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Tag: Radio Mirchi

  • Radio Mirchi presents ‘Diwali Specials’

    Radio Mirchi presents ‘Diwali Specials’

    MUMBAI: Delhi is in the jamboree mood and to heighten the diwali spirit, Radio Mirchi 98.3 FM has lined up an assortment of engaging programmes, offering ‘something special’ for all Delhites.

    To kick off Radio Mirchi’s repertoire of the Diwali week, Hello Delhi and Bumper-to-Bumper, the morning and evening drive time shows, have an exciting lucky draw, Hotshot ki diwali hot hot, in place. All the listeners who call on these two shows will be the participants and up for grabs are attractive prizes. Adding up to the excitement, the station has roped in the Shah Rukh Khan as the Radio Mirchi RJ, who will interview the Don team in his Don style each day till 20 October on Hello Delhi. He would also chat up about his latest movie Don.

    The listeners will also get an opportunity to win those desirable Oakley sunglasses, by answering simple questions based on the movie Don.

    On the station’s celebrity chat show Khubsoorat the stars will share their Diwali plans with the listeners. This time round everyone can make their own Diwali decorations by learning it the right way from women who are experts in the craft on the show. RJ Anu will enlighten listeners on everything that is to do with Diwali, from shopping to organizing Diwali parties to what’s in – what’s out, and lots more.

    On Bumper-to-Bumper RJ Naved will catch Delhi off guard with his pranks in Diwala per tadam te tudum. He will be out on the streets, in shops, offices, restaurants asking people – aap iss diwali kiska diwala nikalna chahte hai.

    To add some Bollywood dhoom to the dhamaka season Radio Mirchi’s Total Filmi has come up with Bollywood ke bamb patakhh’, a special where Delhi will vote and devote crackling titles like ‘phuljhadi’, ‘anar’, ‘ladi’, ‘chakri’ etc to the bollywood stars.

    Dr Love will be presented with a twist – Diwali per love bhi happy – this time around the callers will share their romantic love stories and set the mood for timeless Romeo Juliet saga.

  • Radio Mirchi swells ad rates by 25%

    Radio Mirchi swells ad rates by 25%

    MUMBAI: On the heels of recently launching new radio stations in Bangalore, Hyderabad and Jaipur, the Entertainment Network India Ltd, which manages the brand Radio Mirchi has introduced a hike in spot prices ranging between 10 and 25 per cent for all their stations.

     

    The prices for their older network of seven stations – Mumbai, Delhi, Chennai, Kolkata, Ahmedabad, Pune & Indore – have gone up by 25 per cent and for the newly launched stations an increase of 10 per cent has been announced from the introductory prices of April when the stations were launched, according to an official release.

     

    Radio Mirchi sales head Naveen Chandra says that the price increase was part of the normal price increase the brand takes every September.

     

    Radio Mirchi, Chandra adds, “Radio Mirchi had quickly attained leadership status in the Bangalore, Hyderabad and Jaipur markets and added to its significant lead over its competition in Delhi, Mumbai, Chennai and Kolkota.”

     

    Chandra further states that Radio Mirchi was the only medium to provide large numbers of urban audiences when compared with TV where audiences are increasingly fragmenting and the reach is significant outside of the urban areas. Radio Mirchi for instance delivers 15.5 million listeners on a daily basis in its 10 cities of operation, compared with a reach of 9.9 million for Star Plus and a cumulative reach of 10.1 million for all the No. 1 newspapers in these 10 markets.

    Given the fact that radio is 60 per cent as effective as television in building awareness, while coming at a cost of just 14 per cent, it was felt that pricing for radio could increase marginally in the Indian context.

     

    In the April – June 2006 period, Radio Mirchi’s revenues grew by 63 per cent compared to the same period last year, informs an official release.

  • Radio Mirchi inaugurates new studio in Bangalore

    Radio Mirchi inaugurates new studio in Bangalore

    BANGALORE: Radio Mirchi today inaugurated their new office and studio in Bangalore. Youth icon John Abraham was the guest of honor and spoke to Mirchi listeners on air. Thereafter, he interacted with his fans who were selected through a contest and invited to the studio for a tête-à-tête with the actor.

    In a little over 100 days, Radio Mirchi has become one of the leading radio stations in Bangalore with a steadily increasing loyal listener base. As per the latest Car Tracks conducted by, IMRB, Radio Mirchi has over 50 per cent market share, claims an official Radio mirchi release.

    Entertainment Network (India) Limited (ENIL) MD and CEO AP Parigi attributes the success of the station to “delivering programmes that are relevant to the people of Bangalore. This is a station for Bangaloreans – speaking their language and touching upon their day to day lives.”

    Radio Mirchi 98.3 FM, a part of the ENIL, was launched in Bangalore on 28 April 2006.

