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Tag: Raghav Bagai

  • When no-show gym goers star in a fitness ad

    When no-show gym goers star in a fitness ad

    MUMBAI: What if your unused gym membership finally did some heavy lifting? That’s exactly the cheeky idea behind SW Network and Anytime Fitness India’s new campaign, a clever take on the universal truth that many people pay for gyms they rarely visit.

    The campaign’s heart lies in a playful ad film that swaps guilt for good humour. It shines a light on the relatable cycle of enthusiasm, excuses, and self-awareness, proving that everyone deserves a fresh start, no matter how many workouts they’ve skipped.

    Once the film struck a chord, the message spilled onto billboards across major cities, each carrying a witty reminder of India’s most common fitness confession, the ghost gym-goer.

    “We wanted to approach a very real human truth with warmth and wit,” said Sociowash co-founder Raghav Bagai. “This campaign is about saying we understand you, and we’re rooting for you.”

    Echoing that sentiment, Anytime Fitness India CEO Vikas Jain added, “At Anytime Fitness, we’re more than a gym. We know life gets in the way, and we want to help people find their way back, with positivity, not pressure.”

    The creative spark came from Sociowash creative director Vaibhav Mukim who said, “The truth itself was creative enough. We didn’t need to exaggerate it.”

    With its mix of storytelling, humour and heart, the campaign fits right into Anytime Fitness’s be fit fest initiative, proving that fitness doesn’t have to be perfect, just personal.

     

  • Soaked and Sold Moto G96 Wins Hearts with Water Baby Campaign

    Soaked and Sold Moto G96 Wins Hearts with Water Baby Campaign

     MUMBAI: Phones usually dread the drizzle this one does a dance in it. With the monsoon in full swing, SW Network and Flipkart have tapped into a universal fear wet phones and flipped it on its head with the launch campaign for the Moto G96, a smartphone that’s not just water-resistant, but water-embracing. Armed with an IP68 rating and a Watertouch Display that works flawlessly even when soaked, the G96 became the centrepiece of a cheeky, insight-rich campaign titled “Always a Water Baby.” The phone’s monsoon-proof credentials became an open invitation to throw away the plastic bags and rice bowls and say goodbye to panic-mode hairdryers.

    The outdoor campaign went bold and witty hoardings dismissed old-school hacks with lines like “You don’t need these anymore.” In one standout execution, the agency installed a monsoon shelter with the tagline: “While other phones run for cover, I’d stand in the rain for you.” Subtle, it was not but the point was made loud and clear.

    Print creatives took gentle digs at waterproof phone pouches still clinging to relevance, while a quirky double-hoarding visual metaphor featured the Moto G96 as “a great catch”  literally caught between two billboards.

    “Moto G96 doesn’t just survive water, it loves it,” said SW Network co-founder Raghav Bagai. “We wanted the campaign to be playful, visual and instantly relatable. ‘Water Baby’ gave us the perfect language to celebrate this feature without falling into the spec-sheet trap.”

    Instead of leaning on technical jargon, the campaign found humour in a shared everyday pain phones and puddles are usually a nightmare pairing. But not this time.

    With the G96, SW Network shows once again it knows how to turn product truth into pop culture, proving that even in tech advertising, a little splash of humanity goes a long way.

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  • Oppo plays it smart with Gen Z in ‘Har Scene Ka Asli Partner’ blitz

    Oppo plays it smart with Gen Z in ‘Har Scene Ka Asli Partner’ blitz

    MUMBAI: When life gives Gen Z heartbreak, potholes, and 7 per cent battery anxiety, Oppo gives them the K13x and a campaign that quite literally meets them where they are. Launched in collaboration with Flipkart and led by SW Network, the ‘Har Scene Ka Asli Partner’ campaign turns everyday desi dilemmas into brand gold, making the Oppo K13x 5G a street-smart star.

    Armed with military-grade durability, superfast charging, and a long-lasting battery, the K13x is clearly built for life’s curveballs. But instead of singing specs in a sterile studio, the campaign took to the streets and memes with cultural insight and cleverness in equal measure.

    From quirky OOH billboards in college zones declaring “Bro, Kya Scene hai? vs Bro, Scene Ho Gya,” to live charging kiosks that saved the day (and your phone), every touchpoint served more than just copy, it offered context.

    And in a monsoon masterstroke, SW Network turned India’s dreaded potholes into real-world testimonials for toughness. Painted road signs and standees reminded passersby: this phone is pothole-proof.

