ITV

Tag: Rahul Agarwal

  • Ideal Insurance launches heartwarming Diwali ad film

    Ideal Insurance launches heartwarming Diwali ad film

    Mumbai: Ideal Insurance highlights the theme ‘Home Secure Means Life Double Secure’ in its new ad film. The ad emphasises the importance of protecting both lives and the homes where memories are made.

    The film opens with a decorated home, featuring a father in his 60s reflecting on passing the family home to the next generation. As he observes his sons handling household tasks, the narrative shifts when his daughter surprises him by revealing she has taken out a home insurance policy, stressing the significance of securing their home for a safe future. The film concludes with the father handing over the keys to his daughter, recognising her foresight and responsibility.

    Ideal Insurance founder and CEO Rahul Agarwal stated, “This Diwali, our message is simple yet powerful: securing your home means securing your family’s future. The ad film reflects our commitment to helping families protect what matters most. By choosing home insurance, families can enjoy peace of mind, knowing that their cherished spaces are protected.”

    Through this ad, Ideal Insurance aims to remind families that securing a home is as important as any other festive preparation. The company’s risk audit assessment and expert guidance provide families with the relief to focus on what matters—celebrating and creating memories together.

    With a relatable narrative, the ad resonates with Indian families, highlighting values of love, responsibility, and togetherness that define Diwali. It also showcases the pivotal role of women in society, challenging stereotypes and demonstrating how foresight can safeguard family well-being.

    The campaign’s tagline, ‘Iss Diwali, zindagi ko karo double secure,’ encapsulates Ideal Insurance’s offerings, encouraging customers to pursue comprehensive protection. By featuring a relatable family story, the ad appeals to the emotional connection Indians have with their homes while underscoring the need for practical solutions like home insurance.

    The ad film will air across various digital platforms and social media channels during the Diwali season, developed by the company’s in-house branding team.

  • Barbeque Nation launches customer loyalty program, ‘Happiness Club’

    Barbeque Nation launches customer loyalty program, ‘Happiness Club’

    MUMBAI: Barbeque Nation, India’s leading casual dining restaurant chain, has announced the launch of its customer loyalty program, ‘Happiness Club’, on the occasion of its 14th anniversary. The program allows diners to accumulate points and avail exciting offers, to make their dining experience at Barbeque Nation, all the more gratifying and enticing.

    Called as the ‘Happiness Card’, the program is intended at bringing a smile on the face of guests, with points earned, termed as ‘smiles’ and gift cards christened as Smile Cards, that allow patrons to gift smiles to their loved ones. Barbeque Nation has served over 75 million diners over the last 14 years and is synonymous with DIY grilling on the table – a concept that it pioneered in the country. Starting from its very first outlet in Mumbai in 2006, to the 141st outlet launched recently in Ambala in Haryana, the brand is today a household name in casual dining in India. 

    Smile is linked to a unique mobile number of the guest and every Smile is equivalent to a rupee. Guests can enroll in the Smile Club by bookings through the app or website only. Patrons can redeem the same by converting the Smiles to a Happiness Cardon the App/Website. ‘Smile’ has been introduced to strengthen the brand’s relationship with its customers and increase repeat visits. It also creates ground for excellent corporate or group offers that Barbeque Nation is extremely popular for.

    Barbeque Nation, a major pioneer of ‘DIY’ (do-it-yourself) cuisine with a concept of live on-the-table grill, is the largest casual dining brand in the country. The restaurant offers a pre-fixed menu with a fixed price. The menu ranges from the Mediterranean, American, Oriental, Asian and Indian cuisines. Customers can grill starters in a range of marinades and sauces and enjoy them right off the skewers, at their own tables. Apart from offering a delectable menu, the ambience at the restaurant follows a theme that radiates a contemporary and vibrant atmosphere, with sizzling skewers on tables that double as a live kitchen.

    Barbeque Nation Hospitality Ltd president Rahul Agarwal said, “We are extremely pleased to announce the launch of our loyalty program, marking the 14th year of our operations in the country. Barbeque Nation has come a long way in creating several benchmarks in the food and hospitality sector and is today the most preferred casual dining chain in the country. We are thankful to our guests who have showered us with so much love all these years and that’s the reason, we have come up with the special Smile Program. We are all keen to provide incredible dining experiences at our restaurants and continue creating memorable moments for our guests. This program also allows us to build a robust mechanism of digital engagement with our customers and increase active membership.”