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Tag: Rahool Talukdar

  • W appoints Focus Circle Brands Pvt. Ltd. For creative services

    W appoints Focus Circle Brands Pvt. Ltd. For creative services

    MUMBAI: W, the most trusted Indian women’s wear brand, announced the appointment of Focus Circle Brands Pvt. Ltd. as the new creative agency.

    Established in 1997, Focus today has emerged as an Integrated Brand Communications agency. Recognized as one of the fast emerging home-grown entities, Focus develops integrated strategies aimed at providing business solutions to its clients.

    Speaking on the association with Focus Circle Brands, Mr. Anant Daga, CEO, TCNS Clothing Pvt. Ltd., said “Focus Circle Brands’ in-depth knowledge about women’s wear market and target consumer, robust experience in media, retail and experiential lifestyle retail has positioned it as our preferred choice. Given the complexities of the retail marketplace and our portfolio of products, it was crucial to select a creative and passionate team to partner in our growth endeavor. We are really excited to have Focus on board as our creative partners.”

    Commenting on the association with W, Rahool Talukdar, National Creative Director of Focus Circle Brands said, “W is one of the most promising Indian brands which provides contemporary fashion for the urban women. The Brand has successfully redefined the traditional Indian outfit according to the sensibilities of modern Indian women. Innovation is an inseparable element of the brand and we at Focus also believe in the same thought process. Our team is really excited about our association with W, and we look forward to a fruitful association with the brand assisted by the brand’s vision and our creative inputs.

  • Focus bags creative duties for Nomarks

    MUMBAI: Focus Circle, the creative and advertising arm of Focus, has bagged the packaging design and creative duties for the entire product range of Nomarks owned by Ozone Ayurvedics.

    Focus Circle won the business following a multi-agency pitch. The incumbent agency on the account is RK Swamy.

    Focus Circle national creative director Rahool Talukdar said, “In this highly competitive segment, it‘s important that a brand is able to connect with its target audience and evoke a conversation. This will lead to high brand recall and build brand preference. Today, the packaging design speaks just as much as the creative dialogue and it is great to have the opportunity to work on both aspects of this brand.”

    The task entrusted to Focus Circle includes building brand awareness and preference for the Nomarks brand in the highly competitive and fast-growing skin care segment in India.

    Talukdar said, “Working with Nomarks across their entire product line will be an exciting mandate as each specific product will need to project its own individual identity and create its own mind space, while ensuring it stays within the brand approach of the Nomarks brand.”

    Ozone Ayuvedics chairman and managing director S C Sehgal said, “We have been aggressively introducing the market with a range of products across age groups and skin types, making it imperative for us to associate with an agency who understands and connects with the respective target group. We are excited to partner with Focus Circle and looking forward to their work for us to be able to create a distinct identity for our various products keeping in mind the essence of the NOMARKS brand overall.”

  • Hyatt Regency Gurgaon signs on Focus for its creative duties

    Hyatt Regency Gurgaon signs on Focus for its creative duties

    MUMBAI: Integrated brand communication Focus has bagged the creative duties for Hyatt Regency, Gurgaon.

    The account includes the launch of the property in terms of marketing, communication strategy and design for the various revenue streams of the hotel.

    Focus Circle (the creative and advertising arm of Focus) national creative director Rahool Talukdar said, “Having worked with several brands from the Hospitality sector, we understand that a hotel doesn‘t essentially only need advertising. Hyatt Group globally reflects excellent standards of service and luxury for their guests hence the internal and external communication & marketing strategy need to be consistent in terms of message and approach. Hospitality or luxury are a ‘state-of-mind‘, it‘s a feeling that one needs to inculcate within to service the brand.”

    Due to presence in different regions and properties targeted at different target market segments, The Hyatt Group demanded different communication approach for each property. For example, Hyatt Regency focuses its communication to the business traveller, Park Hyatt has a focus on leisure and holiday, and the Grand Hyatt caters to the luxury. The agency brief involves creating a launch strategy and approach for each specific location in the past. Usually, a launch involves rigorous strategizing in terms of feeder and local markets.

    Each of these brands has internationally acclaimed brand standards that also need to be ensured. Focus went through an intense exercise to adapt and enhance these standards to not only fit the Indian Market, but to live up to the Hyatt way of marketing and communication as per their global standards.

    Focus began its association with the hotel chain in 2003 with the launch of Park Hyatt Goa. Since then, the agency has served its brands ranging from Grand Hyatt, Hyatt Regency and Park Hyatt across cities such as Delhi, Mumbai, Kolkata, Chennai and Pune, as well as internationally for their properties in Maldives and Abu Dhabi. Collectively, Focus has been associated with the Hyatt brand for over nine years now.

  • Lilliput launches a new campaign

    Lilliput launches a new campaign

    MUMBAI: Lilliput, the kidswear brand, has launched a new campaign created by Focus Circle Brands.

    According to the ad agency, the campaign is about understanding kids and the mother‘s personal life. The commercial will run nationally on leading GEC and Cartoon Network and aims to increase the equity of the brand.

    Focus Circle Brands national creative director Rahool Talukdar says, “Lilliput is one of the brands that we have built from scratch, so we have known the audience for long now. Understanding the mother has taken time but the experience has been enriching.”

    The commercial, which is directed by Prahlad Kakkar, starts with a kid narrating a speech about his mother at his annual day function. As he proceeds with the speech, he uncovers a secret which, at first, seems like an extra-marital affair. He goes on to the extent of making up stories about his friends‘ parents as well.

    This encourages other children at the function to prompt their parents‘ secrets. Finally, the audience heaves a sigh of relief when they discover that the ‘another man/woman‘ is actually the kid. The commercial ends with a song.

    Lilliput Marketing GM Kahkashan Afreen added, “Here was a plot that uniquely connected women and mothers. We gave complete freedom to our agency to execute the way they had conceived it. We are even making merchandise themed on the film‘s core concept.”