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Tag: Rahul Dravid

  • Rahul Dravid pads up for Paradeep Phosphates campaigns

    Rahul Dravid pads up for Paradeep Phosphates campaigns

    MUMBAI: Rahul Dravid has taken guard again, this time not on the pitch, but in the fields. Paradeep Phosphates Limited (PPL), one of India’s largest private fertiliser producers, has roped in the cricketing legend as its brand ambassador to champion innovative and sustainable farming practices.

    The partnership brings together two names known for trust, consistency, and performance. Dravid’s steady hand and PPL’s farmer-first ethos aim to inspire India’s growers to adopt smarter, more sustainable methods through two nationwide campaigns, “Kheti Ka Game Changer” and “NPK & Organic Fertilizers Ki Winning Team.”

    The campaigns use cricketing analogies to make agronomy simple and engaging. In the first, Dravid fronts Jai Kisaan Navratna Nano Shakti Nano DAP, likening nano fertilisers to game-changing strategies that improve yield and efficiency. In the second, balanced fertilisation takes centre stage with nitrogen, phosphorus, and potassium playing star “team roles,” promoting soil health and stronger crops.

    “We are thrilled to welcome Rahul Dravid to the PPL family,” said Paradeep Phosphates managing director and CEO Suresh Krishnan. “His discipline and integrity mirror our values. Just as he led teams to victory through patience and planning, our products empower farmers to achieve winning outcomes season after season.”

    Dravid echoed the sentiment, saying, “Farmers and sportspersons share a similar spirit, both rely on patience, timing, and the right support to succeed. I’m proud to be part of an initiative that helps India’s farmers make practical, informed choices.”

    Backed by sister company Zuari FarmHub Ltd (ZFHL) in collaboration with TERI, PPL’s nano fertilisers have shown strong results in boosting crop yield while promoting sustainability. The new campaigns will roll out across television, print, and digital platforms, taking Dravid’s calm resolve and PPL’s innovation to millions of farmers nationwide.

    Looks like Dravid’s next innings will be played on fertile ground, where discipline meets growth and every crop has a shot at victory. 
     

  • Rahul Dravid helps buildAhome hit it home

    Rahul Dravid helps buildAhome hit it home

    MUMBAI: He’s defended wickets, now he’s defending dreams. Rahul Dravid has teamed up with Bengaluru-based home construction company buildAhome for a one-of-a-kind outdoor campaign that turns home dreams into brick-and-mortar reality.

    Centred on the warm call to action “Banni, let’s build a home”, the campaign combines emotion and innovation with a cutting-edge “sensing billboard” that interacts with passers-by, bringing technology and trust to life on the streets of Bengaluru.

    Spanning hoardings, bus wraps, metro ads and digital storytelling, the campaign paints the city blue and white, echoing buildAhome’s promise of reliability, clarity, and integrity. It positions the brand as a one-stop solution for everything from design to delivery, with over 300 in-house experts and a strict no-subcontracting model to ensure precision and peace of mind.

    For Dravid, whose name is synonymous with dependability, the partnership was a natural fit. The cricketing legend chose buildAhome’s green homes for their focus on sustainable design and energy efficiency, values that mirror his own grounded approach to success.

    “At buildAhome, we believe in promoting not just aspirational living but responsible living,” said founder and CEO Abhijith R. Priyan. “We don’t just build houses; we create homes that inspire confidence and stability.”

    From sensing billboards to storytelling that speaks the local language, buildAhome’s latest campaign hits home on every front, proof that when Rahul Dravid’s in your corner, even homebuilding can become a masterclass in patience, precision, and pure dedication.

     

  • Uniqlo banks on Mr Dependable Rahul Dravid to stitch style into daily life

    Uniqlo banks on Mr Dependable Rahul Dravid to stitch style into daily life

    MUMBAI: Rahul Dravid has gone from “The Wall” to “Mr Dependable” in his newest innings this time not on the pitch, but in the wardrobe. Global apparel giant Uniqlo has launched its ‘Everyday Wear for Mr. Dependable’ campaign, fronted by the cricket legend, spotlighting its LifeWear philosophy of comfort, simplicity, and quality.

