ITV

Tag: Radio Mirchi

  • “Miss Rang De Sankranthi” cow crowning contest by Radio Mirchi

    BANGALORE: Radio Mirchi, Bangalore’s Sakkhat hot radio station is always at its wackiest best when it comes to engaging with the people of Bangalore. The auspicious occasion of Makara Sankranthi saw an unique celebration – a cow dressing contest where the best dressed ‘Cow’ was crowned Miss Rang De Sankranthi !

     

    The contest started off with a gathering of cows from in and around Bangalore on an early Monday afternoon. The owners were seen enjoying themselves dressing up their cows and getting creative with ribbons, colour papers etc. to outsmart the rest. Once ready, the cows were made to “Cat Walk” around the grounds to judge the three best dressed cows! Also seen enjoying herself was the renowned film director Kavitha Lankesh who gave away the prizes. The winner sauntered away with attractive cash prizes like: Rs, 4000/- for the winner, the first runner up won Rs. 3000/- and the second runner up won Rs. 2000/-.

     

    Commenting on the occasion, Mr. Romen Sood, Executive VP and Regional Director South and East, Radio Mirchi said “Radio Mirchi is rooted in the culture of this city, identifying with traditions that mark any important festival. Our initiative ‘Rang De Sankranthi’ is aimed at adding colour and a streak of uniqueness to the cheer & gaiety that marks Makara Sankranthi celebrations in the city.”

     

    The Makara Sankranti celebrations in Bangalore kick started on Jan 11, 2007 with a Rangoli competition called “Rang De Sankranthi” which was held at different pockets of the city. A traditionally decorated ‘Canter’ was also going around the city spreading cheer by distributing Pongal, Sugarcane and the traditional “Yellu Biru”.

  • Radio Mirchi Q3FY07 turnover rises 31%, net profit up 14%

    Radio Mirchi Q3FY07 turnover rises 31%, net profit up 14%

    MUMBAI: The Times Group’s private FM Radio operator Entertainment Network India Ltd (ENIL) – which operates stations under the brand name Radio Mirchi – has announced its results for the quarter ended 31 December 2006.

    During the quarter (Q3FY07), total income grew by 30.6 per cent to Rs 484.1 million compared to Rs 370.7 million for the corresponding quarter in the previous year.
    The Company’s earnings before interest, depreciation, tax and amortization (Ebitda) grew 20.8 per cent to Rs 176.5 million and net profit stood at Rs 124 million, up 13.9 per centg YoY. On a like basis (7 Phase I stations only), Ebitda for Q3FY07 stood at Rs 151.1 million, up 3.4 per cent YoY.

    Total income during YTD December 2006 grew 46 per cent to Rs 1,263 million while Ebitda increased by 15.4% to Rs. 33.50 crores. On a like basis (7 Phase I stations only), Ebitda during YTD December 2006 stood at Rs 347.1 million, up 19.6 per cent YoY.

    The new stations namely Bangalore, Hyderabad and Jaipur recorded Ebitda margin of 28.2 per cent for the quarter. According to data based on Indian Listenership Track 2006 (ILT – Wave 2 conducted by MRUC) for the period September- November 2006, Radio Mirchi retained the number one position in Mumbai and Delhi while establishing itself as the dominant number one station in Kolkata too. Radio Mirchi has increased its lead over #2 player in Mumbai from 30 per cent to 40 per cent while maintaining its 2:1 lead in Delhi, a company release asserts.

    During the quarter, Radio Mirchi premiered the music of blockbusters which include Vivaah, Dhoom2, Babul and Guru on its network.

    Commenting on the performance of the company, Enil managing director and CEO AP Parigi said, “In the emerging competitive landscape, Radio Mirchi has again demonstrated not only its brand leadership in the new markets of Bangalore, Hyderabad and Jaipur but has also demonstrated robust growth in financial terms. In the new markets, within the short span of nine months, the company has achieved an Ebitda breakeven.”

    Based on the present rate of progress, the company is confident of completing rollout of the remaining 22 stations by 31 July, 2007.

