ITV

Tag: Radio

  • ENIL to acquire TV Today’s Oye FM

    ENIL to acquire TV Today’s Oye FM

    MUMBAI: Last week, TV Today’s board approved the sale of its Radio segment-Oye FM. On 13 February, TV Today Network Ltd informed BSE that the Company had entered into a non-binding memorandum of understanding with ENIL (Entertainment Network India Limited).

     

    Commenting on the M&A, ENIL managing director and CEO Prashant Panday told Radioandmusic.com, “It fits into ENIL’s expansion plans under Phase III.”

     

    He also confirmed that ENIL will participate in the Phase III auctions. Panday said, “The acquisition is only a piece of the overall expansion strategy. We will continue to participate in Phase III auctions. The maximum limit imposed under Phase III is 56 frequencies.”

     

    After the committee meeting, TV Today Network Ltd had informed BSE that the Committee of senior officials at a meeting held on February 13, 2015, noted that the Company had entered into a non-binding memorandum of understanding with Entertainment Network (India) Limited, in relation to the proposed sale of seven radio stations to Entertainment Network (India) Limited subject to fulfilment of the contractual obligations (which may be agreed between the parties) and receipt of all necessary regulatory approvals including permissions from the Ministry of Information and Broadcasting, Government of India.

     

    Click here to read full report 

  • Big Star Entertainment Awards set to ring in the New Year on Star Plus

    Big Star Entertainment Awards set to ring in the New Year on Star Plus

    MUMBAI: The Big Star Entertainment Awards celebrates the biggest entertainers of the year across the fields of bollywood, television, music, sports and their contribution to the entertainment industry.  A joint initiative between 92.7 Big FM and Star Plus, the fifth edition of Big Star Entertainment Awards is all set to air on Star Plus on the New Year’s eve.

    Last year, the popular award show attracted a TVT of 12.4 and it is touted to only get bigger this year. The award function will be marketed across radio, television, print and social media to ensure maximum tune-ins.

    Speaking of the fifth edition of the Big Star Entertainment Awards, Reliance Broadcast Network CEO Tarun Katial stated, “The award and our partnership with Star Plus has matured wonderfully and we are happy to once again bring together a congregation of the finest entertainers from across industries. This is part of our endeavour to empower audiences with a democratised award which allows them to choose their most favourite entertainers. We look forward to celebrating the evening with the industry and offering audiences an engaging watch on New Year’s eve.”

    As seen each year, the Big Star Entertainment Awards will be 100 per cent based on people’s choice right from the nominations to the final winners. Voting process will be carried out through radio, television and digital mediums.

    Entertaining the viewers year after year, the Big Star Entertainment Awards recognises and felicitates the talented members of the industry.

     

  • After dominating TV and digital, ZEE Americas to enter radio and event management

    After dominating TV and digital, ZEE Americas to enter radio and event management

    MUMBAI:  In 1998, Zee TV incubated the South Asian TV market in North America. Over the next 17 years the brand has not only become synonymous with entertainment but also an ambassador of Indian culture, abroad. As per Nielsen US, a typical South Asian viewer spends an average of 2 hours 13 minutes per day watching Zee TV, making it one of the most loved channels in the US, including the mainstream ones.

     

    After being the consistent #1 TV network – ZEE US successfully ventured into the digital space in 2012 with Zee Dil Se, a video-based social media, that allows people to record a ‘Broadcast quality’ personalized video message and push it on TV at a click! The Dil Se platform was later on used to solve the local auditions problem thus allowing thousands of NRIs to participate in reality shows like DID and SRGMP.

     

    Later in the fall of 2013, ZEE US launched a localized version of www.india.com with a positioning of ‘Proudly Indian’. In a short span of one year the site delivers 7 million unique visitors per month, just from US and Canada alone, thus making it one of the top sites for NRIs in North America. The site already has all the leading advertisers from TV with annual spend commitments. India.com serves as a one-stop destination for news from India, Community News from US and Canada, Bollywood, Cricket, blogs, event ticketing and classifieds.

     

    Now ZEE is all geared up to get into the Radio and Event management space. Initially the services will be started in the top 5 south Asian DMAs. A respective business head supported by the operations team will head each of these verticals. 