    The campaign hinges on two of Uniqlo’s core offerings: the breathable Airism Polo Shirt and the crisp Super Non Iron Shirt. In the campaign film, Dravid plays a split-screen double act on one side, a coach in his Airism Polo strolling past the nets; on the other, a family man in his Super Non Iron Shirt, ready for dinner. Together, the twin Dravids underline how Uniqlo promises dependable style across every facet of life.

    “For me, simplicity and consistency matter, in cricket and in life. Uniqlo fits into every version of my day, it’s simple, comfortable and functional,” said Dravid, reflecting the same calm assurance that earned him his moniker on the field.

    The rollout is set to be as versatile as its star: a 360° campaign across digital, social, in-store, CRM, and outdoor platforms from August 18. Adding tech to the mix, Uniqlo will also unveil a first-of-its-kind AR activation at its newest store in Orion Mall, Brigade Gateway, Bengaluru, opening August 29, 2025. Shoppers will be able to interact with a life-sized virtual Dravid through an immersive zone, a campaign twist as dependable as the man himself.

    Uniqlo India marketing director Nidhi Rastogi said the collaboration was a natural fit: “Rahul Dravid represents the same consistency, simplicity, and quiet confidence that Uniqlo embodies.”

    From crease to closet, Dravid seems to have mastered the art of being reliably stylish. With a house full of fans and a wardrobe now full of Uniqlo, Mr Dependable is still batting for consistency only this time, in everyday wear.

  • Uniqlo launches new campaign with Rahul Dravid

    Uniqlo launches new campaign with Rahul Dravid

    MUMBAI: Global apparel retailer Uniqlo announced the launch of its new campaign, ‘Everyday Wear for Mr. Dependable’, starring former cricketer Rahul Dravid. The campaign highlights Uniqlo’s signature LifeWear philosophy, clothing designed to support all aspects of modern life with simplicity, comfort, and quality through two of its core products – the breathable AIRism Polo Shirt and the crisp Super Non Iron Shirt.

    Speaking about the campaign, Rahul Dravid said, “Being a part of the UNIQLO campaign is special as it reflects both sides of who I am in my regular daily life. I’ve always believed in keeping things simple and consistent, in sports and in life. Uniqlo fits into every version of my day – it’s simple, comfortable and functional.”

    In this special collaboration, Rahul Dravid steps into the spotlight, bringing Uniqlo’s comfort-focused clothing to life in a way that reflects his personality and daily routine.  

    In the campaign film, Dravid is seen in two effortlessly stylish modes: as his on-field self in the Uniqlo AIRism Polo Shirt, strolling past the nets as a coach; and as his off-field self in the Uniqlo Super Non Iron Shirt, heading out for a family dinner. Through a playful split-screen exchange between the two ‘Dravids’, the film underscores how UNIQLO clothing is dependable and versatile for every moment of the day.

    “We are very pleased to collaborate with the cricket legend,” said Uniqlo India marketing director Nidhi Rastogi. “Rahul Dravid represents the same consistency, simplicity, and quiet confidence that Uniqlo embodies. Through this campaign we showcase the two sides of Rahul Dravid, the coach on the field and the family man off field, showcasing that Uniqlo is a dependable choice of clothing for your everyday life”.

    As part of the 360° rollout, the campaign goes live across digital, social, CRM, in-store, and outdoor platforms starting August 18. The campaign will also feature a first-of-its-kind AR (augmented reality) experience activation at Uniqlo’s new store opening at Orion Mall, Brigade Gateway, Bengaluru on August 29, where customers can engage with a life-sized virtual version of Rahul Dravid through an interactive, tech-enabled zone.

    The Uniqlo store at Orion Mall, Brigade Gateway, Bengaluru, is set to launch on 29 August 2025.

  • Hexaware builds a solid partnership with Rahul Dravid as cultural ambassador

    Hexaware builds a solid partnership with Rahul Dravid as cultural ambassador

    MUMBAI: Hexaware Technologies has bowled a winning move by bringing cricketing legend Rahul Dravid on board as its cultural ambassador. Known as The Wall for his unshakable presence on the field, Dravid’s leadership, perseverance, and quiet strength mirror Hexaware’s core values, making him the perfect fit to inspire and engage employees.

    “We are excited to welcome Rahul Dravid to the Hexaware family,” said Hexaware CEO R Srikrishna. “Rahul’s talent, humility, discipline, and ability to thrive under pressure reflect the qualities we believe in as an organization. This partnership is a celebration of teamwork, resilience, and shared growth.”

