Tag: Rahul Bose

  • A Sooper se Ooper launch of Jigsaw Pictures into feature films

    A Sooper se Ooper launch of Jigsaw Pictures into feature films

    Having produced over 150 television commercials, music videos and even a critically acclaimed short film, The Fall (starring Rahul Bose), production house Jigsaw Pictures is now venturing into feature films with their first commercial film Sooper Se Ooper. This quirky drama with Vir Das in lead has been co produced with Reliance Entertainment and is scheduled to come to theatres across India on 25 October, 2013.

     

    Jigsaw Pictures CEO and creative producer Rajnish Lall has had over nine years of experience in advertising, having worked in Clarion, Contract & Bates and thereafter headed the marketing division at B4U shortly after. He then founded Jigsaw Pictures about eight years ago and will debut as a creative producer and the line producer of Sooper se Ooper. He is among a few who is comfortably straddling the productions both in the TV commercials and feature films.  

     

    On his first production, Rajnish said, “Working on this film was like taking a fresh guard in the field of production… it has been an amazing, exciting and rich experience in the last two years. From fine tuning the script, putting together the right cast and technical team of my choice, the extensive shoot in Rajasthan and Mumbai to production of lovely songs all within a modest budget has been a Sooper se Ooper experience! In this journey we had the support and guidance of a big studio like Reliance Entertainment.”

     

    The movie Sooper se Ooper is based on an Indian superstition ‘that making a will (legal document) is an indication that that your time has come near’. The story revolves around the character of Vir Das, whose fortune has dwindled and selling his ancestral property may just be the way out of the situation but he runs into a problem as the ancestral land was not will-ed to him by his parents. Filmed in Rajasthan and Mumbai, the story takes an interesting and entertaining turn during the journey from village to city and vice-versa.

     

    The film stars Vir Das, Gulshan Grover, Deepak Dobriyal, Kirti Kulhari and Yashpal Sharma, among others. The music has been composed by Sonu Niigam and Bickram Ghosh who debut as a music duo in Hindi films and has quirky fusion BGM from Ranjit Barot. The director, a veteran of TV commercials also makes his debut with this film. The film is being presented by Reliance Entertainment and produced by Jigsaw Pictures.

     

    Jigsaw Pictures’ next feature production is a comic thriller set in Mumbai and Kerala, which they will start shooting in April 2014.

  • ‘Tere Aane Se’ to be shot in Delhi in September

    ‘Tere Aane Se’ to be shot in Delhi in September

    The shooting for Tere Aane Se, a romantic love story, will soon begin in Delhi. Starring Purab Kohli, Gulshan Grover, Rati Agnihotri and Rituparna Sengupta, the movie will be directed by filmmaker Agnidev Chatterjee.

    Rahul Bose, cousin of filmmaker Anurag Basu, has penned the script and Palash Muchhal has composed music for the film. The film will go on floors in September and will be shot at locations like Jaipur, Jodhpur, Delhi, Agra, Shimla, Manali, Nasik, Canada, etc.

    Says Agnidev Chatterjee: “We will start shooting the film from 9th September. We begin at the Mehrangarh Fort in Jodhpur, and the next day at Jaipur. Then, we travel to Agra on the 11th. We shall also be shooting at various locations in Delhi on the 13th and 14th. Later, we travel to Manali for a four-day-shoot beginning on the 18th. On the 24th, we shoot at the Chail Palace and then come back to Delhi at end of the month, when we’ll be shooting at the Pataudi Palace till 6th October.”

    Speaking about the story of Tere Aane Se, Chatterjee adds, “The story is a very interesting one; its basically a love story. We have a great supporting cast and will be using real locations for the shoot. Nasik Jail will also be one of our shoot locations. Besides, we shall also be shooting in places like Mehrangarh Fort, Chail Palace and Pataudi Palace for the shoot. In Agra, we plan to shoot a rock song with the backdrop of the Taj Mahal.”

