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Tag: Radio City

  • Radio City Q3 results: 13 per cent revenue growth and 25 per cent growth in EBITDA

    Radio City Q3 results: 13 per cent revenue growth and 25 per cent growth in EBITDA

    Mumbai: Music Broadcast Limited (MBL), India’s private FM radio broadcaster has reported its un-audited financial results for the quarter ended 31 December 2023.

    Key highlights – Q3FY24:

    ·  Q3FY24 top line of Rs 60.4 Crores; 11 per cent growth YoY
    ·  EBITDA at Rs 15.3 Crores; 5 per cent Growth YoY
    ·  EBITDA margin at 25.3 per cent

    Key Highlights – 9MFY24:

    ·  9MFY24 Top line of Rs 165.9 Crores; 13 per cent growth YoY
    ·  EBITDA at Rs 40.1 Crores; 25 per cent growth YoY
    ·  EBITDA margin at 24.2 per cent
    ·  Maintained a strong Position with 19 per cent volume market share

    Includes other income

    Commenting on the results, Radio City director, Shailesh Gupta said, “I am pleased to share that our revenues experienced an 11 per cent growth in the Q3FY24 with EBITDA margins at 25.3 per cent. Our focus continues towards the digital business which has a significant growth moving forward.

    At Radio City, we’ve executed a range of strategies to expand our positioning in the radio industry. According to Aircheck 15 Markets, in the third quarter, we successfully retained our market share at 19 per cent. Additionally, our comprehensive Omni-channel framework allows us to maximize the extensive reach of our networks, ensuring the delivery of optimal value to our clients.

    About the growth in the advertising sector, the real estate industry experienced a notable 17 per cent year-on-year increase in spending. The pharmaceutical industry expanded by 15 per cent, while the auto industry demonstrated an impressive growth of 26 per cent compared to the previous year. On the finance side, the industry experienced a 9 per cent growth. Meanwhile, on the Jewellery front we witnessed a massive growth of 44 per cent and government advertising also saw a good growth of 22 per cent YoY.

    In Q3FY24, our digital business witnessed a growth of 27 per cent Y-o-Y. We are aligning ourselves with the ever-changing media landscape, one that is indifferent to specific platforms, with a central focus on digital for content creation, distribution, consumption, and engagement. To ensure a smooth experience across diverse platforms, we are strengthening our capabilities to stand at the forefront of the digital technology revolution. This involves delivering top-tier entertainment that resonates with the evolving preferences and needs of our audience.

    Radio City remains a preferred choice for both longstanding and recently acquired clients in the field of radio advertising. For Q3FY24, out of the overall client base utilizing the radio platform, 39 per cent have selected Radio City for their advertising campaigns. Additionally, among the newly acquired clients in the radio domain, 31 per cent have specifically chosen to feature their advertisements on Radio City.

    We take pride in deriving 31 per cent of our income from a variety of offerings that includes, proactive proposals, digital initiatives, sponsorships, and special events.  

  • Radio City launches “City Chale Ayodhya Dham” campaign

    Radio City launches “City Chale Ayodhya Dham” campaign

    Mumbai: Radio City, India’s leading radio network, brings to you – “One path, countless stories, and a moment to touch your hearts!” The radio network proudly announces, ‘City Chale Ayodhya Dham,’ their new 15-day campaign celebrating this creative endeavour that is poised to engage with millions of people as it unfolds an assortment of intriguing shows and on-ground activities.

    Radio City, renowned for its immersive hyper-local shows, elevates this campaign on the digital platforms. Ayodhya holds profound significance in India for being the birthplace of Lord Ram. Radio City’s campaign comes at a historic moment that symbolises with faith, unity, and cultural richness.

    Radio City’s ‘City Chale Ayodhya Dham’ promises an immersive on-air experience with creatively crafted sound that tries to capture the pride and the emotions associated with this campaign.