  • Radio Mirchi has Mumbai on the trot

    MUMBAI: Radio Mirchi, 98.3 FM in partnership with PROCAM International brings the GET ACTIVE MUMBAI Expo at the World Trade Centre from 17 to 20 January. The expo will be an interactive platform for participants who are preparing to run in the Standard Chartered Mumbai Marathon on January 21, 2007.

    The GET ACTIVE MUMBAI Expo has various sections ranging from fitness brands, travel to finance and so on. Fitness expert Leena Mogre has a stall at the venue to give health tips to the visitors on fitness regime, nutritional facts and help them prepare for the marathon.Sugar conscious participants can visit counters like Hexagon or Britannia Nutricare biscuits. For free consulation on shin, respiratory & hair care, one can visit Dr. Batra’s counter. Other counters on display are MTDC, Thomas Cook, LIC Housing Finance Ltd and Kingfisher Water.

    ‘The panel discussion has proved to be a great platform to showcase the proud sponsors of the CNN-IBN Indian of the Year award. Such an event has provided them with ample visibility and will definitely prove beneficial to anyone who chooses to advertise with us. We look forward to welcoming advertisers to other such events in the future.’ CNN-IBN and IBN 7 National Sales Head Sanjay Dua

    The FM station claims to motivate Mumbaiites through the GET ACTIVE MUMBAI Expo and hopes to value add as the participants prepare themselves for the Marathon. Radio Mirchi Mumbai vice president and station director Hitesh Sharma says ‘This is the fourth year of our association with PROCAM and we are extremely happy to be part of this mega event. Like every year, we are encouraging our listeners to be part of the Marathon and run for a noble cause. Apart from organizing the Expo, Mirchi has also been providing health & fitness tips to all its listeners. We have been running lots of contests for our listeners to keep it very interactive.’

  • Radio Mirchi to launch Ghosle Ki Khoj on 13 January

    Radio Mirchi to launch Ghosle Ki Khoj on 13 January

    MUMBAI: To help Delhiites zero in on a perfect dream home, Radio Mirchi 98.3 FM is launching a new show Ghosle Ki Khoj beginning 13 January.

    The new show Ghosle Ki Khoj will be aired every Friday and Saturday on Bumper to Bumper between 5 pm to 6:30 pm. During this time, the Radio Mirchi RJ’s Pooja or Nitin will visit a different property site / flat each day with a property expert. The show would be hosted by RJ Naved Khan.

    Commenting about the launch, Radio Mirchi station head Kanwarbir Singh said, “Property is a booming sector in Delhi today and a show like this would give us a listener connect since there are many people who would be interested in knowing about properties.”

    Talking about the promotional tie-ups, Singh added, “There would be a few segments which would be sponsered. The sponser could either be a Bank which deals in home loans or someone related to the business.”

    According to other sources, the sponsors could be anyone like a Cement company or even a furniture brand but there won’t be any sponsors from the real estate industry. Gaur Sons and Orange County are the two main clients, amongst others.

    The first episode airing on 13 January would cover Gaur Homes Elegante at Govindpuram, Ghaziabad. Following episodes would be around Noida and Indirapuram and then further afield to destinations like Gurgaon.

    Talking about whether there would be an interactive session for listeners Singh added, “At present there is no such session, we are waiting for the audience response first and if it all works out well, then we keep all options open.”

    Sometime in February there would be a special on Weekend Destination, which would cover places away from the city, in route to Haridwar, Jaipur, Meerut and more, Singh said.

    The RJ will share their experiences with the listeners while exploring the places. He will address important questions like the time taken for them to reach the destination, how far the place is from important market places, availability of proper infrastructure, public utilities and other basic amenities like availability of water, electricity, parking, etc.

    The RJ will also provide insights about the neighbourhood. He would speak to the residents or would be residents in the area and to the estate owners or builders about the rates and other applicable charges. The entire interaction will help the listener get an insight of the place he / she wants to invest in or buy.

  • Radio Mirchi lines up shows for Christmas

    Radio Mirchi lines up shows for Christmas

    MUMBAI: Radio Mirchi gears up for the festive season with a special Christmas and New Year line up.

