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Tag: Raghav Bagai

  • SW Network appoints Alin Choubey as business head – Delhi

    SW Network appoints Alin Choubey as business head – Delhi

    Mumbai: Advertising agency SW Network has announced Alin Choubey as the new business head of its Delhi office. In this crucial management role, Alin will lead the agency’s strategic initiatives and operations at the Delhi office. His vision and leadership qualities will be instrumental in further steering the leading agency towards its growth objectives and enhancing operational capabilities.

    Bringing a wealth of experience to SW Network, Alin has held influential positions at prominent agencies including Foxy Moron, Chimp&z Inc., Herald Digital, and many more. His extensive background in digital marketing and advertising has seen him drive impactful campaigns and build strong relationships with top brands, CMOs, and marketing leaders.

    In his new role at SW Network, Alin will oversee client management, campaign innovation, P&L responsibilities, and the continuation of an already established collaborative team culture. He will directly work with SW Network co-founders Pranav Agarwal and Raghav Bagai to advance the agency’s strategic and operational initiatives.

    Commenting on the appointment, SW Network co-founder Pranav Agarwal said, “Alin’s arrival marks a strategic move for SW Network. His deep industry expertise and track record of delivering immaculate and transformative results definitely align with our vision for expansion, creative and operational excellence, and delivering business impact for our partners. We look forward to leveraging his insights to drive continued success.”

    SW Network co-founder, Raghav Bagai, added, “Alin’s appointment highlights our constant commitment to elevating our agency’s strategic capabilities and our never-ending quest to drive value for our clients. His history of innovative leadership in this industry will undoubtedly enhance our ability to deliver exceptional integrated advertising solutions and build robust client relationships.”

    Reflecting on his new role, Alin Choubey expressed, “I am thrilled to join SW Network, at this critical juncture. Raghav and Pranav’s unwavering commitment to creative and operational excellence resonated deeply with me. I am eager to bring my experience to the table, contributing to the continued growth of our clients and enhancing the strategic capabilities of our agency. Together, we will strive to achieve a perfect balance between scale and innovation, delivering exceptional results for our partners.”

  • SW Network collaborates with Pizza Hut for ‘Melts’ student ambassador program

    SW Network collaborates with Pizza Hut for ‘Melts’ student ambassador program

    Mumbai: As SW Network continues to onboard more global clients, landing the prestigious Pizza Hut mandate adds another impressive achievement to its portfolio. YouthBeat, the pioneering youth marketing wing of SW Network, has recently secured the youth marketing mandate of Pizza Hut, India’s most loved pizza brand. SW Network’s Delhi office will handle the account, which was secured through a rigorous multi-agency pitch.

    Pizza Hut’s newly launched ‘Melts’ is stirring up excitement in the Indian market. As per the mandate, YouthBeat will be responsible for crafting engaging content for Pizza Hut Melts and maximizing its reach on campuses and beyond. They will also be spearheading an effective student ambassador program with 500 students across 8 cities to engage with Gen Z and young audiences, promoting the Melts range in the coolest, most innovative ways.

    To channel its youth community’s competitive spirit, YouthBeat will introduce weekly tasks and challenges within the student ambassador program. Tasks such as increasing trials and expanding reach, with all the progress being tracked on a dedicated microsite will feature via a leaderboard. Top performers will be given the chance to win coveted rewards including MacBook, Air, iPhone, iPads, Jordans, and many other exciting prizes to ensure high engagement and enthusiasm among Gen Z.

    Sociowash co-founder Raghav Bagai on winning the mandate, expressed “Partnering up a big player in the F&B space such as Pizza Hut is very thrilling for us. We, at YouthBeat, will be devising Pizza Hut’s very own student ambassador program called The Melts Squad, consisting of ambassadors across many Indian cities. We are already looking at more possible tools to optimize this ambassador program, leveraging our expertise in understanding the GenZ preferences and mindset, to enhance awareness and engagement around the new range. The Melts range comes with a tagline of “No interruptions. Only Satisfaction”- and we want to rightly put across how crispy, cheesy, and, loaded the range is, solidifying the sentiment that nothing in the world needs to pause while you binge on your own ’Melts’.”

    Commenting on the collaboration with SW Network, Pizza Hut India CMO Aanandita Datta said, “Gen Z is an important demographic for us, and we are looking at many innovative ways to engage with them. Partnering with SW Network to launch the Melts Squad program is a significant step in that direction. Melts has already taken Gen Z by storm, and we are excited to take it up a notch with this partnership”

  • Sociowash completes nine years in Business, Transitions to SW Network

    Sociowash completes nine years in Business, Transitions to SW Network

    Mumbai: Sociowash, a leading advertising agency, is proud to announce its 9th anniversary in the industry. Since its inception, Sociowash has strived to elevate the brands and partners it engages with through innovative and impactful creative advertising solutions.

