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Tag: Rahul Akkara

  • Saif Ali Khan to be brand ambassador for Siyaram Silk Mills

    Saif Ali Khan to be brand ambassador for Siyaram Silk Mills

    MUMBAI: Siyaram Silk Mills has roped in Saif Ali Khan as the brand ambassador for their parent brand Siyaram’s Suitings and Shirtings.

    Siyaram Silk Mills president Rahul Akkara pleased with the association between the brand and the film star commented “We are delighted to have Saif Ali Khan as the brand ambassador of Siyarams Suiting s and shirtings.  We have released this commercial for the forthcoming season. It will be played on local and national channels across India.”

    Saif Ali Khan expressed his enthusiasm by stating, “It is really an ecstatic feeling to be associated with an Indian brand that has been in the industry for years together and has a very ethnic appeal to it. I look forward to capture the fabric space post being the face of their readymade apparel Oxemberg. Moreover, sharing the Siyarams parents brand’s endorsement space with Mahendra Singh Dhoni is itself a privilege.”

    Siyarams has signed Saif Ali khan for the next two to three years. The brand has gone ahead and shot an exclusive TVC with him in Jaipur.
    The latest TVC conceptualised and created by Makani Creative and highlights the bond between mother and son while showcasing the colours and the beauty of Rajasthan in the background.

  • Saif Ali Khan to endorse Oxemberg

    Saif Ali Khan to endorse Oxemberg

    MUMBAI: Saif Ali Khan has joined the list of other celebrity brand ambassadors including Hrithik Roshan and Mahendra Singh Dhoni currently endorsing J Hampstead and the flag ship brand – Siyaram, respectively. Saif Ali Khan will endorse the formal and semi-formal range in ready to wear apparel for Oxemberg from the house of Siyarams.

    Siyaram Silk Mills, president marketing, Rahul Akkara said, “Saif with his style and persona is set to refurbish the Oxemberg brand in the ready to wear apparel segment and position it as the most sought after brand among the young and aspiring Indian youth. Siyaram strongly believes in the influence that celebrity brand ambassadors have in the decision making of the discerning and trendy Indian consumer and Saif without doubt will add to that process for Oxemberg.”

    Saif Ali Khan will be the ambassador for the mother brand Siyaram Silk Mills as well as Oxemberg, playing a key role in brand and product communication and promotion. Elaborating on Saif‘s role for Oxemberg, Akkara added, “Saif as brand ambassador will play a major part in our strategic move to develop a mass and widespread appeal for the brand. We have plans to promote Saif‘s association with Oxemberg through TV, print and outdoor campaigns.”

    Saif Ali Khan expressed his enthusiasm by stating, “Oxemberg appeals to me as a brand that stands for unmatched quality and it‘s a great privilege for me to be associated with this brand. I look forward to working with them and contributing towards making Oxemberg, the leader in its segment.”