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Tag: Raghav Juyal

  • ZEE5 unveils ‘Gyaarah Gyaarah’ with 3D projection at Mumbai’s David Sassoon Library’s Clock Tower

    ZEE5 unveils ‘Gyaarah Gyaarah’ with 3D projection at Mumbai’s David Sassoon Library’s Clock Tower

    Mumbai: Mumbai’s iconic David Sassoon Library’s clock tower was the centre of all attention on Friday evening as ZEE5 held a captivating 3D projection of its just released mystery thriller ‘Gyaarah Gyaarah’. Mumbaikars were in for a spectacular surprise as the multilingual storyteller enthralled commuters and by-standers with a sneak peak into the highly anticipated mystery drama. A collaboration between Guneet Monga’s Sikhya Entertainment and Karan Johar’s Dharmatic Entertainment, ‘Gyaarah Gyaarah’ is directed by Umesh Bisht and stars the trio of Raghav Juyal, Kritika Kamra and Dhairya Karwa.  

    Known for its Victorian Gothic architecture, the David Sassoon Library is an integral part of Mumbai’s heritage. The showcase which took place on the day of the show’s launch, 9 August, offered a visually stunning preview of the series, bringing its time-bending narrative to life against the backdrop of one of Mumbai’s most historic landmarks. This takeover by ZEE5 is a testament to the brand’s vision to entertain and engage diverse audiences through concerted high impact initiatives. Prior to the 3D showcase, ZEE5 had held a high-octane trailer launch and a power-packed special screening for industry stalwarts and cinephiles.

    Leveraging the creative brilliance and expertise of both Sikhya Entertainment and Dharmatic Entertainment, Gyaarah Gyaarah has opened to rave reviews. In a bid to meet the massive audience anticipation for the show, ZEE5 dropped all eight episodes of the mystery thriller on 8 August at 11:11 pm. The much-awaited show is a strong step forward in solidifying the homegrown streaming platform’s leadership in India’s OTT ecosystem.

    Gyaarah Gyaarah, starring Raghav Juyal, Kritika Kamra and Dhairya Karwa follows the story of Yug Arya (Raghav Juyal), a young police officer in the present day (2016), who discovers a mysterious communication link with Shaurya Anthwal (Dhairya Karwa), a senior detective from the 1990s through a mysterious walkie talkie. The main hook of this temporal mystery is Vamika Rawat (Kritika Kamra), once mentored by Shaurya before his mysterious disappearance, and now guiding Yug in the present. As Shaurya and Yug collaborate to solve cold cases across time, they unknowingly set off a chain of events that alters the course of history. With each tick of the clock, ‘Gyaarah Gyaarah’ peels the layers of mysteries where past and present collide, leaving viewers questioning the very fabric of time itself.

    ZEE5 India chief business officer Manish Kalra stated, “At ZEE5, we are dedicated to providing quality storytelling and entertainment to our viewers. ‘Gyaarah Gyaarah’ embodies this vision with its innovative mix of crime-thriller, mystery, and drama. As part of our broader strategy to create immersive and unique marketing initiatives, the 3D projection mapping at the iconic David Sassoon Library in Mumbai serves as the perfect launch for this mystery series. We’re following a 360-degree high-impact marketing campaign to do justice to a show of this stature. ZEE5 remains committed to delivering best in class viewing experiences and engagement to our viewers so we can continue to delight them”.

    Raghav Juyal shared his excitement, “Finally, the wait is over! All of us are super excited for the premiere of ‘Gyaarah Gyaarah’ on ZEE5. This show is unlike anything I’ve ever been a part of, and I can’t wait for audiences to experience it. The Clock Tower event at David Sassoon Library was mind-blowing. Seeing our story come to life through cutting-edge 3D projection mapping on this historic building was the perfect way to announce the arrival of the series on ZEE5. I urge everyone to binge-watch the show right away. Trust me, you’re in for a wild ride through time and it is going to be your best investment this weekend.”

    Kritika Kamra mentioned, “We are so excited that ‘Gyaarah Gyaarah’ has finally dropped on ZEE5, and I’ve actually started believing in the magic of 11:11! The 3D projection at the David Sassoon Library’s clock tower was such a proud moment for all of us. It was thrilling to see the magic of Gyaarah Gyaarah come alive via 3D projection, lights, sound and drama. It’s a great start, drawing attention to this iconic landmark and giving everyone a glimpse of the adventure that lies ahead. I can’t wait for everyone to experience ‘Gyaarah Gyaarah’ on ZEE5.”