    In addition, on-air contest gives its listeners an opportunity to become a lucky winner and experience a soulful Darshan in Ayodhya. The audio journey will continue with RJ Akhil’s “Kahani Pauranik Bharat Ki” and RJ Saurabh Shukla’s “City Chale Ram ke Dham,” offering captivating explorations of Ayodhya and the grandeur of Ramayana.

    Radio City’s top national RJs and digital influencers are going to converge to capture the campaign’s essence through engaging videos, live sessions, and reels. Furthermore, amplifying Ayodhya Development Authority’s vision to make ‘Plastic Mukt Ayodhya,’ Radio City owns the initiative by distributing plastic free bags in the city.

    Radio City CEO Ashit Kukian commented on this campaign stating, “Ayodhya, the heart of our heritage, resonates with the spirit of devotion and unity. ‘City Chale Ayodhya Dham’ is not just a campaign; it’s a soulful journey connecting the diverse threads of our culture. With each beat of Radio City, we embrace the profound significance of the sacred city, celebrating with millions of devotees worldwide.”

    In addition to the ‘Plastic Mukt Ayodhya’ campaign, Radio City will also be activating a mobile van in Ayodhya Dham covering length and breadths of the city wherein RJs and influencers will keep offering unheard stories, historic moments and development of the City which is supported by ADA (Ayodhya Development Authority). The campaign kick started from 17 January in the presence of the ADA authorities.

    Ayodhya Development Authority vice chairman Vishal Singh (IAS) said “We are happy to have Radio City as the “Vibrant Content Partner” amplifying the experience of Ayodhya City across 39 markets of Radio City. I also wish to extend my gratitude to the radio station for driving its green initiative of ‘Plastic Mukt Ayodhya.’ Such initiatives are crucial steps in our endeavour to develop Ayodhya as a sustainable and world-class city.”

    “City Chale Ayodhya Dham” is set to become a nationwide celebration and Radio City’s vibe will reverberate globally, weaving together spirituality, culture, and entertainment through their extensive digital presence.

  • Radio City Music Fest – Desi Vibe strikes a chord with eight exceptional artists

    Radio City Music Fest – Desi Vibe strikes a chord with eight exceptional artists

    Mumbai: Radio City is set to enchant music lovers with the launch of Radio City Music Fest – Desi Vibe. The show features a stellar line up of eight prominent artists across different genres, this musical extravaganza assures to be a soul-stirring experience for listeners nationwide.

    The impressive roster of artists for Music Fest Chapter 1 comprised of music maestros such as Ankit Tiwari, Stebin Ben, Akhil Sachdeva, and Meet Bros. This time, as well, renowned artists like Rabbi Shergill, Maame Khan, Indian Ocean, Hari & Sukkhmani, and Bismil, among others will feature for another electrifying edition. Each artist brings a unique taste to the concert, showcasing the rich landscape of Indian music.

    The Radio City Music Fest – Desi Vibe concert series is not just a one-time event, it’s a nine-week musical journey. Every Friday, from 8 to 9 pm, listeners can tune in to Radio City across all Hindi-speaking markets to witness a featured artist sharing their stories, anecdotes, and performing their best hits.

    Radio City CEO Ashit Kukian unveiled the grandeur of the Radio City Music Fest – Desi Vibe concert series. In his symphony of words, he declared, “Radio City, forever the trailblazer in championing India’s rich musical diversity, is set to ignite a revolution with the launch of Radio City Music Fest – Desi Vibe. Our mission is to craft an unparalleled auditory adventure, weaving an intricate connection between our selective listeners and the music composers. With this legendary lineup and our cutting-edge digital series, we’re about to put unforgettable tunes into the hearts and minds of our listeners.”

    Indian musician and artist Rabbi Shergill said, “This initiative not only showcases Radio City’s commitment to providing quality entertainment but also highlights its dedication to promoting the rich heritage of Indian music. As the concert series unfolds, it is poised to become a cultural phenomenon, captivating audiences and leaving a lasting impact on the Indian music landscape. Radio City Music Fest – Desi Vibe promises to be a memorable journey through the heart and soul of Indian music.”