    Hello Mumbai which airs every morning between 9 and 10 am, will have RJ Harsh conduct a fun Q&A session allowing listeners to win gifts. To participate in the show which will continue till 31 December, listeners will have to dial 40983983 or sms their answers to 8888.

    RJ Tarun will host a special Christmas Carol game show on the evening band Bumper to Bumper. The game would revolve around translating popular Christmas carols in Hindi and singing it on air. What’s more, Santa Claus will host the show with Tarun on 25 December. In addition to this, artists such as Shankar Mahadevan, Vishal Dadlani, Daler Mehndi, the famous Petra Church Choir and a singing parrot of Singapore will sing Carols.

    As part of an on ground evevnt, on 23 December Santa Claus with his sack of goodies along with RJ’s from Radio Mirchi will visit The Shelter at Byculla, an orphanage run by Bombay Diocesese to celebrate Christmas with the children. They will distribute gifts; sing Christmas carols and Mirchi songs with the children. Listeners too will also be invited to be part of this party. While on the day of Christmas, Santa will visit popular spots in Mumbai city on the Mirchi canter and all those who locate him and wish him Mirch Meri Christmas will get a special gift.
    From December 26 to 30 December, Radio Mirchi will present the Mirchi Top 100 songs of the year from 7 to 9 pm and will be hosted by RJ Tarun and an anonymous ‘Boss’. On 30 and 31 December, there will be the wrap up of biggest events of the year with sound bytes of each event called 6-7 Mirchi ke Saath. While the big party will unfold on 31 December with non-stop dance tracks from 9 pm flowing into 9 am on 1 January 2007, informs an official release.

    For all those listeners who are keen to peep into the future, Radio Mirchi will bring the world famous Marjorie Orr on Indian radio for the first time. She will present Astro predictions for all sun signs from 26 December to 30 December. On 31 December Sanjay Jumani will also present his predictions for the year 2007 during a two hour special.

    Listeners will get the chance to win loads of gifts including invitations to christmas and New Year parties, holiday packages, from club memberships to mobile phones and diamond pendants.

  • Radio Mirchi makes appointments for senior positions

    Radio Mirchi makes appointments for senior positions

    MUMBAI: Soon after the launch of radio stations in Bangalore, Jaipur and Hyderabad, Radio Mirchi 98.3 FM gears up to launch new stations, including Nagpur, Lucknow, Surat and more.

    According to Radio Mirchi deputy-CEO Prashant Panday, “We are in the process of hiring professionals with a wealth of experience and knowledge for key positions like station directors and regional marketing heads. Each candidate is being carefully hand picked by the company with the objective of putting together the best team in the business. Each new recruit will be playing a pivotal role in sustaining the leadership position of the brand Radio Mirchi.”

    Radio Mirchi has appointed Mahesh Shetty and Sriram Kilambi as Station Director for Chennai and Kolkata respectively. As station directors both Shetty and Kilambi will be responsible for all operational related activities of the brand in their respective cities, such as sales, marketing, finance, programming initiatives, technical, HR and other expansion plans, informs an official release.

    The current station directors Anand Parameswaran, Chennai and Nipun Bhardwaj, Kolkata, will be moving into national level assignments.

    Shetty comes with over 10 years of experience in sales, marketing and operations. His last assignment was with Pepsi Co. where he was responsible for handling on-premise channels for the brand nationally. Kilambi was working with Coca Cola India, prior to joining Radio Mirchi and comes with over seven years of experience in marketing, sales and operations.

    To meet the growing need of marketing the brand Mirchi on a more aggressive basis, the radio station will be appointing regional marketing heads across India. Shivangini Jajoria has recently joined the Delhi team as AVP marketing north-India. Her previous assignment was with Bharti Airtel Ltd, in the broadband and tele services division and she was responsible for establishing the brand pan India. At Radio Mirchi, Jajoria will be able to utilize her invaluable experience in marketing Radio Mirchi across North India, according to the statement.

