ITV

Tag: Radikal Rice

  • Madison Media wins Magicbricks.com account

    MUMBAI: Madison Media has won the MagicBricks.com media account in a multi agency pitch.

    Madison Media‘s Delhi offices will handle the media planning and buying for MagicBricks.com.

    The brand is set to come up with a massive new campaign strategy shortly.

    Madison Media has been on an account winning spree, having recently won a host of new businesses including Ruchi Soya, Max India‘s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves.

    Platinum Media CEO Basabdutta Chowdhury said, “We are delighted with this new win and confident to take MagicBricks.com to great heights and are looking forward to a long and mutually beneficial partnership”.

    MagicBricks.com business head Sudhir Pai said, “We sought a partner who could match our speed and could scale operations with the agility that the internet space demand – a partner who shares our values and can understand our business and brands – providing turnkey differentiated media solutions. Madison was an obvious choice for the same.”

    MagicBricks.com provides a platform for property buyers and sellers to locate properties of interest and source information on the real estate space in a clear and transparent process. With in-depth analysis and revolutionary next-gen services customised specifically to address the needs of property seekers and the real estate industry, MagicBricks.com is the leader in online real estate in India.

    MagicBricks.com was launched by Times Business Solutions Limited, part of The Times of India Group in August 2006, and has grown to become India‘s largest property portal. With over 8,000,000 listings from across the country, MagicBricks is the biggest online property marketplace in the country.

    Madison Media Group is India‘s foremost media agency handling media planning and buying for blue chip clients including Airtel, Godrej, Cadbury/Kraft, ITC, General Motors, Marico, McDonald‘s TVS, Shriram Transport Finance, Levis, SpiceJet, Domino‘s, Bharti Axa, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton Greaves, Dish TV, Times Television Network, Indian Oil, Dixcy Textiles, Enamor Lingerie, Gowardhan Dairy, Café Coffee Day and many others. The gross billing of Madison Media is about Rs 30 billion.

  • MEC India is Radikal Rice’s Digital AoR

    MUMBAI: MEC India, a media and planning agency and a founding partner of Group M, has bagged the digital mandate for Radikal Rice following a multi-agency pitch.

    This win comes close on the heels of MEC winning the Britannia business in Bangalore.

    Radikal Rice has recently appointed Madison Media as their Media AoR. The media budget of the brand is estimated to be around Rs 250 million.

    MEC Interaction Head Ritesh Singh said, “We are delighted to be appointed the digital AoR for Radikal Rice and have some exciting things planned for the brand.”

    The agency has already started working on the account. The brand has its presence on social media platforms like Facebook and Twitter. However, the agency is planning a big digital campaign roll out soon. MEC is also redesigning the official website of the brand.

    The brand is expected to spend 7-10 per cent of its media budget on its digital campaigns.

    Radikal MD Siddharth Chaudhary said, “Keeping in view with the way the digital wave is embracing all walks of life for our consumers, we needed to lay emphasis on engagement and activation. That is the reason we have a full-fledged Digital AOR arrangement with MEC Interaction. What appealed to us about them was the innovative and inventive approach to reaching out to digital audiences across different platforms.”

    McCann Erickson is the creative AoR on the account.

    Radikal is manufacturer and supplier of premium basmati rice with nutritive value.

    Also read:

    Madison Media is Radikal Rice’s media AoR

  • Madison Media is Radikal Rice’s media AoR

    MUMBAI: Madison Media has bagged the media mandate of Radikal Rice following a multi-agency pitch that saw participation of agencies like MEC, Zenith Optimedia and Carat.

    The account size is estimated to be around Rs 250 million and will be handled by Platinum Media in Delhi, Madison said.

    Madison Media group CEO Gautam Kiyawat said, “We are excited to partner with this new age food Company, and are looking forward to helping them gain their rightful share in India’s growing food
    industry.”

    Radikal Overseas managing director Siddharth Chaudhary said, “After reviewing several agencies, we found the right partner in Madison Media, given their expertise of the Indian media market and proven track record. I look forward to a long and mutually beneficial partnership”.

    Radikal is manufacturer and supplier of premium basmati rice with
    nutritive value.

    For the record, Madison Media has also won media duties of brands like Dixcy Textiles, Enamor Lingerie, Gowardhan Dairy and Crompton Greaves this year.