ITV

Tag: Raghu

  • Amazon MX Player drops trailer for esports dramedy ‘Gamerlog’

    Amazon MX Player drops trailer for esports dramedy ‘Gamerlog’

    MUMBAI: Amazon MX Player is leveling up its content game with Gamerlog, a slick new comedy-drama set in India’s turbo-charged esports universe. Produced by Abhinay Deo and Neeta Shah under RDP Pulp Fiction Entertainment and helmed by debutant director Arya Deo, the series is set to stream free from 12 June.

    The trailer introduces Raghu aka Maverick, a small-town genius with mad gaming chops who defies his parents to chase glory in Mumbai’s cutthroat gaming scene. What follows is a no-holds-barred adventure as he joins Team Gamerlog, a motley crew led by the feisty Joanna. Cue epic virtual battles, squad drama, and an emotional loot box of love, betrayal and brotherhood — all building to the grand prize: India’s biggest esports face-off, The Tournament of Champions.

    Frontlining the cast is Taare Zameen Par alumnus Darsheel Safary, flanked by Anjali Sivaraman, Chinmay Chandraunshuh, Kunal Bhan, Chetan Dhawan, Shubroy Chowdhury and Akash Menon.

    Reflecting on his character, Raghu, in the series, Safary shared, “Gamerlog is a world I could instantly relate to. While it’s rooted in gaming, the story goes much deeper, capturing the emotional highs and lows young people experience. It’s a show that’s fun, relatable, and something that not just avid gamers but families can enjoy together. It was an amazing experience to work with Abhinay, Neeta and the very talented debutant director Arya.”

    Deo added, “When my producing partner Neeta and I first heard this story, we were immediately struck by how compelling and layered the world of gaming could be. With Gamerlog, our goal was to tell a story that reflects the high-stakes world of E-sports while exploring the emotional realities young people face today. The show is fast paced, energetic and fun, but at its core, it’s about vulnerability, loyalty and grit. Arya, who assisted me for a long time and knows this world intimately, was the perfect choice to bring our vision to life. We are thrilled to collaborate with Amazon MX Player in bringing Gamerlog to life and can’t wait for audiences to meet these characters and step into their unpredictable world.”

    With Gamerlog, Amazon MX Player is clearly betting big on the joystick generation—and it might just be the underdog story we didn’t know we needed. Game on.

  • Tempest wins IAA/Rotary Autism awareness contest

    Tempest wins IAA/Rotary Autism awareness contest

    Mumbai: The entry from Tempest Advertising for the cause-related campaign to create awareness about Autism has been selected as the winning campaign by the elite jury consisting of Anupama Ramaswamy Jt. M.D. and CCO Havas, Mukund Olety CCO VML, K.V. Sridhar (Pops) and Raj Nair CCO Garage.

    Says Avinash Pandey, President India Chapter of the International Advertising Association (IAA), “the IAA has always supported good causes. In the past we have run campaigns about voter apathy, saving soil, domestic violence, elder care, staggered working hours, employee welfare and so on. This is because we have always said that communication is a force for good. And our friends in the creative industry as well as in the media have always supported us in these efforts.

    This year, the Rotary District 3141 will be partnering us and spreading this important message through their over 110 Clubs and over 6500 members.”

    For Tempest, the copywriter was Raghu, Design was by Antony and research was by Zubair and Abhishek.

  • Seven boys and girls will ride for respect on MTV Hero Roadies X1

    Seven boys and girls will ride for respect on MTV Hero Roadies X1

    MUMBAI: MTV Hero Roadies is back with a new ripping format in its ‘X-series’. ‘No vote outs, only performance can get you to win’. This is the mantra for MTV Hero Roadies X1.

     

    It dons a brand new avatar that salutes those who believe the only thing its worth fighting for is respect. And, this season seven boys and seven girls fight it out on equal grounds in an ultimate ride to win respect.

     

    This year, Roadies is auditioning for equal number of boys and girls who would rough it up on even grounds to be the last Roadie standing. This season champions the youth sentiment that being brave and standing against odds is better than being the bully.