    Founded in 2015 by Raghav Bagai and Pranav Agarwal, Sociowash has grown immensely over the last few years with the organisation seeing a 50%+ growth YOY for the last 3 years running. It already had Delhi and Mumbai offices till 2022 and expanded into a 3rd office, New Zealand,  in the 9th year too.  The company works with brands across industries like Tide, Tinder, BMW Motorrad, Viacom18 and more.

    As the agency celebrates this significant milestone, it is poised to embark on an exciting new chapter with its transition to SW Network – an Integrated Advertising Network with verticals that offer brands a holistic approach to marketing. Within the SW Network, Sociowash aims to leverage its expertise across key wings. SW Creative specializes in crafting engaging brand stories and content across digital platforms, while SW Studio the production wing offers comprehensive creative services, including scriptwriting, video production, and artist management. SW Growth Labs is dedicated to developing ROI-centric strategies to deliver quantifiable business impact. SW AI Studios, a first-of-its-kind, AI-led vertical wherein the agency offers AI-backed solutions for its brand partnersComplementing these wings, Youthbeat, a dynamic youth and influencer marketing agency, connects brands with India’s youth pulse, boasting a vast community of over 400,000+ students from 1,500+ colleges nationwide.

    Reflecting on the journey, Bagai said, “As we mark 9 years of Sociowash, we are extremely grateful for the trust and support from our clients, partners, and team. We are excited to up the game with our holistic offering to elevate the creative standards in the industry.
    Our focus is to add value and create impact for our brand partners whether it is through conversations on the internet through viral ideas or end sales through our media vertical, creating impact is key for us. “

    Agarwal shared his sentiments, stating, “Throughout our journey, we’ve stuck to our core values of being quick on our feet, striving for excellence, and always aiming to make a positive difference. As we continue to grow and evolve, our next growth phase is taking us beyond India, and we are focused on laying foundations across the globe to be an India-first but global Advertising network.”

  • Flipkart and Vivo launch ‘ZoomInOnIndia’ campaign

    Flipkart and Vivo launch ‘ZoomInOnIndia’ campaign

    Mumbai: Flipkart, in collaboration with Vivo, joined forces with YouthBeat, the youth marketing wing, and SW Studios, the production arm of Sociowash, to launch the innovative “ZoomInOnIndia” campaign, showcasing the prowess of Vivo X100 smartphone’s camera in capturing the essence of India. The campaign aimed at establishing the Vivo X100 model as a DSLR-like smartphone.

    The main concept of the campaign was to showcase the real India beyond its stereotypes, inviting photography enthusiasts to zoom in on India’s bright, vibrant cities and landscapes using the Vivo X100. Leveraging the advanced camera capabilities of the Vivo X100, photographers embarked on photo walks in iconic Indian locations like Banaras, Srinagar, Darjeeling and Pondicherry, capturing the nation’s vibrant landscapes during the golden hour. The production of these striking images was managed by SW Studios. SW Studios oversaw the captivating photo walks and ensured top-notch image content production throughout the campaign process.

    YouthBeat also conceptualised and launched the ‘Incredible India Through Your Lens’ Photography Contest, as a part of their campaign. The contest has garnered over 5000 plus entries, inviting participants to capture India’s rich cultural tapestry using any smartphone. As part of the “ZoomInOn India” campaign, Renowned celebrity photographers including Abhishek Jammwal, Abbas Baig, Sanket Joshi and Abdul Rouf lent their expertise to the campaign which inspired many followers to participate and showcase their vision of India. The campaign also engaged with nine prestigious colleges such as Amity University, Ramjas and Hindu College and received an overwhelming participation of 5,000 plus entries from colleges alone.

     

     

     

     

     

     

     

     

     

     

    Sociowash co-founder Raghav Bagai said, “With this campaign, our aim was to redefine how we perceive the Indian landscape through the lens of photography. And what better way to achieve this than with something that’s just an arm’s reach away – your phone.  At Sociowash, we believe we’ve done exceptionally well, given our understanding of the current youth fraternity. It’s truly heartening to witness the overwhelming response and active participation from young photography enthusiasts across the nation. This campaign was designed to be a two-way interactive experience, and platforms like Instagram played a pivotal role in its success. The ‘ZoomInOnIndia’ initiative not only resonated with our target audience but also sparked engaging conversations within the community.”

    The Flipkart X Vivo X100 campaign highlighted India’s rich diversity and showcased the exceptional camera features of the smartphone.

  • Sociowash secures Tide Arabia’s digital mandate for a brand revamp

    Sociowash secures Tide Arabia’s digital mandate for a brand revamp

    Mumbai:  Sociowash, an integrated advertising agency, has secured the digital mandate for Tide Arabia, the leading laundry detergent brand in the UAE.

