Tag: radio advertising

  • D.B. Corp’s Q3 proves print is still making headlines-and profits!

    D.B. Corp’s Q3 proves print is still making headlines-and profits!

    MUMBAI: D.B. Corp Limited, the stalwart of India’s print media and the force behind Dainik Bhaskar, isn’t just surviving the digital revolution—it’s thriving. With roots planted firmly by the visionary Ramesh Chandra Agarwal, whose entrepreneurial spirit was as legendary as his iconic moustache, the company has grown into a Rs 6,000 crore behemoth. Agarwal didn’t just see the future of news—he printed it, bound it, and delivered it straight to your doorstep. Some might call it magic; others call it business acumen.

    Now, let’s address the elephant in the newsroom: how does a traditional print juggernaut continue to command respect (and revenue) in an era dominated by swipes and clicks? Are they charming us with nostalgia for the rustle of a fresh newspaper, or have they cracked the code to fuse tradition with innovation?

    The Q3 FY25 and nine-month financial results provide a peek behind the curtain at the inner workings of this inked empire. FYI, it’s not just about selling newspapers anymore. D.B. Corp is proving that legacy doesn’t mean lethargy—it’s a calculated dance of strategy, storytelling, and perhaps a dash of old-school charm.

    Stay tuned, because as these numbers unfold, you’ll see exactly how this print powerhouse is flipping the script in a digital world—and still managing to turn ink into gold.

    Consolidated Performance

    For Q3 FY25, D.B. Corp recorded a total revenue of Rs 6,556.41 million, a marginal decline from Rs 6,647.65 million in Q3 FY24. This dip, anticipated due to the absence of last year’s state-election advertising windfall, underscores the cyclical nature of advertising revenues. Advertising revenue itself clocked in at Rs 4,767 million, a slight dip from Rs 4,819 million in Q3 FY24. Circulation revenue held its ground, reporting Rs 1,195 million compared to Rs 1,200 million a year earlier.

    A bright spot in these results was the company’s EBITDA for Q3 FY25, which stood at Rs 1,902 million. With a robust EBITDA margin of 29 per cent, the results highlight the impact of stabilised newsprint prices and prudent cost management. However, it was a step down from Q3 FY24’s Rs 2,031 million, reflecting the competitive pressures in the media industry. Net profit for the quarter came in at Rs 1,182 million, slightly lower than Rs 1,240 million in Q3 FY24—a decline of 4.7 per cent, mitigated by effective operational strategies.

    For the nine-month period, revenue reached Rs 18,544.18 million, eking out a modest 1 per cent growth over Rs 18,403.11 million in FY24. Call it steady, but not exactly headline-grabbing. However, the real hero here is EBITDA, which rose by four per cent year-on-year to Rs 5,252 million—proof that efficiency is king. And let’s not forget the net profit, which climbed five per cent to Rs 3,186.49 million. It’s not a windfall, but hey, every bit counts. The print business also flexed its financial muscles, expanding EBITDA margins by 200 basis points to a solid 32 per cent. Talk about turning newsprint into gold!

    Standalone Performance

    On a standalone basis, revenue from operations for Q3 FY25 came in at Rs 6,417.46 million, a slight dip from Rs 6,430.74 million in Q3 FY24. The standalone EBITDA for the quarter stood at Rs 1,597.25 million, reflecting cost discipline in a challenging market. Net profit (PAT) was recorded at Rs 1,178.81 million, marginally lower than the Rs 1,228.94 million reported a year earlier. For the nine months ended December 31, 2024, standalone revenue totalled Rs 17,905.47 million, showing resilience against Rs 17,833.11 million during the same period last year. EBITDA for this period reached Rs 4,273.62 million, while PAT stood at Rs 3,182.50 million. These numbers highlight the delicate balance D.B. Corp strikes between tradition and transformation. After all, who says print media can’t play in the big leagues of a digital-first world?

