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Tag: Raghav Rekhi

  • Mars Chocolate India signs up Sonam Kapoor as the face of its new campaign

    Mars Chocolate India signs up Sonam Kapoor as the face of its new campaign

    MUMBAI: Actor Sonam Kapoor has made a mark as the fashionista of the industry and wowed her fans with her recent performance in Khoobsurat. Her one of a kind attitude and bindaas outlook makes her one of the most popular actors of her times. With movies like Khoobsurat (2014), Bewakoofiyaan (2014), Bhaag Milkha Bhaag (2013), Raanjhanaa (2013), Players (2012) and Mausam (2011) in her kitty, she’s now all set to don a ‘chocolate star’ avatar for a new campaign by Mars Chocolate India. With a personality that celebrates style and panache and known to love chocolates, Sonam is a perfect match.

    Mars Chocolate India marketing director Raghav Rekhi said, “We are thrilled to have Sonam on board. Each of our chocolate brands has a unique and distinct personality. Sonam’s vivacious personality is a perfect fit with the new chocolate brand campaign that we have signed her for. We look forward to this campaign being a big hit with the consumers and hope they enjoy watching Sonam in this new avatar.”  

    Commenting on the association, Sonam Kapoor said, “My love for chocolates is no secret. Mars Chocolate India makes some of my favourite chocolates. I am thrilled to be a part of one of the most exciting chocolate campaigns in India and am looking forward to a great journey ahead.”

     

  • Get set for a chocolaty treat with Arjun Rampal

    Get set for a chocolaty treat with Arjun Rampal

    MUMBAI: Won’t it be more fun if a chocolaty, dark handsome hunk is representing the chocolate you are having? Seems the dreams of many chocolate bingers are turning true!

     

    Actor Arjun Rampal, who has wowed his fans with his roles in blockbusters like Om Shanti Om, Rock On, Rajneeti and many more, is all set to don a “chocolate hero” avatar for a new campaign by Mars Inc – one of the leading chocolate makers of the world.

     

    The actor has been loved by all, not just for his movies but also for his hot-bod. He has maintained a position in the industry on the basis of his consistent performances that have earned him critical acclaim and numerous awards. With a personality that celebrates style and panache, Arjun is a perfect match for the new Mars India campaign. The cherry on the cake is that Arjun is known for is love for chocolates.

     

    Talking about signing on Arjun for the new campaign, Mars International India Marketing Director Raghav Rekhi, said, “We are thrilled to have Arjun on board. He is a perfect fit for our new brand campaign as he has terrific mass appeal and strikingly brings alive the attributes that we are looking for our new launch, being passionate, sophisticated, and playful. We are confident that this association will drive visibility for the brand.”

     

    On his part, Arjun was very clear that he only partners/endorses brands that he is satisfied with. “I believe in partnering with brands that I use and appreciate. Mars Inc is a reputed international chocolate manufacturer that makes and sells my favourite chocolates. This is the first time that I have shot for a campaign in which I play a character that is ‘me’- an actor. I am thrilled to be a part of one of the biggest Mars Inc launch campaigns in India and am looking forward to a great journey ahead,” he said.

  • Raghav Rekhi to head Mars chocolate business in India

    Raghav Rekhi to head Mars chocolate business in India

    MUMBAI: Mars International India has appointed Raghav Rekhi to lead the marketing operations for the chocolate business in India as the marketing director with effect from August 2013.

    In his new role, Raghav will develop and implement marketing strategies for the brand to achieve company’s growth and promotional objectives. He will also further work towards establishing the Mars brand as a global and local market leader.

    Raghav comes to Mars International India with significant experience and a proven track record. He has 14 years of experience with Mars, Inc. and has held a number of marketing and sales management roles in various parts of the world during his tenure with the company globally.

    “I’m confident that his experience in sales and marketing will help in driving our chocolate business forward in the country.” says Mars International India chocolate business general manager MV Natarajan.

    In his most recent role, Raghav served as a marketing director for Mars META (Middle East, Turkey, and Africa region). Raghav has won several awards and recognitions for his work, including the global Mars Inc award for ‘The most innovative marketing campaign’.

    Raghav is of Indian decent and returns to India after having spent more than 20 years across the globe.