     

    The format will reward performance over petty politics. This year, there will be no vote outs, no shortcuts and no alliances. The winner will be decided purely on basis of merit in performance on tasks. This twist in the format reflects the state of mind of young India. Confident, ambitious and street smart.

     

    Starting 17 November, the hunt for the Roadie of the year will kick off through a grueling four-city audition. The epitome of sportsman spirit – Rannvijay, and the mentor of the format- Raghu, will handpick seven boys and seven girls across the four cities. The show will give an equal chance to both the genders to prove their merit and win the title of Roadies. The first stop for the auditions will be Delhi, followed by Chandigarh, Pune and Ahmedabad.

     

    Speaking about the new season, Rannvijay the host of the show and first ever winner of MTV Hero Roadies says: “In the past 10 years, I have seen numerous contestants come to the show with a game plan in mind. Many a times, contestants have gone far on the show on the basis of their mind games and strategy, rather than performance. But now, all that is a thing of the past. For the first time on Roadies, a winner will be selected only on their performance in every task. It definitely is going to be one exciting journey.”

     

    MTV Hero Roadies the returning judge and mentor Raghu Ram says: “The past 10 years has seen Roadies enjoy the top position when it comes to youth based reality shows. With the onset of season XI of Roadies we want to turn the concept around. This time the battle is solely for respect. The eliminations will also be purely performance based while there will be no place for politics. Like they say- let the best man win!”
    MTV India EVP and business head Aditya Swamy explains: “India’s longest running reality show is back with a format that reflects the mood of young India. On one hand, there is the demand for equal rights, on the other the ambition to succeed but only by playing fair. The theme of this season – ‘Ride for Respect’ gives the participants an equal chance. And no vote outs. All that matters is performance.”

  • This Independence Day, own up to your freedom, pledge ‘Maa Kasam Hindustan’ With MTV ACT

    This Independence Day, own up to your freedom, pledge ‘Maa Kasam Hindustan’ With MTV ACT

    MUMBAI: MTV has announced its new take on freedom through “Maa Kasam Hindustan” with MTV ACT. The initiative has been launched with series of campaigns that urge the youth to stop being a fence sitter; but to take a stand and take action against issues that concern them. The campaign is based on MTV ACT philosophy that every action counts -no matter how small it is. And, is backed with numerous initiatives that are supported under MTV ACT s pro social platform.

    Leading the campaign, John Abraham and Nargis Fakhri have joined hands with the MTV VJs to bring about a change. All the MTV VJs & faces – Anusha, Gaelyn, Nikhil Chinapa, Cyrus Brocha, Rannvijay and Raghu will participate in the campaign by taking their very own Maa Kasam oath on-air. Each promo will feature one VJ talking about that one change they would like to bring about in India. Right from conservation of paper and animal welfare to racial discrimination and cleanliness, the campaign will see the VJs taking a pledge for all. Each person pledges their action to make a difference to life surrounding them. Lead musicians including AR Rahman, Salim Suleiman and Papon, are also taking the pledge by “Maa Kasam Hindustan”. Starting August 12, 2013 the campaign will engage with the youth till the end of the month.

    Speaking about this initiative Bollywood hunk John Abraham said, “I am really excited to be associated with Maa Kasam Hindustan Campaign. I do believe that the future of the country lies in the hands of this generation and only they can bring about the required changes. So come on India, voice your opinion and make the difference.”

    The beautiful Nargis Fakhri said, “I think it’s high time we all take charge of the situation and not rely on others to bring about a difference in the country. Through this campaign we are urging all the youngsters to take an oath and make their actions count. Maa Kasam Hindustan is really an amazing campaign and I am extremely happy to be associated with it.”

