MUMBAI: Chennai’s Marina Beach saw an unusual sight this July: not just sunbathers or cricket matches, but a Himalaya-branded truck booth parked amid the crowd, drawing traffic police, sanitation workers, and commuters seeking relief from the unrelenting Tamil sun.
In a campaign more about care than commerce, Himalaya Wellness took its Aloe Vera Gel Face Wash directly to the streets with mobile Aloe Vera Truck Carts stationed at hotspots across Tamil Nadu. The setup was refreshingly simple—free face washes, a shaded spot, and a brief pause from the city’s heat. For many, it felt like more than a brand activation; it was a moment of genuine respite.
The response was immediate. Traffic constables stopped in for a cool wash, sanitation staff cleansed away the city’s grit, and passersby lingered not just for a product demo but for a rare moment of connection—with themselves, and with a brand showing up when it counted.
“For us, wellness is about how we show up in people’s real lives,” said Ragini Hariharan, Marketing Director – Beauty & Personal Care, Himalaya Wellness. “In Tamil Nadu’s peak summer, our booths became safe, soothing spaces. Whether a constable cooled off or a vendor washed away fatigue, these small moments made a big impact. That’s real connection.”
For Pratheep Kumar, Media Manager at Himalaya and a Chennai native, the idea was born out of empathy. “Anyone who’s lived here knows how relentless the heat is. Marina Beach is where the city comes alive—so it was the perfect place to offer a moment of relief.”
A short film capturing the activation showcases candid reactions—smiles, sighs, and thanks—from those who experienced the booth. The footage doesn’t just spotlight the face wash; it tells a story of care, comfort, and a brand living its purpose one face at a time.
For Himalaya, the Aloe Vera Truck Cart is more than a marketing pop-up. It’s a real-world gesture rooted in the brand’s nature-first legacy—a reminder that sometimes, the most powerful brand moments come in simple, human acts: a cool wash on a hot afternoon, offered with empathy.
To see the spirit in action, watch the campaign video here:
MUMBAI: Zits are popups on a teenager’s face which get him or her all riled up. Riled up enough to lose sleep and shed a river of tears.
To address the knowledge gap about pimples, wellness firm Himalaya Wellness organised its impactful My First Pimple campaign and even successfully wrapped it up.
It reached thousands of young girls in over 125 schools across west Bengal, Bihar, and Uttar Pradesh. The initiative aimed to empower adolescents with knowledge and confidence to navigate puberty-related skin changes, particularly pimples.
The campaign educated participants on the hormonal shifts that cause pimples, emphasising that they are a natural part of growing up. Interactive sessions led by local skincare influencers offered insights into managing skin health, including practical tips and emotional support.
Himalaya Wellness marketing director – beauty & personal care Ragini Hariharan stated, “Pimples are a common experience that shouldn’t undermine a young person’s confidence. With My First Pimple, we normalised these changes and equipped girls with the knowledge to embrace healthy skincare habits.”
Mumbai: Himalaya Wellness has launched a new music video, Zara Muskurade, celebrating joy, kindness, and self-confidence for the festive season. Featuring singer Monali Thakur and actor-influencer Aneri Vajani, the video is part of the brand’s campaign for World Smile Day, which encourages spreading positivity through simple gestures, like sharing a smile and performing acts of kindness.
Zara Muskurade serves as a reminder of the impact of small acts of kindness. The music video highlights the beauty of natural smiles and the self-care that comes from embracing one’s natural beauty. Himalaya Wellness’s strawberry shine lip balm is featured prominently, enhancing smiles with 100 per cent natural lip care to keep lips soft and nourished. Targeting young women and girls, this campaign encourages them to embrace their true selves and share their happiness. With its natural lip balm, Himalaya aims to ensure everyone can smile confidently, making every smile brighter and more beautiful.
