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Tag: Radio City

  • Radio City, NMRC collaborate for customised content to Aqua Line commuters

    Radio City, NMRC collaborate for customised content to Aqua Line commuters

    MUMBAI: Radio City and Noida Metro Rail Corporation (NMRC) have partnered to provide the passengers of the newly-inaugurated Aqua Line with a unique in-transit entertainment experience. “Radio City NMRC – Noida Metro Ka Apna Radio Station” airs latest hyperlocal content consisting of music, entertainment, and trivia, in Hindi, focused around Noida, Greater Noida, and NMRC across all 21 stations of the line.

    After a successful partnership with LMRC (Lucknow Metro Rail Corporation), to offer specialised content across 8 Lucknow Metro Stations, Radio City replicates the feat amongst the listeners and commuters of Noida. The Aqua Line was inaugurated by Uttar Pradesh chief minister Yogi Adityanath on 25 January 2019 and the commercial services for commuters began on 26 January 2019. Radio City network is providing exclusive entertainment on the Aqua Line from the day of commencement of the commercial service.

    Commenting on the partnership with NMRC Jagran Group president Apurva Purohit said, “Radio City has always been a pioneer in creating innovative ways to provide listeners with content that is suited best for their preferences. Partnering with NMRC is a testimony to our expertise on exploring new avenues of entertainment in emerging fields such as the next generation mobility of hyperlocal experiences. Being the first radio network to provide customised in-transit entertainment to metro commuters, we believe this synergy will help us not only reach a larger audience base but also make their transit experience a pleasant one and give them specialised relevant content.”

    Noida Metro Rail Corporation CEO Alok Tandon said, “We are really excited about NMRC’s partnership with Radio City. Radio City is the best radio network when it comes to understanding the essence of the city and what connects best with its audience. Being one of the oldest players in the radio industry, we couldn’t have had anything better, and we look forward to this successful partnership.”

  • Mumbaikars unlocked their inner-power at the Duracell Durathon 2018!

    Mumbaikars unlocked their inner-power at the Duracell Durathon 2018!

    Mumbai, November 25th, 2018:  Today, Duracell, the iconic consumer battery company and the leading manufacturer of high-performance alkaline batteries worldwide launched the second edition of Duracell Durathon 2018 in Mumbai. The actress, anchor and fitness enthusiast, Mandira Bedi, flagged-off the family run and took part in the run along with her son, Vir. The event saw more than 200 families come together to run stronger for longer on a Sunday morning. The Durathon gave parents an opportunity to run for 2 KM and 5 KM marathon with their kids at Jio Garden, BKC.

    Getting the perfect start to a beautiful Sunday morning, the families warmed up with an energetic Zumba session and lined up at the starting point of the Duracell Durathon. The upbeat and enthusiastic kids and parents ran alongside the famous running Duracell Bunny as they unlocked their inner power when finishing the run together. To keep the energy of the families going, the event saw various photobooths and stalls to engage with the parents and their kids.

    Over the course of the last few months, Duracell drove targeted communication to their core audiences using a combination of programmatic and social platforms. Mini runs at schools, programme for jogger’s, flash mob at R-City Mall and retail activations at Shoppers Stop & Hypercity outlets in Mumbai were a few of the on-ground touchpoints done by Duracell to build awareness about the Durathon. Along with this, they also tied up with Radio city and PVR cinemas to reach out to as many families as possible.

    David Abraham, Duracell Marketing Director for Middle East and India said, “Just like the promise of longevity that Duracell represents, the Durathon also provided a great opportunity for families to unlock their inner-power and bond even more closely while running. We are also thankful to Mandira Bedi for participating again to run the Durathon with her son along with all the families who participated in the event. Our running Duracell Bunny who is featured in our advertising across the globe always outlasts its opponents and always wins graciously. That’s why running comes natural to us, as it has been a common theme all throughout our brand communication.   We intend to roll this property out to other countries too, based on our success in India.”

    Mandira Bedi, actress, anchor and fitness enthusiast initiated the run with her son, Vir. She said, “This will be the third time that I associate with the Durathon and it’s my second run for the Mumbai Durathon. It is such a wonderful feeling, spending that one Sunday with my son and seeing so many families out and about, running, bonding and having a purpose, that is staying healthy together. The beautiful thing about the Durathon is that it invites families to a healthy pursuit. I am so happy to see such an amazing turnout this year and hope next year would be even bigger”.