    Breaking down the segments

    . Print and Publishing: The print segment, D.B. Corp’s mainstay, delivered revenue of Rs 5,942 million in Q3 FY25. While advertising revenues dipped slightly compared to the high base of last year’s election-driven surge, circulation revenue demonstrated resilience. The standout achievement here was the 14 per cent year-on-year reduction in newsprint costs to Rs 47,600 per metric tonne. This cost efficiency stems from strategic procurement measures and stabilised input prices. Could this herald a new era of leaner operations for the print giant?

    . Radio Business: The radio segment continues to amplify its presence, with advertising revenue rising 6 per cent year-on-year to Rs 492 million. EBITDA for the segment grew by 2 per cent to Rs 187 million, reflecting consistent performance in a competitive landscape. With the increasing shift to audio streaming platforms, how long can traditional radio sustain this growth trajectory?

    . Digital Business: The digital arm of Dainik Bhaskar was the undisputed star performer. Monthly unique visitors surged from 10.8 million in March 2024 to an impressive 15.7 million by October 2024, cementing its position as India’s leading Indian-language news app. The focus on high-quality, hyperlocal content and cutting-edge technology has clearly paid dividends. Could the digital pivot become the backbone of D.B. Corp’s future growth?

    D.B. Corp’s strategic thrust remains firmly on editorial excellence and digital innovation. Investigative exposés, such as the hard-hitting reports on corruption in the Indore-Bhopal metro project, have bolstered the company’s reputation for fearless journalism. Special editions like the Mahalakshmi Diwali Issue, packed with cultural relevance, continue to resonate deeply with readers.

    One of the quarter’s standout initiatives was the “Jeeto 14 Crore” reader-connect scheme. This ambitious programme saw significant engagement, reinforcing D.B. Corp’s bond with its audience. On the digital front, innovations like vertical video formats and interactive content are redefining how news is consumed, particularly in a mobile-first era.

    While softening newsprint prices have provided some breathing room, the broader economic environment remains challenging. The slight dip in advertising revenues highlights the vulnerability of media businesses to cyclical factors such as elections and seasonal ad spend. Can D.B. Corp diversify its revenue streams further to mitigate these fluctuations?

    As India’s media industry undergoes rapid transformation, D.B. Corp stands at a crossroads. However, questions remain: can bold editorial strategies continue to differentiate the brand in a crowded market? Will the digital pivot yield sustained profitability?

    The coming quarters will be pivotal in defining D.B. Corp’s future trajectory. For now, all eyes remain on this media stalwart as it crafts the next chapter in its corporate saga.

  • TAM AdEx: Auto sector advertising sees shift in H1 2024 across media platforms

    TAM AdEx: Auto sector advertising sees shift in H1 2024 across media platforms

    Mumbai: According to the latest TAM AdEx half-yearly report for January to June 2024, advertising trends in the Auto sector show a marked shift in media preferences. While TV ad volumes for the Auto industry saw a decline of 14 per cent compared to the same period in 2023, the digital space grew significantly, with a 55 per cent rise in ad impressions. Print media also saw a resurgence, with ad space growing by 25 per cent, demonstrating a renewed interest in this traditional medium.

    Key highlights from the report:

    1.Two-wheelers dominated TV ad volumes, capturing a 39 per cent share in H1 2024, surpassing the Cars category, which held a 37 per cent share.

    2.Print advertising saw a notable 25 per cent increase in ad space, with Honda Shine 100 leading as the top brand, accounting for seven per cent of the ad space.

    3.On radio, the Auto sector’s ad volumes grew by 14 per cent over the previous year, with Cars contributing to 72 per cent of ad volumes. Maruti Suzuki India maintained its top spot with an 18 per cent share.

    4.The digital medium witnessed the most substantial growth, with a 55 per cent increase in ad impressions. Maruti Suzuki India led digital advertising, holding a 26 per cent share, followed by Hyundai Motor India at 14 per cent.

    Top performing brands and categories:

    Honda Shine 100, Maruti Suzuki Brezza and Nissan Magnite were among the leading brands across various platforms.