“As we enter the festive season, it’s a time to spread warmth and joy. We believe that a smile is contagious and can brighten up anyone’s day,” said Himalaya Wellness marketing director – beauty & personal care Ragini Hariharan. “At Himalaya Wellness, we’re committed to enhancing our consumers’ well-being through innovative, natural solutions that embody our holistic approach to health and beauty. Our campaign for World Smile Day aims to inspire people to spread joy and kindness through simple act, and we are thrilled to have Monali Thakur join us on this journey.”
Monali Thakur, who sang the song, shared, “A smile is such a simple yet powerful gesture, and ‘Zara Muskurade’ beautifully captures the joy and warmth it brings. It was wonderful to collaborate with Himalaya Wellness on a project that radiates inner wellness, defying every storm and lighting the path to harmony. ‘Zara Muskurade’ is a refreshing tune that lifts the spirit and brings a sense of calm, reminding us that true wellness begins from within.”
This 360-degree music campaign was conceptualised by Hoopr Brand Solutions, in collaboration with the creative agency, Motivator.
“We crafted this music-led campaign keeping Himalaya and its users at the core, using music as a powerful vehicle to connect with the target audience for whom music is the highest and most engaging form of media consumed,” said Hoopr co-founder & CRO Meghna Mittal.
For every Himalaya Strawberry lip balm sold, a portion of the proceeds is donated to Smiletrain, a global charity that provides cleft surgery and related care.
Mumbai: Himalaya PartySmart, a natural and wellness lifestyle brand, aimed at preventing hangovers, is proud to announce its collaboration with renowned actor Aditya Roy Kapur as its official brand ambassador. This strategic partnership marks a significant milestone for Himalaya PartySmart, reinforcing its commitment to reach a wider set of consumers and promote wellness and responsible social choices.
At the heart of this collaboration is Himalaya PartySmart, a clinically-tested, herbal supplement designed to prevent hangovers. Its unique blend of natural ingredients which supports the liver and can be consumed before, after or during the session. As a single-dose capsule, PartySmart offers an easy way for adults to enjoy social drinking responsibly while supporting their well-being.
Aditya Roy Kapur, celebrated for his versatility and charm on screen, embodies the spirit of Himalaya PartySmart perfectly. His widespread appeal among audiences of all ages and demographics makes him a promoter of the brand’s message of enjoying celebrations while taking care of one’s health.
Speaking on this association, Himalaya Wellness marketing director – beauty & personal care Ragini Hariharan said, “We are thrilled to welcome Aditya Roy Kapur to the Himalaya PartySmart family. His widespread appeal and commitment to wellness perfectly align with our mission to promote responsible and enjoyable celebrations, especially as we establish ourselves as a more holistic lifestyle brand. With Aditya on board, we look forward to inspiring more people to prioritize their health while having a good time.”
Aditya Roy Kapur shared his excitement about the collaboration, remarking, “I am super excited to be associated with Himalaya PartySmart, a brand that aligns with my belief in balancing enjoyment with wellness. I’m a big believer in living a balanced life, and that includes enjoying my social events and concerts without compromising my well-being. We’re working on some exciting upcoming initiatives and I look forward to contributing to their mission of promoting responsible celebration habits.”
Fans can expect to see Aditya Roy Kapur featured in a series of upcoming marketing initiatives designed to inspire people to celebrate responsibly.
Mumbai: Himalaya Wellness Company, India’s leading wellness brand, today announced the launch of its latest campaign, #ItStartsWithGums, focused on raising awareness about the importance of gum health in India. Led by three engaging and informative digital films, the campaign aims to highlight the significance of maintaining healthy gums for overall oral wellness.
#ItStartsWithGums campaign aims to educate consumers about the often-overlooked role of gums in maintaining good oral hygiene. Many Indians experiencing symptoms like bad breath, bleeding gums while brushing, or pain while eating, are often unaware that the root cause of these problems is unhealthy gums. The #ItStartsWithGums campaign utilizes a multi-channel approach including a series of digital films that have gone live on YouTube and Facebook, engaging digital displays at Bengaluru airport, an extensive influencer activation led by dentists and health experts, and free oral care check-up camps organised at corporates and residential societies. These efforts were designed to celebrate Gum Health Day and educate the public about the importance of proactive gum care including the use of specialized products.