    The Durathon saw 15 Mumbai-based families across different age groups take away big prizes.

  • Radio City makes us experience Mumbai

    Radio City makes us experience Mumbai

    MUMBAI: Radio City has created a campaign that makes us experience a city even with eyes shut. The film Taxi Driver, is based on this emotion. To make this idea more experiential, the thought will be adapted in print, on-air, digital and on-ground. 

    In this film, the story is about a taxi driver of Mumbai. Conceptualised by Scarecrow Communications, the film starts with the taxi driver being put to test by two youngsters. He is blindfolded and taken to one of the most nostalgic lanes of Mumbai. Just using his other senses he guesses the place. The script is a journey that takes us to places that have been the most cultural parts of the city. Powerful performance by Rajan, documentary-style cinematography, blend of Arabic, western classical, and Indian music, and an honest script makes this film a treat for all senses. The Azaan at the end of the film creates a heart wrenching moment in the film. 

    To make the film more honest, team Scarecrow took a taxi and actually travelled through the lanes and consumed the cultural nuances. From jalebi to itr, everything about the film has come from their real experience. The screenplay and dialogues were written there itself.

    The guerrilla shoot and the documentary style of capturing were figured by the director Tathagata Singha and the DOP, Sylvester at the actual locations.

    Radio City CEO Abraham Thomas says, “The campaign is an attempt to highlight the power of radio as an experiential medium building a very strong imagery in the minds of the consumer. It also showcases that radio is a theatre of the mind that transcends beyond being just a mere audio medium. The campaign seamlessly resonates what our brand stands for and we are hopeful that it will further help drive synergies in every city we are present in.”

    Scarecrow Communications founder director Manish Bhatt adds, “It was really a goosebumpy experience for me and my team to write the story of a storyteller who can impeccably describe our city with his eyes closed and yet manages to evoke all our senses. Especially the story for a brand which entertains all our citizens without using visuals for almost two decades.”

    To bring alive the sound nuances of the film the composer duo Kedar and Bhargav too went to the actual location and recorded the actual sounds of the film. Whether it’s the bargaining sound of the foreigners or the sound of jalebi being fried, every sound present in the film is the real sound of the location.

  • Radio City becomes first Indian network to offer curated playlists on Apple Music

    Radio City becomes first Indian network to offer curated playlists on Apple Music

    MUMBAI: For a radio station, both talk shows and music, play an equally important role in order to entertain listeners. The uniqueness that any radio station has is its exclusive list of songs. As iPhone users cannot enjoy the feature of FM radio on their phones, Radio City has stepped in to give them the experience on their devices.

    Radio City has an exclusive collaboration with Apple Music to offer thematic playlists to users. The exclusive tie-up will allow music lovers across the country to enjoy a world-class music experience through dynamic playlists curated by the FM player in India.

    The playlists will be inspired by Radio City’s popular shows like Love Guru, Radio City Top 25, Suno Na Dilli and Kasa Kaay Mumbai; two other thematic playlists include Flashback Cassette and Chillout Zone. Featuring songs from the 80s, 90s, 2000s to the recent hits, the playlists will span across different genres, from older melodies to the grooviest of all tracks. At the same time, all playlists will be dynamic and will be updated based on current trends and consumer preferences.

    Radio City CEO Abraham Thomas said, “We are known for our well-researched and mood-mapped music. Curating playlists on Apple’s platform will help us utilize these strengths to offer our listeners content that enhances their music experience. Furthermore, the availability of our playlists on Apple Music will make it easier for our listeners to enjoy quality music on a device of their choosing, at a time and place of their convenience.”

    Jagran New Media COO – digital Rachna Kanwar said, “Radio City’s tie-up with Apple Music will add tremendously to our mobile-first approach. Our highly curated playlists will be the first of its kind by any Indian radio network on Apple Music. Digital audiences will be able to discover, first hand and on a highly engaging platform like Apple Music the results of our complex research analytics. Radio City’s analytics engine blends years of consumer preferences, helping us deliver the most enjoyable and relevant music experience to have ever been offered by an Indian radio network.”