    Indian Ocean band, pioneers of the fusion rock genre in India, mentioned, “As we embark on this musical journey with Radio City, we anticipate a wave of connection with our audience. Music transcends boundaries, and Radio City Music Fest – Desi Vibe is a testament to that.”

    Get ready for a soulful music journey as Radio City unveils an exclusive 10-minute web series for every artist featured in this year’s Music Fest. Also, for an insider’s view into the personal and professional realms of your favourite musicians. These digital gems will serve as your backstage pass to the heart and soul of their journeys, featuring exciting interviews, behind-the-scenes magic, and even a sneak peek into their creative process. Every week, Radio City presents exclusive and exciting episodes on their social media platforms. It’s not just a festival; it’s a personal rendezvous with the music legends you adore, adding an extra layer of enthusiasm to the experience.

  • Guest Article: The Gen Z radio listener: Preferences, habits, and the love for Indie music

    Guest Article: The Gen Z radio listener: Preferences, habits, and the love for Indie music

    Mumbai: In an environment dominated by the convenience of streaming services and the tailored precision of digital playlists, radio’s unexpected rebirth has become a notable phenomenon, particularly capturing ‘Generation Z.’ Contrary to the common perception, radio has demonstrated extraordinary durability in responding to the dynamic challenges offered by the digital age. Instead of fading into the background, it has emerged as a steadfast daily companion for many young listeners, defying expectations and cementing its position in the hearts of Generation Z.

    For Gen Z, radio is more than just a channel; it’s a journey. The new era of radio has resulted in a melodic blend of Indie-pop, hip-hop beats, alternative, and electronic sounds. It’s like a musical tour guide, taking Gen Z on a musical journey beyond mainstream songs.

    One genre that has found a welcoming home on the airwaves is ‘Indie music’ – the non-mainstream, innovative sound that breaks the mold. Radio has evolved into a platform for Indie musicians, allowing Generation Z to experiment with sounds that might not make it onto mainstream playlists. It’s a breath of fresh air for people looking for something different.

    However, radio isn’t just a DJ playing tracks; it’s a connector. It creates a unique link between artists and their Gen Z followers through intimate interviews, jam sessions, and real-time interactions. Radio broadcasters are more than simply music curators; they are companions who share stories and insights that go beyond the beats.

    Radio has evolved beyond the field of music to become a focus for social change. Discussions about current events, societal issues, and cultural trends give Gen Z a place to have meaningful interactions. Radio stands out in a world overwhelmed with digital noise as a medium that entertains and informs, as well as a platform for true discussion.

    Additionally, the thriving world of podcasts demonstrates radio’s adaptation to the digital revolution. These podcasts act as a bridge, engaging with Gen Z in a language that seems comfortable, covering themes ranging from love and relationships to finance and technology. Radio is transformed into an ally, not just leading the musical journey but also digging into a broader spectrum of interests and concerns that resonate with Generation Z.

    Radio keeps its value in the midst of the digital revolution by offering a sense of connection, discovery, and community to Generation Z. It promotes new music, encourages important exchanges, and fosters meaningful connections, transforming into a support system that reflects Gen Z’s independent attitude.

    Let’s not forget about podcasts. Everything from personal relationships to the global economy to cutting-edge technologies; radio has enthusiastically embraced the digital revolution with open arms. It’s like having a companion with whom you can discuss anything as you drive or while you relax on the weekend.

    To sum up, radio is a road map that takes Gen Z into the dynamic world of Indie music. It creates a narrative by revealing the backstories of the songs and the independent musicians who performed them. Consider it the timeless narrator of Gen Z’s passion for Indie music in the world of media. So, next time you tune in, remember, it’s not just about the music; it’s about the journey.

    This article has been authored by Radio City CEO Ashit Kukian.

  • Radio City becomes Legends League Cricket’s official radio partner

    Radio City becomes Legends League Cricket’s official radio partner

    Mumbai: Radio City is thrilled to announce its partnership with Legends League Cricket (LLC) as the official radio partner for the second consecutive year. This collaboration promises to bring the excitement of LLC’s legendary cricket matches to millions of listeners across India.