  • Kamal Haasan’s Vishwaroopam crosses Rs 1 bn mark

    Kamal Haasan’s Vishwaroopam crosses Rs 1 bn mark

    MUMBAI: Controversies pay in the film world. For Kamal Haasan, it must have been worth swallowing all the problems his movie Vishwaroopam generated over its proposed release on the direct-to-home (DTH) platform ahead of the theatrical debut. Even as Haasan had to concede to the powerful film exhibition community and defer the DTH release, his much talked about magnum opus action thriller has crossed the Rs one billion mark at the box office.

    Actor Rahul Bose tweeted the milestone achievement on the micro blogging website, “Just received figures of the all India box office collections of Vishwaroopam. 120 crores and counting. Superb! Vishwaroopam‘s the first film I‘ve been a part of that‘s made over 100 crores. Congratulations to the team and mr haasan especially!”

    Bose plays the antagonist in the film. Other stars include Pooja Kumar, Andrea Jeremiah and Shekhar Kapur.

    The movie has been marred with controversies even before its release. The first tangle it got itself into was when actor-director Hasaan decided to release the movie on DTH platform before its theatrical release. Just when the issue of Vishwaroopam‘s release was resolved, Muslim bodies in Tamil Nadu opposed the movie since it showed the community in bad light which resulted in the movie being banned from release in Tamil Nadu.

    The film released worldwide on 25 January but in Tamil Nadu it hit the theatres as late as 7 February. Despite the delays and controversies, the film seems to have caught the fancy of the audiences.

    The film was also released in Hindi by the name Vishwaroop. This version, though, has failed to attract audiences since it has managed to rake in just Rs 117.5 million in its first week.

  • Haasan’s Vishwaroop is a failed effort

    Haasan’s Vishwaroop is a failed effort

    MUMBAI: After much controversy, which one realizes was totally futile and uncalled for after watching the film, Vishwaroopam‘s Hindi version finally hits the screens on Friday. Vishwaroop is an espionage drama which has Indian participants but has nothing to do with the security of India in its narrative. The target of Al Qaeda terrorists is the US but the saviours are the Indians.

     

    Producers: Chandra Haasan, Kamal Haasan.

    Director: Kamal Haasan.

    Cast: Kamal Haasan, Pooja Kumar, Andrea Jeremiah, Rahul Bose, Shekhar Kapur, Jaideep Ahlawat, Nassar, Miles Anderson.

    The problem is that we don‘t have stories of our spies‘ real heroics in public domain or in fiction. Recently, we had Jab Tak Hai Jaan where the protagonist Shah Rukh Khan‘s character was fitted in to the character of Jeremy Renner from Hurt Locker. Kamal Haasan, for his part, chooses the character lock stock and barrel with events and sequences like coming face-to-face with Osama Bin Laden, from a Fredrick Forsyth novel of 2006, The Afghan.

    The Afghan is about a popular Forsyth books hero, a retired spy, Mike Martin, who infiltrates the top rungs of the Al Qaeda impersonating one of their top activists who is now in a jail in the US; a man he has worked with and groomed earlier working side by side during the Russian war of Afghanistan. Now, Kamal Haasan assumes that character, infiltrating the top brass of Al Qaeda as a Kashmiri jihadi whose father was a respected jihadi martyr. The cover has been built for Haasan by the Indian spy agency, RAW, for his easy acceptance by AQ.

    As the film unfolds; Kamal Haasan is Vishwanath, an Indian classical dance teacher teaching a band of girls his art in the US. His wife, Pooja Kumar, is a nuclear oncologist. She married him as an excuse to get entry into the US and is romancing her boss; she finds her husband to be more suited to cook for her and look after the home. To her, he is a nincompoop. Not knowing her boss is dealing with the wrong people, she ends up in the hands of terrorists along with the boss and Haasan. The merciless terrorists kill their own men as easily as they kill others and next in the line are Haasan and Kumar. The boss she was getting cosy with is not up to saving her life; in fact he can‘t save his own life either. It is time for the wimpish Haasan to show his true colours. The RAW agent in him springs into action and kills the horde of terrorists to make an escape with Kumar.