     

    “As a market leader we have to constantly reinvent and redefine our value proposition to our consumers. We have been looking at need gaps and the two most visible opportunities sprung up that matched our strengths. A strong 55% of South Asians use personal transport 5 times a week for an average of 28 minutes per day, either for work or leisure and a strong 27% of South Asian woman are non-working (Stay at home) at any given point in time but do not have access to good Indian RJs. Of the 600 plus, small & large South Asian events that take place in USA, only a handful manage to put up a good show and attract a couple of blue chip sponsors. The rest all struggle or depend on individual donations/sponsors to make ends meet. The most worrying sign at these events is the declining footfalls of the youth. The mainstream brands completely recognize the arrival of the Indian community in USA but are hesitant to invest their dollars given the unorganized nature. These opportunities will allow us not only to bring companion like RJs or entertain the South Asian community with exciting and enriching events (like an Indian Rock concert or an Asian Indian corporate leadership summit) but also bring bigger and better sponsors to the market thus expanding the total market” states Sameer Targe, Business Head – Zee Americas.

  • Music piracy still continues to worry stakeholders

    Music piracy still continues to worry stakeholders

    MUMBAI: The 6th edition of MixRadio Music Connects (MRMC) commenced on a high note today, emerging as one of the most informative and definitive annual music ecosystem gatherings. Held at the Taj Land’s End Hotel in Bandra, the proceedings of the first day were focused on the Indian music scene and its global development as an industry along with a vast understanding of new emerging platforms for aspiring entrants. The conference was attended by top executives, creative professionals, musicians, decision-makers and company heads who contributed interesting insights about the music industry.

     

    The focus of this year’s event is to find ideas and solutions to increase monetisation and build traction for all those involved in the music business, with a special emphasis on the artiste community. Indiantelevision.com founder, CEO and editor in chief Anil Wanvari welcomed everyone to the conference and said, “We hope to establish new grounds in the music industry and share knowledge about the entire ecosystem.”

     

    Branded co-founder and CEO of and Music Matters president Jasper Donat welcomed everyone to the two day conclave and said that he was very excited to be in Mumbai and participate in the event. Mobilium Global CEO Ralph Simon, popularly known as the father of the ring tone, played the perfect presenter for the whole day expressing his unique understanding of Indian music and movies. He believes that the future belongs to the screenagers of India.

     

    The Indian Music Industry president Vijay Lazarus started off the conference by stating the two barriers that are obstructing the growth of the music industry and its investments. According to him, the first barrier is piracy, which affects everyone internationally. He further emphasised, “Due to advance technology, the consumption of music has also increased substantially. However, the monetisation of music for creators and entrepreneurs has gone down. This is frightening.”

     

    The second barrier that stops the growth of the music industry is the inability for the creative and the entrepreneurial fraternities to come together as one. He added, “This is very relevant for India and I am happy that this particular MRMC is dedicated to the artistes as they are the heart and soul of the industry. However, there is also the entrepreneur who is also equally involved. If both the creative and entrepreneurial fraternities come together, we could be a powerhouse and we will be able to monetise our rights”. He concluded his speech by saying that if these two factors can be overcome; there will be no growth limit for the industry.

     

    This was followed by a keynote presentation by Sony Music Entertainment India president for India and Middle East Sridhar S Subramanium. He gave an overview on the current status of our Indian music industry and he said that it is in a “healthier and profitable” position today. He spoke about the “road to a billion” phenomenon and how in a short span of five years, the industry can grow to a billion dollar industry.  He said, “We just need all the right things and get all the ingredients in place and collectively figure work together”. Subramanium highlighted that one of the biggest concerns that lies in the music industry is trying to ape the west.

     

    As part of the solutions, he suggested that the music industry should follow the TV and film industry as examples. He said, “The television industry has a huge advertising market. The music industry is effectively the same thing. People do not want to pay for music anymore. We should focus on making music free in order to curtail piracy. Just like how it happens in television, we should emphasise on getting a large addressable advertising market”.

  • Need to strengthen TV, radio connectivity with North-East India: Javadekar

    Need to strengthen TV, radio connectivity with North-East India: Javadekar

    NEW DELHI: Information and Broadcasting Minister Prakash Javadekar said the North-East should be India’s gateway to South-East Asia and therefore connectivity of television and radio should be strengthened in that region.

     

    He observed that these channels of communication should promote harmony in the states and take the country’s rich culture beyond the borders of India. Javadekar was addressing a delegation led by MP Bezbaruah with whom he had wide-ranging discussion on issues related to the North-Eastern region.