    Print ads in Dainik Jagran and Navbharat Times added yet another punch, flipping familiar frustrations like slow charging and flimsy builds into moments of revelation. The core idea? “This wouldn’t happen if you had the Oppo K13x.”

    SW Network co-founder Raghav Bagai explained, “Instead of talking about durability in a lab, we showed it where people actually feel the pain on the road. This campaign proves creativity can come from chaos.”

    Meanwhile, digital got its own slice of the action. Meme content and skits by Gen Z creators flooded Instagram and Moj, racking up millions of impressions and cementing the K13x’s place in the cultural scrollscape.

    What began as a smartphone launch has now become a scene-stealer of its own literally. In a cluttered phone market, Oppo and Flipkart have cracked the code: sell the story, not just the specs. And in a world that runs on low battery and high emotion, the K13x might just be the asli partner for every scene.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • SW Network Wins Integrated Digital Mandate for – Fujifilm India instant camera brand instax

    SW Network Wins Integrated Digital Mandate for – Fujifilm India instant camera brand instax

    MUMBAI:  SW Network has landed a picture-perfect win with Fujifilm India, snapping up the integrated digital marketing mandate for its cult instant camera brand, instax Following a multi-agency pitch, the agency will now helm everything from D2C performance marketing and media planning to influencer collaborations, SEO and scroll-stopping creative.

    Leading the charge will be SW Growth Labs, the growth vertical of the agency, alongside SW Creative, which will craft platform-first content and thumb-stopping narratives aimed at Gen Z and Millennial audiences hooked on vintage vibes and tangible memories.

    instax, already a darling of creators, collectors, and cool kids, is capitalising on the global revival of instant photography. With smartphones saturating digital memories, these pocket-sized snap-and-print gadgets have made a comeback—one polaroid at a time. From designer film cartridges to smartphone printers, instax has firmly positioned itself as the go-to for the #aesthetic generation.

    SW Network  cofounder Raghav Bagai shared his enthusiasm on  the partnership: “instax is more than just a camera brand. It is an experience that blends nostalgia with creativity, allowing people to capture and share moments in a tangible way. SW Growth Labs will lead performance marketing and SEO, while SW Creative will drive creative, influencer, creative, and social strategies. Together, we are building an integrated approach to accelerate the brand’s digital growth in India. At SW Network, we believe in the power of data-driven creativity to build meaningful brand connections. We look forward to strengthening brand presence and engagement in the market.”

    Fujifilm India instax division digital marketing manager Shaiphali Galhotra  added, “Our partnership with SW Network is a key step in strengthening the brand’s digital-first approach. By integrating media, social, and performance marketing strategies, we aim to build a stronger, more engaging brand presence while enhancing our D2C experience. We are confident that SW Network’s expertise will drive meaningful results and solidify the brand’s market leadership in India’s instant photography market.”

    With this win, SW Network adds yet another feather to its cap, proving that when strategy meets sentiment, you get more than just clicks—you get keepsakes.

  • Drawn to attention Flipkart sketches a buzz for Motorola Edge 60

    Drawn to attention Flipkart sketches a buzz for Motorola Edge 60

    MUMBAI: When it comes to grabbing eyeballs, Flipkart and SW Network didn’t just think outside the box they drew outside the lines. In a bold and brilliantly visual activation, Flipkart collaborated with integrated advertising agency SW Network to bring the Motorola Edge 60’s stylus feature to life, literally. Shoppers at Nexus Select Citywalk in Saket, New Delhi, were treated to a live art performance, where artists wielded a giant stylus to doodle directly onto the mall courtyard, transforming the bustling shopping hub into a buzzing, open-air sketchpad.

    The larger-than-life installation drew crowds who watched in awe, snapped selfies, and shared the experience online turning an offline moment into a digital wave. By highlighting the stylus feature in such a hands-on and artistic way, the campaign cleverly bridged functionality with flair.

    SW Network Co-founder, Raghav Bagai commenting on the campaign said, “We believe creative ideas should solve real business needs. In this case, highlighting the stylus, quite literally, made the brand stand out and got people to sit up and take notice of an otherwise cluttered category. Mission accomplished.”

    SW Network, director of youthbeat Shubham Chawla said, “What looked like a simple doodle on the floor was actually the result of 12 hours of relentless effort and planning. But that’s the thing with good ideas, they often appear effortless, but making them real takes a whole lot of hard work behind the scenes.”

    The activation didn’t end at the mall. A newspaper jacket ad carried the campaign further, inviting readers to try the stylus themselves, extending the experience across media and minds.