    Hexaware COO Vinod Chandran added, “Rahul Dravid is an inspiration not just for his illustrious achievements on the field but also for his ability to lead with trust and determination. His involvement will energize our teams and remind us of the power of collaboration and tenacity.”

    Dravid’s role as cultural ambassador will see him interacting with Hexaware employees worldwide, offering insights into leadership, collaboration, and performing under pressure. Through a series of engaging sessions, he will share his experiences, motivating teams to push boundaries, build stronger connections, and embrace challenges head-on.

    “I am delighted to partner with Hexaware, a company that values its people and their growth,” said Rahul Dravid. “I look forward to engaging with Hexaware’s talented teams and sharing experiences that inspire individuals to aim higher and achieve together.”

    With this partnership, Hexaware strengthens its commitment to fostering an empowering and growth-oriented work environment. By aligning with a sporting icon renowned for his discipline, adaptability, and resilience, the company reinforces its belief in teamwork, leadership, and a people-first culture, proving that whether on the cricket pitch or in the corporate world, success is built on a solid foundation.
     

  • Shreyas Iyer joins Incred as brand ambassador, following Rahul Dravid

    Shreyas Iyer joins Incred as brand ambassador, following Rahul Dravid

    MUMBAI : Incred Group has signed star cricketer Shreyas Iyer as its new brand ambassador, stepping into the shoes of the iconic Rahul Dravid. Known for its strong ties to cricket, Incred draws inspiration from the sport’s core values discipline, resilience, and high performance making Iyer the perfect fit to champion its vision of financial confidence and success.

    Incred founder & group CEO Bhupinder Singh expressed his excitement about the partnership, stating, “Iyer embodies fearlessness and determination qualities that align perfectly with Incred’s mission of empowering individuals to achieve financial confidence. We are thrilled to have him on board as we continue to help people navigate their financial journeys with certainty.”

    Iyer said, “Cricket is full of opinions, but in finance, true expertise stands out. I’m excited to partner with Incred, a leader in financial services, to help spread awareness about smart financial solutions.”

    Incred group head of marketing Radhika Zingade highlighted how the association reflects the brand’s philosophy. “Iyers’ versatility his ability to anchor or accelerate as needed resonates with Incred’s role in guiding customers through different financial phases. This partnership is set to make a lasting impact.”

  • Signify launches ‘Hum raaton mein sooraj ugaate hain’ campaign

    Signify launches ‘Hum raaton mein sooraj ugaate hain’ campaign

    Mumbai: Ahead of the festive season, Signify has unveiled a new television commercial (TVC) featuring brand ambassador Rahul Dravid. The campaign emphasises Signify’s commitment to innovation, leadership, tradition, and festivities, reflecting Dravid’s spirit.

    The high-energy TVC, titled ‘Hum raaton mein sooraj ugaate hain,’ showcases Dravid in various scenarios, highlighting how light impacts lives. From a bustling rooftop party to guiding a young hockey player and enhancing road safety at night, Dravid symbolises Signify’s dedication to bringing light and joy into everyday life.

    With an exclusive anthem, the TVC focuses on customer centricity, leadership, product excellence, safety, energy efficiency, and innovative lighting solutions. The campaign encourages consumers to make choices that improve their daily lives through light, contributing to a brighter and more sustainable future.

    Signify, greater India – CEO & MD Sumit Joshi remarked, “At Signify, we are committed to the well-being of our consumers, and with Rahul Dravid as our new ambassador, we are thrilled and confident that we will deepen the trust of millions of households. His unwavering commitment to excellence, his passion for the game, and his ability to inspire millions resonate deeply with our brand values. This TVC beautifully captures the power of light to illuminate not just spaces, but also lives and dreams across India.”

    Signify, greater India head of marketing, strategy, govt affairs & CSR – Nikhil Gupta said, “In today’s rapidly evolving lighting industry, Signify has consistently believed in pushing the boundaries of innovation. Our partnership with Rahul reinforces and our vision to creating a brighter future through cutting-edge lighting solutions. We are excited to bring this campaign ahead of the festival season in India as a celebration of the transformative power of light and how it can empower individuals and communities. Looking forward to seeing the phenomenal response from our customers as they continue to shower us with their trust, love and appreciation.”