  • Radio Mirchi introduces new elements in ‘Hello Delhi’

    Radio Mirchi introduces new elements in ‘Hello Delhi’

    MUMBAI: Radio Mirchi Delhi 98.3 FM will introduce humour and satire in Hello Delhi, as an attempt to continue with programme enhancement efforts, the show will feature dual male jock show.

    Hello Delhi will have two male jocks; Ananta and Saurabh.

    The morning show has introduce some new elements laced with wit and humour; Kal ki baasi Khabar (spoof on headlines), Mausam Mausi (an aunt who speaks about the weather), Vichitra kintu Satya (weird but true), Aaj Ki Afwa (today’s rumour), Astro spoof, Ganda Wala joke, Bhao Khao (business update), Kisko call karein (interview of the day), Aaj ki ministry (on how to make your own ministry), Prank of the day and Fashion Farishta, informs an official release.

    Radio Mirchi Delhi 98.3 FM will air the show at 7 to 11 am from Monday to Friday.
    Radio Mirchi Delhi station director Kanwarbir Singh says, “To avoid listener fatigue and to break away from the clutter likely to ensue with the advent of more private FM stations in a few months time, we have remodelled Hello Delhi. The show will be a delightful mix of humour and satire, and will certainly create a new benchmark for radio programming.”

    Sharing her thoughts on the new show format, Radio Mirchi VP & regional head programming (north and west) Riya Mukherjee adds, “The attempt of the new Hello Delhi format is to bring back humour in our lives, our homes and even our work place. Though the listeners will get their daily dose of news, headlines, weather reports, celebrity interviews and more, the treatment will be very different. Both Ananta and Saurabh will indulge in spoofism by analysing situations and daily happenings in an unusual way. The show will not only make you laugh but will set the mood for the entire day.”

  • “Aao Inka De Saath” Radio Mirchi’s mantra on AIDS Day

    “Aao Inka De Saath” Radio Mirchi’s mantra on AIDS Day

    MUMBAI: India is one of the largest and most populated countries in the world, with over one billion inhabitants. Of this number, at least five million are currently living with HIV. According to some estimates, India has a greater number of people living with HIV than any other nation in the world. World AIDS Day, December 1st is an opportunity for people worldwide to unite in the fight against HIV and AIDS. This year too, it’s up to you, me and us to stop the spread of HIV and end prejudice.

     

    Aao Inka De Saath (AIDS) is the mantra Radio Mirchi team is spreading in the city to highlight the importance of this day. On December 1st , Radio Mirchi team along with NGO Udaan will be out on the streets giving out pamplets & making people wear red ribbons. Messages of HIV and AIDS affected patients talking about how they cope with the illness will be aired through out the day. Dr. Hemant Gupta, Consulting Physician & Cardiologist, Intensivist & Diabetologist who is attached to Bombay Hospital & Medical Research Centre & Sir JJ Group of Hospitals will be on air on to clarify myths such as AIDS is contagious or AIDS spreads via mosquitoes or on sneezing and so on.

     

    Says Hitesh Sharma, VP & Station Director, Radio Mirchi – Mumbai “Radio Mirchi’s attempt is to remove myths about HIV & AIDS and spread appropriate information. Also, we are trying to sensitise Mumbaikars about the silent epidemic in India by distributing ribbons at major traffic junctions. ”

     

    So, tune in to Radio Mirchi 98.3 FM on December 1st and participate in this campaign to fight HIV & AIDS.

  • Radio Mirchi to be on common frequency 98.3 FM from 1 Aug

    Radio Mirchi to be on common frequency 98.3 FM from 1 Aug

    MUMBAI: The Mumbai based Entertainment Network Ltd, which runs radio stations under the brand name Radio Mirchi will be available on a common frequency 98.3 FM, with effect from 1 August.

    At present, the brand which operates in Pune, Indore and Ahmedabad are not yet part of the common frequency network.With this, Radio Mirchi, which launched its radio operations on different frequency in Hyderabad 95 FM, Bangalore 93.3 FM and Jaipur 105 FM, will all shift on 98.3 FM, according to a press statement.

    Radio Mirchi, which is heard in metro cities; Delhi, Mumbai, Kolkata and Chennai are already running on 98.3 FM.

    Earlier this year, the private radio FM operators had made a presentation to the information & broadcasting ministry seeking permission to switch over to a common frequency, per operator, across markets.

    According to Entertainment Network (India) LTD MD and CEO, “Operating from a common frequency will provide us with the benefit of building the brand in a consistent manner and help make our communication more effective, across cities.

    “Moreover, listeners frequently on the move too can get their daily dose of Radio Mirchi while travelling inter city (between Bangalore, Chennai, Hyderabad, Delhi, Mumbai, Chennai and Kolkata).”