    In a market where campaigns often blur into one another, this one scribbled its way into consumer consciousness showing that a bit of creativity (and a really big pen) can go a long way.

  • Flipkart’s smartphone baba brings affordable phones to Mahakumbh grounds

    Flipkart’s smartphone baba brings affordable phones to Mahakumbh grounds

    MUMBAI: At Mahakumbh 2025, where millions gathered for spiritual enlightenment, Flipkart and SW Network orchestrated a marketing spectacle that blended tradition with technology. The ‘Flipkart Smartphone Baba’ campaign transformed the retailer’s smartphone presence into a viral sensation, reaching 40 crore attendees and turning budget phone shopping into a festival highlight.

    Draped in saffron and armed with unbeatable deals, Smartphone Baba wandered through the Mahakumbh, preaching the gospel of budget smartphones from brands like Vivo, Poco, Realme, and Samsung, all priced between Rs 8,000 and Rs 15,000. The character’s quirky charm, coupled with custom towel giveaways, had devotees queuing up for hours, eager to take home not just a blessing but a pocket-friendly smartphone.

    The campaign went beyond just selling phones, immersing itself fully in the Kumbh experience. Flipkart’s festival presence included interactive retail hubs, where trained representatives guided devotees through the purchase process. Additionally, the ‘SnapMySnaan’ initiative provided professional photography for those taking a dip in the holy Ganga, while influencer-led, real-time content creation amplified the campaign across digital platforms. To further engage the crowd, Flipkart also held free phone giveaways, ensuring their message of accessibility resonated widely and effectively.  

    “At SW Network, we believe in crafting campaigns that don’t just sell but connect with people in a meaningful way,” said SW Network co-founder Raghav Bagai. “Smartphone Baba was more than a mascot, it was a movement, making technology accessible and engaging.”

    Flipkart hailed the initiative as a game-changer in festival marketing. “This campaign seamlessly blended affordability, engagement, and cultural immersion, making phone buying effortless and fun,” said a Flipkart leadership team member.

    The campaign successfully bridged the gap between modern retail and the festival’s largely offline audience, addressing digital literacy barriers with personalised assistance and a culturally resonant approach.

  • Flipkart raises eyebrows with viral Samsung F06 5G campaign

    Flipkart raises eyebrows with viral Samsung F06 5G campaign

    MUMBAI: Flipkart’s launch of the Samsung F06 5G wasn’t just another product drop, it became a nationwide sensation, thanks to SW Network’s innovative marketing playbook. From viral dance challenges to meme-worthy moments, the campaign blended entertainment with engagement, turning a smartphone release into a social media spectacle.

    At the centre of the buzz was a film featuring movie star Ayushmann Khurrana, whose signature eyebrow dance challenge quickly caught fire on social media. SW Network didn’t stop there—it roped in digital content creators Jannat and Faisu, fuelling a viral ripple effect that swept across Instagram and Tiktok.  

    Taking the campaign beyond screens, SW Network orchestrated billboard takeovers with quirky, inclusive messaging like, ‘This phone is for everyone and everyone is having fun with it. Be it maa g or papa g or beta g.’ The campaign also saw dance communities adopting the eyebrow challenge, blending entertainment with mass engagement.

    “Our goal was to create something more than an ad—something people wanted to be part of,” said SW Network co-founder Raghav Bagai. “The eyebrow dance challenge became a cultural moment, and seeing influencers, dancers, and everyday users embrace it validated our approach.”

    Flipkart associate director – category & central marketing Ekta Checker said, “Working with SW Network, we turned a product launch into a movement that connected with consumers in unexpected ways. Their deep grasp of meme culture and social trends ensured the excitement spread everywhere—from social feeds to dance floors and digital billboards.”

    In a stroke of agile marketing genius, the agency capitalised on a Flipkart app glitch, spinning it into a viral meme trend. What started as an unexpected bug turned into an organic social media storm, with influencers and meme pages jumping on board to create content around Samsung F06 5G searches on Flipkart.

  • SW Network expands with SW Growth Labs, focused on data-driven brand growth

    SW Network expands with SW Growth Labs, focused on data-driven brand growth

    MUMBAI : SW Network has launched SW Growth Labs, a dynamic new vertical dedicated to performance marketing, media buying, and strategic brand growth. Built to drive measurable ROI, SW Growth Labs offers cutting-edge solutions in analytics, SEO, website development, and D2C scaling, empowering brands to thrive in an ever-evolving digital landscape.

    For nearly a decade, SW Network has built a reputation for branding, lead generation, and media buying. The launch of SW Growth Labs strengthens its capabilities, offering a data-driven, results-oriented approach that blends creativity with precision to drive sustainable success.

