative way of celebrating Diwali. Here Kids decorated Lord Ganesha’s idols for Diwali pooja. Kids showed their imaginative side while making Beautiful Greeting cards to gift their loved ones for Diwali festival.

    Parentune, a panel of child psychologist, parenting and child development experts did a unique workshop for Parents named “Raising happy children”, where parents got to know about the tools and methods on raising happy children. Parents were encouraged to learn more about their children and understand them.

    There were so many interactive activities for both Parents and Kids at the expo, and they seemed to enjoy them all. At one place, Parents could be seen learning from the Health workshop by Bharat Clinic and on the other, magic shows and storytelling sessions won the applause of kids.
    Also, an exciting and exclusive kids’ range of toys, games, accessories, Holiday plans, clothing & decor were on sale and display. Overall, World Children expo@Diwali 2013 proved to be an event, which redefined the way kids and families have fun, learn and celebrate the festival of Diwali.

  • Discovery Kids ushers in Diwali with festivities

    Discovery Kids ushers in Diwali with festivities

    MUMBAI: World Children Expo (WCE) is partnering with Discovery Kids TV channelto bring families together to celebrate this Diwali, at a two-day kids’ carnival taking place in Gurgaon.

    Conceptualised by Creative Children Media, WCE@Diwali will be held at the Ambience Mall in Gurgaon on 19 October and 20 October, from 10:00 am to 7:00 pm.

    Creative Children Media & World Children Expo founder Rahul Gupta said, “WCE is now being acknowledged nationwide as India’s biggest kids’ expo, catering to the ecosystem of children and children-centric brands. I am excited to partner with Discovery Kids which we believe is one of the finest additions to Indian television. It is gratifying to see that our exhibitor brands range from top corporates to upcoming start-ups. The philosophy of WCE@Diwali is essentially to be a platform for start-ups to launch and the top brands to expand their offerings and interact with children through one singular event.”

    True to the smart fun positioning of Discovery Kids, the carnival will include a variety of exciting activities such as games, a painting corner, quizzes, and workshops for kids and engagement with parents to win plenty of prizes. There will also be a range of products on display and for sale.

    Adding more excitement to the carnival, the new season of the animated TV series Transformers Prime Beast Hunters, exclusive to Discovery Kids, will be launched at the event. The kids will get a special opportunity to be seen with the famous characters of the series.

    Discovery Networks Asia-Pacific south Asia and head of revenue, Pan-regional ad sales and southeast Asia Sr. VP and GM Rahul Johri said, “Discovery Kids is focused on giving kids a unique experience through its smart and engaging content. Since the channel’s launch last year, Discovery Kids continues to excite children of all age groups and on this auspicious occasion of Diwali, we are thrilled to celebrate the channel’ssuccess with the children.  Our newly introduced character Transformers Prime Beast Hunters will add more fun to the activities at the carnival.”

  • IBD India appoints Jatin Bhatt as COO & strategy planning director

    IBD India appoints Jatin Bhatt as COO & strategy planning director

    MUMBAI: Jatin Bhatt has been appointed chief operating officer and strategy planning director of IBD India, a Percept Hakuhodo Company.

    In his new role, Bhatt will be responsible for profitability and revenue growth organically and inorganically. He will also strengthen the strategic planning and integration function across 360 degree.

    IBD India CEO Rahul Gupta said, “Jatin has rich and diverse exposure in the advertising domain, and is just the right person to take IBD India into its next glorious phase. We are delighted to have him on board as we are sure that he is going to take IBD India to the next level.”

    Bhatt said, “I wish to leverage my FMCG experience of brand building to other categories here like consumer electronics, luxury, home care, appliances, estate, e-commerce dotcom and retail. My agenda would be to build the agency respectability and partnership with new and existing clients and motivate internally to build brands more enjoyable.”

    Bhatt has worked across geographies of India and across the world like London, Singapore, Thailand, Indonesia, Middle East. His specialisation includes consumer insights, demand generation – sales and marketing, new product development, innovation, mergers and acquisitions. He has been a part of creation of brands like Colgate, Saffola, Parachute, Tata Tea, and Fevicol.