    Radio Mirchi airs hits in contemporary music, city happenings, Bollywood gossip, special interviews, exclusive film promotional tie-ups and lots more.

  • Entertainment Network Q1 revenue up 69%, net profit at Rs 13 million

    Entertainment Network Q1 revenue up 69%, net profit at Rs 13 million

    MUMBAI: Entertainment Network India Ltd’s (ENIL) income has grown by 69.2 per cent to Rs 354.5 million for the first quarter ended 30 June 2006 as compared to Rs 209.5 million a year ago.

    Net profit for the quarter ended stood at Rs 13 million. The company incurred a marketing expense of Rs 0.9 million.

    ENIL manages FM broadcasting under the brand name of radio Mirchi.

    The earnings before interest, depreciation, tax and amortization (EBITDA) for the quarter stood at Rs 59.7 million as against Rs 60.1 million in the corresponding period of the previous year.

    On comparing the year-on-year (YoY) performance of the existing seven stations, the topline has grown by 47.3 per cent and earnings has grown by 55 per cent, according to an official release.

    During the quarter, ENIL had launched three new FM stations – in Bangalore, Hyderabad and Jaipur. “The financial result captures the costs for the full quarter whereas the revenue reported is only for part of the quarter,” the release added.

    Commenting on the results ENIL MD and CEO A P Parigi said, “As a company we continue to focus on expanding the FM Radio category and sustaining the leadership of Radio Mirchi in the existing and new markets. Research findings of IMRB, commissioned by us, indicate Radio Mirchi is the No. 1 radio station in terms listenership in Bangalore, Hyderabad and Jaipur”.

    Times Innovative Media Limited (TIMPL), the subsidiary of ENIL, has bagged a few contracts during the quarter. Times OOH Media has won, among others, the advertising rights for Patel Bridge, considered a unique outdoor advertising infrastructure in the city of Mumbai.

    The experiential marketing business, 360 Degrees, has been selected as the nodal agency for Habitat for Humanity, a Jimmy Carter Project – 2006. The project is part of a global endeavour of the former president of United States aimed at establishing low cost housing for the underprivileged across the world.

  • HP, Nokia & Radio Mirchi to market visual radio in India

    HP, Nokia & Radio Mirchi to market visual radio in India

    MUMBAI: Expanding their global cooperation, Hewlett Packard (HP) and Nokia have joined hands with the radio brand Radio Mirchi to market the first service in India that enables mobile phone users to receive FM radio broadcasts synchronized with interactive visuals and text on the handsets.

    Radio Mirchi listeners in Delhi can now have access to visual radio, a new music service on their Nokia mobile phones for Hutch subscribers, followed by other metros in the country.

    With visual radio, the listeners can enjoy engaging and exciting content: visuals, information and entertainment of what’s playing over the air, purchase ring tones and other mobile content of the artiste, participate in radio station promotions, polls, contests, and interact with RJs and special guests.

    The customer would be charged at the regular PlanetHutch rate of 10 paise per 10 KB and regular download charges for downloading ring tones and many other features, informs an official release.

    In 2003, Nokia had announced Visual Radio as an upcoming product for their new range of multi-media phones. In UK, Virgin Radio was the first station to make use of the interactive Visual Radio functionality.

    Nokia and HP are pushing the visual radio concept in countries like Finland, Thailand, Singapore and some European countries as well. In Singapore MediaCorp Radio’s music station Y.E.S. 93.3 FM is the first Chinese language radio station in the world to be made available on Visual Radio.

    And in Finland, SBS Finland’s Kiss FM became the first radio station in the world to begin visual radio broadcasts.

    Visual radio is at present, available on Nokia NSeries devices (Nokia N70, Nokia N71, Nokia N72 Nokia N80, Nokia N91) and select Nokia phones (Nokia 3230, Nokia 3250, Nokia 6125, Nokia 6131, Nokia 6280 and Nokia 7370).

    ENIL (Radio Mirchi) MD and CEO A.P. Parigi says, “Visual radio provides us an exciting opportunity to involve, engage and entertain this demanding generation. Visual radio not only enhances the listener’s interaction with the station, it also provides advertisers a more dynamic platform to communicate their messages.”

    The launch of visual radio in India demonstrates a revolution in interactive mobile communications and redefines the experience of traditional FM radio, not only for the users but also for broadcasters, advertisers and mobile operators.

    This medium holds the opportunity to create new business models, which can offer access to interactive music discovery services and the ability to purchase merchandise directly from a mobile phone.

    “Since introducing the visual radio service, HP has worked with industry leaders like Radio Mirchi and Hutch to deliver visual radio to listeners around the world,” HP India HP Services VP Kapil Jain says. “We look forward to working with our partners to make visual radio a great success in India.”

