MUMBAI: Experiential multicultural marketing entity, LIQVD Asia, India has bagged the digital media mandate for Indiabulls Housing Finance in a multi-agency pitch. The account will be handled out of LIQVD Asia’s Mumbai office.
As part of the mandate, LIQVD Asia will be re-launching its digital marketing initiatives immediately. The campaign for the Indiabulls Housing products will start from India and will gradually penetrate into other markets such as the UK and the UAE.
Indiabulls Group has presence in housing finance, real estate, asset management and securities businesses.
Indiabulls Housing Finance marketing head Rahat Ahmed said, “There has been a marked shift in consumer and brand behaviour in the recent years. Digital has disrupted the way brands communicate with their customers; it allows us to engage with customers in a space where they spend most of their time. This helps us to have targeted conversations with specific audience. Digital allows us to go beyond the corporate website and humanize the brand. We are happy to have found concurrence in our thought process with Team LA. Innovation is an attribute that echoes in every team member of the agency for relevant and worthy solutions.”
Indiabulls Housing Finance senior manager- marketing and communication Ankit Banga added, “LIQVD Asia fits our requirement of a digital strategy and marketing partner as they have shown potential to be symmetrical with the core views and ideas of IBHFL. Their fresh and measured approach towards digital singled them out as the new age partner for a brand like ours’ that considers new age communication tools like digital to be one of the most critical in their marketing mix.”
LIQVD Asia managing director Arnab Mitra said, “We are overwhelmed and extremely excited to work with Indiabulls. The team will work with 100 per cent commitment to live up to the confidence that the brand has showed in us. We would like to deliver innovative ideas ensuring maximum reach and value for IBHFL through our “Digital. On Road” strategies.”