    In flashback, the real Haasan turns out to be a Kashmiri Muslim spy with RAW, Wisam. The flashback takes you to Haasan‘s days with Al Qaeda in the Afghan mountains, where he becomes one of them. He gains the full confidence of the leader, Rahul Bose. While he tries to save the lives of women and innocent children, he also signals the hideouts of the terrorist groups to the American forces who then carry out bombings.

    Haasan is now back to civil life with new cover as a dance teacher but the Al Qaeda has caught up with him. Rahul Bose, the dreaded Omar, is on his tail and the action is now in the US. Bose and his group plan to blow up a major part of New York with a dirty bomb. Haasan is aided by his handler, Shekhar Kapur, and two subordinates, Andrea Jeremiah, so far posing as his dance disciple and Miles Hawkins, an American. The race begins to prevent the disaster that the bomb will wreck on New York. The bomb has already been planted and a terrorist, James Bobson, is waiting for a go ahead to press the detonator. There are hurdles as Hawkins is murdered and Haasan and Kumar are arrested by the FBI. It takes the Prime Minister of India to intervene and let Haasan get back to his task.

    The bomber is eliminated, bomb defused and New York saved but not before the Al Qaeda leader and his crony escape for the Vishwaroop saga to continue as a sequel.

    Now, that is one problem where you let a villain escape, you are not giving viewers their money‘s worth. A sequel can very well be the hero‘s new exploit. It does not necessarily have to be with the same forces. When you talk of Afghani men, you imagine a tall, strong man so what prompted the casting of Rahul Bose as the main villain? An artificial eyeball, bruised face and other makeup touches may make him look sinister at first glance but he is not a strong adversary. And how does one expect the Indian audience to identify with an adventure that has nothing to do with India except its super sleuths who are out to save America?

    It is bad enough that Haasan has lifted his character and parts from an American authors‘ book but he could have very well designed the film around security concerns of India rather than the US. In fact, after the initial few reels when Haasan Vishwaroop changes to RAW agent Wisam, the film fails to hold interest.The Afghan war parts could well be a documentary. The part about saving New York from a bomb is routine and predictable.

    As for performances, Haasan is good as usual in whatever he does. Of the girls, Jeremiah has a better part and does justice; Kumar is okay. Bose is a misfit. Kapur just has to be himself. Anderson looks the part of a RAW subordinate. Nassar and Jaideep Ahlawat are good in support. While the photography is good, not much help comes from music or dialogue. Some editing was needed.

    Vishwaroopam is a failed effort; the film neither thrills nor entertains.

    Mai is a purposeless film

    Producers: Nitin R Shankar, Subhash Dawar.

    Director: Mahesh Kodiyal.

    Cast: Asha Bhosle, Padmini Kolhapure, Ram Kapoor, Shivani Joshi, Navin Kaushik, Anupam Kher (cameo).

    Mai is supposedly a film on Alzheimer‘s syndrome, an affliction when a person loses control over one‘s faculties like memory, thinking and behaviour. However, it really is a film about an afflicted old woman and her selfish wards, who want to shirk the responsibility of caring for her, save for one. Somehow, filmmakers try to find new stories which they think will appeal to the audience. To think that Alzheimer will appeal at all to Rs 300-ticket moviegoer makes no business sense! In this case, a mother is deserted by her only son because she suffers from Alzheimer‘s, but, cause notwithstanding, there have been a score of films of aged parents being deserted by wards over the years.

    Padmini Kolhapure, her husband Ram Kapoor and their teenage daughter, Shivani Joshi, are leading a peaceful life even as they are paying off the mortgage on their house equally. Kolhapure calls the shots. Her husband is a journalist. What Kolhapure does is not deemed necessary to explain but she works and makes money enough to support the family; makes money enough to take on her husband and dominate the family on every count!