    The agency will be responsible for elevating the brand’s digital presence through the formulation and execution of strategic creative approaches.

    The account was won as Sociowash’s successful management of Tide India’s account stood as a testament to the agency’s capabilities. The quality of work delivered reflects the high standards and expertise that Sociowash consistently brings to its clients. The account will be managed by the agency’s Mumbai team. As part of this strategic partnership, Sociowash will be responsible for increasing the digital share of the voice of the brand by executing campaigns that will increase engagement and brand recall. The agency will amplify the brand’s digital presence  while resonating with its target audience and help the brand achieve its business objectives

    When asked about the win, Sociowash co-founder Raghav Bagai said, “Tide is the most prominent name when it comes to laundry detergents, globally. We are elated to have been chosen to manage the digital landscape for Tide Arabia. We are confident that our team’s extensive experience and expertise in FMCG brands will help redefine and elevate the brand’s digital positioning in the region. Together, we can create an impact that goes beyond what has been achieved before, reaching new locations, setting new benchmarks, and adding genuine value for the brand.”

    Tide Arabia brand director Arushi Sethi said, “With Sociowash, Tide Arabia looks forward to leveraging new technologies and tactical digital strategies; to further cement our position as a leading laundry detergent brand. We are excited to collaborate and craft engaging campaigns, increasing audience engagement and elevating our overall digital presence.” 

  • Youthbeat bags Philips India’s youth marketing mandate

    Youthbeat bags Philips India’s youth marketing mandate

    Mumbai: Youthbeat, the youth marketing wing of Sociowash, one of India’s leading advertising agencies has been awarded the youth marketing mandate of Phillips. The agency will be responsible for building a community of young individuals who can make Philips more relevant and popular among young consumers. The Delhi office of Youthbeat will handle this account.

    As per the mandate, the key objective of Youthbeat would be to create a dynamic pool of young people who will bring together like-minded individuals, creating a platform for them to engage with the brand and each other. Youthbeat intends to shift perceptions of Philips among its target audience through strategic collaborations with youth ambassadors and implementing micro-influencer programs. Youthbeat’s influencer marketing vertical will leverage its expertise to navigate the brand toward its intended audience.

    Youthbeat is well-equipped to assist Philips in working with youth ambassadors and developing campaigns tailored to their tastes. The spotlight will be on promoting Philips OneBlade with its move fearlessly campaign, and Philips Hair Straightener with nourishcare technology with its No Heat Damage campaign, elevating them to hero status among the target audience.

    Speaking on the association, Philips Indian subcontinent business head, personal health Deepali Agarwal said, “Our offerings, Philips OneBlade and Philips hair straightener with NourishCare Technology, are strategically crafted to resonate with the discerning and bold Gen Z demographic. We recognize the importance of fostering a lasting connection with our consumers, ensuring that their unique preferences are comprehensively understood. The collaboration with Youthbeat positions Philips to adeptly comprehend and exceed the expectations of this emerging generation, solidifying our brand’s relevance and resonance in the evolving market landscape.”

    Commenting on the collaboration, Youthbeat co-founder Raghav Bagai said, “We are committed to leveraging our experience to help Philips navigate the evolving landscape of youth marketing. Our commitment is to not only build a vibrant community around Philips but also to redefine how the brand connects with its audience. Together, we look forward to creating a narrative that paves the way for a future where innovation and engagement seamlessly intersect.”

  • Myntra FWD and Youthbeat join forces for the NGL campaign

    Myntra FWD and Youthbeat join forces for the NGL campaign

    Mumbai: Myntra FWD, an immersive destination for Gen-Z fashion, joined forces with Youthbeat, the youth marketing wing of Sociowash, for the “Never Gone Lower” (NGL) campaign on Myntra. Never Gone Lower (NGL), a one-day event held recently on Myntra FWD,  offered shoppers an unprecedented opportunity to snag incredible deals.

    To amplify anticipation and excitement for the NGL event, the brand and the agency collaboratively orchestrated the Lowest Limbo Party. This pre-event extravaganza, held on the eve of the NGL event going live on the platform, unfolded at Social Church Street, welcoming the NGL army comprising creators, campus representatives and Gen-Z’s most-loved influencers. The venue pulsated with energy, creating an electrifying atmosphere. Attendees faced the challenge of navigating a low limbo wearing their stylish FWD drip, emblematic of price drops on Myntra’s NGL Day. Triumphing over the limbo challenge not only granted attendees access to the vibrant party but also bestowed upon them exclusive vouchers for them to shop at Myntra’s NGL event, heightening the excitement and value of the overall experience.

    The Vixens Crew, Gen Z-loved creators and a renowned all-girls dance crew from Bangalore were part of the event as the official showcase. Known for their dynamic performances and nationwide recognition, The Vixens Crew took on the Low Limbo Challenge, contributing to the buzz around the event.