    Dhairya Karwa added, “Three police officers, two time zones, and one thrilling experience! ‘Gyaarah Gyaarah’ has finally made its way to the fans. What sets our show apart is how it explores the ripple effects of our actions across decades. The 3D projection at David Sassoon Library wasn’t just a visual treat; it was a ‘jhalak’ of how exciting and extravagant our show is. I believe ‘Gyaarah Gyaarah’ will hit you on multiple levels – it’s a gripping mystery, a thought-provoking drama, and a fresh take on the concept of time. So, get ready to say ‘Kya baat hai!’ because this series will keep you guessing until the very end.”

  • Raghav Juyal and Harshvardhan Rane’s viral fight exposed as Flipkart’s marketing gimmick

    Raghav Juyal and Harshvardhan Rane’s viral fight exposed as Flipkart’s marketing gimmick

    Mumbai – The advertising world is buzzing after the dramatic reveal that the viral fight between Bollywood stars Raghav Juyal and Harshvardhan Rane was an elaborate stunt orchestrated by Flipkart. The 15-second clip, which captivated social media with its intense and seemingly real altercation, was actually a clever campaign to spotlight the incredible durability of the Moto Edge 50, launching exclusively on Flipkart.

    The video, showing a heated brawl between the actors, sparked widespread speculation and curiosity. The big reveal came when both Raghav and Harshvardhan took to Instagram, sharing the full video and declaring, “Iss fight ka asli hero toh Moto Edge 50 tha,” showcasing the phone’s military-grade protection as the true star of the spectacle.

    The staged fight was meticulously designed to highlight the Moto Edge 50’s ruggedness, aligning perfectly with the macho personas of the actors. This high-energy drama effectively demonstrated the phone’s ability to withstand extreme conditions, leaving audiences both entertained and impressed. This campaign is the latest in a series of creative marketing strategies from Flipkart.

  • Lakshya & Raghav spill the beans on IMDb’s ‘On The Scene’

    Lakshya & Raghav spill the beans on IMDb’s ‘On The Scene’

    Mumbai: Lakshya and Raghav Juyal recently appeared on the IMDb exclusive segment ‘On The Scene’ to talk about their film Kill. The movie revolves around a soldier who, while on a train journey, has to fight a group of dacoits. The film is known for its intense action sequences and gripping storyline, offering a mix of drama, suspense, and high-octane action.

    During the interview, Juyal shared insights about a particularly challenging moment on set, saying, “There was a scene with the actor Abhishek Chauhan, who plays Viresh. He is a brilliant actor and a good friend of mine. I had to physically hurt him in the scene, and it was very challenging for me. It felt strange to harm a friend, even in a fictional context. Additionally, finding the rhythm of my character was tough. It took me a month or two, and listening to specific music, like ‘Mozart: D minor’, helped me capture the character’s tempo.”

    Lakshya also reflected on the difficulties of shooting, saying, “Nothing was shot linearly. Scenes were filmed out of order, and maintaining emotional continuity was very challenging. My character has lost someone and is going through physical and emotional turmoil. It was crucial for all that to be reflected on my face and in my body language.”

    Speaking about his character, Lakshya added, “We went to the original NSG Camp based in Manesar. We went there and did a lot of study about how a commando moves, how they talk. I mean, these guys are beasts. The way they think. The kind of approach they have towards life and towards their enemies. I had neither heard nor seen this. I had seen it in movies, but in real life, they are the real heroes. I tried very hard to reach where they are. Training started happening. It went on for eight months consecutively, day in, day out. No cheat days, no cheat meals. We just used to prepare and learn fighting, learn choreography. Se-yeong Oh was the action choreographer. He made things very easy for us. There are over 46 killings in the film. So you can imagine how much hard work it took. Every killing is different. Every killing is unique. These guys have a gang of over 40 men. And all 40 men are killed in a unique way, with a new weapon each time. Every minute little thing was detailed. The lady who did our prosthetics, Zuby Johal, she was so detailed about it that she wanted to know about the depth of the wound, how deep is the wound. If somebody has punched you with a certain force, so a wound of a certain depth will be formed. There is detailing on such a thing, they have specially worked on that.”

    Describing his character, Juyal said,  “I discovered the character during the audition itself, the type of character he is, the type of villain he is. At that very moment, I felt that I had to do this. And through this character people will know me as an actor. It is a big thing for me that I am working with Karan Johar, Dharma Productions, Guneet Monga and Sikhya Entertainment. I’m on the poster. So it’s a different feeling. This film is going to change my career, I think.”

  • Lionsgate, Dharma Productions, and Sikya Entertainment partner for “Kill”

    Lionsgate, Dharma Productions, and Sikya Entertainment partner for “Kill”

    Mumbai: Global content leader Lionsgate has acquired the North American and U.K. rights to the Indian action movie Kill for theatrical release in 2024.