    One fine day, Kolhapure‘s brother, Navin Kaushik, says he is leaving for the US and he can‘t take their mother, Asha Bhosle, along. Of the three sisters, one is handicapped by space and economics of her family to care for her mother, the other can‘t because she is off to Switzerland for a holiday and that leaves only the eldest, Kolhapure, to bring her mother home, much against the wishes of her husband, Kapoor and the teenage daughter, Joshi.

    Bhosle is a nuisance for the family. When it is not her Alzheimer‘s, it is her being a typical grandma and lecturing everybody. Why Kolhapure is doing it and willing to sacrifice her happy married and small family life as well as her career (she is due for a promotion) is sought to be explained through various songs which become flashbacks. In fact, every song the film has is about flashbacks, which is repetitive. These flashbacks remind Kolhapure of the hard days Bhosle faced as a young widow and mother of four to give them comfortable life and education through her sacrifices.

    Mai is a purposeless film. It drags on. Both the title and ambience are heavily Maharashtrian. Casting Bhosle is not a coup; it is a setback for the film. She has a huge, iconic image in the world of playback and no way can she fit into a helpless, ailing, totally dependent old mother. Ram Kapoor and Joshi are okay while Kolhapure is good.

    Mai has no box office prospects.

     
    Listen Amaya doesn‘t have enough to help its sustain at BO

    Producer: Ashok Sahwny. 

    Director: Avinash Kumar Singh.

    Cast: Farooq Sheikh, Deepti Naval, Swara Bhaskar, Amla.

    Listen Amaya is a film about a teenage girl, Swara Bhaskar, at crossroads of life and always at odds with her single parent, Deepti Naval. Teenage is an accepted excuse for a new generation to defy the norms. Listen Amaya has one part where her mother wants her to listen but she is always in a hurry and never does; its second part is like a sequel to its first part, where, the mother says, ‘Talk Amaya‘, but she has gone mute. The concept sounds interesting but, alas, what follows is not!

    Deepti Naval, a South Indian widow in Delhi, keeps herself occupied by managing a mini-library cum coffee shop called Book A Coffee. This she runs from her house. The shop generally attracts some youths and some intellectual types who love Indian things. One of her regular customers is Farooq Sheikh, a widower in his sixties and a still photographer by profession. Bhaskar has grown really fond of Sheikh, who is fondly called by all around as Jazz. Bhaskar has a fondness for writing and she and Sheikh decide to join forces to produce a coffee table book.

    Before the book can be published, Bhaskar sees the proximity between her mother, Naval, and Sheikh. This unnerves her. The Delhi teenager can‘t come to terms with another man in her mother‘s life and equates the relationship as sexual; how could her mother bring another man in a bedroom she shared with her father? There is turmoil in Naval‘s life as Bhaskar refuses in any way to have Sheikh as part of her life and stops communication with mother. She generally sulks and also fights with her friends.

    The part about the coffee shop and its visitors, which was light and fun, is over as the drama turns into a triangular conflict with Naval at the centre. It takes time, intervention by Bhaskar‘s dad‘s sister, Amla, and the success of her book with an offer for a sequel that finally brings a change of mind.

    Sheikh and Naval are readily acceptable as a pair and their chemistry feels like a continuation of their earlier love stories. Bhaskar has to mostly sulk and be generally unpleasant which is a tough thing to do but she manages it well.

    Listen Amaya has some watchable parts but not enough to help it sustain at the box office.

    David is an idea not worth repeating

    Producers: Bejoy Nambiar, Sharada Trilok.

    Director: Bejoy Nambiar.

    Cast: Neil Nitin Mukesh, Vikarm, Vinay Virmani, Isha Sherwani, Lara Dutta, Tabu, Nassar, Rohini Hattangadi, Nishan Nanaiah, Milind Soman, Satish Kaushik, Sheetal Menon.