    Rahul Dravid said, “I’m honored to be a part of the Signify family, Signify’s commitment to innovation, consumer well-being and sustainability resonates deeply with me on and off the field. This TVC showcases the incredible impact that light can have on our daily experiences, and I am glad to be a part of this journey contributing to Signify’s mission to illuminate the world sustainably.”

    The TVC will be aired across digital platforms and television channels across India. The conceptualisation of the film with captivating shots featuring Rahul Dravid are done by Signify’s creative agency Hashtag Orange.

  • YiPPee! launches its new latest campaign ‘YiPPee! Toss’

    YiPPee! launches its new latest campaign ‘YiPPee! Toss’

    Mumbai: With cricket fervor in the air, the internet was abuzz with curiosity to know about the cryptic posts shared by Jasprit Bumrah & Surya Kumar Yadav on their Instagram handles about ‘The Toss’. Interest piqued as the players’ respective wives also posted about it soon after.

    Multitude of accounts took to social media and shared their desire to know “What is the Toss all about?”. With widespread speculations by people, the conversation grabbed eyeballs garnering millions of views across social media making it viral.

    While the internet kept wondering about what the cricketers were ‘tossing’ about, the brand Sunfeast YiPPee! took to Instagram and did the grand reveal of its latest campaign ‘YiPPee Toss’, thus, putting all speculations to rest.

    Sunfeast YiPPee!, a leading instant noodle & pasta brand from ITC Ltd is back with a brand-new campaign featuring the country’s most-loved cricketers – Rahul Dravid, Jasprit Bumrah and Surya Kumar Yadav.  This fun-filled campaign leverages the popularity of top cricketers in a playful fashion highlighting the unique qualities of YiPPee! Noodles which are: Long & Non-Sticky.

    The recently launched TVCs showcase Dravid, Bumrah and ‘SKY’ in lighthearted scenarios where they use the ‘YiPPee Toss’ to settle day to day friendly banters in a playful manner using YiPPee! Noodles. It’s an innovative play on the brand’s core USPs of Long & Non-Sticky Noodles. The campaign positions YiPPee! as ‘India’s Choice’.

    Speaking about the campaign, ITC Ltd COO, snacks, noodles & pasta, food business, Kavita Chaturvedi said, “Cricket is an emotion in India and what better way to connect with our consumers than by bringing together the sport and the deliciousness of YiPPee! Noodles. This campaign celebrates the playful energy of our brand and the joy of relishing a bowl of YiPPee! with friends and family.”

    Popular cricketer Jasprit Bumrah remarked “It’s a very playful campaign and we had a lot of fun. If there is one way to settle a banter, it is through YiPPee!”

    Much-loved batsman Surya Kumar Yadav said “I am thrilled to be part of this campaign as it perfectly mirrors our camaraderie both on and off the field. With YiPPee! settling our playful banter just got a whole lot easier”

    Legendary Rahul Dravid said “I had a wonderful time while working with Bumrah and SKY on this campaign. We’ve created something enjoyable, and I hope everyone likes it.”

    The YiPPee! Toss, campaign will be rolled out in multiple media platforms across the country. The brand is confident that the campaign will resonate with its vibrant target audience and inspire them to do the YiPPee! Toss to settle playful disputes amongst friends, just like our favorite cricket stars!

  • Rahul Dravid’s MAK Lubricants campaign

    Rahul Dravid’s MAK Lubricants campaign

    Mumbai: In the world of celebrity endorsements, the latest MAK Lubricants TVCs featuring brand ambassador Rahul Dravid stand out as a delightful surprise. Unlike most commercials, these sharp-edited, fun films feel more like mini-movies, showcasing everyday situations we all can relate to.

    The first TVC, aimed at car owners, skilfully captures the essence of commonplace household discussions escalating into serious debates over trivial matters. Dravid, with his ever-reliable persona, swoops in to inject levity, underscoring the importance of making wise choices, whether it’s about engine oil or selecting the right school for your child.

    Similarly, the second TVC, catering to bike and scooter owners, derives humour from the complex decisions surrounding love and life. Dravid’s intervention serves as a reminder that decisions, whether related to engine oil or relationships, should be approached with careful consideration.

    Lastly, targeting truck owners, the advertisement humorously illustrates the ripple effect of a breakdown, humorously linking it to the closure of a beloved dhaba. Dravid’s sagacious advice underscores the significance of dependability, both in the choice of engine oil and in discovering the best chicken joint in town.