    The cars category dominated both Radio and Digital platforms, contributing to over 45 per cent of total ad volumes.

    Sales promotions constituted 54 per cent of ad space in print, with discount promotions being the most preferred method.

    Regional trends and insights:

    The north zone led print advertising, contributing 32 per cent of the total ad space, with Delhi and Mumbai as the top cities.

    For Radio, Gujarat emerged as the leading state, capturing 17 per cent of ad volumes.

    Hindi publications dominated print ads, accounting for 41 per cent of ad space, indicating a strong regional focus.

    The Auto sector’s shift towards digital platforms highlights an evolving advertising landscape, where brands are increasingly investing in online engagement. The significant growth in digital impressions suggests a strategic pivot to reach tech-savvy consumers, especially in the Cars and Two-Wheelers segments.

    The rise in print advertising also suggests that despite the digital boom, traditional media holds substantial value, particularly for localized and regional advertising. With news channels leading TV ad volumes and programmatic buying dominating digital transactions, advertisers are leveraging diverse media strategies to maximize reach and engagement.

  • TAM AdEx: Service sector drives 31 per cent of radio ad volumes in Jan-Jun’24

    TAM AdEx: Service sector drives 31 per cent of radio ad volumes in Jan-Jun’24

    Mumbai: TAM AdEx India has released its half-yearly report on radio advertising for Jan-Jun’24, which showed a three per cent rise in ad volumes compared to the same period in 2023.

    The services sector remained the top contributor with thirty-one per cent of total ad volumes. The auto sector climbed to second place with ten per cent, followed by banking/finance/investment at eight per cent. Together, the top three sectors accounted for nearly fifty per cent of the total ad volumes. The top ten sectors remained consistent from 2023, with minor rank shifts.

    In the top ten categories, ‘properties/real estates’ and ‘hospital/clinics’ retained first and second positions, contributing sixteen per cent and seven per cent of ad volumes, respectively. ‘Cars’ moved up to third position, recording a fifty-seven per cent growth in ad volumes. ‘Retail outlets-jewellers’ grew by twenty-nine per cent, while ‘multiple courses’ and ‘schools’ entered the top ten categories.

    LIC of India held the top spot among advertisers, followed by Maruti Suzuki India. The top ten advertisers accounted for twelve per cent of the ad volumes, with LIC Housing Finance being the leading brand, followed by Alishan and LIC Jeevan Utsav. Notably, three brands in the top ten were from the banking/finance/investment sector, and two were from the auto sector.

    Gujarat led the states with a twenty per cent share, followed closely by Maharashtra at nineteen per cent. Among cities, Jaipur topped the list, contributing nine per cent of ad volumes, with Nagpur and New Delhi following.

    Evening time (5 pm to 9:59 pm) was the most preferred time band for advertising, contributing thirty-eight per cent of ad volumes, followed by the morning and afternoon slots. Ads of twenty to forty seconds in duration were the most popular, contributing sixty-seven per cent of total ad volumes. Shorter ads (under twenty seconds) saw an increase in share compared to the previous year.

  • TAM AdEx: Top 10 advertisers contributed to 14 per cent share of ad volumes on radio

    TAM AdEx: Top 10 advertisers contributed to 14 per cent share of ad volumes on radio

    Mumbai: TAM AdEx India has released a radio advertising quarterly report for Jan-Mar’24. TAM AdEx monitors more than 110 radio stations (In association with RCS India).

    On radio, ad volumes/station witnessed the growth of seven per cent during Jan-Mar’24 compared to Jan-Mar’22. But, ad volumes/station of Jan-Mar’23 remained unchanged compared to Jan-Mar’22.

    Compared to Jan-Mar’23, services, banking/finance/investment and auto continued to dominate the top three positions in Jan-Mar’24. Household products entered the top 10 sectors during Jan-Mar’24 over Jan-Mar’23. Together, the top 10 sectors had a combined share of 88 per cent.