    Adds Nokia India national operator and retail accounts director Vineet Taneja, “Visual radio will make listening to the radio via your mobile phone a truly multi-dimensional experience. This will offer a host of new rich music services to Nokia users allowing them to indulge their passion at the click of a button.”

    “As part of this commitment, we have already launched more than 20 Nokia devices in India that are compatible with visual radio with still more to come in the future,” Taneja concludes.

  • Sun TV in for a consortium with Red FM

    Sun TV in for a consortium with Red FM

    MUMBAI: Kalanithi Maran’s Sun TV Ltd. is expected to enter into a consortium with Red FM, the operators in Delhi, Mumbai and Kolkata, for its radio business.

    The alliance will offer a joint platform to advertisers, making it a formidable bouquet against the biggies like Radio Mirchi and Radio City. Brand promotions will also be a part of this exercise, market sources say. Both Red FM and Sun TV Ltd were not available for comment till the time of filing this report.

    Malaysia’s Astro All Asia Networks plc, which is one of the three stakeholders in Red FM, recently said that it was in advanced discussions with strategic partners on various initiatives in India, including participation in a nationwide consortium of FM radio networks. “We expect to finalise partnership arrangements in the coming months. Appropriate announcements will be made in due course,” Astro Group CEO Ralph Marshall told reporters after the company’s AGM in Kuala Lumpur.

    Maran, who made an aggressive nationwide bid in the second phase of FM radio expansion, had excluded Delhi, Mumbai and Kolkata, the cities where Red FM operates. While Kal Radio (where Sun TV owns 89 per cent) would confine its operations to the southern language states, South Asia FM (Sun has 94.91 per cent equity) would carve out stations in the other regions.

    Joining hands with NDTV and Hyderabad-based Value Labs to acquire Red FM from Radio Today for around Rs 1.3 billion, Astro is eyeing a major presence in the FM sector in India. “We expect that we would have a 20 per cent interest in a nationwide radio licence as soon as we receive the approvals,” Marshall had told reporters in Kuala Lumpur.

    Apart from Red FM, Astro is already managing two FM radio stations in Kolkata through AMSI (Airtime Marketing & Sales India). The company, working with its local Indian partners Power107.8 FM and Aamar 106.2 FM, provides studio facilities and airtime sales and marketing services to the two FM radio stations in Kolkata.

    Sun TV Ltd, which raised Rs 6.03 billion through an initial public offering (IPO), has bet big on radio to scale up revenues. A consortium with Red FM would particularly help Sun in the newer markets, analysts say. In the southern language markets, Sun has the advantage of dominating ownership of movie rights which it can leverage for its radio business.

    Before the IPO, Sun had taken clearance from the Foreign Investment Promotion Board (FIPB) for issuing equity shares to foreign investors. The company, in its application, had said that it was intending to issue this either by “way of a preferential allotment prior to the IPO” and/or by “way of an initial public offering of its equity shares of the face value of Rs 10 each of 10 per cent of its post IPO paid up equity capital, subject to the maximum foreign investment limit as prescribed.”

  • Content differentiation key for FM radio business

    Content differentiation key for FM radio business

    MUMBAI: Radio has the potential to grow at a compounded rate of 30-35 per cent over the next 10 years. “In India, radio has the potential to become a 13 per cent medium. Currently, its share is just 3 per cent while the world averages 7-8 per cent,” said Radio Mirchi deputy CEO Prashant Pandey while speaking at the India Radio Forum 2006 here today.

    Several issues, however, need to be addressed, Pandey pointed out. “Spectrum needs to be freed, infrastructure needs to be set up. Radio operators must be given the permission to operate multiple frequencies in a city. Music royalty has to be settled. The government should also open AM for privatization too,” he added.

    Speakers at the Forum agreed that FM radio stations had to fix a differentiation strategy. “FM radio has to strive for differentiation while targeting an aggregated mass of listeners. In India it is difficult to carry out a segmentation by genre or even, perhaps, by era,” said Radio One CEO Rajesh Tahil.”

    Red FM COO Abraham Thomas stressed on difference in the delivery and advertising revenue should not be the only support, but to look for alternative revenue stream. Being aware that music is the only content available amongst the operators, thus bringing a differentiation in content is a task.

    Lintas Media Group chief strategy officer Raj Gupta pointed out that, 22 per cent of products advertised cater to youth. This accounts for 59 per cent of total adverting.

    He also said, 61.2 per cent of the population is below the age group of 30, and hence, the youth constitutes the main audience segment for any medium. “The Youth reach and spend more time on radio and hence, radio holds a lot of potential for the advertisers in terms of youth appeal. Radio has moved from background to foreground and has become relevant to the youth,” opined Gupta.

    Gupta also threw light on commodised content. “This has led to undifferentiated content and similar audiences,” he said.

    The session was moderated by Banyan Tree chief managing director Anish Trivedi.