     

    The discussions included recommendations for promoting north-east as a filming destination and featuring North-East films in the various film festivals.

     

    Appreciating the talent among the people of this region, the minister observed that there should be better participation of the North-Eastern people in the various genres of information and entertainment. A constant dialogue and an inclusive approach were realized as the need of the hour in order to integrate the north-eastern brethren into the mainstream.

     

    Recalling former Prime Minister Atal Bihari Vajpayee’s initiative of better air-connectivity with the North-east, he called for a need to explore plans for integrating the north-east with the rest of India through telecom, digital, radio and TV connectivity. 

  • FY-2014: BAG Films reports Rs 6.09 crore PAT: Radio segment operating loss widens by 68 per cent

    FY-2014: BAG Films reports Rs 6.09 crore PAT: Radio segment operating loss widens by 68 per cent

    BENGALURU: B.A.G. Films & Media Limited (Bag Films) reported consolidated PAT of Rs 6.09 crore (4.14 per cent of Total Income) in FY-2014 as compared to a loss of Rs (-82.16) crore in FY-2013. Overall, even for FY-2014, the company has reported a loss of Rs (-9.13) crore, however, contribution from minority interest of Rs 15.22 crore has resulted in the positive PAT for the year mentioned above.

     

    Note :  100,00,000=100 lakh = 1 crore = 10 million.

     

    For Q4-2014, Bag Films reported a (-90.91) per cent drop in PAT to Rs 0.67 crore (1.61 per cent of Total Income) as compared to the Rs 7.02 crore (17.85 per cent of Total Income) in Q3-2014 and a loss of Rs (-7.29) crore in Q4-2013.

     

    Bag Films reported 24.34 per cent higher total income in FY-2014 at Rs 147.15 crore as compared to the Rs 118.35 crore in FY-2013. Total Income for Q4-2014 at Rs 41.87 crore was 6.45 per cent more than the Rs 39.35 crore in the immediate trailing quarter and 27.21 per cent more than the Rs 32.92 crore in the year ago quarter –Q4-2013.

     

    Despite a much lower operating q-o-q loss in Q4-2014, the company’s radio segment reported a loss of Rs (-2.18) crore in FY-2014 as compared to an operating  loss of Rs (-1.3) crore in FY-2013. The segment reported an operating loss of Rs (-0.10) crore which was about one ninth the loss of Rs (-88.43) crore in Q3-2014 and about one twelfth the loss of Rs (-117.46) crore in Q4-2013.

     

    Bag Films radio segment reported (-1.22) per cent drop in operating revenue in FY-2014 to Rs 5.09 crore from Rs 5.15 crore in FY-2013. In Q4-2014, the segment’s operating revenue jumped 84.24 per cent to Rs 1.63 crore from Rs 0.89 crore in Q3-2014 and was 30.1 per cent more than the Rs 1.25 crore in Q4-2013.

     

    Bag Films FM Radio segment operates under the brand name ‘Radio dhamaal’ and is available at the frequency of 106.4 and is present in seven states and 10 towns of India.

     

    Bag Films has informed the stock exchanges that the Board of Directors of the Company at its meeting held on 26 May 2014, inter alia, has not proposed any dividend for the Financial Year ended 31 March 2014.

     

    Let us look at the other FY-2014 and Q4-2014 numbers reported by Bag Films

     

    Bag Films Total Expense in FY-2014 at Rs 137.23 crore (93.26 per cent of Total Income) was (-6.13) per cent lower than the Rs 146.19 crore (123.53 per cent of Total Income) in FY-2013. Total Expense in Q4-2014 at Rs 33.63 crore (80.32 per cent of Total Income) was (-6.99) per cent lower than the Rs 36.16 crore (91.93 per cent of Total Incoms) and (-8.20) per cent lower than the Rs.36.64 crore (111.3 per cent of Total Income) in Q4-2013.

     

    The company’s finance cost in FY-2014 was 73.55 per cent more at Rs 19.48 crore (13.25 per cent of Total Income) as compared to the Rs 11.23 crore (9.49 per cent of Total Income) in FY-2013. In Q4-2014 finance cost at Rs 7.65 crore (18.27 per cent of Total Income) was 60.01 per cent more than the Rs 4.53 crore (11.51 per cent of Total Income) in Q3-2014 and more than double (2.08 times) the Rs 3.68 crore (11.19 per cent of Total Income) in Q4-2013.

