ITV

Tag: Rahul Goyal

  • Realatte builds a path-breaking narrative on Women’s Day

    Realatte builds a path-breaking narrative on Women’s Day

    Mumbai: Realatte, demonstrating a remarkable 15-year track record in real estate digital marketing, has established itself as a trusted partner for over 300 developers. From a humble team of 10, Realatte has matured into a thriving agency with over 350 digital marketing professionals. Realatte’s global reach extends beyond India, with operations in the UAE and the UK.

    If you are mindlessly scrolling through the typical ads that are out every year for Women’s Day, it’s time to hit a pause. Because Realatte adds a fresh touch to this occasion this year. Brand campaigns on the 8 March are usually heavily driven by messages about support‘ing’ women, encourag‘ing’ them and appreciat‘ing’ them for their contributions in our professional and personal lives. However, Realatte champions for something bigger, better and beyond your imagination. Striving to change the perspective towards women, their Women’s Day ad film asks viewers to stop celebrating Women’s Day empowerment this year onwards. If you’re taken aback for a second, then the film has got you covered, rest assured. The ad film is already garnering exemplary attention and remarkable appreciation from the real estate fraternity.

    Realatte’s film is an ode to the leading ladies from real estate – an industry that has been considered highly male-dominated for many generations now. Covering the journeys of women achievers from diverse real estate backgrounds, you are driven towards knowing more about the lives of women architects, female real estate influencers, women home buyers, women real estate brokers, and female builders.

    “While we sat to brainstorm for Women’s Day, we ended up witnessing countless ads and campaigns by other brands, most of them talking about how we are continu‘ing’ to empower women and that there’s still a long way to go.  What we found from our keen observations then became the insight for our 2024 campaign and we are calling it the ‘EMPOWER‘ED’ Women of Real Estate. And that’s why we went ahead to make a strong statement, thereby setting a new norm for Women’s Day celebrations in the years to come,” shared Realatte director and co-founder Rahul Goyal.

    Realatte, co-founded by Mayank Vora, Nirav Gosalia, Harish Patel, Rahul Goyal, and Rohan Shah, has consistently spearheaded digital marketing strategies through collaborations with major players in the real estate sector such as DLF, Hiranandani, The Wadhwa Group, Godrej Properties, Sunteck Realty, Runwal, Rustomjee, Brigade Group, and more. The other verticals of the consortium includes Logicloop Tech, a technology services company, Logicloop Digital, a comprehensive digital marketing agency, and Jucy Gifts, specializing in corporate gifting.

  • Remote production and live sports

    Remote production and live sports

    MUMBAI: As sporting events came to a standstill due to Covid2019, technology came to the rescue for broadcasters. Ensuring social distancing, channels have adapted to remote production swiftly. Though it's not a new trend, the pandemic has given it a boost.

    In remote production, the PCR is located far from the actual location of the game, wherein a director, who is controlling it, decides which feed to take from the ones he is receiving from cameras positioned at the stadium. Besides stadium feed, the director also receives the commentators' feed who are being patched live from their home as well as the graphics team. The director assembles and mixes all the feed from different locations to get the final output.

    Bodhitree Multimedia co-founder and director Mautik Tolia, who had a 12-year stint at Neo Sports Broadcast, says: "On a theoretical level, remote production is easy to happen, but on a practical level, it would face some challenges with respect to bandwidth and connectivity. To execute the whole thing seamlessly is quite tricky but will have to start making these experiments amid the ongoing crisis.”

    He adds that it will cost 20-25 per cent of the traditional production of live sporting events.

    Many international companies such as TVU Networks and Dalet Digital Media Systems are providing highly equipped, low-latency, long-term and good broadcast quality solutions.

    TVU Networks VP – product management Matt McEwen says, “Even though sports are not back just yet, the production crews have already been using this technology to create live coverage from home with sports talk programmes. They are already becoming familiar with this technology and there is no doubt that this technology will continue to be used as live sports resume.”

    In India, Star Sports and Sony Sports have indulged in remote production for non-live chat shows.

    A source close to a leading sports broadcaster says, “Remote production for non-live chat shows is already going on. Our main concern right now is to keep viewers engaged and market whatever property we are able to create." However, he adds that the decision on remote production for live sports will only be taken when there is a clear idea from the various governments’ and sports federations' decision to open for the usual sporting calendar.

    “Broadcasters are looking for an easy way to access the content; something which is accessible through the internet that even if the bandwidth is bad they should be able to work on it,” says Dalet Digital Media Systems regional sales manager Rahul Goyal.

    McEwen explains that live remote production is already possible using commodity internet connections and cloud-based production tools.  This has not only significantly reduced the cost of production but has also made it more flexible with what can be achieved.

    He further adds, “For instance, IP connectivity has made it possible to have live coverage from virtually anywhere…even someone’s home! Crews working on production don’t even need to be in the same location. Lower costs and increased flexibility should result in more event coverage which will please audiences.”

    Echoing the same view, Goyal says, “Remote production had started before the Covid2019 crisis. When we talk about remote production, it’s mainly to use fresh video from different sources or acquiring various files from somewhere and working on editing and VPN platforms to get the final output.”

    Well-versed in live sports production, Tolia explains that remote production works with Artificial Intelligence and Machine Learning and has gained prominence in games like football. A technologically advanced camera tracks the ball and different players in the game. This is done when the computer is fed with the data of ball movement from the cameras placed at the stadium that sends the captured feed to PCR.

    TVU Networks’ McEwen believes that eventually all sports events will benefit from it. In particular, niche sports and other events that were previously not covered live will benefited.  

    Marquee events such as Olympics 2020 and Euro Cup have either been cancelled or suspended by a year or indefinitely. Even if some sporting events take place across the globe, they are going to be closed doors. In-stadia fans create drama and fuel the enthusiasm of TV viewers and of course boost players’ morale.

    McEwen says, “As we transition to IP and commodity internet connectivity, it is much easier to expand coverage to areas where it may have previously been too expensive to provide coverage. For instance, it may be possible to add live coverage of fans during a game even if they are not at the event itself. Low-cost, highly efficient, and robust encoders now exist that make this possible. It is also possible that fans themselves could utilise smart phones to contribute to a production as the camera and encoding technology on these devices have become so good, especially when combined with suitable transmission technology.”