  • Zee TV enters new genre with ‘Ravan’ on Saturdays at 9

    Zee TV enters new genre with ‘Ravan’ on Saturdays at 9

    MUMBAI: In the peaceful abode of so called ‘Lanka’, Zee TV unveiled its latest mythological drama Ravan. From comedy to reality, the network aims to strengthen its hold in the general entertainment space with the addition of yet another genre, mythology. Ravan will kick off on 18 November at 9 pm to beef up the prime time weekend slot.

    Unlike the customary tales of Hindu mythology, this show hopes to delve into the life of the evil one ‘Ravan’. Little is known of Ravan as a great scholar, a devotee of Lord Shiva and that he was the grandson of Lord Brahma. Backed by research, the drama will follow the events and characters that drove Ravan to emerge as the malevolent King.

    Speaking to Indiantelevision.com at the launch, Zee TV Sr. VP marketing Tarun Mehra said that this will add to the existing line up which will make for ‘Super Saturdays’ which kicks off with Nerolac Impressions Jama De followed by Jeena Isi Ka Naam Hain, the yet to be launched Ravan and Idea Zee Cine Stars Ki Khoj.

    Expectedly, Zee will push their new property to the hilt. “We will advertise heavily on the channel itself, along with using outdoor in 10 to 12 cities, while radio promotions will also be included on Big FM and Radio Mirchi,” Mehra says.

    The costs for opulent sets of the show have been pegged at Rs 10 million and it is estimated that about Rs 1.5 million to 1.6 million is spent on every episode of the show. In total, 52 episodes are being shot.

    Explaining why the channel has decided to go the ‘mytho’ way, Mehra says, “There seems to be a rejuvenation of mythology as has been seen in the latest animated movies Hanuman and Krishna. Zee TV has always been known to do things differently and so we hope to lure viewers from grandparents to kids to view the story from Ravan’s perspective.”

    Zee TV business head Punit Goenka said, “Ravan is the latest addition to our diverse programming consisting of dramas, comedies, reality shows and movies. This show reveals the lesser known facts about the life of Ravan; his journey from Mahamanav to Mahadanav. The script of this mythological drama has been written with authentic references and research. With Ravan Zee TV presents viewers with a mythological show that is different from the present generation of serials.”

    Given, that the story narrates the life of one who is widely accepted as ‘evil’, the untold story of the Ravan may get viewers to sample the show. Even though the channel says research forms the backbone for the drama, whether it can find its hold in the given slot is yet to be seen.

  • Radio Mirchi gets ‘kiddie’ fever

    Radio Mirchi gets ‘kiddie’ fever

    MUMBAI: Commemorating Pt. Jawaharlal Nehru’s birthday and a day that has come to be popularly called ‘Children’s Day’, Radio Mirchi 98.3 FM has lined special programming for Delhi and Mumbai dedicated to Indian kids.

    In Delhi, Radio Mirchi will kick off a contest where kids opinions on “the one thing they would want to change in their parents” could win them prizes and an opportunity to be on-air with the station’s RJs. From among the callers that day, the five best responses will be selected.

    In a Children’s Day capsule titled Baccha Party, celebrity parents will share their experiences on parenthood. While on the evening show Bumper-to-Bumper Radio Mirchi will invite underprivileged kids to the studio and give them an opportunity to share their dreams and aspirations of the city. The kids will also get an opportunity to display their talent through singing, mimickery and games with RJ Naved.

    In Total Filmi RJ Anmol will rope in celebrities who started their career as child artists and get them to narrate their experiences, states an official release.

    Similarly, Mumbai also has something special lined up for their ‘little listners’. Hello Mumbai and Bumper-to-Bumper will be co-hosted by child achievers, including Mumbai finalist from the talent hunt Lil Champs Sameer Mohammed and participants Aman Mallik, Abrokanti and Adil. The children will share their views on issues concerning Mumbai city while interacting with other children from the city.

    The radio station has also tied up with the NGO – Smile, whereby kids from this organisation will be invited to Radio Mirchi to celebrate Children’s Day. These children will also get an opportunity to be on air with the Lil Champ participants.

    All the kids will get to point out a child’s view on various subjects that affect Mumbai city such as security, the education system and traffic, in addition to their their personal thoughts and dreams.