    Kill is directed by Nikhil Nagesh Bhat and produced by Karan Johar & Apoorva Mehta for Dharma Productions and Guneet Monga Kapoor & Achin Jain for Sikhya Entertainment.

    This ground-breaking deal marks the first time an Indian production has partnered with a Hollywood studio on a theatrical release in North America and the U.K. for a mainstream Hindi language film.

    Starring newcomer Lakshya alongside Raghav Juyal and Tanya Maniktala, the extreme action flick made its world premiere at this year’s Toronto International Film Festival as a Midnight Madness selection.

    In the film, star-crossed lovers Tulika (Maniktala) and Amrit (Lakshya) find their clandestine relationship jeopardized after Tulika’s family whisks her aboard the Rajdhani Express bound for New Delhi and an arranged marriage. But commandos Amrit and his friend are far from willing to let fate dictate their story. They embark on a “rescue” mission that becomes a gory adventure.

    Blurring the lines between duty and emotion as every twist of the track could mean life or death, Kill paints a portrait of how far a man can go in love to rewrite his destiny.

    Commenting on the announcement, senior vice president, acquisitions and co-productions Lauren Bixby said, “At this year’s Toronto Film Festival, we were astounded by Kill. We believe that American theatrical audiences are more discerning than ever and increasingly open to bold filmmaking from all corners of the world, so we’re confident that Kill will find an audience ready to delight in its exuberant mayhem.”

    Dharma Productions continues to celebrate the grand success of Rocky Aur Rani Kii Prem Kahani, and Sikhya Entertainment has had a memorable year with its Oscar win for The Elephant Whisperers.

    WME Independent, which is handling global sales, brokered the deal on behalf of the filmmakers alongside Christopher Davis and Kaycee Holcomb for Lionsgate.

  • Parle Krackjack launches TV campaign with new sweet and salty avatars

    Parle Krackjack launches TV campaign with new sweet and salty avatars

    Mumbai: Parle Products, the largest selling biscuit brand has released its latest campaign for KrackJack. This latest iteration of the Parle Krackjack campaign adds to the legacy of a brand that has been loved by the nation for over half a century. It carries forward the same set of delightfully whacky ideas to a new generation of Krackjack connoisseurs.

    The three-film campaign created by Thought Blurb Communications tells stories of conundrums that are solved in hilarious ways by the two protagonists, Krack (played by Dharmesh Yelande) and Jack (played by Raghav Juyal). They have different sweet and salty perspectives, that brings alive the idea- “Sweet and Salty saath jab aaye, baat ban jaaye”.

    The over-the-top style of humour follows a legacy that was started in the 90s with Boman Irani and Vijay Patkar playing the titular roles. The torch then passed on to Swapnil Joshi and Gaurav Gera in the noughties, and after a decade, Krackjack has now found renewed vigour with Raghav Juyal and Dharmesh Yelande.

    Parle Products senior category head Mayank Shah has spoken about Krackjack and the direction it has taken over the years, “Krackjack is the first biscuit in India to find that magical spot in the consumer’s palate with a flavour that tickles sweet and salty taste buds. When the flavour is so out-of-the ordinary, how can its communication not be unusual? Over the years, the characters Krack & Jack, have endeared themselves to audiences across the country. Every new generation resonates with these sweet and salty characters. Dharmesh and Raghav are new age celebrities with a wide fan following among the youth. More importantly, we chose them because we felt they have a spontaneity in their repartee, which is key to the brand’s communication.”

    Thought Blurb Communications CCO & founder Vinod Kunj has echoed the sentiment and explained the challenges, “It’s a big challenge to work on a legacy brand like Krackjack with a high decibel legacy communication. When we got the brief we were clear that we have to carry forward the torch to the next generation of audiences across India. Not only do we have to appeal to a wide section of audiences across socio economic segments, we also had to touch their funny bone. Evidenced by the viewer responses we have received, the execution seems to have hit the bull’s eye. The dash of rollicking humour coating the films make them entirely enjoyable.”

    Joining in with her perspective on the creative execution, Thought Blurb national creative director Renu Somani added, “We started off with a product that is sweet but also has salty overtones. That kind of dictated the tone and tenor of the campaign. In one of the brain storming sessions when the strategy team came up with the idea of ‘contrarian views working towards a common goal’ we knew we had our campaign. This in turn finds resonance in the claim – ‘sweet aur salty saath jab aaye, baat ban jaaye’. The fun part was working with the film crew to get Dharmesh and Raghav to work in tandem to translate this strange combination of diametrically opposite views. We wanted the viewers to have fun, and I think that has come out quite well.”

    The campaign is released in 12 languages across mediums.