    David has three stories to tell, of three characters sharing the same name, David, over different periods and locations, these being London, Mumbai and Goa. This is rather ambitions since most of our films are lacking in even one story to make into an interesting movie. The stories may have started on different locations in different era but all culminate around the same time. The three parts have different issues. One is about London and its Indian underworld; the second about a middle class family in suburban Mumbai becoming a victim of the local land grab mafia and its politics while the third one is about a happy-go-lucky Goan who discovers love.

    Neil Nitin Mukesh is David, the blue eyed boy of the local don Ghani who holds sway over the local Asian community. This part is shown in black and white. The story is more about the internal passions and politics of the family with patriotism and attempts to kill him by some outer forces on the side. The part takes off interestingly as the don demonstrates his powers and Neil establishing himself as the protective shield of the household. His in-house romance with Monica Dogra and doubts about his parentage later dilute the story.

    The Mumbai David, Vinay Virmani, lives with his devout Christian father, Nassar, and two sisters. He aspires to make a name in the world of music. His relationship with his father is a love-hate one while the only person he is comfortable with is his older sister. While he is at the threshold of a break to play with a renowned music composer, his family falls victim to the local land mafia and a manipulative politician and religious activist, Rohini Hattangadi. Their peace is shattered and Virmani gets after the villain to seek revenge. However, he is no match for the mafia or the politician‘s might.

    In Goa, Vikram is David living a life of a perfect loafer, either fighting or drinking or doing both. His mother wants to see him settled and when in need of help, his dead father, Saurabh Shukla, gets into the body of somebody around and helps solve his son‘s problems. Vikram has but one buddy in town, Nishan Nanaiah. Both fall for the same deaf-mute girl, Isha Sherwani. This part offers some relief with help from Tabu and other characters.

    Finally, the story of all three end on different notes. None really gets what he had set out for. All three stories begin well but lose grip on the way.

    With three stories, David has a lot many characters playing brief parts of which the three Davids along with Tabu, Nassar, Lara Dutta and Saurabh Shukla make some impact. The film has as many as fifteen tracks and some of them blend well with the proceedings. Direction is average. Camera work is good by all three cinematographers, handling a part each. That is about all.

    David is an idea not worth repeating if commercial cinema is what one has in mind.

  • Rahul Bose and Konkona Sen Sharma to star in Tagore classic Shesher Kabita on celluloid

    Rahul Bose and Konkona Sen Sharma to star in Tagore classic Shesher Kabita on celluloid

    Mumbai: Rahul Bose and Konkona Sen Sharma are to play the lead roles in director Suman Mukhopadhyay’s adaptation of Rabindranath Tagore’s classic ‘Shesher Kabita’.

    Though the novel is primarily set in Shillong, it was written when Tagore was in Bangalore.

    Amito‘s iconoclastism meets Labannya‘s sincere simplicity through a series of dialogues and poems that they write for each other. The rest forms the crux of the novel.

    Mukhopadhyay’s Bengali film will be shot in April-May, wrap up by October, and is expected to be released this year.

    According to Bose, “The timing is great since this year marks Rabindranath Tagore’s 150th birth centenary. It’s my first period film. It is wonderful that someone believes I can play such an important literary character who is part-Oscar Wilde part-Renaissance man, a Bengali aristocrat who, thanks to his travels abroad, is as comfortable with Keats as Rabi Thakur.”

    He goes on to add that the profound transformation the Oxford educated barrister undergoes after meeting the young governess in a car accident makes the character really exciting for him as an actor.

    Bose and Konkona had earlier acted in the highly lauded Mr & Mrs Iyer.

  • Rahul Bose set to make English film based on Pakistani novel

    Rahul Bose set to make English film based on Pakistani novel

    MUMBAI: Rahul Bose is all set to make an English movie, said to be an adaptation of a Pakistani novel.

    “I will be making an English movie based on a Pakistani novel. So I won‘t be available for any other movies during that period of August, September and October,” said Bose.

