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Tag: Rado

  • Hybrid turns five, rewires the future of ad-tech

    Hybrid turns five, rewires the future of ad-tech

    MUMBAI: From a tiny 6 by 6 ft room to powering some of India’s biggest brands, Hybrid India has come a long way in just five years. The Gurgaon-based digital advertising innovator is marking its fifth anniversary with a celebration of creativity, technology, and people power.

    Founded in 2020 by Shreyas Sathe, who set out to redefine advertising during a turbulent time, Hybrid has become one of India’s fastest-growing Adtech players. Its suite of AI-powered solutions, including the Hybrid Platform, VOX (its contextual advertising engine), Hybrid Places, and CTV technologies, has reshaped how brands connect with audiences.

    Today, the company’s 35-plus strong team drives campaigns for marquee names like Havells, Honda, Dabur, Rado, MG Motors, Mondelez, ITC, Group M, Dentsu, and Publicis.

    “Our greatest strength lies in our people,” said Hybrid Insea CEO Shreyas Sathe. “Over the last five years, we’ve built not just a company, but a culture rooted in trust, empowerment, and shared ambition.”

    That ethos is echoed by Hybrid India country head Gandharv Sachdeva, who believes that Hybrid’s collaborative culture is what truly fuels innovation. “From off-site retreats to fun Fridays, we’ve built an environment where people grow both professionally and personally,” he said.

    As Hybrid looks ahead, its focus remains on innovation and sustainable success. With the digital advertising space evolving rapidly, the company is doubling down on its mission to empower brands with smarter, data-driven storytelling.

    Five years on, Hybrid isn’t just building ads, it’s building the future of how India experiences them.

     

  • Victorinox elevates Sengupta to top sales and marketing post

    Victorinox elevates Sengupta to top sales and marketing post

    MUMBAI:  Victorinox, the Swiss firm best known for its pocket knives and premium watches, has promoted Debraj Sengupta to managing director of sales and marketing, capping his impressive 15-year tenure with the company.

    Sengupta, who was previously country head for watches and chief marketing officer across four product categories, steps into his new role with over three decades of experience in the luxury watch industry under his belt.

    The promotion marks a crowning achievement for the executive who during his stint at Victorinox, has carved out an enviable position for the Swiss company in India’s premium watch segment, slicing through competition with a precision that would make one of the firm’s famous Swiss Army knives proud.

    Sengupta’s track record at Victorinox includes expanding the company’s distribution network to more than 150 multi-brand watch stores across India, forging partnerships with major retailers including Helios and Ethos.

    After joining Victorinox in 2010, he oversaw the successful launch and repositioning of the Swiss watch brand in the Indian market. His performance eventually earned him a promotion to chief marketing officer in 2016, adding responsibility for the firm’s travel gear, Swiss Army knives and cutlery divisions to his watch duties.

    Before joining Victorinox, Sengupta spent three years at LVMH Watch and Jewelry, where he managed the Tag Heuer and Dior watch brands. Prior to that, he put in nearly seven years at Swatch Group, working with its Rado and Balmain brands.

    In his LinkedIn profile—which reads like a luxury brand roll call—Sengupta describes himself as a “P&L maestro” and “market expansion specialist” who has “mastered the strategic oversight and development of elite watch brands.”

    Victorinox, which opened its first flagship store in Mumbai in 2011, now operates six exclusive boutiques across major Indian cities, selling everything from its iconic red pocket knives to high-end chronographs. 

    With Sengupta at the helm of sales and marketing, the Swiss firm appears poised to cut deeper into India’s luxury retail market.

  • Rado unveils the Anatom’s 40th anniversary edition at the The India Art Fair

    Rado unveils the Anatom’s 40th anniversary edition at the The India Art Fair

    Mumbai: Swiss watch brand, Rado, known for its innovation in the area of materials and design, launched the new Anatom at the India Art Fair 2024 embracing the successful 40 years of its predecessor. The new Anatom features a stunning rounded edge-to-edge sapphire crystal and a high-tech ceramic case perfectly fitting the wrist. A timepiece designed to last a lifetime, at the pinnacle of both aesthetics and wearer comfort.