    Top 10 advertisers contributed to 14 per cent share of ad volumes on radio. More than 4K advertisers were present on radio during Jan-Mar’24 among which Life Insurance Corporation of India was leading the list. Additionally, LIC of India, LIC Housing Finance and Maruti Suzuki India continued to be the top three advertisers during Jan-Mar’24 over Jan-Mar’23. Out of the top 10 advertisers, six of them were new entrants during Jan-Mar’24 over Jan-Mar’23.

    The top 10 brands contributed nine per cent share of radio ad volumes. LIC Housing Finance was the top brand for advertising on radio during Jan-Mar’24. Among the top 10 brands present in Jan-Mar’24, three of them were new brands and five of them were new entrants compared to Jan-Mar’23.

    Properties/real estate was the top growing category in terms of increase in ad secondages followed by cars in Jan-Mar’24 compared to Jan-Mar’23.

    2.5k plus advertisers & 3.3k plus brands were exclusively present in Jan-Mar’24. Astral and LIC Jeevan Utsav were the top exclusive advertisers and brand on radio during Jan-Mar’24 over Jan-Mar’23.

    During Jan-Mar’24, Gujarat was the leading state with 19 per cent share of ad volumes, closely followed by Maharashtra with 18 per cent share. The top five states accounted for 65 per cent of total ad volumes. In cities, Jaipur secured the top position with a nine per cent share of ad volumes in Jan-Mar’24. Also, the top 10 cities added 68 per cent share of ad volumes.

    Evening was the most preferred time band on the radio followed by morning and afternoon time bands. Evening & morning time bands together added 69 per cent share of ad volumes.

    Ad commercials with 20-40 secs was most preferred for advertising on radio during Jan-Mar’24 & Jan-Mar’23.

  • First edition of Kyoorius Advertising Awards in association with D&AD announces its call for entries

    First edition of Kyoorius Advertising Awards in association with D&AD announces its call for entries

    MUMBAI: Kyoorius together with D&AD, today announced the call for entries for the First edition of the Kyoorious Advertising Awards to be held in association with D&AD. D&AD, with its over 50 years of experience, brings its online systems, process and machinery into managing the Kyoorius Advertising Awards jury sessions.

     

    The categories for this year include: Press Advertising, Outdoor Advertising, Film Advertising, Radio Advertising, Direct Marketing and Activation, Integrated, Art Direction, Craft for Advertising, Film Advertising Craft.

     

    These entries will be judged by creative experts and industry stalwarts from across the globe, including names like Rosie Arnold – Deputy Executive Creative Director, BBH, as Jury Foreman, accompanied by Graham Kelly – Regional Executive Creative Director, Isobar, and Woon Siew Hoh – Regional Executive Creative Director, Hakuhodo. From India, jury members include Abhijit Avasthi – Executive Creative Director, Ogilvy & Mather, Agnello Dias – Chairman & Co-Founder, TapRoot India, Sonal Dabral – Chairman and CCD – DDB Mudra Group and Senthil Kumar – National Creative Director, JWT, and to name few.

     

    The winners and the nominations will feature in a specially produced Kyoorius Advertising Annual book, 7500 copies of which will find its way to the desk of senior marketing and brand managers across 3500 corporates apart from agencies themselves — providing an unmatched source of creative encouragement. The category winners will take home the prestigious Blue Elephant and the Black Elephant will go to the best of show.

     

    Both D&AD and Kyoorius are committed to stimulate the creative industry and the surplus from the proceeds will be ploughed back into the YOUNG BLOOD PROGRAM via Kyoorius FYIDay’s in association with D&AD.

     

    The entries shall close on 21st April, 2014.

     

    Rajesh Kejriwal, Founder CEO Kyoorius commented, “After an fruitful partnership with D&AD last year coupled with an overwhelming response from the industry for the Kyoorius Design Awards last year, we are all set to widen the award categories to include advertising and digital – we hope to make this platform bigger year after year. ”

     

    Tim Lindsay, CEO D&AD, further added, “Innovation and Merit has always been the primary motive for D&AD. Sharing the same objective as Kyoorius, we hope to inspire Indian professionals and encourage them to innovate brilliance year after year. “

     

    For more information, log on to awards.kyoorius.com for more information.