    Bose, who started his career with English August, is also excited about his next Bengali film with national award-wining director Suman Mukhopadhyay. The film is based on Nobel laureate Rabindranath Tagore‘s Shesher Kabita.

    “I will start my shooting for my next venture Shesher Kabita with Konkona Sen Sharma. The film will be directed by Suman Mukhopadhyay,” said the 44-year-old actor.

    Notable films of Bose include 15 Park Avenue, Shaurya, Tahaan and Antaheen among many others.

  • Mahesh Bhupathi, Rahul Bose join Colgate-Palmolive as ambassadors

    Mahesh Bhupathi, Rahul Bose join Colgate-Palmolive as ambassadors

    MUMBAI: Oral care brand Colgate-Palmolive (India) has roped in Indian tennis player Mahesh Bhupathi and actor, rugby player Rahul Bose as ambassadors to support Colgate Total‘s awareness campaign for ‘Healthy Mouth‘.


    Colgate-Palmolive (India) VP-marketing Rekha Rao said, “In India, there is a growing awareness towards maintaining a healthy body. However, not all of us realise the importance of a ‘Healthy Mouth‘.”


    “Mahesh and Rahul pay a lot of emphasis on physical wellness which is critical in their professions. They will support Colgate in our endeavor to create widespread awareness on the importance of a ‘Healthy Mouth‘,” Rao added.


    Bhupathi and Bose will also feature in a series of TV commercial that will be aired across the country, both on regional and national channels.


    “As professional athletes, we sometimes do not give much importance to what is not visible to us. A ‘Healthy Mouth‘ is linked to our overall health and is something that cannot be taken for granted. Given our busy lifestyles, Colgate Total‘s unique formula ensures that we get the best oral care, and an overall healthy mouth,” Bhupathi added.


    “When I got to know the significance of a healthy mouth for a healthy body from the leaders of oral care, Colgate, it was amazing to learn how Colgate Total so completely meets my oral care needs. Having experienced Colgate Total, I recommend it to my friends and family,” Bose added.


    Available in 75 gm and 150 gm packs across the country, Colgate Total‘s formula has been granted the Seal of Acceptance by the Indian Dental Association.

  • ‘Galli Galli Sim Sim’ comes to DD & Pogo; Literacy Yatra culminates in Mumbai

    MUMBAI: On the eve of World Literacy Day Turner’s newest edition Galli Galli Sim Sim is all set to expand its outreach by launching the series on Doordarshan on 9 September during the Cartoon Network Duniya block on Saturdays at 10:30 a.m. The pre-school television series will also air on Pogo at 8 am, with a repeat telecast at 4 pm, Monday to Friday, starting World Literacy Day- 8 September 2006.

    With the aim to make learning fun, Galli Galli Sim Sim promtes the philosophy “Seekhne ka Mastana Andaaz.” In connection with this and prior its launch on DD, the series has paved the way to create a nationwide awareness with the Galli Galli Sim Sim Literacy Yatra that kicked off on 15 August 2006. This initiative was strategically undertaken to spread its viewership before its entry into DD, thus attempting to access the most remote areas of the country.

    Galli Galli Sim Sim Literacy Yatra, is an educational initiative by Turner International India Pvt. Ltd (TIIPL) and Sesame Workshop, which was flagged off from New Delhi and culminated its journey in Mumbai today. Encompassing four states across the country including New Delhi, Uttar Pradesh, Madhya Pradesh and Maharastra, the Yatra is said to have travelled over 5000 kms attempting to reach out to as many children, empowering them with the educational objectives of the series.

    The Literacy Yatra arrived in Mumbai at the Guru Nanak Higher Secondary School, along with the adorable muppets Chamki and Googly from Galli Galli Sim Sim and actor Rahul Bose was given a cheerful welcome by the kids.

    TIIPL VP advertising and sales networks, India and South Asia Monica Tata said, “The uniqueness of Galli Galli Sim Sim lies in its 360-degree approach of combining the power of television and on-ground initiatives to spread education to children, aged two to eight in India. Galli Galli Sim Sim Literacy Yatra was our first on ground initiative to deliver the unique content of the television series to children who may not have access to television.