    As the exclusive radio partner of LLC, Radio City is set to amplify the cricketing experience for its fans. RJ Yuvi, from Delhi, will once again take center stage as he covers the entire tournament live from the venue, providing listeners with real-time updates, exclusive insights, and engaging interactions with cricketing legends. The LLC matches, featuring recently retired international players, is not only a celebration of cricketing prowess but also a nostalgic journey for cricket lovers. This year, the tournament is set to draw interest of audiences on multiple platforms, with matches being telecasted on Star Sports, Disney Hotstar, and Fancode.

    To elevate the on-ground experience, Radio City has become the official partner of LLC prominently showcasing its passion for cricket. This partnership extends beyond the airwaves, as the radio network is offering exclusive match tickets in Ranchi, Vizag, and Surat to its loyal listeners. This also presents an exciting opportunity, bringing the fans closer to the cricketing action live from the stadiums. With a strong presence in three of the five cities hosting LLC matches in India, Radio City strategically connects with cricket enthusiasts at the grassroots level.

    In commenting on the ongoing collaboration, Radio City CEO Ashit Kukian, expressed unrelenting enthusiasm, affirming, “Our second consecutive partnership with Legends League Cricket signifies the perfect synergy between Radio City’s enthusiasm and LLC’s commitment to cricketing excellence. We’re devoted to delivering an immersive experience for our listeners, transcending both on-air and on-ground realms. Together, we celebrate the indomitable spirit of cricket, uniting enthusiasts in an unparalleled journey of sports and entertainment.”

    Legends League Cricket has associated with Radio City for the second time in a row, demonstrating the outstanding value that it continues to provide. Through this collaboration, the legends of the cricketing world will reach millions of cricket fans across the country as they tune in to Radio City,” stated Legends League Cricket CEO Raman Raheja.

    As the LLC tournament unfolds, Radio City invites cricket aficionados and their devoted audience to tune in for an extraordinary cricketing spectacle. Stay connected for live updates, behind-the-scenes moments, and a front-row seat to the legendary matchups, as Radio City once again takes the lead as the official radio partner of Legends League Cricket.

  • Havells unveils innovative campaign for Ganesh Chaturthi

    Havells unveils innovative campaign for Ganesh Chaturthi

    Mumbai: In the spirit of celebrating Ganesh Chaturthi, Havells India Ltd has rolled out its latest innovative campaign #HavellsKeDeva. The brand has introduced a ground-breaking OOH campaign in Thane’s Majiwada Flyover where 100 designer fans have been put together to bring alive a unique Lord Ganesh Idol. This innovative hoarding aims to celebrate the joy and fervor of the Ganesh Chaturthi festival by combining art and technology, leaving viewers mesmerized with its grandeur and visual appeal.

    The campaign also includes a digital film to capture the essence of Ganesh Chaturthi showcasing a mesmerizing shadow art of Lord Ganpati, meticulously crafted using Havells appliances. Along with these activations, the brand has also launched #HavellsKeDeva contest in collaboration with Radio One and Radio City Maharashtra. This interactive contest invites customers and viewers to participate, engage, and celebrate the festive season.

    Talking about the latest festive campaign, Havells India EVP – brand marcom Rohit Kapoor said “Ganesh Chaturthi is a time to honor innovation, transformation, and new beginnings. At Havells, we embrace these values in all our endeavors. We are thrilled to introduce our #HavellsKeDeva campaign, where we amalgamate tradition and innovation. Havells has always strived to redefine the boundaries of advertising and through our latest campaign, we aim to not only celebrate the festival but also showcase our passion for innovation. Join us in celebrating the spirit of Ganesh Chaturthi!”

    Three simple steps to participate in #HavellsKeDeva contest:

    ●    Share a picture of your Ganesha idol/pandal through a story/reel/post/comment. 
    ●    Use the hashtag #HavellsKeDeva and tag Havells’ official handle. 
    ●    Use music Havells Ke Deva- Stuti.

    Winners will get a chance to win exciting prizes.