    The Mirchi studios in Mumbai will also be kept open between 10 am to 6 pm inviting kids to come in and share their views.

    In preparation for the Children’s Day celebrations, the station in Delhi will also host Hello Delhi on 13 November where the cities socialites, fashion designers and politicians will share their most memorable moments of their childhood. Also, RJ Anu and Dr. Chug will provide parents an understanding into child psychology and grooming tips for children on a show called Khubsoorat.

  • Radio Mirchi Q2 net up 16% at Rs 49 million

    Radio Mirchi Q2 net up 16% at Rs 49 million

    MUMBAI: Entertainment Network India (ENIL),which manages the radio FM brand Radio Mirchi has posted a net profit of Rs 49.31 million for the quarter ended 30 September.

    According to an official release, the company has reported 16 per cent increase in net profit for the quarter. Net profit rose to Rs 49 million compared to Rs 43 million in the corresponding period last year.
    The company’s earnings before interest, depreciation, tax and amortisation (EBITDA) grew 17.6 per cent to Rs 99 million from Rs 84 million in the same quarter a year ago.

    On a like basis (comparing seven old stations only), EBITDA for the quarter stood at Rs 103 million, up 22.4 per cent year on year (YoY).

    Total income for the quarter recorded at Rs 424 million, while net sales (net sale indicates airtime sales) had been registered at Rs 411 million.

    The expenditure incurred amounting to Rs 325 million has been attributed to production expenses (Rs 24 million), license fees (Rs 21 million), marketing expenses (Rs 130 million), administration & other expenses (RsS 72 million) and employee cost (Rs 79 million).

    The company had introduced Employees Stock Option Scheme (ESOP) for its future and existing permanent employees and directors and future and existing permanent employees and directors of its subsidiary company and holding company.

    Quoting the data based on Indian Listenership Track (ILT – Wave 9), an independent research conducted by MRUC, for the period July- September ’06, the company states, “Radio Mirchi enjoyed the highest listenership of 4.46 million in Delhi out of a total listenership of 6.02 million listeners, comfortably ahead of the competition.”

    In Mumbai too, Radio Mirchi dominated listenership with 2.21 million out of a total of 4.98 million listeners. Commenting on the performance of the company ENIL CEO & MD AP Parigi said, “We continue to focus on building listenership through sustained innovations in marketing and programming as the latest listenership numbers in Delhi and Mumbai indicate. We are confident of magnetising this and maintaining our growth trajectory.”

    The company launched Visual Radio in Mumbai in September ’06 after it launched in New Delhi in July ’06.

  • Sun TV brands FM radio stations as ‘S FM’; launches 3 more stations

    Sun TV brands FM radio stations as ‘S FM’; launches 3 more stations

    MUMBAI: The southern media emperor Kalanithi Maran has finally made its official entry into the private radio FM operations under the second phase by unveiling the brand name and the frequency. 

    The FM radio operations managed through its subsidiaries Kal Radio Ltd and South Asia FM Ltd will run stations under the brand name ‘S FM’.

    Starting 6 November, the company will launch three more FM stations on 93.5 MHz FM in Bangalore, Hyderabad and Jaipur. 

    Sun will be the fifth player in Bangalore and competing for mindspace with players like Radio City, Radio Mirchi, Radio One and Big 92.7 FM. 

    In Hyderabad too, Sun will be battling out with the existing players — Radio Mirchi, Radio City and Big 92.7FM. While, in Jaipur, Sun will be sharing the space with Radio City, Radio Mirchi, Radio Tadka and MY FM.

    With this, the total FM Stations of Sun TV group operational goes to seven as it already operates FM stations in Chennai, Coimbatore, Tirunelveli and Visakhapatnam. 

    Works of another 38 FM Stations are in progress as it has retained 45 FM Radio stations across India out of 68 FM stations successfully bid.

    Maran will operate 46 stations across the country through Sun TV Ltd’s two subsidiaries, Kal Radio and South Asia FM. Sun TV owns 89 per cent in Kal Radio and 94.91 per cent in South Asia FM. Maran holds 10.5 per cent in Kal Radio and 5.1 per cent in South Asia FM.