    These TVCs are truly exceptional, not just for their clever wit and humour, but also for Rahul Dravid’s remarkable comedic talent. What sets them apart even more is the remarkable range of characters portrayed, from the earnest husband and the puzzled scooter owner to the affable Sardarji. This diverse portrayal adds a layer of authenticity and relatability to the storytelling, making it all the more engaging and enjoyable.

    Executive director (lubes) P. Sudhahar articulates this sentiment with precision: “These TVCs exemplify our unwavering dedication to dependability. They embody our core values of reliability and quality, reinforcing our commitment to delivering exceptional products that our customers can rely on.”

    Chief general manager (public relations & brand) S. Abbas Akhtar who played a pivotal role in conceiving, scripting, and positioning these films, shares his insights: “By interweaving relatable, real-life situations with the significance of choosing the right engine oil, we’ve crafted narratives that resonate deeply with our audience. Through this creative approach, we aim not only to entertain but also to educate our customers about the importance of making informed decisions regarding their choice of engine oils.”

    Overall, these MAK Lubricants TVCs, featuring Rahul Dravid, do more than just market a product; they offer an engaging narrative that not only brings a smile to your face but also cultivates a deeper understanding of the significance of dependability when selecting engine oils for your vehicle.

  • BPCL’s ‘Pure for Sure’ TVC: Where trust meets Rahul Dravid’s dependability

    BPCL’s ‘Pure for Sure’ TVC: Where trust meets Rahul Dravid’s dependability

    Mumbai: Bharat Petroleum Corporation Ltd (BPCL) took immense pride in unveiling its highly-anticipated TVC campaign, Aapki Gaadi ka Mr Dependable, featuring cricket icon Rahul Dravid as its esteemed brand ambassador. This groundbreaking campaign seamlessly intertwined the values of trustworthiness, dependability, and reliability exemplified by the legendary “Mr. Dependable” himself, Rahul Dravid, with BPCL’s ‘Pure for Sure’ quality-assurance initiative.

    In a captivating narrative, the TVC showcased Dravid in various roles, from a distracted driver to a jovial dad cracking jokes, all while a prescient voiceover anticipated his every move. The overarching message was unequivocal: “Nobody knows you as well as your travel partners,” symbolizing BPCL’s unwavering commitment to customer-centricity.

    The TVC culminated with Dravid’s visit to his trusted BPCL-branded petrol pump, where he expected nothing less than ‘sahi quantity, sahi quality’ delivered with ‘next-gen technology’ and ‘thoda sa extra pyaar.’ These elements underscored BPCL’s core values of quality assurance and customer-centricity.

    BPCL executive director incharge (retail) Santosh Kumar said, “This campaign captures the essence of trust, authenticity, and assurance. It offers a glimpse into the rigorous processes and quality checks that BPCL’s products undergo, reinforcing the brand’s promise of providing uncompromised quality to its customers”.

    BPCL chief general manager (PR & brand) Abbas Akhtar expressed his excitement, stating, “Our latest TVC campaign signifies the indomitable connection between ‘Pure for Sure’ and Rahul Dravid, a genuine epitome of reliability. This campaign not only commemorates the harmonious blend of BPCL’s dedication to trust, commitment, and personalisation with Rahul Dravid’s dependable persona, but also conveys our unwavering commitment to consistently deliver excellence to our esteemed customers.”

    Tarun Singh Chauhan, the lead consultant on the project, emphasized that the campaign’s core essence revolves around cherishing the entire journey, not merely the destination. Through meticulous planning and execution, we seamlessly integrated the campaign into the fabric of consumers’ daily lives. It provided a unique insight into the rigorous procedures and stringent quality standards that BPCL’s products undergo, further reinforcing the brand’s unwavering commitment to delivering unparalleled quality to its cherished customers.

    Fatmen Ideas creative director Ashwin Varkey which conceptualised the campaign, shared his thoughts, saying, “Bharat Petroleum’s foundation has always been rooted in a deep understanding of its customers. Our innovative approach was to demonstrate the remarkable connection between individuals and their vehicles, emphasizing our commitment to understanding our customers on a personal level. In terms of execution, our vision was to create a joyful and relatable cinematic experience, with Rahul Dravid portraying a range of endearing characters.”