    “We are happy to announce that this Literacy Yatra was a success as we received a great response across different sections of society – from children as well as caregivers. We have already reached out to thousands of children through community screenings and with the launch of Galli Galli Sim Sim on Pogo and Doordarshan, we further hope to reach out to more and more children across the country.”

    With DD and Pogo being added to the roster, the show will continue to air on Cartoon Network at 1 pm. In addition, kids will also be able to catch Galli Galli Sim Sim on Saturday evenings in a segment called Sim Sim Shanivar from 4 pm to 6 pm starting 16 September on Pogo.

    Galli Galli Sim Sim set in an “Indian Galli” represents the reality of daily life for the widest possible range of Indian children and families. The series is targeted towards children between the age group of two to eight years, transcends socio-economic barriers and will feature animated segments and live-action films, with music, stories, and art drawn from various elements of Indian culture and regions of the country.

    Primarily to cater to Indian families and kids, the adorable residents, the Indian Muppets – Googly, Chamki, Aanchoo and Boombah, have been specially created with Indian characteristics and elements, along interesting and a well thought out human cast. In the first season, the series comprising 65 episodes of 30 minutes each will be aired in Hindi, with usage of some English words.

    Galli Galli Sim Sim is the Indian adaptation of the popular American series, Sesame Street. The series will help in developing social, emotional and cognitive skills in children, and become the catalyst to encourage children to pursue educational goals. It was born over 37 years ago as a new way to utilize the power of television to not only entertain, but to educate young children as well.

    Today, Sesame Street is the longest street in the world, reaching over 120 countries and serving as the largest informal educator. In India, Galli Galli Sim Sim will address topics such as early literacy, creative thinking and reasoning, family and community life, healthy habits and appreciating cultural plurality.

    Funding for the development phase of Galli Galli Sim Sim was provided through the generous support of the United States Agency for International Development (USAID) and Turner. Moving forward, the producers of the series will look to combine the strengths and resources of the public and private sectors for local development initiatives.

    Sesame Workshop is a nonprofit, educational organization making a meaningful difference in children’s lives around the world. Founded in 1968, the Workshop changed television forever with the legendary Sesame Street. Today, the Workshop continues to innovate on behalf of children in 120 countries, using its proprietary research methodology to ensure its programs and products are engaging and enriching.

    Sesame Workshop is behind award-winning programs like Dragon Tales and Sagwa, The Chinese Siamese Cat and ground breaking multimedia productions in South Africa, Egypt and Russia. As a nonprofit organisation, Sesame Workshop puts the proceeds it receives from sales of Sesame Street, Dragon Tales and Sagwa products right back into its educational projects for children around the world.

  • Aamir Vs Aamir

    Aamir Vs Aamir

    Let me begin with a disclaimer. This is not a piece about how celebrities should conduct themselves in public or in media. It is not about whether or not they should get involved with or voice their opinions on politically or socially sensitive matters. It is not about whether they should do research on a controversial subject, acquaint themselves with ‘facts’ from both sides, and only then form an opinion instead of forming lazy opinions.

    Enough and more has been written or spoken on these subjects. We have heard Aamir and his supporters from the ‘industry’ and elsewhere. We have seen other celebrities such as Arundhati Roy and Rahul Bose share their opinion with us on several news TV stations. In fact, only recently, I read a beautifully written piece by Rahul Bose on intentblog, one of the best open blogs I have seen.

    It’s Aamir the actor who acts for a living versus Aamir the brand whose equity must be protected, grown and leveraged
    _____****_____

    My goal here is a little different. A little less selfless and more commercial, if you may. As a practitioner of marketing and communication, I am intrigued by the issues the Aamir-Narmada-Fanaa episode raises, even after the episode itself seems to have blown over.