    For detailed report, read here:

    Radio City becomes the first Indian radio network to offer curated playlists on Apple Music

  • Radio City starts offering locally relevant content at metro stations

    Radio City starts offering locally relevant content at metro stations

    MUMBAI: Giving a new dimension to travel entertainment, Radio City 91.1 FM, a leading radio network, has partnered with LMRC (Lucknow Metro Rail Corporation) to offer specialised content across all stations.

    The service, inaugurated by the home minister Rajnath Singh and the UP chief minister Yogi Aditya Nath, the Lucknow Metro will make commute trendier.

    Radio City has partnered with LMRC to create customised content packages during peak and off-peak hours respectively which comprises songs, jingles and a special trivia from ‘City ke Kone Kone Se’ to integrate Radio City’s ideology of ‘Rag Rag Mein Daude City’.

    A TOH jingle has been specially composed and produced in house for Radio City LMRC that will be integrated on an hourly basis. In tandem with Radio City’s terrestrial music strategy of offering mood-mapped music, the playlist will be topical and in sync with the city’s listener’s preferences. An all-encompassing capsule, the content created will be a healthy mix of local happenings and music, refreshed every fortnight.

    Radio City 91.1FM CEO Abraham Thomas said, “Radio City has been a pioneer in launching path breaking initiatives and Radio City LMRC is a testimony that reflects our leadership stance.”

    Radio City surprised Lucknowites with a special message from actor and singer Farhan Akhtar on air during their first metro ride in the city.

    Akhtar said, “Music and travel go hand in hand I believe every metro rider will enjoy the interim journey to the fullest.”

    To kick off proceedings, Radio City installed a studio set-up at Char Bagh metro station where Radio City RJs will broadcast their shows live. In addition to this, Radio City has also created selfie zones across all eight metro stations where commuters can click and post it on their social media pages tagging Radio City and stand a chance to win a free monthly pass of Lucknow Metro.

    This partnership further amplifies Radio City’s brand philosophy of “Rag Rag Mein Daude City” by providing locally relevant content.

  • Radio City reports higher revenue & profits for first quarter

    BENGALURU: India FM Radio company Music Broadcast Limited (MBL) or Radio City reported higher revenue and improved profits for the quarter ended 30 June 2017 (Q1-18, current quarter) as compared to the corresponding quarter of the previous year (Q1-17). The company reported 17.3 per cent higher total income for Q1-18 at Rs 703.1 million as compared to Rs 628.4 million in Q1-17. Total comprehensive income (TCI) for Q1-18 increased 42.3 per cent to Rs 108.4 million (14.5 per cent of Total Income) from Rs 76.2 million ((11.9 per cent of Total Income) in Q1-17.

    MBL’s operating profit (EBIDTA inclusive of other income) in the current quarter increased 13.7 per cent to Rs 217.7 million (29 per cent of Total Income) from Rs 191.5 million (30 per cent of Total Income) in the corresponding quarter of the previous year. Profit after Tax or PAT in Q1-18 also increased 42.3 per cent to Rs 108.4 million (14.5 per cent of Total Income) from Rs 76.2 million (11.9 per cent of Total Income) in Q1-17.

    Total Expenditure for Q1-18 increased 11.7 per cent to Rs 584 million (77.9 per cent of Total Income) from Rs 522.7 million (81.8 per cent of Total Income) in Q1-17. Other expense in Q1-18 increased 9.9 per cent to Rs 258.2 million (34.4 per cent of Total Income) from Rs 234.9 million (39.8 percent of Total Income) in the corresponding year ago qurter.

    MBL paid 10.9 per cent more towards license fees for Q1-18 at Rs 51.9 million (6.9 per cent of Total Income) as compared to Rs 46.8 million (7 per cent of Total Income) in Q1-17. Finance Costs in the current quarter declined 5.6 per cent to Rs 38.6 million (5.1 percent of Total Income) from Rs 40.9 million (6.4 per cent of Total Income) in Q1-17. Employee Costs in the current quarter increased 10.4 per cent to Rs 171.3 million (22.8 per cent of Total Income) from Rs 155.2 million (24.3 per cent of Total Income) in the previous year.

    The company added eleven new stations acquired during Phase III auctions. All the 11 stations were operational for the entire quarter with utilization levels in new stations of 25 to 35 per cent. MBL says that 5 out of the 11 new stations were running at more than 30 per cent utilisation levels.