    On the day of the NGL event, the Vixens Crew engaged their audience with a captivating reel, amplifying the campaign’s reach and impact.

     

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Myntra fwd (@myntrafwd)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Arnav Jain (@_arnav.jain)

     

    Youthbeat co-founder Raghav Bagai said, “The ‘Never Gone Lower’ campaign is a game-changer in the realm of engaging with shoppers at a deeper level. When curating Myntra’s FWD NGL event, we at Youthbeat recognized The Vixens Crew, a group of vibrant Gen Z individuals expressing their creativity through dance, as the perfect collaborators. Their energy brought a dynamic flair to the Lowest Limbo Party, inspiring shoppers to plunge into unbeatable deals on Myntra. The success of the ‘Never Gone Lower’ campaign with Myntra reflects our unwavering commitment to crafting unforgettable and impactful brand experiences.”

    The overall campaign solidified Myntra FWD’s and Youthbeat’s commitment to delivering innovative and memorable experiences in the digital commerce space, fostering deeper engagements with the FWD community!

  • Sociowash & Youthbeat renew Mandate with OnePlus

    Sociowash & Youthbeat renew Mandate with OnePlus

    Mumbai: Leading integrated advertising agency Sociowash and sister agency Youthbeat are proud to extend their partnership with leading consumer electronics brand OnePlus into its fifth year of partnership.

    Under the renewal, the teams will continue to collaborate closely to foster meaningful community and drive thoughtful dialogue among OnePlus’ dynamic supporter base, through the “OnePlus Student Ambassador Program”.

    Whether engaging students on campuses via nuanced community management or cultivating connections online through creative direction, Sociowash and Youthbeat will craft sophisticated strategies and curate compelling social content and online and offline activities. They aim to bring brand loyalists together in a spirit of shared passion, purpose and progress, nurturing a sense of belonging for the OnePlus community.

    “Community is central to OnePlus’ success and integral to the vision we share,” noted Sociowash co-founder Raghav Bagai. “This milestone underscores our dedication to cultivating understanding and building bridges between the brand and its supporters. As we embark on another year together, our focus continues to be on cultivating programs and innovative ideas to propel OnePlus’ vision forward.”

    Additionally, the agencies provide guidance and creative counsel to OnePlus’ esteemed student ambassadors, empowering them to facilitate connection through impactful social campaigns imbued with the brand’s spirit of togetherness, innovation, and style.

  • Sociowash Mumbai appoints Amisha Gulati as business head

    Sociowash Mumbai appoints Amisha Gulati as business head

    Mumbai: Sociowash, one of India’s leading integrated advertising agencies, has appointed Amisha Gulati as its new business head to lead Mumbai operations. Amisha will be responsible for driving the holistic growth of Sociowash, both from new business and operations perspectives.

    With over 13 years of extensive experience as a seasoned marketing professional, Amisha possesses expertise on both the agency and client sides of the industry. She has previously made significant contributions to the growth of renowned agencies such as Schbang and Glitch, as well as the streaming platform ZEE5.

    In her role as business head at Sociowash, Gulati will report directly to the co-founders, Pranav Agarwal and Raghav Bagai. Her core objective will be to elevate the agency to one of the top integrated advertising agencies in India by producing impactful work that directly addresses business challenges while fostering a positive work environment. Her multifaceted role includes client relationship management, championing award-winning campaigns, P&L management and fostering a collaborative culture within the organization.

    Sociowash co-founder Pranav Agarwal commented on the appointment, “We are strengthening our core team to align with the company’s goal of global expansion. We are thrilled to welcome Amisha to our team of creative and energetic individuals. With her extensive experience and proven track record, we are confident that Amisha will play a pivotal role in shaping the future success of Sociowash Mumbai.”

    Sociowash co-founder Raghav Bagai said, “Amisha’s success and leadership in previous roles underscores her ability to drive growth and innovation within the agency. Her strategic vision and industry insights will undoubtedly elevate our innovative solutions. We’re excited about the positive impact she will bring to the team and look forward to achieving new milestones together.”

    On her appointment, Amisha Gulati said, “As Business Head of Mumbai, I plan to grow the business manifold while building campaigns that the team and clients will be proud of. Consistently achieving creative excellence while transforming business will be my main goal, which ties in with Sociowash’s mission to “Add Value”. We have some very talented people with lots of enthusiasm and passion and I intend to fuel that passion in the right direction.”

    The Sociowash team in Mumbai recently moved to a dedicated office. In less than four years, the team has expanded to a workforce of 100 employees, prompting the move to a bigger office; this strategic shift enables the team to seamlessly manage growing clientele with enhanced efficiency and dedication.