ITV

Tag: radio campaign

  • ExamFactor ignites CUET preparation with nationwide radio campaign

    ExamFactor ignites CUET preparation with nationwide radio campaign

    Mumbai: ExamFactor, the pioneering AI-driven exam preparation platform, has unveiled a comprehensive radio campaign titled “Revise, Test, Achieve” on 93.5 FM, aimed at bolstering awareness and readiness among undergraduate aspirants for the common university entrance test (CUET). This initiative seeks to bridge the information gap and equip students with the tools they need for academic success.

    CUET, a pivotal examination for students seeking admission to undergraduate programs in Indian universities, demands rigorous preparation and strategic planning. Recognizing the significance of this examination in shaping students’ academic futures, ExamFactor has taken proactive steps to provide comprehensive support through its innovative radio campaign.

    Targeting a demographic crucial to the decision-making process, the campaign speaks directly to parents, addressing their concerns and ambitions for their children’s educational futures. By highlighting the platform’s comprehensive resources, including crash courses and mock tests, the campaign underscores the critical steps towards achieving academic aspirations—revision, testing, and achievement.

    “At ExamFactor, we are committed to supporting students in their journey towards academic excellence,” said ExamFactor product and growth head Viney Dua. “Our mission with the ‘Revise, Test, Achieve’ campaign is to empower students and instill confidence, helping them navigate the challenges of CUET preparation. We believe in the potential of every student to excel, and through this campaign, we aim to support them in realizing their academic and professional dreams.”

    Expanding beyond 93.5FM, the campaign also resonates through Bengal, Delhi NCR, Lucknow, and Patna, leveraging popular channels like Radio Mirchi and Friends FM to ensure widespread reach. Complementing the radio outreach, ExamFactor is enhancing its visibility through targeted print and digital campaigns, aiming to connect with aspirants across various demographics and geographies.

    For additional information about ExamFactor and its comprehensive suite of exam preparation tools, please visit: https://www.examfactor.com/

  • Max Life celebrates Teacher’s Day with new radio campaign

    Max Life celebrates Teacher’s Day with new radio campaign

    MUMBAI: Max Life Insurance has launched a radio campaign ‘Sachchi Advice’ to celebrate Teacher’s Day and express gratitude towards the importance of true guidance by teachers in one’s life.

     

    As part of the campaign, Max Life will invite listeners to share their personal life experiences on how true advice given by their teachers has changed their lives.

     

    The radio campaign from 3 – 5 September, was aired in nine cities namely Delhi, Mumbai, Kolkata, Bangalore, Hyderabad, Lucknow, Pune, Ahmedabad and Jaipur.

     

    This radio campaign is an extension to the Sachchi Advice campaign launched by Max Life last month.

     

    The central theme of the campaign is well captured with the tag line ‘Sachchi advice sirf apne hi dete hain.’

  • icustommadeit.com launches first radio campaign in India

    icustommadeit.com launches first radio campaign in India

    MUMBAI: Pune based online customized merchandise market icustommadeit.com has launched its first radio campaign in India in association with 93.5 Red FM.

     

    The campaign includes six riveting jingles with the focus on popularising the idea of customisation. The jingles conclude with the phrase “Jo Bhi Chaho Banwa Lo” or “You think it….We make it.”

     

    The jingles have been created in association with a Pune based agency. The agency has conferred a witty and an emotional appeal in the jingles to make a deeper connect with the listeners. Launched across three cities namely Delhi, Mumbai and Pune, the brief campaign will be on till 25 August, 2015. As compared to the previous numbers, the footfall on the site has increased by 60 per cent as a result of the active campaign.

     

    The campaign would soon be followed by a series of other campaigns focusing on other radio channels, social media platforms and print.

     

    icustommadeit.com, which has just received a funding of Rs 1.7 crore from a series of angel investors has – at its core – a dialogue between the buyer and the creator. It is a twin marketplace that connects bespoke artists, creators and sellers with an avid customer base looking for something that is a reflection of their unique individuality.

     

    icustommadeit.com founder and CMD Raj Iyer said, “It is enthralling to reach an outsized set of audience and establish a deeper connect with the listeners who are our potential partners.”

  • News Nation’s Radio Campaign

    News Nation’s Radio Campaign

    MUMBAI: Country’s premium Hindi News channel News Nation has once again embarked on a brand campaign. The activity will start with a burst on top radio stations across the country. The theme of the campaign is to empower and educate people to take their own informed decision at the ballot box for Lok Sabha election 2014.

     

    The target audience of the campaign is youth and decision making audience who want to bring a change in the society. The campaign will start form 3rd March’14.

     

    Speaking of the campaign Mr. Shailesh Kumar, CEO & Editor in Chief said, “Radio is one of the popular mediums which address our target audience. Our creative conveys the significance of empowerment and informed decisions at the onset of the most important democratic process…Lok Sabha Elections 2014”

     

    It may be noted that News Nation which celebrated its 1st anniversary on 14th Feb’14 has walked up the ladder of ratings and is well placed in the Hindi News genre. News Nation had decided to make itself a reporter led channel with extensive field reporting. The channel has gradually emerged as a serious player with pure news content and traditional style of presentation.

     

    Mr. Abhay Ojha, Sr. VP- Sales & Marketing said “Radio was one of mediums which were used in our launch campaign; the current campaign is aimed to act as reminder of the values of News Nation. This is the most appropriate time for the activity as general elections are close by.”

     

    News Nation today is available on DTH platforms like Tata Sky (LCN-472), Airtel DTH(LCN-294), Dish TV(LCN-568), Videocon D2H(LCN-304),DD Free Dish (LCN-59) apart from all major MSOs/LCOs across the country like DEN, Hathway, GTPL, Fastway, Digicable, Siti Cable, In-digital etc.