    Company speak

    Commenting on the results MBL director Apurva Purohit, said, “We have been able to deliver margins of approximately 32 per cent and show growth of 16 per cent despite additional operating cost of the new stations. This is because of rate hike in the legacy stations as well as better than expected utilization in the new markets. Our strategy of profitable growth and not bidding high costs for acquisition in Phase III along with maintaining lowest cost per million is delivery results. Going ahead in the future I see better utilization in our new stations supported by increased
    utilization and price hike in our legacy stations. We are confident on maintaining our current level of EBITDA margins
    and achieve our long term goal of profitable leadership.”

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  • Radio City launches initiative to felicitate regional film fraternity

    Radio City launches initiative to felicitate regional film fraternity

    MUMBAI: Radio City 91.1FM, a leading radio network, in yet another pioneering move, announced Radio City Cine Awards, its first ever award initiative to felicitate regional film fraternity in India. There are 10 different categories like favourite actor, favourite actress, favourite director, favourite lyrics, favourite music composer, favourite singer – male, favourite singer – female, favourite comedian, favourite cinematographer and favourite movie.

    Radio City Cine Awards 2017 aims to empower listeners to recognize and celebrate the efforts of artists and technicians. Radio City Cine Awards 2017 Tamil, which is a one of its kind, listener choice award on radio that will give a transparent access to the listeners to cast their vote and support for their favourite Tamil stars of the Kollywood industry.

    Listeners can share votes on WhatsApp from Chennai: 7845 911 911, Coimbatore: 7200 911 911, Madurai: 7845 919 919 and cast their vote directly on the website.

    Radio City Cine Awards is a first initiative by a radio station that would strengthen the connect between the listeners and their favourite stars. In its first leg, Radio City Cine Awards 2017 Tamil is all set to applaud the artists and technicians from the Tamil Film industry. The unique selection process will determine nominees and crown winners based on public voting which will be available via traditional mediums on-air, SMS, and new-age mediums Facebook, Twitter, WhatsApp.

    Radio City 91.1FM CEO Abraham Thomas said: “Radio City Cine Awards is one such initiative that helps to strengthen our city connect between listeners and their favourite celebrity. Very few award platforms aim to empower the consumer and recognize talent based on public opinion. Post the success of Radio City Cine Awards 2017 Tamil; we will soon launch this initiative for our Kannada, Telugu, Marathi Gujarati, Bhojpuri and other audience.”

    He further added, “We are certain that the listeners will eagerly look forward to the grand finale and witness their favourite celebrities being awarded. Radio City extends its best wishes to all the artists and technicians who have made 2016-17 an entertaining year for Tamilians across the country.”

    Voting for nomination starts from 24 July and public voting to choose their favorite stars starts from 31 July across platforms like SMS, new-age mediums Facebook, Twitter, WhatsApp. This will culminate into a grand award night on air where the winners will be announced and felicitated.

  • Great Place To Work Institute ranks Radio City among India’s Top 3 media firms

    MUMBAI: Radio City, a part of Music Broadcast Limited (MBL), has emerged as a leader in the ‘India’s Best Companies To Work For – 2017’ study.

    Radio City has had a consistent presence in the list and the inclusion of Music Broadcast Ltd., has earned the radio network the coveted position for the 6th year. The list places Music Broadcast Ltd. amongst the top three media firms and top 50 companies overall in India.

    Conducted by Great Place To Work Institute, the study measures employee experience and evaluates the people practices of participating organizations to arrive at the final list of companies.

    Known for its employee-centric practices and policies, Music Broadcast was especially called out for its ‘Cheers to Peers’ programme. This allows the employees to recognize a colleague who has helped them complete a challenging assignment. As a part of this activity, employees get to present a ‘Cheers to Peers’ card, in front of a large audience, to a co-worker from their own department or another, in order to recognize his or her efforts. In addition to this, the radio network follows a culture deeply entrenched in its core values that seeks to enhance employee engagement and satisfaction.

    Radio City 91.1 FM CEO Abraham Thomas said, It is a perfect blend of culture and process orientation that has helped Radio City retain its leadership position year after year.”

    Radio City 91.1 FM chief people officer Sagorika Kantharia said, “Our culture and value system allows our employees to innovate, grow and become leaders in their own right. Initiatives such as ‘Cheers to Peers’, Ring Aloud and Star and Sher of the month help us promote the spirit of unity while at the same time recognising individuals for their extraordinary work.”