With a subtle touch of humour, all the films convey a serious message about gum health. In each video, a person experiences a common oral issue like pain while eating, bleeding while brushing, and bad breath. An expert intervenes, revealing the true culprit – unhealthy gums – emphasizing the importance of good gum care for overall oral well-being. Tied to Gum Health Day, the videos promote Himalaya Ayurveda Gum Care Toothpaste as the expert solution for better gums.
Commenting on the campaign, Himalaya Wellness marketing director for personal care & hygiene Ragini Hariharan said, “At Himalaya, we believe that good oral health begins with healthy gums. The #ItStartsWithGums campaign reinforces Himalaya’s commitment to promoting holistic oral health, with a particular focus on the often-neglected aspect of gum care. By educating and engaging with our consumers, we aim to create a culture of holistic oral care through Ayurvedic wisdom, ensuring brighter smiles and better overall well-being for everyone.”
According to the Indian Dental Association, a staggering 95 per cent of Indians suffer from some form of gum disease. However, many of them may not be aware of the issues. This campaign aims to address this gap in awareness by highlighting how neglecting gum health can lead to numerous oral problems while also emphasizing the importance of early detection and taking action before issues become more severe and potentially irreversible.
Karan Arora, category manager for oral care for Himalaya Wellness Company, added “To specifically work on making the gums healthy, we have developed the Himalaya Ayurveda Gum Care Toothpaste. It is a holistic Ayurvedic formulation, with 13 time-tested herbs, based on the traditional and trusted practices of Ayurveda Danta Swasthya and modern science to remove plaque, fight germs in the gums and also tighten them.”
Talking about the #ItStartsWithGums campaign, Social Panga co-founder Himanshu Arora said, “We are excited to partner with Himalaya Oral Care on this campaign. Our goal is to leverage digital platforms to effectively spread the message about the importance of gum health. We aim to encourage positive oral care habits by helping individuals understand the critical role gums play in overall well-being.”
By shedding light on the root cause of many oral problems and empowering people with the knowledge and resources for early detection of gum problems, Himalaya’s #ItStartsWithGums campaign has the potential to significantly improve the oral health landscape in India through holistic Ayurvedic solutions.
Mumbai: Following the resounding success of its association with Royal Challengers Bangalore (RCB) during the inaugural edition of the Women’s T20 League that embraced beauty positivity, leading Wellness brand, Himalaya Wellness, is proud to announce its continued partnership with the team for the ongoing season. This year, with the #TakeMySPOT campaign, the focus shifts to celebrating their hard-earned spots and achievements on the field. Through this quirky campaign Himalaya acknowledges that while no one can take these well-deserved spots, for the unwanted spots on face, there’s Himalaya Dark Spot Clearing Turmeric Face Wash and Face Care Range.
As an extension of the #TakeMySPOT campaign, Himalaya is also breaking new ground by teaming up with the GoEqual Premier League, to celebrate women’s rightful spot in the realm of football. This thrilling collaboration isn’t just about scoring goals; it’s about breaking away gender stereotypes to level the playing field. By investing in grassroots football programs and engaging with local communities, schools, and professional teams to promote football, Himalaya aims to provide the much-deserved SPOT for every woman who dreams of being a part of this sport.
The new campaign, for Himalaya’s latest offering, the Himalaya Dark Spot Clearing Turmeric Face Wash #TakeMySPOT, carries a very powerful message. Just like the RCB players who fight relentlessly to secure their positions on the cricket pitch, women across all walks of life have diligently carved their own spaces and earned their rightful place. While women strive hard to earn their spots, the Himalaya Dark Spot Clearing Turmeric Face Wash & Face Care Range effortlessly tackles unwanted spots on the face. The turmeric face care range harnesses the power of organically sourced turmeric that is extracted using the time-tested Ayurvedic method called Svarasa.
