ITV

Tag: Rahul Gautam

  • Ixigo onboards Rahul Gautam as group CFO

    Ixigo onboards Rahul Gautam as group CFO

    Mumbai: Travel app ixigo has announced the onboarding of Rahul Gautam as group chief financial officer. He will replace former group CFO Ravi Gupta, who has resigned due to personal reasons.

    Rahul brings considerable experience in capital markets, corporate finance, and business advisory and will be leading the finance function for ixigo with a specific focus on corporate finance and corporate development, mergers and acquisitions, public markets and investor relations, growth, risk management and financial reporting.

    Rahul has held various leadership roles, most recently serving as senior vice president – finance at PVR Ltd, where he was responsible for various roles including corporate finance and mergers and acquisitions. Prior to this, he has worked with organisations such as SBI Capital Markets Ltd, Religare Capital Markets Ltd and Deloitte Haskins and Sells. 

    Rahul holds a bachelor’s degree in commerce (honours) from the University of Delhi. In 2004, he also became a member of the Institute of Chartered Accountants of India.

  • Sleepwell announces first-of-its-kind initiative with ‘Sleepwell@Home’

    Sleepwell announces first-of-its-kind initiative with ‘Sleepwell@Home’

    MUMBAI: A comfortable, hygienic and sound sleep has never been more important than it is today. Mattress brand, Sleepwell, has rolled out a category-leading consumer experience with Sleepwell@Home. The stay-at-home shopping experience by Sleepwell allows consumers to purchase or upgrade a mattress without stepping out of their safe zone in an efficient and safe way. As a part of the initiative, Sleepwell has released a digital film that takes you through the seamless and safe buying experience.

    Designed with consumer-centricity of safety and convenience, the initiative offers access to a wide range of Neem Fresche technology enabled mattresses, expert advice on choosing the right mattress with accurate sizing, extended warranty with mattress protector and an array of offers and discounts. Inspired by nature and science to offer health and hygiene, all Sleepwell mattresses are treated with unique Neem Fresche Technology that keeps them fresh and safe by preventing the breeding of dust mites, bacteria, fungi and it also eliminates bad odour. Therefore, to keep consumers you away from bacteria, Sleepwell@Home brings you sanitised and hygienic mattresses at your doorstep.

    Caring for the safety of its consumers, Sleepwell has implemented a set of detailed standard operating procedures (SOPs) for visiting a consumer’s home during assistance, delivery and installation, devised in line with the government guidelines.

    •             Sleep Experts comprising of dealers and retail champions have been trained meticulously to ensure strict safety and hygiene measures for the wellbeing of customers and themselves

    •             Seamless omni-channel retail presence with Sleepwell retail outlets converted to safe zones: Sterilised environment, ensuring limited interaction, paperless digital transactions and contactless delivery

    •             Factory-to-home safety: Hygiene and safety are being maintained across the entire supple chain of factory-to-home, right from raw materials to production and supplies till retail or directly to consumers.

    Commenting on the initiative, Rahul Gautam, Managing Director, Sheela Foam Ltd said, “The health of our consumer has always been a priority for the company. In these times, we wanted to ensure our complete support to consumers by enabling access to a hygienic mattress in the most hygienic way. Right from the manufacturing process to the well-being of our staff and customers, we are taking all the precautionary measures to ensure everyone’s safety. We encourage our customers to avail convenience and safety of doorstep services with Sleepwell@Home.”

  • Ford India launches new campaign ‘feels like family’

    Ford India launches new campaign ‘feels like family’

    MUMBAI: Encouraging owners to make time for their loved ones, Ford India’s latest campaign showcases the company’s several innovations that can help enable such precious moments while strengthening the brand promise of ‘Feels Like Family’.

    The series comprising three poignant stories, borrows from real-lives of today’s consumers who, caught up in their busy day-to-day lives, often find it difficult to spend time with their family and friends.

    Throughout its emotional storytelling, the campaign showcases how transparent and reliable Ford service innovations play a significant role in helping customers spend priceless moments with their loved ones.

    In all situations across the campaign, the protagonists make time for their loved ones on days reserved for getting their cars serviced. In each story, the self-assured Ford owners make time for their family members, while the Ford family takes care of servicing their car.

    “In line with our Feels Like Family Promise, we want our customers to spend quality time with their loved ones & let the ecosystem of trustworthy and transparent service innovations take care of their favourite Ford,” said Ford India vice president marketing Rahul Gautam.

    “Through our research, we observed most of our owners block days for the servicing of their car. With our pick and drop facility, real-time SMS service updates and transparent online calculator aka service price promise, we want to make sure that servicing the car never prevents our owners from spending priceless moments with their loved ones,” he adds.

    The first-film, going live on 20 March, features a father who is playing carrom by himself, taking turns from each side to make the game interesting. The sudden arrival of his son and a conversation that ensues between the two adds an emotional dimension to the film. 

    The TVCs for the recent campaign comes from BBDO India under the creative supervision of Josy Paul, Akashneel Dasgupta and Shinjini Banerjee.

  • Sleepwell’s new year “Run for Health” marathon

    Sleepwell’s new year “Run for Health” marathon

    MUMBAI: One of India’s leading mattress brands, Sleepwell organised a “Run for Health” 3 km marathon for its employees on 1 January 2019. The Marathon was organised at Sleepwell corporate office in Noida, and also at all other work locations/factories, across the country.

    As revealed by the company in a press statement, the objective of this Marathon was to inspire one and all to adopt a healthy lifestyle and to actively involve every stakeholder in regular health and fitness activities.

    Sleepwell managing director Rahul Gautam said, “Health is not only wealth but wealth of all wealths”. It is a state of complete physical, emotional & social well-being. Let us begin by changing our mindset from sick-care to healthcare by establishing good health as a priority.”

    “Sleepwell firmly believes that when people are in good health, they develop and nurture a healthy environment around. This healthy environment with healthy employees makes an organisation and an individual's success come true,” read the statement.

  • Ford India partners with Google to bolster sale of EcoSport

    Ford India partners with Google to bolster sale of EcoSport

    MUMBAI: Ford India has teamed up with Google to launch a first-of-its-kind digital campaign in the automobile space in India for its new Ecosport SUV car. Titled ‘Fun on Your Side’, the digital campaign aims to bring different aspects of ‘fun’ to life that customers can experience with the all-new EcoSport even when they search for it online.

    Starting 9 November till 15 November, people searching for ‘Fun with EcoSport’ on Google search will be asked to choose their favourite fun activity such as movie mania, make a trip, grab a meal and fun hangout. After voting, consumers will need to click on a ‘Thank You’ link to get a chance to win vouchers related to the voted option, from Coupon Dunia.

    Ford India vice president of marketing Rahul Gautam says, “We have worked with Google for the new campaign to ensure that the spirit of fun spreads beyond our dealership floors to everyone searching for it.”

    Google India director sales Vikas Agnihotri says, “Research shows 89 per cent of car buyers’ decision making is influenced through digital and majority of their journey starts with Google search. The digital campaign for the launch of the new EcoSport combines strong intent cues from consumers with the innovative search voting feature to provide a fun-filled and memorable experience.”

    Ford is one of India’s leading users of programmatic advertising in India, and the campaign for the all-new EcoSport further builds on this and will enable the teams to engage audiences across all offline and online touch points in an integrated manner.

    Conceptualised by Global Team Blue, part of WPP Group, the campaign promotes the new Ford EcoSport and its core features of fun, style and technology across online, print and TV.