  • Varsha Ojha joins Shemaroo Entertainment as marketing head

    Varsha Ojha joins Shemaroo Entertainment as marketing head

    Mumbai: Varsha Ojha has been appointed as the head of marketing and communications at Shemaroo Entertainment.

    Varsha will take the lead in end-to-end marketing initiatives as part of her new position at the company. She will be in charge of brand strategy, digital marketing, and communication across all media channels.

    Varsha comes on board with almost two decades of rich experience across the entire gamut of the media industry. Previously, she was the head of marketing and digital at Radio City and Mid-Day. She has launched several industry-first initiatives and been the recipient of numerous awards for her campaigns. Varsha will be taking up the marketing responsibilities from Rahul Mishra as he has taken up a new role in Shemaroo heading the web3.0 initiatives of the organisation.

    Shemaroo Entertainment CEO Hiren Gada commented, “We are delighted to have Varsha onboard and welcome her to the Shemaroo family. Varsha comes with the same passion for entertainment as we all do at Shemaroo. Her proven expertise and high–performance track record, combined with her belief in the power of creativity will play a key role to take our brand a notch higher.”

    Varsha Ojha said, “Entertainment has been very close to my heart and being part of Shemaroo is going to be an exciting new phase for me. I admire brands that constantly innovate and evolve with time and it’s an honour to work with Shemaroo which has been entertaining India for the past six decades. I am thrilled to take this role and look forward to working with the dynamic team to steer the brand’s growth aligned with its overall ambitions.”

    Varsha has worked across media platforms ranging from print, TV, digital, and radio which includes Sony, Disney, Zoom, Hindustan Times amongst others.

  • Radio City urges citizens to donate for good cause

    Radio City urges citizens to donate for good cause

    Mumbai: Many people find it difficult to resist the urge of an unexpected shopping spree, eventually cluttering the house with heaps of unused goods is definitely not a good idea, especially when there are people around us who may be in need of basic essentials. With this thought in mind along with the intention to make a difference in the lives of those who are needy, Radio City launched ‘Naya Laaye To Purana – Khali Karo’ campaign to inspire its listeners to give away their old belongings such as books, clothes, shoes and donate them to the less fortunate.

    The radio network launched its morning-led activity namely Radio City ‘Khali Karo,’ appealing to Radio City’s millions of listeners in Mumbai city to donate for a noble cause, while also helping them get rid of their old items in the process. The idea of the campaign is to encourage listeners to fill joy in the lives of underprivileged people and help contribute positively to society.

    “Our radio channel was built on the strong foundation of bringing people together, and connecting countless listeners all across the country. All our campaigns and initiatives are an amalgamation of universal emotions and good content that can transform lives, and this initiative is yet another extension of the same,” Radio City chief creative officer Kartik Kalla said. “There is no bigger collective experience than coming together for a noble cause, and using one’s platform to spread and encourage an activity that can benefit thousands of underprivileged people, and give them a better standard of life. At Radio City, we will continue to launch initiatives that brings the world together, just like our platform.”

    The campaign received an overwhelming response from the citizens of Mumbai. The collection drive was conducted by Radio City over the course of a week and the team collected approximately 80 bags of clothes, WiFi routers, sofa, beds, shoes, books, toys, chairs, fans which were all then handed over to the NGO Goonj Foundation, in order to support and benefit the underprivileged community in the city, said the radio network in a statement.

    Recently, Radio City also culminated award-winning social cause campaigns namely ‘Ek Kapda Abhiyaan,’ ‘Thand Se Jung’ in regions such as Punjab, Haryana, Uttar Pradesh. The objective of the initiative was to spread warmth in the lives of the underprivileged.

  • Chingari, Radio City team up to offer more digital content to users

    Chingari, Radio City team up to offer more digital content to users

    Mumbai: Short video app Chingari has announced its collaboration with Radio City to promote the demand for digital content among a niche user base. 

    The partnership aims at expanding the brands’ footprint by providing entertainment to people as they stay indoors during the pandemic, the platform said in a statement. Both platforms consist of talented content creators with different content ideas, and an amalgamation of these will only work wonders for the audiences, it added. 