     

    Bag Films reported lower depreciation numbers for FY-2014 at Rs 18.66 crore (-10.39) per cent lower than the Rs 20.82 crore in FY-2013. Depreciation for Q4-2014 at Rs 4.61 crore  was (-2.06) per cent lower than the Rs 4.71 crore in Q3-2014 and (-18.23) per cent lower than the Rs 5.64 crore in Q4-2013.

     

    During FY-2014, the company has pared its employee cost to Rs 17.95 crore from Rs 19.72 crore in FY-2013.

     

    Segments Results

     

    The following segments contribute to Bag Films revenue: Audio-visual production, movies, leasing, FM radio and television broadcasting. FM radio results have been mentioned above. The company has mentioned revenue and result from movies as NIL. We shall look at two other segments – Audio-visual production and television broadcasting in this report.

     

    Bag Films Audio-visual production segment reported revenue of Rs 48.59 crore in FY-2014 which was 76.51 per cent more than the Rs 27.53 crore in FY-2013. Revenue from this segment in Q4-2014 at Rs 11.17 crore was (-23.66) per cent lower than the Rs 14.64 crore in Q3-2014 but more than double (2.16 times) the revenue of Rs 5.17 crore in Q4-2013.

     

    Audio-visual production segment reported operating profit of Rs 9.31 crore in FY-2014, as compared to a loss of Rs (-2.78) crores in FY-2013. In Q4-2014, Audio-visual production segment reported 50.08 per cent growth in operating results to Rs 4.92 crore as compared to the Rs 3.28 crore in Q3-2014 and a loss of Rs (-1.89) crore in Q4-2013.

     

    Bag Films runs News 24 and E24 television channels. Its Television broadcasting (TV) segment reported operating revenue of Rs 89.44 crore in FY-2014, which was 6.57 per cent more than the Rs 83.93 crore in FY-2013. The company’s TV segment reported revenue of Rs 26.47 crore in Q4-2014, which was 12.16 per cent more than the Rs 23.60 crore in Q3-2014 and 2.2 per cent more than the Rs 25.90 crore in Q4-2013.

     

    Bag Films TV segment reported more than triple (3.17 times) operating profit at Rs 31.09 crore in FY-2013 as compared to the Rs 9.80 crore in FY-2013. Operating profit by this segment in Q4-2014 at Rs 9.43 crore was 10.12 per cent more than the Rs 8.56 crore in Q3-2014 and 3.04 per cent more than the Rs 9.15 crore in Q4-2013.

    Bag Films has informed BSE that the Board of Directors of the Company at its meeting held on 26 May 2014, has approved the preferential issue of 80,000,000 (Eight crore only) warrants convertible into equity shares at a later date, on a preferential basis, to Promoters/Promoter Group and Non Promoters subject to approval of the shareholders in the forthcoming Annual General Meeting and such regulatory or statutory approvals as may be necessary/required.

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  • Only 56.8 % of registered subscribers on private DTH active by Dec 2013: TRAI

    Only 56.8 % of registered subscribers on private DTH active by Dec 2013: TRAI

    NEW DELHI: Only 35.81 million subscribers of the six private direct-to-home (DTH) service providers are active out of a total 62.97 million registered subscribers, working out to around 56.87 per cent. The private DTH players include: Tata Sky, Dish TV, Airtel Digital TV, Reliance Big TV, Sun Direct and Videocon d2h.

     

    According to the Indian Telecom Services Performance Indicator Report of the Telecom Regulatory Authority of India (TRAI) for the quarter ending December 2013, a total of 782 private television channels and a total of 242 private FM radio channels were registered with the Information and Broadcasting Ministry (I&B).

     

    This is apart from the FM radio and TV channels operated by Prasar Bharati. Doordarshan has 37 channels including DD Bharati and DD National besides four allied channels like Lok Sabha and Rajya Sabha TV, Prasar Bharati sources told indiantelevision.com. 

     

    AIR network has grown up to 299 stations and 461 transmitters (146 MW, 48 SW & 267 FM) which provide coverage to about 99.19 per cent of the country’s population spread over 91.87 per cent area of the country, these sources said.

     

    There are a total of 187 pay channels, as reported by the broadcasters/ distributors for which the rates have been taken on records at the QE December 2013.

     

    The report says the maximum number of TV channels (Pay, Free to Air and Local) being carried by any of the reported MSOs in digital form is 231, while that carried by any of the reported MSOs in the conventional analogue form is 100 channels.