    Speaking about this initiative, Aditya Swamy, EVP and Business Head, MTV India says, “Young people have the power to inspire and the power to drive change …This Independence Day we are bringing to light what youth icons are doing in their everyday lives to make a difference ..ACT now , every action counts .. Because maakasam it’s our Hindustan ”

     


    This pledge by swear campaign is backed by MTV’s own pro social platform MTV ACT that enages with over 20 NGOs and independent organizations to support cause baaed initiatives across verticals like environment, recycle, education and animal welfare. In past, MTV ACT has worked with Greenpeace, TeachIndia, SIFE, Peta, Akanksha etc. to support multiple causes across these verticals. In addition to John Abraham, Nargis Fakhri and the MTV VJs, the Maa Kasam Hindustan campaign will also feature the youth who have pledged to do their bit for the nation. It will also see extensive digital promotions and on-air promotions.

    For those who want to pledge to make a difference this Independence day can log on to www.mtvindia.com/maakasam or they can simply select any one or more causes that they would like to lend support to through MTV ACT . Youth can support across causes by donating time or money to the NGOs working for the cause.

    This Independence Day take a pledge, be the change maker with Maa Kasam Hindustan only on MTV! MTV ACT – every action counts!

  • Zee strengthens its primetime band with ‘Do Dil Bandhe Ek Dori Se’

    Zee strengthens its primetime band with ‘Do Dil Bandhe Ek Dori Se’

    MUMBAI: ‘Adjustments in a marriage’ is a universal topic as all around us, we see couples striving hard to have a harmonious relationship with their spouses. Adjustment in the relationship occurs between an individual and the environment that he/she lives in. Couples face difficulties when they have to share their lives with a partner who was raised with different values, morals and rules. Whether united by love or an arranged marriage, the adjustment period of a marriage is the crucial litmus test of a relationship.

     

    Come 12 August at 8:30 pm, Zee TV’s upcoming primetime drama Do Dil Bandhe Ek Dori Se lends to this thought beautifully and delves a little deeper into the heart of one such woman who marries a man who is unequal to her in every respect. The story unfolds in Jodhpur where Shivani and Raghu share a master – servant equation respectively. Hailing from two very different strata’s of society, Shivani is a privileged girl who lives a luxurious life with her grandfather Balwant Chauhan. He is an overprotective guardian who an aide in the house has named Raghu. Circumstances conjure up a situation where Shivani, the girl born to riches is married to an underprivileged Raghu.

     

    Zeel content head Ajay Bhalwankar said, “The beauty of Do Dil Bandhe Ek Dori Se is its simplicity. The protagonists from two different backgrounds had different dreams while destiny etched out quite another plan for them. The story outlines the lives of Raghu and Shivani who are suddenly bound together by the design of destiny. It’s a wonderful and poignant story that showcases Raghu and Shivani’s journey from resistance to acceptance and embracing their destinies.”

     

    Producer Kalyan Guha and his wife Rupali of Film Farm Productions have signed on an impressive cast for the show. Said Rupali on the occasion, “It’s with Zee TV that we began our television journey with a series called Chausat Panne followed by Tumhari Disha and Rakhi. It’s an honor to produce our next show Do Dil Bandhe Ek Dori for Zee TV.”

     

    Arhaan Behl will enact the role of Raghu and Mansi Shrivastav will play the female lead, Shivani. Shivani’s grandfather will be enacted by veteran actor, Alok Nath as Balwant Rana. Rucha Gujarati and Vikas Sethi will be seen as Mahima and Jaswant Rana (Shivani’s bhabhi and bhaiyya) respectively.

     

    At the time of telecast, the drama series will complete shooting of 10 episodes. There are two studios setup at Elora Studios, Dahisar one Raghu’s house and second Shivani’s house. The channel promises to go big on digital platforms like Facebook and Twitter.

     

    The launch campaign of the show will include the use of audio visual mediums such as TV, DTH and cable in the Hindi speaking markets (HSM). Differentiated properties will be used in DTH such as Shifting LCN, whereby a new channel will be created between any two existing channels where the show related content will be telecast, and Live streaming where as soon as one switches on their set top box, they will be diverted to the channel.

     

    This phenomenon will be on Dish TV and Airtel on the launch day of the show. Marketing initiatives have also been aligned around upcoming movies like Chennai Express. The sustenance campaign will highlight how destiny plays a catalyst in bringing two people together through both on-air as well as off-air mediums.