    “Radio City stands for authenticity, creativity, and entertainment in the true sense, and this resonates perfectly with our brand principles,” said Chingari co-founder and CEO, Sumit Ghosh. “Our aim has always been to become the voice of the independent content creators, and this collaboration will be another way of meeting our objective of promoting talent by expanding Chingari’s user base through the broadcasting platform. It will also attract the audience on our platform to interact with the shows on Radio City.

    “At Radio City our main aim is to connect with the masses through music and entertaining content. It was a wonderful experience to partner with Chingari to promote the exceeding demand of digital content,” stated Radio City CEO Ashit Kukian. “We have always been at the forefront of bringing about a positive change in the minds of listeners, society, and nation at large, and this association with Chingari is in line with our ‘Rag Rag Mein Daude City’ brand philosophy.”

    “Having Radio City join hands with us in a partnership is a privilege,” Chingari co-founder and COO, Deepak Salvi. “The two brands have always focused on helping the audience and independent artists in various ways. This collaboration will give the audience unlimited entertainment to relieve them of their stress during the current times, and at the same time they will also get extended exposure and a chance to interact with new faces.”

  • Mother Dairy collaborates with Wavemaker and Radio City to launch #RishtonKiImmunity

    Mother Dairy collaborates with Wavemaker and Radio City to launch #RishtonKiImmunity

    NEW DELHI: The recently launched butterscotch flavoured Haldi Milk by Mother Dairy has already received huge positive response. To spread the awareness further, Wavemaker in collaboration with Radio City have launched the latest campaign #RishtonKiImmunity.     

    The campaign aims at celebrating the beautiful strong bond with mother and her child. Just as a mother shields the child against all odds, Mother Dairy Haldi Milk aims at building immunity with powerful turmeric extract combined with milk for strength in a delightful Butterscotch flavor.

    As a part of Radio City’s digital and on-air campaign, all RJ’s came together and shared their childhood golden moments, where they hesitated to drink Haldi milk and the various  tricks their moms used to pull out on them to convince. RJ Divya, through her popular show, urged moms of Delhi to send in their #RishtonKiImmunity stories and the tricks they used on their kids to feed things they dislike. 

    Mother Dairy  business head value added products Sanjay Sharma said, “As a customer centric organisation it has been our constant effort to bring out products that are aligned to the needs of consumers and our latest offering of Haldi Milk reaffirms our commitment. While the product has been an instant hit our campaign #RishtonKiImmunity too has struck the right chord with our target group. The relationship of mother and a child has beautifully encapsulated the caregiving nature of a mother while keeping up the taste preferences of her child. The campaign also helped us on building up the momentum by engaging consumers from all spheres."

    Wavemaker India managing partner Mansi Datta said, “Mother Dairy stands for its values of trust, care, love and warmth and they are also cognisant of the demands of today’s scenario – saluting their truly innovative product offering, bottled Haldi Milk that aims to improve immunity in such times. We, at Wavemaker, understand their values and conceptualised an interesting initiative around #RishtonKiImmunity, that captures the beautiful bond of mother and child while convincing the importance of super foods. I am sure this campaign will resonate with consumers very strongly.”

    Mother Dairy, Wavemaker along with Radio City also took this initiative a notch higher by taking up the role of a mother for the orphans and abandoned kids ensuring safety by distributing masks and sanitizers at various orphanages in Delhi NCR and at the same time distributed Haldi milk bottles to raise the kid’s immunity during these tough times.

    Radio City chief creative officer Kartik Kalla said, “We are glad to associate with Mother Dairy for the #RishtonkiImmunity campaign. Radio City has always taken a step forward for the benefit of the city and its citizens. With the current situation due to the pandemic, Immunity boosting is one of the most important factor to protect oneself from covid. We are certain that through this campaign we will able to spread in the vibe of positivity, hope and happiness amongst Delhiites”.

    The noble initiative story can be seen here:

    https://www.facebook.com/1876326852686027/posts/2639736753011696/

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