Unfolding in two phases, the campaign cleverly used the concept of “spot” with a playful twist. The teaser phase, launched during the first RCB match, saw players sporting #TakeMySPOT on their caps, leaving viewers curious while sparking social conversations. A video featuring RCB star cricketers Smriti Mandhana, Richa Ghosh, and Shreyanka Patil alongside content creator Danish Sait who added a layer of humour into the video with his witty take on the “spot” theme kept the audience guessing. This effectively amplified the campaign’s message making the teaser hashtag #TakeMySpot trend no1 on Twitter during RCB’s first match. To build further excitement, the brand utilized a 360-degree strategy across radio, social media, outdoor advertising, and YouTube.
In the second phase of the campaign, the brand wittingly revealed that the spots reference was to the unwanted spots on the face that Himalaya Dark Spot Clearing Turmeric Face Wash & Face Care Range can effectively remove. This impactful reveal seamlessly tied the campaign’s message to the brand. With this campaign, Himalaya celebrates the unwavering spirit of women who have fought hard to claim their rightful positions—on the field and in life. It reminds everyone that while no one can take away their hard-earned spots, Himalaya can help tackle those unwanted spots on their faces. The campaign sustained its clever utilization of the “spot” concept through a series of videos featuring cheeky interactions between Danish and RCB’s star cricketers. The brand’s association was revealed on 29th February, with a change in the RCB players’ cap messages. The mystery finally resolving itself created excitement amongst the RCB fans, causing it to trend on twitter again on the no1 position.
For more than 90 years, Himalaya Wellness Company has been a leader in bringing Wellness in every Home and Happiness in every Heart.
Himalaya Wellness Company business director Rajesh Krishnamurthy expressed his enthusiasm about the partnership, stating, “The success of our partnership with the Women’s Premier League in 2023 inspired us to continue our association in this year’s edition. Along with the cricketers, we’re thrilled to bring the excitement of Danish Sait’s collaboration to the #TakeMySPOT campaign, adding a layer of humour and intrigue as we tackle the topic of stubborn spots with our new Himalaya Dark Spot Clearing Turmeric Face Wash and Face Care Range.
“We’re thrilled to see the incredible response to the #TakeMySPOT campaign teaser, which trended at Number 1 on Twitter on day 1 of RCB’s match and also with the reveal trending at no1 on 29th of February! We’re confident that this year’s partnership, much like last year, will not only generate excitement around the product, but also continue to solidify our connection with the women’s T20 league audience,” said Himalaya marketing director – personal care & hygiene Ragini Hariharan. “We’re proud to introduce this face wash and face care range, formulated using a unique cold-pressed extraction technology called Svarasa that preserves the essential components of turmeric. This research-backed formula empowers our consumers to tackle dark spots and achieve healthy, radiant skin.”
Speaking on the occasion, Royal Challengers Bangalore (RCB) VP & head Rajesh Menon said, “We are glad to extend our partnership with Himalaya as we get into the second season. Both the brands share the same core values of inclusivity and diversity and care for the causes that matters to impact the society positively.”
The new Himalaya Dark Spot Clearing Turmeric Face Wash is made by harnessing the power of organically sourced turmeric extracted using the advanced Ayurvedic Svarasa Technique, which preserves its natural goodness. The non-staining formula helps you get bright, healthy, and radiant skin
Face Wash – category manager Gayatri Kabilan added, “This innovation marks Himalaya’s greater initiative towards tackling the growing problem of dark spots caused by sun exposure, acne scars, and previously overlooked concerns. While overcoming spots, we’ve also taken steps to care for the environment as the face wash comes in a fully recyclable and environmentally conscious tube.”
