Tag: Raghav Bagai

Sociowash scales Mumbai operations with bigger office space

Mumbai: Leading integrated advertising agency, Sociowash, reinforced its commitment to the city that never sleeps by moving into a bigger office space in Andheri.

Founded in 2015 by Pranav Agarwal and Raghav Bagai, Sociowash, headquartered in Delhi, extended its operations to Mumbai in early 2020 with a team of five. Over the last four years, the agency’s Mumbai team has grown 20x to 100 talented professionals and has secured new business with clients like Tide, eBay, Ambi Pur, Oral-B, LEAD, Old Spice, Viacom18, and more.

The new, larger workspace offers Sociowash Mumbai the flexibility and space, to meet the needs of its growing clientele while offering the necessary infrastructure an ultra-fast-paced and collaborative work environment requires.

Sociowash co-founder Pranav Agarwal said, “We are super excited about the speed with which the team is growing and expanding in Mumbai. Moving to a dedicated space will enable our growing team to collaborate more effectively, fostering creativity and efficiency in delivering exceptional ad campaigns for our clients”

Sociowash co-founder Raghav Bagai added, “Sociowash is home to some exceptionally talented individuals who are passionate about what they do. This growing team of highly motivated and passionate individuals inspires us to achieve greater milestones and push boundaries together. The Mumbai office is a huge feat for us as it reflects a growing demand for our services and the dedication and talent of our team members. We will strive to keep moving onwards and upwards.”

November 16, 2023
Sociowash bags LEAD’s social media mandate

Mumbai: Sociowash, an integrated advertising agency, has secured the Social Media mandate of LEAD, India’s largest school edtech company, in a multi-agency pitch. Under the mandate, Sociowash will be responsible for boosting LEAD’s social media presence and increasing the brand visibility of the Edtech School brand by deploying creative campaigns, from the agency’s Mumbai office.

Sociowash’s expertise in social media management, content creation and data-driven insights, together with LEAD’s deep understanding of the Indian school landscape creates a dynamic synergy between the two organizations. By harnessing the power of social media platforms including Facebook, Instagram, Twitter, YouTube and LinkedIn, Sociowash will help LEAD expand its reach and engage school owners, educators, and parents to foster a vibrant online community. The partnership represents a significant step forward in achieving LEAD’s goal of providing transformative learning to more than 25 million students across 60,000 schools by 2028.

Commenting on the win, Sociowash co-founder Raghav Bagai said, “We are thrilled to partner with LEAD in their mission of making excellent learning accessible and affordable for every child in India, with a focus on boosting student confidence by building 21st-century skills such as Communication, Collaboration and Critical Thinking. Through this collaboration, Sociowash will leverage its extensive experience and industry insights to develop and execute Social Media strategies that align with LEAD’s core values and objectives.”

LEAD chief business and marketing officer Anupam Gurani said, “At LEAD, we believe in the transformative power of education and technology. Partnering with Sociowash allows us to harness the potential of Social Media to further our mission of revolutionizing schooling in India. We are excited to collaborate with Sociowash in crafting engaging campaigns that connect with our diverse school audience and inspire positive change.”

With over eight years of experience in the field, Sociowash has provided its services to a diverse clientele across different sectors. The agency’s remarkable evolution and innovative endeavours have set it apart in the industry. Throughout its journey, Sociowash has transformed into a comprehensive advertising agency, addressing the diverse marketing requirements of its clients.

September 14, 2023
Sociowash onboards Chirag Sangai as business head – Mumbai

Mumbai: Creative digital agency, Sociowash has announced the appointment of Chirag Sangai as its business head in Mumbai.

In his newly appointed role, Sangai will be managing a growing team of approximately 100 members while overseeing all core operations of the office located in Mumbai. He will report directly to the co-founders, Pranav Agarwal and Raghav Bagai.

With over a decade of experience in the advertising industry, Sangai previously worked as the group director of Gozoop Group, where he undertook tasks for multiple well-known brands such as BookMyShow, Taj Hotels, Dell, and was also an integral part of launching the global coffee giant Tim Hortons in India. He has also held leadership positions at agencies like White Rivers Media and Blink Digital.

Sociowash co-founder Raghav Bagai said, “We are glad to welcome Sangai, and we are excited about the progress this union will bring. To reach the next stage of growth, we have to expand our offerings and retain relationships with existing clients. We are optimistic that Chirag can accelerate growth, create award-winning campaigns while also focussing on boosting optimum work-life balance.”

Sociowash co-founder Pranav Agarwal added, “Sangai has a wealth of experience in marketing and advertising. With a professional background as diverse as his, he will undoubtedly add value to the organization and its partners. We look forward to seeing how he performs and wish him all the best as he prepares for this feat.”

Sangai lives by a set of morals and ethics, he believes in the ‘5Rs’ of effective account management: Revenue, Relationship, Resources, Research, and Retention. He would be focusing on business, culture, and awards at Sociowash. Using this, he will carry out successful business strategies that have proven effective in the past years as well.

While talking about his latest stint Sangai commented, “I am grateful for the opportunity given to me, and I am eager to start working at Sociowash. I have admired its work and partners for a long time now, and they have always encouraged the highest quality of work and culture.”

He further added, “As the new business head, I will try to incorporate my philosophy of ‘Collaborate, Integrate, and Activate’ into Sociowash’s ever-growing ecosystem that they have developed and maintained for years.”

November 15, 2022