ITV

Tag: Rage Coffee

  • Rage Coffee rebrands its visual identity

    Rage Coffee rebrands its visual identity

    Mumbai: Homegrown FMCG brand Rage Coffee has announced the launch of its rebranded logo, colors, aesthetics, and packaging. The brand comes with a new visual identity to create a more enhanced connection with a wider and more evolved audience through this modern brand ambiance.

    As one of the fastest-growing FMCG brands in India, Rage wants to create a more comprehensive community of consumers through some revamped brand touchpoints/creatives. The revamped creatives are designed to create more meaningful conversations, connections, and bonds with the evolved and diverse set of audiences that Rage Coffee caters to. A consistent theme that is ingrained with the changes is the reflection of the company’s achievements, success, and resilience. It also exhibits a sense of gratitude to all the loyal consumers who’ve helped the brand grow, said the statement.

    The brand would still align with the already established brand identity, which reflects the energy, dynamism, and the virtues of learning and winning; basically, to never give up and be yourself – bold, straightforward, and ambitious, it added.

    Commenting on the creative rebranding of the company, Rage Coffee founder and CEO Bharat Sethi said, “Rage has long been known as a highly passionate and lovable brand. We are a caffeine innovation brand that has disrupted the conventional coffee market with our trailblazing products.”

    He added, “We are immensely grateful to be backed by a strong community of consumers. However, there was a tiny prejudice towards our target audience. We want to broaden our community perspective to include Rage as the premium coffee brand for all age groups. The revolutionary re-invention of the creatives will expand our brand’s reach while remaining true to our existing brand identity and native DNA.”

  • Rage Coffee onboards Virat Kohli as brand ambassador & investor

    Rage Coffee onboards Virat Kohli as brand ambassador & investor

    Mumbai: Rage Coffee, a Delhi-based FMCG company that manufactures, markets, and distributes packaged coffee products has onboarded cricketer Virat Kohli as an investor and brand ambassador. With this association, the coffee brand said it seeks to entrench itself as a fan favourite in the market and create a pathway for customer acquisition.

    “I’ve been using Rage Coffee products for some time, and I am excited to be a part of its growth journey. The team at Rage Coffee has shown high levels of business execution and stupendous growth over the last couple of years,” commented Virat Kohli. “Rage Coffee has developed some trailblazing products that conform with my innovative approach and align with my lifestyle. I see tremendous potential for the brand to become one of the most iconic coffee companies of our time.”

    Previously, the digitally native coffee company had raised five million dollars of growth capital as part of its series-A funding round led by Sixth Sense Ventures in August 2021.  

    The brand is planning to expand its online presence and offline footprint pan-India and will utilise the fresh capital for marketing and distribution purposes, according to the statement. “Rage Coffee will use the funds to scale production, launch innovative new products and add senior management talent,” it added.

    “Virat Kohli has set some unrivalled records in the top echelon of world cricket and is rightly known as the best batsman in the world,” said Rage Coffee founder and CEO Bharat Sethi, about roping in Virat Kohli as a brand ambassador and investor. “Apart from being a world-class athlete, Virat is also a fitness enthusiast who is committed to an attitude that fosters a healthy lifestyle and it seamlessly aligns with the ethos that Rage Coffee promotes. Our association with him sets us on a journey where we envision perfection through our constant efforts directed at being the best in our segment. Rage Coffee and Virat both share a mutual objective – to strive for excellence!”  

  • GET INTO THE FESTIVE SPIRIT WITH A HIGHLY REWARDING CHRISTMAS CELEBRATION BY CRED

    GET INTO THE FESTIVE SPIRIT WITH A HIGHLY REWARDING CHRISTMAS CELEBRATION BY CRED

    This year has been difficult for most with the majority of the year going in adjusting to the new demands of a new world. CRED, keeping in line with their philosophy of ‘rewarding good financial behaviour’ is giving gifts to the creditworthy for making it through this year. Because surviving a year so tough and helping others in your circle to do the same is a good deed in itself. 

    How does a rewarding experience pan out for CRED members? Well, CRED Store gives members an opportunity to fill their Christmas stockings with their favourite brands from December 5th onwards till December 26th. With every purchase made on CRED Store, members will receive a ‘Gift of the day’ from the most exclusive brands. Members stand a chance to win big with brands shuffling daily with limited quantities. CRED has also planned a celebratory advent calendar for its members this festive season to make each day rewarding and exciting. On CRED’s Advent Calendar, there are some truly big jackpots planned for the members as a 12-day Christmas and New Year countdown from December 20th onwards to December 31st where members get to win a new jackpot reward from a range of exclusive brands such as Samsung, Puma, Hamleys, Kiehls, Isharya, Disney, Fabelle, boAt, Swiss and a lot more on a daily basis. One brand will be highlighted per day with whom members can engage with to win exciting rewards and also stand a chance to win amazing prizes, every day.

    And for clearing their credit card bills on time, here are some exciting offers available on the CRED Store for them to purchase this festive season: 

    A Wardrobe Revamp

    Exercise your fashion sensibilities and break away from your current regulars (read: pyjamas). Stand a chance to win from brands like Tata Cliq Luxury and India Lux, AJIO, Scotch & Soda, Vero Moda, Bombay Trooper and many, many more. You can put on a fashion show for yourself or your friends over a video call, or just wait for the lockdown to get over to bust a move.

    For Views that Stay with You

    Have your posts on social media reduced since the lockdown? Have you now resorted to posting #TBT photos (hey, no judgement)? Choose from various properties in Goa, Kerala, Coorg, Dubai, Maldives and more, who would love to host and pamper you and your family. For some much needed time off, book your vacation now and travel later as per your convenience. 

    Relax and Get InSPA-ired

    These times are rough on many – and the best way to destress would be to a spa retreat at a hotel or just plain comfort. Invest in yourself now, and come out of this pandemic glowing. Have a look at the assortment of products from Brillare Science, Mamaeath, Raw Nature and Arata – your skin and hair will thank you later. For a peaceful night’s rest to calm your nerves, check out brands like Flo Mattress, SleepyCat, The White Willow, UrbanBed and more.

    Add a Bit of Bling

    You don’t need a reason to buy jewellery and don’t let anyone tell you otherwise. It’s a gift that fits every occasion, making it an ideal gift for many – even if it’s for yourself. Hope to win Isharya or Giva’s signature solitaire set or mini studs to complete your look.

    Find Treats to Continue your Celebration

    If food (and a hot beverage) is the way into your heart, then you will certainly love what CRED has to offer! Healthy Treats, The Ether Atelier Chocolat, EAT Anytime and 4700BC Popcorn come to your rescue for last-minute and healthy fixes to satisfy your munchies. To start your day with just the right amount of spring, add Vadham Team, Cafe Jei, Rage Coffee and Dope Coffee’s flavourful mix to your list of must-haves. Or why test your chances at winning a Scarters’ coffee mug made with coffee beans?

    Switch to Easy Living with the Right Gadgets

    Most of us try cutting down on unnecessary expenditure to make a big splurge, like buying yourself an amazing sound system or that awesome smartwatch you have been eyeing! Have yourself a movie night with Fire Boltt speakers. Select your gadget from an array of products from Google Home minis, Lifelong electric kettle, VYB smart bulbs or even a power bank.

    Needless to say, CRED members have great treats waiting for them. Some people win big, while others still don’t get it!