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Tag: Radio broadcasters

  • RadioAsia2006 to celebrate 100 years of radio

    RadioAsia2006 to celebrate 100 years of radio

    MUMBAI: Radio broadcasters, communications academics and representatives of developmental agencies will celebrate the historic milestone of radio turning 100 years old at RadioAsia2006 in Singapore. The conference organisers have chosen”100 years of Radio: The Journey Ahead” as its theme.

    RadioAsia 2006 aims to provide a focal point for the exchange of ideas and concepts on the future of radio, sharing of information on successes achieved, and to conduct business and network with industry peers.

    The event is held as a partner-event to BroadcastAsia2006, the region’s premier International Multimedia and Entertainment Technology trade show in Asia, where industry players converge to experience and engage with the latest in content creation, management, delivery and education, states an official release. Most of the speakers and participants will be drawn from across Asia, but they expect many from the US and Europe as well.

    In its second year, RadioAsia is organised by the Asian Media Information and Communication Centre (AMIC), Asia-Pacific Broadcasting Union (ABU) in partnership with Singapore Exhibition Services (SES).

    Last year’s RadioAsia event received staunch support from the industry – more than 100 delegates from 28 countries turned up at the Singapore Expo, with 40 speakers touching on diverse topics ranging from community and youth radio to digital broadcasting.

    “Last year’s response to our call for papers was extremely encouraging, and this is an indication of the importance of having such an event in Asia”, says secretary-general of the ABU, David Astley.

    Some new media proponents have tried to position radio as an old, dying medium, but the industry is going from strength to strength, embracing new media like Internet broadcasting, and more recently, ‘podcasting’.

    “It is a pity that radio is not given more recognition. Radio is so widely accessible, and plays an important role in reaching out to communities. It is for this reason that the role of radio cannot be discounted despite the rise in popularity of other media. The annual RadioAsia2006 conference aims to address these issues and others by offering a common platform to network and exchange ideas,” offers secretary-general of AMIC, Indrajit Banerjee.

    Next year’s event will be held from 21 – 23 June 2006, comprising of conferences and workshops. A half-day of workshops will be held on 20 June 2006, the release adds.

  • For radio broadcasters, a day to fool listeners

    For radio broadcasters, a day to fool listeners

    MUMBAI: Who says it’s all about cut throat competition and politics among rivals!

    In a first of sorts, on April Fool’s Day, radio broadcasters Win 94.6 FM and Go 92.5 FM jointly delighted Mumbai with a spontaneous gag.

    ‘Kabhi Win Kabhi Go… Its all about loving your listeners,’ happened within minutes and without any pre planning. Go 92.5 FM and Win 94.6, both known for their fun-loving nature and being buddies with their listeners, took good matured pot-shots at each other during the morning show, thus changing the way FM programming is treated, and set set a refreshingly new precedent for the days to come.

    Jaggu and Tarana – Go’s awesome twosome

    Go’s breakfast show hosts, Tarana and Jaggu kicked it off by telling their listeners that Jaggu was doing the rounds of all the radio stations, Radio Mirchi, City, Red and Win with a cake of solidarity to promote peace and brotherhood among all radio station. They also claimed that upon reaching Win, Jaggu was shooed away by Malishka. On hearing this, Win quickly put a fake Jaggu on-air to talk about how the hospitality at Win was excellent, and to say that Win itself was a fantastic radio station.

    Now Win, as part of its April Fools Day plan, had changed their RJs, but retained their names – so it was Divya who was doing Malishka’s show. Go heard all of this as well as “Jaggu” eating his cake at the Win studio and pulled his leg on-air about how the Malishka that he thought was really “Hot,” was not Malishka at all.

    Go’s Vishnu Athreya said, “We originally thought of sending Jaggu dressed as a ‘dove’ to all the radio stations promoting peace and brotherhood. But then because of his bad back we restricted it to a joke. We did approach other radio stations to indulge in this joke, but apart from Win no one else found it funny. Malishka reacted immediately and that is the beauty of Radio! We have noticed in the past that Win has had the same kind of sensibilities as us when it comes to such ideas. At some point we should stop taking ourselves seriously and have fun with the listeners, because it’s all about entertaining them.”

    Win programming manager Sarina D’mello said, “This morning was Radio at its best yet. Both stations have that ‘guy next door’ feel for their listeners, but also have that wicked streak. So when Go began their pot-shots at us, we started salivating with the various options of getting back. It turned out great, and the public loved it. That’s really the way it should be, the stations have always been friends and I see no reason why it shouldn’t reflect in programming. Great radio stations are foot loose and fancy free, just like us.”

    Athreya added, “Who knows next April Fool’s day, Malishka might be doing Tarana’s Show and Jaggu, Divya’s.” On the other hand, Red FM got Delhi junta literally jumping early in the morning as it pulled a prank on Delhiites on April Fools Day.

    In Good Morning Dilli, RJs Vijay and Safia informed the city at large that at 9:35 am on 1 April, Mars, the Moon and the Earth will be in a never-before planetary alignment because of which the gravitational pull on Earth will drop by 40 per cent for around 25 seconds. People who attempt to jump in the specific time-window will be able to jump much higher than they could previously. People were warned that this can only be experienced on the road / ground.

    This prank saw the city jumping and callers calling in to Red FM studios to confirm correct timing of planetary alignment when they ought to jump, whether they could set records highest jump, so on and so forth.

    The station also packed the day with innovative programming, contests – none of which were ‘Asli’ (real). Yet another prank, which caught many Delhiites by surprise, was an ‘Un-reality’ show – Sweety Bansal ki Shaadi kisse.

    An extremely rich industrialists’ daughter – Sweety Bansal decided to take Red FM’s help to find the man of her dreams who would value her for herself and not for her father’s money. Red helped her by taking potential suitors as callers as well Red’s outdoor reporters asking prospects what they would do to marry “Sweety”?

    Commenting on the April Fools Day initiative Red FM COO Nishchint Chawla said, “Red FM had ‘Asli’ masti with its loving fans by doing things which were everything but asli.”

    Innovation sure seems to be the buzz word here!