     

    The report showed that of the total 238.71 million internet subscribers, broadband subscribers totaled 55.2 million and narrow band subscribers totaled 183.51 million.

     

    Of these, only 18.33 million were wired internet subscribers while 220.38 were wireless internet subscribers.  

     

    The study also shows that 92.13 per cent of the wireless internet subscribers were on mobile, while just 0.19 per cent were on fixed wireless mode. A total of 7.68 per cent of the internet subscribers were on wired mode.

     

    Meanwhile, the number of news and non-news channels has almost become equal with the government recently revealing it has so far given permission to a total of 786 television channels in the country.

     

    According to the statistics revealed by the I&B Ministry earlier this year, the number of news and current affairs channels is 389 while the number of non-news (general entertainment channels) is 397.

     

    Of the total, 664 TV channels including 369 news channels have been given permission to uplink and downlink from within the country.

     

    A total of 31 channels including 27 GECs are allowed to uplink from India but not downlink – thus they are aimed at other countries.

     

    A total of 91 channels uplinked from overseas are allowed to downlink into the country. These include 75 GECs.

  • Creative Abby Awards expands branded content & entertainment vertical

    Creative Abby Awards expands branded content & entertainment vertical

    MUMBAI: This year the Abby Award has added new verticals as well as sub-categories to become truly the complete Communications Award that it has always wanted to be.

     

    Last year Abby Awards added Branded Content and Entertainment as a new vertical with 8 sub-categories. This category attracts those projects which involve natural integration into original content by a brand. Typically here entrants can show how a brand has independently or in association with a content producer or broadcaster/publisher has created or co-created entertaining and engaging content for their audience. This can cover original content or programming for a brand by natural integration of a brand into existing formats by partnering with a publisher or media partner.

     

    Branded content integration goes beyond television and includes web, radio, print, music, user generated video, social, blogs, experiential events etc.

     

    This year more sub-categories have been added to bring this vertical on par with international festivals.

     

    Who can enter?

     

    Creative agencies who may have partnered with content producers or publishers, media agencies ,content producers who have produced the content, broadcasters who may have pioneered the concept, publishers who have worked closely with creative or media companies or even clients who may have led the initiative.

     

    What kind of work can be entered?

     

    The intelligent extension of a brand’s theme or position into the content, projects that enhance a brand’s position by integrating with content in different media or events, use of innovation in the integration.

     

    What is the material to be entered?

     

    A presentation board which is at the end of Entry Form and a 2 min audio visual that explains and gives excerpts of the entry has to be entered on DVD along with a presentation board for evaluation by the jury.

  • Zee News brings ‘Change Maker Awards’

    Zee News brings ‘Change Maker Awards’

    MUMBAI: One of the leaders of the Hindi news channels Zee News has come up with an initiative to recognise creative talents across the country. ‘Change Maker Awards’ will be held in March 2014 to highlight areas where change is required in various sectors of society such as environment, social issues and civic issues.

     

    Online entries are being invited for print, television, radio, digital and out of home categories from creative talents across India.

     

    An official statement from the company says that the awards have been created to ‘salute and reward such creative ideas that revolve within when it comes to make things better for everyone’.

     

    Speaking on this initiative,Zee Media Corporation Limited (ZMCL) VP-marekting Rohit Kumar said, “Zee News has always read the nerves of its audience and change itself according to demand and environment. Our constant endeavor has been to recognize and facilitate change makers to substantiate a positive India. Change Maker Award is to promote and to provide a platform to such individuals.”

     

    The jury will consist of names such as Creativeland Asia Founder and Creative Chairman Raj Kuru, Havas Worldwide India managing partner and chief creative officer Satbir Singh, Flipkart Sr. VP- Marketing Ravi Vora, Raymond Director – Marketing Mrinmoy Mukherjee, BITM Managing Partner & Chief  Creative Officer Prathap Suthan.

     

    Bang In The Middle Managing Partner & Chief Creative Officer Prathap Suthan said, “There cannot be a better time than now for these awards. The nation is on full boil as far as the youth, energy and change is concerned, especially with the elections drawing near. More importantly, I believe that inviting, including, and involving creative people from advertising to take a shot at change just might fire some big ideas. I really hope that all our talent finds and uses this opportunity to bring up braver ideas. Our country needs all the help and hope it can get.”