    Speaking on the launch, SW Network co-founder Raghav Bagai said, “SW Growth Labs is an extension of our commitment to integrated marketing solutions. By combining performance-driven strategies with our expertise in creative media, we aim to take brand growth to new heights.”

    SW Network co-founder Pranav Agarwal highlighted the agency’s evolution, stating, “This isn’t just an expansion—it’s the next step in our journey. SW Growth Labs will focus on high-impact, ROI-driven campaigns with a strong emphasis on D2C growth, lead generation, and digital excellence.”

    SW Growth Labs director Shlok Hari emphasised the vertical’s role in tactical media buying, marketplace expansion, and advanced analytics, adding, “We are here to push boundaries while maintaining transparency and innovation at our core.”  

  • SW Network appoints Keerthi Kumar as business head for Bengaluru operations

    SW Network appoints Keerthi Kumar as business head for Bengaluru operations

    MUMBAI: SW Network, an advertising and marketing agency known for integrating creativity with technology, is expanding its presence in Bengaluru. The agency focuses on delivering innovative solutions that combine media, technology, and strategy to drive impact for clients in India and beyond.

    SW Network has appointed Keerthi Kumar as the business head for its Bengaluru operations. With over 14 years of experience at agencies such as Leo Burnett, Dentsu Webchutney, and FoxyMoron, has successfully managed award-winning campaigns for global and domestic brands. He has built high-performing teams and led initiatives that have garnered industry recognition and delivered measurable business outcomes.

    SW Network co-founder Raghav Bagai commented, “Bengaluru is India’s tech capital, and our expansion here reflects our ambition to be at the forefront of creative and technological excellence. Keerthi’s expertise in delivering integrated solutions that merge creativity with cutting-edge technology will enable us to provide even greater value to our clients and establish SW Network as a dominant force in the region and beyond.”

    SW Network co-founder Pranav Agarwal added; “At SW Network, we focus on creating meaningful impact through creativity, technology, and strategy. Keerthi’s expertise in market dynamics and team building aligns with our vision to set new benchmarks in Bengaluru. His leadership will drive our regional growth while shaping a future where brands, innovation, and value come together.”

    Keerthi Kumar sharing his vision said: “As SW Network deepens its presence in Bengaluru, the agency continues to uphold its commitment to adding value by merging creativity, media, technology, and strategy to offer transformative solutions for its clients. Building on our strong foundation and core values, we are dedicated to developing a high-performing team that delivers significant impact and enduring value to our clients.”

  • Youthbeat wraps up campaign for Myntra’s FWD with 15,000 creators

    Youthbeat wraps up campaign for Myntra’s FWD with 15,000 creators

    Mumbai: SW Network has announced the successful completion of a large campaign for Myntra’s new Gen Z clothing brand, ‘FWD.’ Managed by SW Network’s youth marketing vertical, Youthbeat, the campaign involved 15,000 creators and is one of India’s largest creator-driven marketing initiatives.

    FWD was launched with the aim of becoming a trendsetter for the digitally savvy Gen Z audience. Youthbeat’s execution involved coordinating 15,000 creators weekly, requiring effective strategy and execution.

    SW Network co-founder Raghav Bagai commented on the scope and success of the campaign: “Managing 15,000 creators on a weekly basis was no small feat, but we saw it as an opportunity to demonstrate our execution prowess. The scale of this campaign was unprecedented, but our team at Youthbeat delivered beyond expectations. Every piece of content was strategically aligned to reflect the ever-evolving Gen Z trends, and our ability to keep everything running smoothly is a testament to the efficiency and creativity of our team.”

    The campaign set new benchmarks for content creation, with 15,000 creators producing fresh, trend-driven content weekly and introducing trends like ‘baddie’ and ‘core.’ Each creator focused on engaging Gen Z content to keep FWD at the forefront of fashion conversations. Youthbeat managed the logistics of this large-scale operation, ensuring alignment with the brand’s messaging and driving significant engagement across social platforms.

    The campaign achieved over 60 million views, reached over 45 million people, and garnered over one million engagements. More than just numbers, the creators sparked organic conversations and established FWD as a leading Gen Z brand. The campaign’s planning and execution highlight SW Network’s capability in managing large-scale projects effectively.

    “This campaign reflects our ability to handle large-scale, complex projects while maintaining a focus on creativity and innovation. It highlights our capacity to manage campaigns at an immense scale while staying deeply connected with the audience we aim to reach,” added Youthbeat director Shubham Chawla.