    If you try to simplify an otherwise multi-textural issue, it’s Aamir the celebrity that endorses half a dozen high profile brands versus Aamir the concerned citizen who is compelled to raise his voice against seeming injustice. In fact, even more importantly, it’s Aamir the actor who acts for a living versus Aamir the brand whose equity must be protected, grown and leveraged.

    Now look at what the brand did. It [doesn’t sound right to refer to Aamir, as ‘it’, does it?] jumped out of its popularly accepted, rather linear domain of acting-to-entertain, into uncharted territory. Out of the larger-than-life fantasy world of the big screen, Dolby sound, and carefully directed retakes, into the grimy and sweaty world that millions live in every day. It could not have been an easy choice. Particularly when a brand extension [Fanaa] was weeks away from its launch. I know there are people out there who believe Aamir’s Narmada outburst and rather ‘suddenly’ found social conscience were part of a carefully orchestrated bridge strategy between Rang De Basanti and Fanaa. If that is true, I wonder how many product or service marketing managers would take such a risk before a launch. In fact, whether Aamir’s Narmada voice was a marketing tactic is not the real issue here.

    To me, the issue is whether brands need to learn a new lesson on how to communicate with their customers. Ever since brand management started as a discipline, most brands have tried to create and maintain a squeaky clean image, polished regularly by advertising. They have lived in a fantasy world where problems always disappear at the end of 30 seconds, ‘ordinary’ names always fail, rivals draw blood on an imaginary street. They have stood on pedestals and delivered sermons about the good and the evil, while obedient disciples listened with patience. Not unlike how Aamir and others in his profession talk to us in a theatre, if you think about it.

    But the truth is, brands live in our minds and hearts and we live in a society. The society isn’t a fantasy world; it’s where we return when the three hours of fantasy are over. It’s where parents take interviews, so that kids can get admission into a school, where neighbors fight over relatively trivial issues, where corruption is something we practice in day time and watch on TV at night.

    Do brands live in our society? With us? Should they?

    If we want to move from an era where consumers move from just knowing our brand to liking it, a thought that is finding increasing acceptance amongst seasoned brand marketers, we should perhaps think of brands as social beings.

    Should brands take a social stance? Or should they avoid any kind of controversy and stay sanitized and clean?
    _____****_____

    Not everyone in our society is our friend. Some people whose ideas and opinions are similar to ours, who have interests and hobbies common to ours, who help us face a challenge or leverage an opportunity, become our friends. Others become someone else’s friends. People fight normal fights, but we are most often loyal to our friends regardless of who is fighting against them. And while we might have many types of friends and sometimes we lose touch with some of them, we don’t change with friends very frequently.

    Do we see our brand as a friend like this?

    Here comes the provocation. In a world where people [consumers?] are getting increasingly cynical of marketing, advertising and brands, should we start breaking down some of the practices that built our powerful brands yesterday? Should we attempt to make the simple principles of friendship and social relationship work to create a relationship between our brand and attention challenged consumers?

    Should our brands step down from the hallowed pedestal and mingle with the masses? Should they take stances on issues of social importance and urgency, even if some of them might be controversial and ‘politically’ sensitive?

    Net, should brands take a social stance? Or should they avoid any kind of controversy and stay sanitized and clean?

    How come Aamir thought of doing something that Shah Rukh, Amitabh, Aishwarya, Lataji and Hritik haven’t done? Is Aamir the only one? How about Shabana? How about Gere?

    How come we regard Benetton, Bullet, MTV, Diesel, Harley, Zippo, Apple, Red Bull differently from countless others?

    If we think of brands broadly as mainstream and leading-edge, how they have built themselves, what chances they have taken, who owns them and how they behave, we might find some directions and explanations. But, then, that’s a broader subject, isn’t it?

    Do you have an opinion on brands taking a social stance. Help Ravi Kiran write the next chapter. Post your thoughts to editor@indiantelevision.com

    (The author is South Asia CEO Starcom MediaVest Group)