     

    Ex Chief Election Commissioner Dr SY Qureshi said, “I am glad that Zee News is using its preeminent position to encourage an effort towards positive thinking. The Change Maker Awards is a well intentioned initiative that should unearth innovative ideas that can change people’s lives.”

     

    Previous initiatives of Zee News include ‘My Earth My Duty’, ‘Aapka Vote Aapki Taqat’, ‘Gift a Life’ etc. The last date of submission is 15 March 2014. 

  • Pitch Madison projects 2014 to be a good year for media ad spends

    Pitch Madison projects 2014 to be a good year for media ad spends

    MUMBAI: The year 2014 is expected to be one of the best years of recent times for media advertising, including for television.

     

    Pitch Madison Media’s advertising outlook for 2014 estimates media advertising spends in 2014 to grow 16.8 per cent to  Rs 37,216 crore from Rs 31,877 crore in 2013, with the biggest contribution of Rs 5,000 crore to this growth coming from elections to the Lok Sabha and to assemblies of four major states including Maharashtra.

     

    Advertising spends on television are expected to grow well because of increased penetration of digitisation, as ad rates increase because of restricted supply with the enforcement of the 12 minute per hour cap on advertisements and with many new channel launches once the licences are issues after the Lok Sabha elections.

     

    The advertising spends on television in 2014 are expected to grow by a robust 15 per cent in 2014 to Rs 14,282 crore from Rs 12,419 crore in 2013. The growth in advertising spend on television was 8.2 per cent against the projected 6 per cent.

     

    The advertising spend outlook for 2014 contrasts that of 2013, when the watchword was caution. The prediction for growth of media advertising in 2013 was 7.4 per cent but the actual growth turned out to be higher at 11.1 per cent.

     

    On television, the completion of digitisation in the top 42 cities in 2013 led to increased spending on niche channels, SD and HD channels and also local advertising options due to split runs across channels.

     

    According to the Pitch Madison advertising outlook, the proliferation of channels from existing bouquets will increase inventory availability at higher rates.

     

    Television’s share in the total ad spend in 2014 is projected to fall to 38.4 per cent from 39 per cent in 2013. Television’s share in the advertising pie was 42.1 per cent in 2011 and 40 per cent in 2012.

     

    Though the growth in advertising spends on television seems to be healthy enough for the TV industry, increasing popularity of the internet is likely to cut down the share of television in total advertising spends.

     

    In 2013, out of 15 categories of advertisers, advertising spends by seven of them showed a dip implying that advertisers are losing interest in television-based advertisements.

     

    Media, retail, alcoholic beverages and corporate have registered a negative growth of advertising spends on television in 2013 and only fast moving consumer goods emerged as the driver of growth for advertising on television.

     

    Print has shown immense promise and in 2014, regional dailies are expected to continue their onward march and grow at a faster rate at the expense of English dailies. In 2014, advertising in print is expected to grow by 17 per cent to Rs 15,405 crore. In 2013, print advertising spend had grown by 10 per cent and in 2012 by only 4.0 per cent.

     

    Radio is expected to grow by another 15 per cent. Consolidation within radio will take place due to the expected phase III auction rollout. Digital will continue to grow stronger at 29.5 per cent, outdoor medium is set to grow  by 8.2 per cent and cinema by 7.2 per cent.

     

    The outlook said it was time for the medium to reinvent itself for the advertiser.

     

    The digital medium will pull in a total of Rs 3,950 crore in 2014, which is Rs 900 crore more than Rs 3,050 crore in 2013. The growth in advertising spends on the digitial medium has however subsided from around 50 per cent from 2009 till 2012. In 2013, the growth on digital dropped to 32.4 per cent.

     

    The digital medium’s share in the total advertising pie will rise to 10.6 per cent from 9.6 per cent in 2013, 8 per cent in 2012 and 5.6 per cent in 2011.

     

    Due to the economic slowdown, marketers have scrutinised each and every penny spent and internet being a return on investment medium, it is becoming the preferred choice for them. The growth in online advertising is expected from FMCG, automobile and banking sectors.

     

    For radio, the growth in advertising spends in 2013 was 17.96 per cent against the projected 4 per cent. Looking at the growing faith of advertisers in this medium, the outlook projects 15.04 per cent growth in advertising on radio in 2014, with the total advertising spends adding up to Rs 1,262 crore against Rs 1,097 crore in 2013.