     

  • Mobile was ringing for Radio Advertising in 2007

    Mobile was ringing for Radio Advertising in 2007

    The curtains have fallen on 2007, the all important data is also out — that of the Top 10 categories of advertisers on television, print and radio; and their growth in ad spends in 2007 as compared to 2006, as estimated by AdEx India.

     
    Product
    2007* (Jan-Nov ’07)
    Rank Product Group Ad volumes (in ‘000)
    1 Cellular Phone Service 4,873
    2 Properties/Real Estates 4,260
    3 TV Channel Promotions 3,900
    4 Independent Retailers 3,565
    5 Internet/SMS Service 2,145
    6 Publications/Books 2,130
    7 Social Advertisements 2,021
    8 Life Insurance 1,654
    9 Jewellery 1,456
    10 Cars/Jeeps 1,236
     
    2006…
    Rank Product Group Ad volumes (in ‘000)
    1 TV Channel Promotions 2,866
    2 Properties/Real Estates 1,517
    3 Cellular Phone Service 1,408
    4 Independent Retailers 925
    5 Publications/Books 732
    6 Jewellery 680
    7 Mutual Funds 627
    8 Life Insurance 523
    9 Biscuits 479
    10 Internet/SMS Service 378
     

    ————————————****———————————-

     

    Advertisers
    2007* (Jan-Nov ’07)
    Rank Advertisers Ad volumes (in ‘000)
    1 Reliance Communications Ltd 2,188
    2 Bharti Airtel Ltd 977
    3 Ministry Of Health & Family Welfare 922
    4 Hindustan Unilever Ltd 916
    5 Zapak Digital Entertainment Ltd 687
    6 Coca Cola India Ltd 665
    7 Life Insurance Corporation Of India 643
    8 MTNL 608
    9 ITC Ltd 582
    10 Maruti Suzuki Ltd 575
     
    2006…
    Rank Advertisers Ad volumes (in ‘000)
    1 Hindustan Unilever Ltd 1,376
    2 MTNL 394
    3 Reliance Communications Ltd 390
    4 Bharti Airtel Ltd 326
    5 GTM Builders & Promoters 307
    6 Life Insurance Corporation Of India 278
    7 Bhawani Textiles 251
    8 Maruti Suzuki Ltd 207
    9 Hutchison Essar Telecom Ltd 200
    10 Prince Pharma 192
     

    ————————————****———————————-

     

    Brands
    2007* (Jan-Nov ’07)
    Rank Brands Ad volumes (in ‘000)
    1 Reliance Mobile 2,142
    2 www.zapak.com 603
    3 Tata Sky 534
    4 Reliance General Insurance 501
    5 Ministry Of Health & Family Welfare 488
    6 National Rural Health Mission 422
    7 Airtel Cellular Phone Service 361
    8 Reliance Life Insurance 340
    9 Big Bazaar 331
    10 Quick Heal Anti Virus Software 316
     
    2006…
    Rank Brands Ad volumes (in ‘000)
    1 GTM Jewellery Mart 307
    2 Reliance Mobile 290
    3 Dollar Club 229
    4 Tata Sky 167
    5 Airtel Cellular Phone Service 167
    6 Pan Parag Pan Masala 144
    7 M-Tech Developers 139
    8 Pogo Potato Chips 126
    9 UTI Mutual Fund 124
    10 Hutch Cellular Phone Service 122
     
    ————————————****———————————-
     
     
     
     
    Source: AdEx India – A Division of TAM Media Research Bitmap

    Media: TV + Print + Radio
    Period: Year 2006 & 2007 (Jan – Nov’07)
    Note: Ranking based on ad volumes (secondages) in thousands