  • 76% listen to FM radio using mobiles: Study

    MUMBAI: Seventy six per cent of people now listen to FM radio using their mobile phones, AZ research has shown. AZ Research Partners, a market research player in South East Asia, conducted a comprehensive survey to study current trends in FM Radio Listenership across India. Parameters for study included listenership, frequency, mediums, drivers and motivators, preferences and recall amongst others. Some of the key findings are included below.

    ·Representation: According to the study, respondents were asked about the radio station they thought represented the essence of their city best. Radio City topped the charts in Bangalore, Mumbai, Delhi and Pune while Suryan FM came out in front in Chennai and Radio Mirchi in Hyderabad. The cultural essence of the city was measured using parameters like local flavor, local preferences with locally popular activations and programs.

    ·Consumption patterns: With regards to the place and medium of radio consumption, the study found that a whopping 76 per cent  of consumers accessed FM Radio through their mobile phones while an average of 22.5 per cent of them listened to the radio while driving. Another 36 per cent used the radio at home. With mobile phone penetration growing in rural India, radio as a medium of mass communication is now reaching the remotest corners of the country  via the mobile phone.

    ·Listener Preferences: The study identified a set of drivers that motivated listeners to listen to one particular type of radio channel. These motivators were centered on four parameters including the image of the radio station, the kind of programs it aired, the kind of music it played and the Radio Jockey who hosted these activations. It is seen that while 100 per cent of respondents considered good music as a motivator, only 50% felt the image of the station and RJs impacted their listening patterns. A whopping 83% of respondents thought that the quality of programs aired highly impacted their frequency of listening on a particular station.

    ·Listenership: In terms of listenership, the study concluded that Radio City topped the list with a listenership of 5.2 crore followed by Radio Mirchi and Big FM with 4 crore and 2.6 crore respectively.

    ·Most popular Radio Jockeys: Based on overall recall and approval ratings, popularity of Radio Jockeys are ranked as below:

    City

    1

    2

    3

    Hyderabad

    Love Guru – Radio City

    Bharghav – Radio Mirchi

    Chaitu – Red FM

    Delhi

    Sayema – Radio Mirchi

    Annu Kapoor – Big FM

    Love Guru – Radio City

    Bangalore

    Love Guru – Radio City

    Rashmi – Big FM

    Didha – Red FM

    Chennai

    Love Guru – Radio City

    SHakthi – Radio City

    Munna – Radio City

    Mumbai

    Archana – Radio City

    Salil – Radio City

    Jeetury – Radio Mirchi

    Pune

    Shonali – Radio City

    Bandya– Radio City

    Filmy Chokri RJ Aparna – Radio City

    Methodology: The survey was conducted among a sizable portion of the population across 23 cities including male and female participating above the age of 12. The report documents factors like most popular radio channel based on listenership, drivers for listening behaviour and preferences, perception of these channels among listeners, top-of-the-mind recall of channel names, programs, jingles and names of radio jockeys (RJ). Additionally, it also compares radio listenership against other mass mediums of communication like print and television. It covers 23 cities including Jaipur, Nagpur, Bangalore, Mumbai, Delhi, Bareilly, Varanasi, Gorakhpur, Agra, Pune, Ranchi, Chennai, Hyderabad, Coimbatore, Vizag, Surat, Vadodara, Ahmedabad, Hisar, Jalandhar, Karnal, Lucknow and Ahmednagar with over 7000 respondents across cities.

     

     

  • Radio City launches Delhi ‘City Ka Darbaar’’

    MUMBAI: Radio City has launched a unique platform to connect the citizens of Delhi with the new ward councillors of Municipal Corporation of Delhi (MCD).

    Called ‘City Ka Darbaar’, the activity involves the popular RJ Aadi conversing with the citizens, both on-air and on-ground and to discuss issues they are facing.

    All the issues and complaints of the citizens are being monitored closely by Delhi BJP chief Manoj Tiwari to ensure speedy redressal.

    Tiwari said, “Radio City’s ‘City Ka Darbaar’ will help make it easier to identify issues and work towards eliminating them. Besides, radio being a great medium, it has also given us greater scope for introducing efficacy in governance.”

    Radio City EVP and national head – programming, audacity and marketing Kartik Kalla said, “At Radio City, our efforts are always directed towards treading the untrodden path and offering content that goes beyond the ordinary.”