    The first Anatom watch was launched in 1983 and quickly drew worldwide attention, thanks to its ergonomic shape in close harmony with the human wrist. The innovative merging of timepiece contours and design into more subtle “anatomical” aspects not only brought greater comfort but beautiful visual flow. It set the stage for a product line that spanned four decades and which everyone noticed, the world over.

    Rado CEO Adrian Bosshard on the unveiling of the launch said, “I am very proud to present to you the latest evolution in the Anatom Journey, with an astonishing step forward, in a totally new case made of the latest Rado high-tech ceramic, from our best engineers and watchmakers. In the true spirit of the earlier watch, our R&D team has revisited this iconic product, updating key aspects with Rado’s signature material and the latest production technics including a stunning edge-to-edge sapphire crystal impressively shaped to follow the anatomical contours of the new timepiece”

    For the first time, a textured rubber strap is used, for a slightly sportier feel, alongside a high-tech ceramic case whose smooth surface totally invites touch. The new Anatom is not only shaped for comfort but brings the exceptionally sensuous feel that only high-tech ceramics can provide, and visually, the various elements merge together perfectly.

    Discover the four new Anatom references. They stand today as they did in 1983 — for timeless unique design and incomparable wearing pleasure.
     

  • Rado brand ambassador Hrithik Roshan opens new store at Delhi Airport

    Rado brand ambassador Hrithik Roshan opens new store at Delhi Airport

    Bollywood megastar Hrithik Roshan was the guest of honour at an exciting event to open Rado’s stylish new monobrand store at Delhi IGI Airport today.

    This is the first time Rado has opened a monobrand store in an airport and the new boutique features sleek and textured materials in muted tones. With specially crafted elements, the boutique offers a warm and welcoming atmosphere in a modern design that reflects Rado’s characteristic design approach. It’s the perfect place for visitors to immerse themselves in the world of Rado and experience the minimalist design and innovative materials of the brand’s timepieces.

    Speaking at the event, Hrithik Roshan said: “I congratulate Rado on this achievement and I am excited that the brand is now available at one of my favourite airports in the world. I have been with Rado for six years now and I am elated to see how it continues to grow and expand across the Indian market. I wish Rado success on this new endeavour.”

    Rado CEO Matthias Breschan commented: “We are delighted to announce the opening of our first airport store at Delhi Airport and are honoured that Hrithik was able to join us today. This is a big achievement in further expanding the availability of our watches to Rado enthusiasts in India.”

    Delhi IGI Airport is the busiest airport in India, handling 63.3 million passengers every year and is known for its world-class retail experience. The Rado store offers a break from the hustle and bustle of the airport with its calm and relaxing atmosphere.

  • Rado looks at broadening appeal with Hritik; launches HyperChrome collection

    Rado looks at broadening appeal with Hritik; launches HyperChrome collection

     MUMBAI: Swiss watch brand Rado has launched its HyperChrome collection. The company which recently launched its first TVC in India featuring its brand ambassador Hritik Roshan is looking at broader consumer appeal.

     

    32 models are available in the HyperChrome collection priced between $1000 – $4000 to address different consumer price points. The company says that the product represents a step forward in terms of design.

     

    Rado CEO Mathias Breschan said that Roshan was chosen not just because he is stylish but also because he is a credible brand ambassador. “Hritik Roshan is dynamic. He takes risks to innovate and looks to reinvent himself. Rado shares similar attributes. We are convinced that the TVC will help raise Rado’s profile. We are looking at the younger generation as well which is why we have got in a sporty look to our collection”.

     

    Roshan said that the ad made him look good. “I thought that it would be an easy shoot as this is a watch brand. But I woke up at 5 am and ran for 10 hours. Rado pushes not just its own boundaries itself but also the boundaries of people who work for it. I did somersaults on moving vehicles which I have never done before. In some key shots I when the watch grazes against the metal of automobiles I put in extra effort but nothing happened to the watch. It proved to be resistant. It showed its potential. Success is not about money, fame. It is about time management and finding time to do all the things that you want to do. The product is about perfection. Perfection is hard to find when you are in a sea of mediocrity. Rado stands for perfection”.

     

    The ad sees Roshan wake up late for his friends engagement party. Not wanting to let his friend down he rushes for the event. He tests the scratch resistance ability of the watch.a